SOCIAL JOB SEEKER SURVEY

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1 2012 SOCIAL JOB SEEKER SURVEY

2 Methodology the polling company, inc. on behalf of Jobvite conducted a nationwide online omnibus survey of 2,108 adults, of which 1,266 adults (aged 18+) were part of the American workforce. Fielded September 5-7, 2012, the survey included questions on current employment status, the use of social networks to find job opportunities and attitudes about the current employment market. Of the 1,266 members of the workforce, 948 were job seekers, and 86% also had at least one social network profile. 318 were currently employed but NOT open to a new job. Respondents for this survey were selected from an opt-in panel, and had expressed prior consent to participate in online surveys such as this. Data were weighted so the demographics of this audience closely match the nationwide population of adults (age 18+) with respect to gender, age, and region. Definitions Workforce: All participants in the labor market: currently employed + unemployed and looking Job Seeker: All those actively seeking work or open to a new job, both currently employed and unemployed / 2 /

3 75 % OF THE AMERICAN WORKFORCE IS COMPRISED OF JOB SEEKERS, up from 69 % in 2011 EMPLOYED BUT OPEN ACTIVE JOB SEEKERS 2012 ALL JOB SEEKERS 48 % 26 % 75 % EMPLOYED, NOT OPEN 25 % 2011 ALL JOB SEEKERS 35 % 34 % 69 % EMPLOYED, NOT OPEN 31 % / 3 /

4 69 % OF EMPLOYED AMERICANS ARE ACTIVELY SEEKING OR OPEN TO A NEW JOB, up from 61 % in % 69 % 2012 Percentage of Employed (n=1,029) TOTAL JOB SEEKERS EMPLOYED, ACTIVELY SEEKING A NEW JOB 9% EMPLOYED, OPEN TO A NEW JOB 60% TOTAL NON-JOB SEEKERS EMPLOYED, NOT OPEN TO A NEW JOB 31 % 2011 DATA EMPLOYED, ACTIVELY SEEKING A NEW JOB 16 % EMPLOYED, OPEN TO A NEW JOB 45 % EMPLOYED, NOT OPEN TO A NEW JOB 39 % / 4 /

5 61 % OF JOB SEEKERS SAY FINDING A Q. JOB S GOTTEN HARDER IN THE PAST YEAR MUCH HARDER 39 % SOMEWHAT HARDER NO DIFFERENT 22 % 21 % 5 % 8 % SOMEWHAT EASIER MUCH EASIER NOT SURE 6 % Q: Thinking of the past year, has it been easier or harder to find a job? N = 948 / 5 /

6 41 % OF EMPLOYED JOB SEEKERS ARE OVERQUALIFIED 7 % 3% OVERQUALIFIED AND ACTIVELY LOOKING 29 % OVERQUALIFIED BUT SATISFIED 49 % 12 % PERFECTLY QUALIFIED UNDERQUALIFIED NO ANSWER Q: Which of the following best describes your skill level in relations to your current position? N=712 / 6 /

7 1/3 OF JOB SEEKERS ARE LESS OPTIMISTIC ABOUT FINDING THE RIGHT JOB MUCH MORE OPTIMISTIC SOMEWHAT MORE OPTIMISTIC 19 % 4 % 15 % SAME OPTIMISM 13 % SOMEWHAT LESS OPTIMISTIC 15 % MUCH LESS OPTIMISTIC NOT SURE 34 % Q: Thinking of the past year, are you more or less optimistic about finding the right job? N=948 / 7 /

8 88 % OF ALL JOB SEEKERS HAVE AT LEAST ONE SOCIAL NETWORKING PROFILE; 64 % have two profiles and 44 % have three ALL JOB SEEKERS 85 % 44% 51 % EMPLOYED, NOT OPEN TO NEW JOB 75 % 31 % 31 % / 8 /

9 TWITTER AND LINKEDIN GAIN ADOPTION AMONGST WORKFORCE % 83 % 82 % % % 31 % % 34 % 46 % / 9 /

10 23 % OF JOB SEEKERS HAVE BEEN ASKED FOR SOCIAL MEDIA INFO IN A JOB INTERVIEW 2 % YES AND IT BOTHERED ME 19 % 4 % YES AND IT DIDN T BOTHER ME NO PREFER NOT TO ANSWER 75 % / 10 /

11 FACEBOOK CONTENT MOST LIKELY TO CAUSE JOB SEEKERS TROUBLE Content Posted by Job Seekers On Each Network CONTENT RECRUITER REACTION* ANY PROFANITY 61 % 16 % 8 % 15 % 23 % SPELLING/GRAMMAR 54 % 20 % 8 % 5 % 23 % ILLEGAL DRUGS 78 % 4 % 3 % 2 % 7 % SEXUAL 66 % 6 % 3 % 2 % 7 % PICS ALCOHOL 47 % 9 % 8 % 3 % 16 % RELIGIOUS 26 % 13 % 5 % 5 % 17 % VOLUNTEER/DONATE 66 % 12 % 8 % 5 % 17 % PROFESSIONAL ORGANIZATION 80 % 13 % 8 % 9 % 20 % * from the 2012 Social Recruiting Survey / 11 /

