plays sport regularly and is well groomed, but never over the top has a sense of humour and perspective.

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2 #42 Johnny de Mol BY Ruud Baan When the first edition hit the shelves back in 2006, JFK made a difference in the world of Dutch men s magazines. Great photography, razorsharp interviews, unexpected points of view or a new cool feature: JFK stands out in a cool and classy way. With every new copy of JFK we want to raise the bar. Our strive is to make a magazine that we d buy as a consumer. We want to suprise our customers with each new edition and give them something new. That could be a new feature or a new layout. JFK is always looking forward. JFK Sharp. Stylish. Luxurious. Authentic. Edgy. Top-quality journalism. Superb photography. Leading fashion forecasts. Stylish design. International image. Trendy covers. Packed with content. In the last six years, JFK has become the Dutch leading men s lifestyle glossy magazine. With content and an image that are different from the rest: sassier, spunkier, trendier, more original, with broader appeal and more journalistic content, but always accessible. JFK offers brand advertisers the opportunity to create custom-made solutions: Creation of editorial content: Produced the magazine and website editorial teams Events partnerships: JFK Greatest Man Gala, launch parties, expos, music and sports events... READER PROFILE The JFK man is highly educated. He enjoys his job and has good career prospects has his own individual style and wants #46 Laura Ponticorvo BY Alek to see the latest fashion trends at a glance is intelligent and has a wide range of interests enjoys travel and has an international outlook. He wants to have seen everything, preferably before anyone else has his finger on the pulse and understands what it takes to make life that little bit better enjoys reading about interesting personalities at home and abroad plays sport regularly and is well groomed, but never over the top has a sense of humour and perspective. TARGET GROUP Sex: male Age: Standard of living category: A/B1 Education: higher professional/university education, with a good job or his own business, actively engaged in society Relationship status: single, cohabiting, first child Interests: above-average interest in fashion and personal grooming, cars, watches and gadgets.

3 #31 Vroarrr BY Ruud Baan

4 Classic Fusion tourbillon Skull Conventioneel? Niet echt, maar daar neem je een Hublot ook niet voor. Deze geskeletteerde Classic Fusion is gelimiteerd tot vijftig stuks. De aparte kleur van de kast komt niet door een leuk kleurtje wat er even op is gespoten, maar is van aluminium met een keramieken coating. De handopwinder heeft een gangreserve van vijf dagen. Alleen geschikt voor opgewekte dragers, want elke dag naar een doodshoofd kijken Tja, daar moet je natuurlijk tegenop gewassen zijn schaapcitroen.nl horlogespecial 2014 Niet de duurste auto van het stel en ook niet de snelste, maar wel één waarin je met de grootste grijns rijdt. De ultralichte Alfa van maar 895 kilogram heeft ook niet zoveel nodig om vooruit te komen. Praktisch is-ie alleen niet, je kunt er nauwelijks iets in kwijt. En eenmaal achter het stuur kom je er lastig weer achter vandaan, maar functionaliteit is ook niet belangrijk voor zo n soort auto. Het rijplezier moet goed zijn en daar zijn ze bij Alfa geweldig goed in geslaagd. Voor diegenen die liever dakloos rijden: de Spider is aanstaande. specs Motor 1.8 liter viercilinder turbo VerMogen 240 pk km/u 4,5 seconden topsnelheid 258 km/u prijs horlogespecial 2014 tank MC Dit is niet zomaar een icoon, maar een horloge in zijn oervorm. De Tank van Cartier bestaat al sinds 1917 en heeft talloze andere modellen geïnspireerd. De Tank MC is een grotere versie van de klassieker, maar nog steeds onmiskenbaar een Tank. En, niet geheel onbelangrijk, met Cartiers eigen uurwerk. Iets waar het Franse huis al sinds 2007 mee bezig is en je sindsdien hebt kunnen zien in verschillende modellen en in de futuristische ID One en ID Two concepthorloges cartier.com De 4C is bijna compleet opgetrokken uit koolstofvezel. Het Nederlandse TenCate is de exclusieve leverancier voor Alfa Romeo. TenCate heeft al aardig wat auto-ervaring, ze produceerden al eerder koolstofvezel voor verschillende Formule 1-teams. Hublot Cartier Fashion Fashion is the lifeblood of the magazine, from Nike trainers or All Stars, to hand-finished Zegna suits and faded jeans: anything goes, as long as it s stylish. JFK focuses on the latest international fashion shows, fashion do s and don ts, leading international designers, and both streetwear and classic bespoke tailoring. All this is translated into fashion productions and practical shopping and trend pages. Interviews JFK is about more than just fashion. Content is also very important, thus JFK produces interviews of substance. With the biggest national and international names: from Barry Atsma, Mark Rutte and Jeroen Pauw, to George Clooney, Brad Pitt and Jeff Bridges. The objective: to delve deep and to generate news where possible. Stories The articles that appear in JFK are current and present issues from a different perspective. Besides, JFK excels in lists that feature in the media: The Cleverest Blondes, The 50 coolest fifty-year olds, and naturally, the annual Greatest Man list. Sport JFK reports directly from the dugout, front row or pit box of the most important and most exhilarating sports events. JFK produces extensive reports from the heart of the battle of the toughest and not-so-tough sports: motor racing, skiing, tennis, golf and more. Travel Extended luxurious travel, or flat out adventuring in far-flung destinations. JFK focuses extensively on unique national and international destinations, produces travel features with stunning visual material, and undertakes city breaks Grooming & Health The latest lotions and most appealing fragrances: JFK features the very latest in personal grooming. However, JFK is about more than just appearances; it also focuses on spiritual health. This can be seen in the regular Body & Zo feature, as well as the stories and other articles. Watches Watches are a very important part of JFK s established formula. These include designer time pieces, as well as more competitively priced watches with striking high-tech features. In fashion shoots, the Question of Time section and JFK s superb watch special that appear in the publication every October/November. Cars Cars and JFK men: the perfect combination. Whether vintage cars, concept cars, the latest models or impressive racing cars, every issue of JFK takes an in depth look at what is hot in the world of cars. A comprehensive car special is published every year. #33 johan Cruijff Anton Corbijn

