The Italian ICT Market: Key Figures and Business Opportunities. Ezio Viola General Manager, IDC Southern Europe

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1 The Italian ICT Market: Key Figures and Business Opportunities Ezio Viola General Manager, IDC Southern Europe

2 The Italian ICT Market (Euro bn*) CAGR 11.1% ,3 38,9 43,8 48,8 CAGR-Telco 11.4% CAGR-IT 1.4% 1 17,5 19,5 21,5 23, Euro = 1,936 Lira IT Telecom

3 The Italian IT Market, (Euro bn*) CAGR 1.4% ,7 9,6 8,6 7,5 3,3 3,6 4 4,4 6,7 7,3 7,9 8, Hardware Software Services CAGR-Services 12.1% CAGR-SW 1.5% CAGR-HW 8.5% 1 Euro = 1,936 Lira

4 The Unrelenting Growth of the Italian Telecommunication Market ( 99-2) (Euro bn*) CAGR 11.4% ,1 1,3 8,8 7,3 2,5 19,3 18,3 17,4 1,5 11,8 14,2 16, CAGR-Mobile Svcs 18.3% CAGR-Fixed Svcs 5.5% CAGR-Net & Equip. 15.5% Networks & Equipments Fixed Network Services Mobile Network Services 1 Euro = 1,936 Lira

5 IT Spending by Industry Sector Industria Comunicazioni Distribuzione Finanza Servizi IT 1% 8% 6% 7,6 5,3 1,9 5,1 24, 7,3 5,8 1,7 5,1 24,2 7,1 6,4 1,4 5,1 24,3 6,8 6,8 1,2 5,1 24,5 6,4 7,2 1, 5,1 24,6 Pubblica Amministrazione Consumer Altro 4% 9,6 7,5 9,5 7,7 9,3 7,9 9, , 8.3 2% 29,9 29,7 29,6 29,5 29,3 % % 8% 1,5,7 13,1 4,6 1,2,7 12,9 4,6 9,9,7 12,6 4,8 9,7,7 12,5 5, 9,6,7 12,4 5,2 Software & Services 6% 24,8 25,6 26,1 26,1 25,8 4% 9,1 7,3 9,2 7,6 9,2 7,8 9,3 7,9 9,4 7,7 2% 29,9 29,3 29, 28,9 29,2 %

6 IT Spending by Company Size Mercato consumer + 2,6% ,6% ,5% 19,8% +1,5% +8,7% 23,9% 19,8% ,7% +7,8% 56,3% Fonte: IDC Custom Data - 2 Aziende di piccole dimensioni e studi professionali (<99 dip.) Aziende di medie dimensioni (1-499 dip.) Aziende di grandi dimensioni (> 5 dip.)

7 Internet is becoming an Euro-centric market with Italy catching up Million Europe Million Italy ,4 12,4 78, Web Users Web Buyers , ,2 9, ,7 Web Users Web Buyers

8 Internet Economy Internet Economy Internet Infrastructure Internet Commerce + IT Infrastructure Business Infrastructure B2B B2C

9 Fixed Network Services: The Internet Driven Growth By 22 Internet access traffic will represent approx. 6% of total local traffic (72bn minutes out of 132 bn minutes) 2. Minutes Billion CAGR 16.3% CAGR-Other Svcs 7.4% CAGR-Local w. Internet 21.4% Local (w. Internet Access) Other

10 The Demand for Fast Internet Access By 24 revenues from fast Internet access (ADSL, cable, broadband fixed-wireless access) will represent more than 7% of total Internet access services (2% in year 2) 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % 13% 12% 12% 9% 7% 5% 2% 9% 28% 5% 71% 87% 86% 8% 63% 43% 25% (% of total Internet access services revenues) Leased line Broadband Dial

11 New Housing/Hosting services Driven by web sites diffusion among Business and SOHO users, ecommerce growth and the emergence and consolidation of a wider number of ISPs, the Italian Housing/Hosting market is expected to grow at a 125% CAGR Euro m Large Account/PMI SOHO

12 IT Professional Services: ebusiness is Driving the Growth Euro Million 21% of total IT services market Consulting Web design System Int. esourcing

13 ASP Market is starting (Euro m*) Subs. Fees and Services Subs. Fees by Segment (23) % 4% 2% % 51% 12% 24% 14% 15 Enterprise applications ecommerce applications Collaborative applications Personal & Consumer applications 1 Euro = 1,936 Lira

14 New Emerging IT Applications 2 RDBMS Knowledge Management Call Center 8% 2% 19% Sales Force Automation 2% 23 CRM 21% Datawarehouse ERP 48% Knowledge Management Call Center 24% 2% Sales Force Automation RDBMS 4% 5% 23% Datawarehouse 42% ERP Source: IDC Custom Data - 2

15 The Internet-Driven Growth (Euro m*) Internet is becoming the main source of growth in the Italian ICT market Between 1999 and 22, Internet-related revenues are expected to climb from 1.8 to 7.5 Euro m (CAGR +59%), representing by 22 more than 1% of the entire Italian ICT market. Euro m Subscriptions access charge+wholesale traffic Housing-Hosting HW SW eservices ASP

16 Euro m The Italian ecommerce Market B2B process B2B end use B2C ecommerce with a silent e: COMMERCE

17 Miliardi di Lire B2B ecommerce in Italy (edistribution, eprocurement, Digital Market) % di tutto l ecommerce B2B italiano edistribution eprocurement Digital Marketplace

18 The Extended Internet-Related market (Euro m*) Including ecommerce market, by 22 Internet-related revenues will climb up to Euro 4.9 bn Euro m ecommerce: Euro 28.8 bn by Subscriptions access charge+wholesale traffic Housing-Hosting HW SW eservices ASP ecommerce

19 And what about the Italian ICT players? Focus on the growing ICT Market niches by vertical industry, by size, by solution area: to be a full player is difficult, leverage on partnerships & alliances Start at the beginning to look at growth markets that may have European/International expansion Bring BAM Italian companies on line requires new services/solutions waiting for an offer ICT ebusiness infrastructures and market enablers are still the most promising segments First movers with innovative but sustainable models for ecommerce B2B/B2C can play a leadership role Be innovative and creative in building the new solutions required by the next coming wireless market revolution

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