12 1 in 6 JOB SEEKERS CREDITS SOCIAL MEDIA WITH THEIR CURRENT JOB INTERNET JOB BOARD (SUCH AS CRAIGSLIST OR HOTJOBS) REFERRAL FROM PROFESSIONAL OR PERSONAL CONTACTS 32 % 31 % NEWSPAPER 26 % COMPANY CAREER SITE 22 % INTERNAL JOB LISTING FOR CURRENT EMPLOYEES ONLINE SOCIAL NETWORK (SUCH AS A TWITTER POST OR LINKEDIN POSTING) CAREER FAIR RECRUITER (AGENCY OR INDEPENDENT) OTHER 18 % 16 % 13 % 11 % 13 % 40 % of Job Seekers credit a referral from professional/ personal contacts OR an online social network Which of the following resources did you use that directly led to finding your current/most recent job? Please select all that apply. / 12 /

13 41 % OF JOB SEEKERS FOUND FAVORITE/BEST JOB FROM FRIENDS OR FAMILY FRIEND/FAMILY 41 % CLASSIFIED AD 27 % ONLINE JOB BOARD FACEBOOK 15 % 17 % CAREER FAIR RECRUITER COLLEGE/UNIV. CONNECTION TWITTER 9 % 8 % 8 % 11 % LINKEDIN 6 % 10 % OTHER / 13 /

14 WHO ARE THE JOB SEEKERS ON FACEBOOK? AGE INCOME % 18 % < 25K 30 % 70 % % 33 % 30 % $25-49 $50-74 $ % 19 % 15 % 25 % $100K+ EDUCATION HIGH SCHOOL OR LESS 29 % SOME COLLEGE 34 % COLLEGE GRAD 22 % POST GRAD 14 % / 14 /

15 52 % OF JOB SEEKERS USE FACEBOOK TO HELP FIND WORK, up from 48% in 2011 CAREER ACTIVITY 2012 JOB SEEKERS 2011 JOB SEEKERS UPDATED PROFILE WITH PROFESSIONAL INFORMATION 25 % 20 % PROVIDED YOUR OWN PROFILE ON A JOB APPLICATION OR DURING AN INTERVIEW 17 % 11 % MODIFIED PRIVACY SETTINGS WITH WORK IN MIND 15 % 19 % SEARCHED FOR JOBS 14 % 20 % RESEARCHED A POTENTIAL EMPLOYER BEFORE/ DURING APPLICATION PROCESS. 9 % 14 % CONNECTED WITH A POTENTIAL EMPLOYER 8 % 13 % HAD CONTACT WITH A RECRUITER 6 % 8 % NONE OF THESE 48 % 52 % / 15 /

16 49 % OF JOB SEEKERS USE FACEBOOK CONTACTS FOR CAREER GAIN CAREER ACTIVITY 2012 JOB SEEKERS 2011 JOB SEEKERS I MADE NEW PROFESSIONAL CONNECTIONS 12 % 20 % I ASKED A CONTACT FOR HELP WITH A JOB SEARCH / CAREER ADVICE 11 % 20 % I SHARED A JOB OPPORTUNITY WITH A CONTACT 12 % 17 % 1 in 5 Job Seekers Had a Contact Share a Job on Facebook A CONTACT SHARED A JOB OPPORTUNITY 20 % 20 % A CONTACT REFERRED ME FOR A JOB 16 % 16 % A CONTACT PROVIDED AN EMPLOYEE S PERSPECTIVE ON A COMPANY 9 % 12 % NONE OF THESE 51 % 51 % / 16 /

17 WHO ARE THE JOB SEEKERS ON LINKEDIN? 40 % 60 % AGE % 28 % 30 % 34 % INCOME < 25K $25-49 $50-74 $ % 18 % 18 % 18 % 33 % $100K+ EDUCATION HIGH SCHOOL OR LESS 23 % SOME COLLEGE COLLEGE GRAD POST GRAD 23 % 28 % 27 % / 17 /

18 38 % OF JOB SEEKERS USE LINKEDIN TO HELP FIND WORK, up from 30% in 2011 CAREER ACTIVITY 2012 JOB SEEKERS 2011 JOB SEEKERS UPDATED PROFILE WITH PROFESSIONAL INFORMATION 26 % 15 % SEARCHED FOR JOBS 11 % 13 % PROVIDED YOUR OWN PROFILE ON A JOB APPLICATION OR DURING AN INTERVIEW 9 % 8 % MODIFIED PRIVACY SETTINGS WITH WORK IN MIND. 7 % 7 % CONNECTED WITH A POTENTIAL EMPLOYER 7 % 8 % RESEARCHED A POTENTIAL EMPLOYER BEFORE/ DURING APPLICATION PROCESS. 6 % 9 % HAD CONTACT WITH A RECRUITER 4 % 9 % NONE OF THESE 62 % 70 % SOCIAL RECRUITING SURVEY RESULTS 2012 / 18 /

