Der da nische Markt der Gesundheitswirtschaft: Struktur, Chancen und rechtliche Rahmenbedingungen

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1 Der da nische Markt der Gesundheitswirtschaft: Struktur, Chancen und rechtliche Rahmenbedingungen Malene Nørby Nielsen International Marketing Manager Healthcare DENMARK

2 Healthcare DENMARK is a public-private partnership

3 Her Royal Highness Crown Princess Mary is patron for Healthcare Denmark In Denmark, our focus on putting the patient first combined with constant efforts to improve efficiency and quality has resulted in a wide array of innovative healthcare solutions. I sincerely believe Danish technologies, products and expertise can have a positive impact on global health

4 Healthcare DENMARK Danish healthcare visitor programs Conferences Danish delegation visit to other countries Healthcare DENMARK Ambassadors Communication and press activities The Healthcare DENMARK homepage

5 Agenda The Danish Healthcare System Transforming Danish Healthcare to meet future needs The Danish healthcare market

6 The Case of Denmark Film about healthcare in Denmark, here

7 The Danish Healthcare System main characteristics Free and equal access to public healthcare (5,5 mio. people) Universal coverage (same system for everyone) Tax financed (84 pct.) USD pr. capita Private co-payment in certain areas (16 pct.)

8 Regional responsibilities Hospital and psychiatric treatment Primary health care / public health General Practitioners (family doctors) Private practicing specialists Adults dental services Physiotherapy

9 Municipal responsibilities Preventive care and health promotion Rehabilitation outside hospital Treatment of alcohol and drug abuse Co-financing regional health care Child nursing Child dental services School health care Home nursing

10 Agenda The Danish Healthcare System Transforming Danish Healthcare to meet future needs The Danish healthcare market

11 Danish citizens are happy with their lives and with healthcare services Denmark ranking, Quality of life in Europe report

12 A consistent focus on healthcare efficiency and quality help ensure equal access to sustainable healthcare Shortest average EU admission time per patient Focus on moving healthcare services closer to the patient Ambitious productivity improvement targets each year Lean and accreditation 100% hospital EMR coverage Focus on clinician support Highly structured EMR s

13 A long term focus on health data networks and on e- health provide efficient access to healthcare information Sundhed.dk E-health Portal MedCom Health Data Network Who is behind? Ministry of Health, Danish Regions, Ministry of Interior, National Association of Local Authorities, National Board of Health, Copenhagen Hospital Corporation, Danish Pharmaceutical Association

14 Services for citizens Sundhed.dk the official Danish ehealth portal for public healthcare services. Citizens have acces to personal health data such as: Selected information from Electronic Health Records from hospitals and GP s Info on prescription medicine Organ Donor Register Patient-to-patient dialogue

15 Services for healthcare professionals Acces to personal health data on patients E.g. e-record, laboratory data and Shared Medication Record Contact and service information on other healthcare providers Accurate and updated information on health, disease and treatment E.g. medical handbook, treatment feedback and benchmarking Personal home care/hospital solutions

16 16 new hospitals will be the backbone of patient centric healthcare Public-private partnerships New innovations Danish design Green technology

17 In 2013 Denmark launched the strategy for the next 4 years National EHR and E-health architecture International standards HL7 Continua Health Allicance First fully regional telehealth implementations Coordinated strategy: Ministry of Health and Prevention Danish Regions Danish Municipalities

18 The e-health and telehealth strategy will align with the Assisted Living strategy Full scale implementation of proven solutions Ceiling lifts Digital rehabilitation Selected robot technology Full scale Smart Home implementation Smart Home technology for disabled citizens Coordinated strategy: Ministry of Health and Prevention Danish Regions Danish Municipalities

19 Personalised Medicine will increase treatment efficiency and reduce adverse effects: The National Danish Biobank

20 Big Data in Healthcare enable real-time overview of Population Health Status

21 The Danish response to future healthcare challenges Challenges Population demography Danmark Status 2014 Lifestyle Strategy Better sooner than later Independent Living New treatments Healthier Life for all Personalised Medicine New hospitals