5 #45 raymond thiry paul bakker

6 UNIQUE SELLING POINTS JFK represents penetration of qualitative, rather than quantitative readership JFK offers extensive options for cross-media communication via the magazine, website social media and events JFK produces all of its own features and photo shoots, unlike other (international) titles. This enables JFK to incorporate its partners editorial content more effectively JFK is one of few men s magazines with its own fashion team. JFK s fashion director Steven M.P. Dahlberg is regarded as one of the most important men s fashion stylists and fashion directors, both in the Netherlands and beyond JFK understands its target #42 fire walk with me ruud baan readership: JFK is an authority on fashion and lifestyle. If it features in JFK, it must be cool JFK works with only the best national and international photographers. Every page is a visual treat, JFK photo shoots are regularly used fashion brands as inspiration for their campaigns JFK inspires and represents its readers. JFK is positive, humorous and trendsetting. EVENT JFK Greatest Man Award Every year, JFK presents the award for the Greatest Man of the year at a spectacular gala event. André Kuipers, Peter R. de Vries, Jeroen Pauw, Matthijs van Nieuwkerk, Edwin van der Sar, Hugo Borst and most recently Humberto Tan have all been awarded the prize for the coolest, most engaging and stylish Dutchman of the year. The 450 guests invited to this year s gala include leading entrepreneurs, the nominees, and Dutch celebrities. JFK s Greatest Man Award always attracts major press coverage; leading brands consider it prestigious to be associated with the event. #30 Edwin van der Sar Carli Hermès JFK ONLINE JFK Website JFK online covers the latest news in photography, art & culture, sport, grooming & health, as well as everything on lifestyle and fashion. The website content is linked to JFK s Facebook and Twitter pages, ensuring all fans and followers receive updates seven days a week. Average unique views: 50,000 per month. page has over 10,000 followers. The JFK editorial team adds regular updates, including promotions of the latest editions of JFK. The page also features subscriber offers, competitions, and JFK and partner events. JFK Magazine (@jfkmag) and JFK s Editor-in-Chief Willem Baars (@ jfkmagwillem) can be followed via Twitter. Social Media JFK magazine s Facebook