19 38 % OF JOB SEEKERS USE LINKEDIN CONTACTS FOR CAREER GAIN, up from 27% in 2011 CAREER ACTIVITY 2012 JOB SEEKERS 2011 JOB SEEKERS I MADE NEW PROFESSIONAL CONNECTIONS 12 % 13 % I ASKED A CONTACT FOR HELP WITH A JOB SEARCH /CAREER ADVICE 6 % 8 % I SHARED A JOB OPPORTUNITY WITH A CONTACT 7 % 10 % A CONTACT SHARED A JOB OPPORTUNITY 19 % 8 % A CONTACT REFERRED ME FOR A JOB 8 % 9 % A CONTACT PROVIDED AN EMPLOYEE S PERSPECTIVE ON A COMPANY 8 % 9 % NONE OF THESE 62 % 73 % / 19 /

20 WHO ARE THE JOB SEEKERS ON TWITTER? AGE 5 % INCOME < 25K 16 % 33 % 67 % % 35 % $25-49 $ % 18 % % $75-99 $100K+ 18 % 28 % EDUCATION HIGH SCHOOL OR LESS SOME COLLEGE COLLEGE GRAD 25 % 28 % 28 % POST GRAD 19 % / 20 /

21 34 % OF JOB SEEKERS USE TWITTER TO HELP FIND WORK, up from 26% in 2011 CAREER ACTIVITY 2012 JOB SEEKERS 2011 JOB SEEKERS UPDATED PROFILE WITH PROFESSIONAL INFORMATION 13 % 8 % SEARCHED FOR JOBS 10 % 11 % PROVIDED YOUR OWN PROFILE ON A JOB APPLICATION OR DURING AN INTERVIEW RESEARCHED A POTENTIAL EMPLOYER BEFORE/ DURING APPLICATION PROCESS. 10 % 5 % 7 % 5 % MODIFIED PRIVACY SETTINGS WITH WORK IN MIND. 5 % 9 % HAD CONTACT WITH A RECRUITER 5 % 5 % CONNECTED WITH A POTENTIAL EMPLOYER 4 % 6 % NONE OF THESE 66 % 84 % SOCIAL RECRUITING SURVEY RESULTS 2012 / 21 /

22 35 % OF JOB SEEKERS USE TWITTER CONTACTS FOR CAREER GAIN, up from 25% in 2011 CAREER ACTIVITY 2012 JOB SEEKERS 2011 JOB SEEKERS I MADE NEW PROFESSIONAL CONNECTIONS 9 % 9 % I ASKED A CONTACT FOR HELP WITH A JOB SEARCH /CAREER ADVICE 8 % 9 % I SHARED A JOB OPPORTUNITY WITH A CONTACT 7 % 9 % A CONTACT SHARED A JOB OPPORTUNITY 11 % 7 % A CONTACT REFERRED ME FOR A JOB 9 % 6 % A CONTACT PROVIDED AN EMPLOYEE S PERSPECTIVE ON A COMPANY 11 % 7 % NONE OF THESE 65 % 75 % / 22 /

23 45 % 55 % DEMOGRAPHICS OF ALL JOB SEEKERS INCOME < 25K $25-49 $ % 18 % 24% $75-99 $100K+ 12 % 21 % AGE % 12 % 27 % 25 % EDUCATION HIGH SCHOOL OR LESS SOME COLLEGE COLLEGE GRAD 27 % 34% 26 % 55+ POST GRAD 13 % / 23 /

24 About Jobvite Jobvite is the only recruiting platform that that delivers real-time recruiting intelligence with innovative technology for the evolving social web. Leading, fast growing companies today use Jobvite s social recruiting, sourcing and talent acquisition solutions to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a- Service (SaaS) platform, which can optimize the speed, cost-effectiveness and ease of recruiting for any company. To find out more, take a product tour. Jobvite Source is an easy-to-use, web-based application that can help you achieve your recruitment sourcing goals today. It s the only social sourcing and candidate relationship management application that helps you target relevant talent through employee referrals, social networks and the web then build and engage your talent pool. Jobvite Source is one intuitive platform to manage all sourcing programs and see the results. Jobvite Hire is a practical, intuitive web-based platform that helps you effectively manage every stage of hiring. It s the only social recruiting and applicant tracking solution that makes it easy for everyone to work together on hiring. With Jobvite Hire, you can improve the speed and quality of talent acquisition, create a great candidate experience, and increase referral and social network hires all while using fewer resources. CONNECT WITH US / 24 /

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