22 Agenda The Danish Healthcare System Transforming Danish Healthcare to meet future needs The Danish healthcare market

23 Denmark a perfect test lab for healthcare solutions of the future A hospital sector prepared for the future 1/3 of beds will be reduced in new hospitals by 2020 Highly specialized hospitals Specialized units Specialized acute care midsize hospitals Focus on outpatient treatment to continue reducing number of beds More healthcare delivered by the primary sector Municipalities Elderly care and rehabilitation outside hospitals Population Health and prevention Healthcare centers with GP s, therapists and specialists Patient Empowerment Strategy to implement 100% Medical Home support for Chronic Patients Strategy to implement 100% Smart Home support for Elderly Citizens Big Data Strategy to make world leading Danish Healthcare Data available for industry research Personalized Medicine First Public Healthcare System to declare a Personalized Medicine strategy for the population World class electronic healthcare data and the National Biobank is the key enabler Denmark is an opportunity for German companies to prove and mature future healthcare solutions in a progressive market and do it earlier than in any other market

24 Doing business in Danish healthcare Hospitals and Municipalities (public organizations) EU tender regulation (all contracts > ) Local market presence is necessary to successfully navigate hospital, region and national stakeholders GP s Private enterprises Investments are motivated by public re-imbursement Pharma National purchasing organization for hospital medicine (Amgros) i.e. EU tender frame agreements Positive market for patented medicine (evaluated by a national board with focus on outcomes) By-weekly price evaluation of generic medicine for pharmacies based on national agreement with the pharma industry

25 Different entries to the Danish healthcare market - why choose Denmark? Flexibel labour market The Danish flexicurity model offers a high flexibility in hiring and firing practices. Highly qualified and motivated talent pool English proficiency is in the world s top three. 4 out of 5 speak English and half the Danes speak German. Easy business set-up Foreign companies will benefit from an easy plug 'n play registration when setting up a business in Denmark. Perfect test market World-class IT infrastructure with some of the world s highest ICT penetration rates for mobiles, broadband and PCs

26 A. Establishing an affiliate in Denmark Municipal and Regional Growth organizations Contact to local venture capital investors Attractive office s in cluster environments The Danish Growth Fund State investment fund that contributes to the creation of new companies by providing capital and expertise Direct equity investments from the Danish Growth Fund Guaranteed loans for established companies to finance growth in Denmark Cluster organizations to help develop innovation and business E.g. Welfare Tech in Region South

27 B. One stop entry for clinical trials Why choose Denmark as test market for clinical trials Strong institutions Efficient authorities Health care registries Educated patient population Forming the Clinical Trials Office Denmark Clinical Network Each region has a clinical coordinator The coordinators implement initiatives and act as link between researchers, industry, research infrastructure & administration Danish Regions is leading the project and acts as secretariat and political co-ordinator

28 C. Partnerships Case Support Robot Cooperation between Fuji Machines and Odense healthcare scene: Support robot from Fuji Machines to be tested by citizens and staff in Odense municipality User tests nursing homes and Odense University Hospitals engaged in the cooperation Acces to valuable knowledge from healthcare professionals direct feedback Thanks to Health Innovation Centre of Southern Denmark

29 D. International projects EU Projects E.g. Regions in Denmark, cluster organizations and universities Interreg-cooperation The Region of Southern Denmark Denmark's largest welfare-technological research and innovation initiative

30 Organizations Invest in Denmark Provides tailor-made solutions for foreign companies who consider establishing business and research activities in Denmark. The services are free of charge and in full confidentiality. Copenhagen Capacity E.g. Partner search & matchmaking, Market Overview, Industry Knowledge, Odense & Co. Focus on local investments and cooperation Initiatives on national, regional and local level E.g. partnerships

31 Malene Nielsen, Marketing Manager Healthcare DENMARK 31

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