7 #26 Color me Bad Two Guys from Texas

8 TARIFFS 1/1 page 6,500 2/1 page 12,000 These tariffs include a full colour supplement. All prices quoted are exclusive of VAT. DISCOUNT FOR REPEAT PLACEMENTS 2 placements 3% 3 placements 5% 4 placements 6% > 4 placements discount arrangement Note: this discount applies only to advertisements that are actually placed. SPECIAL POSITIONING Special positioning can be agreed in advance. For these, the following supplement applies to the gross price: Cover 2 and page 3: 50% supplement Cover 3: 50% supplement Cover 4: 50% supplement Preferential positioning: 15% supplement INFORMATION For special adverts, inserts, advertorials, shopping features, events and other special partnership options, please contact the sales department. TECHNICAL DATA Format: 210 x 274 mm Paper inside pages: 100 grams matt, wood-free Cover: 300 grams MC Finishing: threadless brochure format Execution: full colour Page area: 210 x 274 mm 1/1 page with bleed edges: 216 x 280 (incl. 3 mm cut-off) 2/1 page with bleed edges: 426 x 280 (incl. 3 mm cut-off) SUPPLY FORMAT Advertisements must be delivered digitally in certified PDF format. It is highly recommended to include a colour proof. Submit to: materiaal@ futureproofmedia.nl It is the customer s responsibility to ensure correct page layout, in accordance with our specifications. Any costs incurred for the submission of advertising materials not suitable for printing will be charged at cost price. GENERAL INFORMATION Title: JFK Publisher: Future Proof Media B.V. Diemerhof (4th floor) 1112 XN Diemen T: +31 (0) F: +31 (0) E: info@jfkmagazine.nl W: jfkmagazine.nl Published: 6 x per year No. of pages: 192 on a verage Average circulation: 40,000 copies 2015 Publication dates jfk #51 26 February 2015 Theme: Fashion, Accessories & Grooming Submit : 2 February 2015 SALES Bouke Brinksma T: +31(0) E: bouke@ futureproofmedia.nl Diederick Evers T: +31(0) E: diederick@ futureproofmedia.nl jfk #52 23 April 2015 Theme: Style, Fashion, Watches Submit : 26 March 2015 jfk #53 25 June 2015 Theme: Summer style special & Cars Submit : 1 June 2015 Distributed via individual sales in all the best bookshops and department stores in the Netherlands, paid subscriptions, and via exclusive advertisers. jfk #54 20 August 2015 Theme: Fashion Submit : 27 July 2015 jfk #55 22 October 2015 Theme: Greatest Man & Winter sport special Submit : 28 September 2015 jfk #56 17 December 2015 Theme: Watches Submit : 23 November 2015 Consumer retail price Ondividual copies: 5.95 Annual subscription: JFK can also arrange corporate subscriptions on request. For larger quantities (min. 500 copies), JFK can create your own cover. CANCELLATION DEADLINE At least 10 weeks prior to publication (contractual agreements apply). Cancellations must be in writing ( post/ to the account manager). The general terms and conditions apply to all Future Proof Media B.V. promotions, quotes and agreements. #40 Welcome to Suburbia Alek JFK: FOR GREAT ADVERTISERS Adidas, Aeronautica Militare, Armani, Audemars Piguet, Audi, Björn Borg, Blauer, BMW, Bogner, Bose, Breitling, Brunotti, Bugaboo, Bulgari, C.P. Company, Calvin Klein, Canon, Cartier, Cavallaro, Chivas, Chopard, Converse, Cruyff, Diesel, EA7, Filippa K, G-Star, Gaastra, GANT, Guess, H&M, Hackett, HTC, Hublot, Hugo Boss, Illy, Jack & Jones, Jaguar, JEEP, KIA, Land Rover, Laurent-Perrier, LEE, Levi Strauss, Longines, McGregor, Mercedes-Benz, Moët, Nike, O Neill, Omega, Opel, Patek Philippe, Pepe Jeans, Philips, Pioneer, Porsche, Puma, Replay, Rolex, Samsung, Sony, Strellson, Tag Heuer, Tissot, Volkswagen, Woolrich AND MANY OTHERS HAVE ADVERTISED IN JFK.

9 #25 Stringmaster Andy Tan

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