# THE TOP 5 RECRUITMENT KPIs

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4 2. Activity Conversion Ratios Why It Matters: Tracking the ratios between certain key activities can tell you the quality of your efforts. Peaks and valleys in activity ratio trends can indicate wasted effort toward a goal. What To Do: Ratios are easily calculated with simple division. However, the more challenging part is choosing which ratios to track and how to group ratios to certain time frames with a process called cohorting. Tracking the quantity of submissions or sendouts on a job order will tell you how much activity is happening, but often the quality is overlooked. Quality matters. For example, a rookie recruiter may be doing more than enough activity (such as s, phone calls, interviews) but ultimately not closing any placements. How does a business measure activity quality? The Activity Conversion Ratio is instrumental to knowing the direction of your business. Knowing how many times one activity is done compared to another shows you if there is a large disparity in effort to conversions. Once you calculate your activity ratios, you can trend them over a period of time to see whether you are becoming more or less efficient in your conversion process. If you are trending lower, then you know you are on the right track and your process is becoming more efficient. As the ratios increase, quality is suffering at the expense of quantity. Activity Ratios Defined Activity Ratios = (# of Activity A) / (# of Activity B), cohorted by Job Order Cohorting means the grouping by a particularly defined set. In this section s example, the activities were grouped by the job order the activities were done upon. It tells a business what was the quality of activity on job orders created last month? Conversely, a non-cohorted ratio does not group the activity in the same way. A non-cohorted ratio answers the question what was the quality of activity done last week? even if the sendout and interviews in the ratio were on two different job orders. Non-cohorted ratios are useful for short-term analysis, to track activity for recruiting teams; cohorted ratios are useful for long-term analysis, and are great for sales-centric analysis. 4

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