New season, new curves

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1 New season, new curves

2 What s INSIDE? 10. Sizing made simple Think you need several sizes? Think you ll need to size up? Think again Let s talk forever Find out how to take our clothes beyond pregnancy. 28. The maternity heroes Nobody can afford the lot, but EVERYBODY needs these six styles. 36. Your secret design weapons Meet the confidence boosting design techniques you ll learn to rely on. Let s dress this 41. Please mind the bump Get a seat on the next train with our genius new travel badges Work worries, begone! Author and mother Marina Fogle reveals her tips for managing your maternity leave. BUMP Outfit, 52. Ways to wear stripes Fashion s favourite print takes the versatility challenge. 58. Your motherhood mantras Sanity-saving wisdom from funny and brilliant blogger, The Unmumsy Mum. 42 P.57 Cover, P.20 Shop at

3 Congratulations & WELCOME PREGNANCY. It s a big change. When I was pregnant with my first child, Oliver, I remember the extraordinary excitement so well. In most respects it was a wonderful time, but I did struggle to find clothes that spoke to the true me. I ended up living in my husband s shirts, which made me feel enormous. Naturally I lost confidence. We have it drummed into us that clothes aren t that important of course they re not in the scheme of the world - but in pregnancy they mattered more than I realised. Feeling CONFIDENT, FASHIONABLE and COMFORTABLE is essential. Disappointed by the maternity styles on offer, I launched Isabella Oliver. That was 13 years ago. Since then we ve DRESSED OVER 1 MILLION BUMPS across the globe. Fashion is at the heart of what we do, but we also focus on phenomenal fabrics that FIT, FLATTER and GROW as your body and style evolves. The kind of pieces that you won t just love now, you ll love wearing long after pregnancy too. Croft Top (TP235) $115 Jersey Baukjen De Swaan Arons Founder The Relaxed Jean (TR089) $155 Stretch Denim 4 Shop at

4 A practical, clever maternity range that should suit all shapes and sizes. The cut is excellent, but the best thing is the fabric - a lovely soft, stretch jersey The Times (UK) Roxby Top (TP044) $115 Jersey Arlington Striped Top (worn underneath) P.52 Rowsley Leather Leggings (TR093) $559 Stretch Leather 6 Join the pregnancy chatter on social

5 YOU BIG SOFTIE Fan of CASHMERE? Love the MINIMALIST look? Then allow yourself to fall for our understated tie-wrap coat. You can wear it when baby arrives (and long, long after). Jasmine Wrap Coat (OT001) $399 Wool Cashmere Melton Granville Shirt (TP053) $139 Cotton Shirting Althea Tailored Flare (TR006) $159 Stretch Tailoring 8 Shop at

6 Sizing? It s a CINCH Order your pre-pregnancy size and LOVE the way our pieces grow as you do, meaning you don t need to splash cash on bigger sizes. We ve done ALL THE THINKING for you and even allowed for normal pregnancy weight gain. ONE size will see you through. ONE less thing to worry about. Harley Top (TP273) $89 Jersey The Scoop Top (worn underneath) See Easy Leggings (TR050) $65 Jersey 10 For styling tips & more:

7 Left Harris Cardigan (KW002) $145 Fine Layering Knit Ana Sweater (TP153) $145 Cotton Knit Radfield Leggings (TR008) $89 Jersey Superga Leather Pump (FT807) $99 Opposite Kennett Dress (DR004) $185 Ponte 12

8 Our clothes ain t scared of COMMITMENT Almost every piece in our collection can be treasured and worn forever, once beautiful bump s become adorable baby. How so? Because our stretch fabrics have incredible bounce-back-ability Because our clothes wash and wear better than any others on the market Because we believe in good bump-o-nomics Because when you find something you love, you just want to keep hold of it, right? Arlington Off-the-Shoulder Top (TP218) $105 Jersey 14 Shop at

9 THE SWEETEST THING A LITTLE Sixties and a LOT of comfy this satin tile print tunic dress will get you EVERYWHERE. Heyford Print Dress (DR031) $209 Satin Crepe 16 Shop at

10 We believe that growing tiny humans is both EXHILARATING and exhausting. So wearing I-FEEL-SO-GOOD clothes is truly important. We believe in designing well-made classics that last FOREVER and stand up like warriors to stretching and washing (the kind your BFFs will try to nab when you re finished with them). We believe in making pregnancy a FASHION MOMENT (because truthfully, will there EVER be a better time to rock BODYCON?) We believe in ourselves and in YOU & your bump. We believe in fabrics so SOFT that wearing them is like pulling on a hug from the love of your life. We believe there s no better outfit than SELF-CONFIDENCE. We believe that 13 years of designing for bumps makes us more knowledgeable and experienced than any other maternity brand (and that over 1 MILLION PREGNANT women can t be wrong). We believe the phrase THE BUMP TOLD ME TO will never get tired. The Turtleneck (TP013) $75 Jersey We believe in sharing the truths about pregnancy: the GOOD, the MESSY, the SILLY. We believe in finding JOY amidst the chaos. The Relaxed Jean, P.20 Everyday Biker Jacket, see Join the pregnancy chatter on social 19

11 ATHLEISURE LOVIN CONTEMPORARY cut. SOFT stretch jersey, dress-up-dress-down-ability. This top gives you OPTIONS. Helston Top (TP173) $95 Jersey The Relaxed Jean (TR089) $155 Stretch Denim 20 Shop at

12 (While pregnant] I bought almost everything from Isabella Oliver. Jennifer Garner Layburn Dress (DR018) $145 Jersey Arlington Striped Top (worn underneath) P For styling tips & more:

13 PETAL POETRY Roses are red, violets are blue, our luxurious printed dress will GROW WITH YOU. The end. Ferndale Print Dress (DR001) $195 Jersey Maternity Obi Belt (AC008) $115 Leather 24 Shop at

14 Isabella Oliver s clothes are SEXY, STYLISH and utterly comfortable Vanity Fair (US) Arlington Striped Dress (DR020) $159 Jersey 26 Need help? Contact us at

15 05. THE BOUCLÉ COAT A textured style you ll treasure long after the newbie arrives. 1. The Relaxed Jean (TR089) $155 Stretch Denim 2. The Wrap Cardigan (KW001) $175 Wool Mix Knit 03. THE SCOOP NECK TEE In indulgently soft jersey that makes every day special. 01. THE BOYFRIEND JEANS Featuring a doesn t get any softer under the bump waistband. 04. THE STRIPED SHIRT The work-to-weekend hero you ll have on permanent rotate. Meet your NEW BFFs Nobody needs everything, but everybody needs these. Six exquisitely well-made heroes you can buy in ONE size and wear right through. 3. Arlington Striped Top (TP135) $95 Jersey 4. Dora Shirt (SH001) $145 Soft Shirting 5. Merewood Wrap Coat (OT002) $319 Textured Coating 6. Grayson Dress (DR348) $159 Jersey 02. THE COSY WRAP Warm, woolly and handy when baby needs feeding. 06. THE JERSEY DRESS A chic and comfy all-rounder you ll literally live in. 29

16 Love your BUMP Our signature bodycon dresses are crafted from luxury jersey. So they WASH BRILLIANTLY, wear beautifully and make EVERY DAY that you re pregnant feel as special as it ought to. Clifton Dress (DR013) $155 Jersey 30 Shop at

17 PARTY ON (and on...) Try the cool cut-out dresses that are designed to party for the whole 9 months (so one size = many opportunities to wow). Left Brunswick Dress (DR045) $159 Jersey Opposite Maesbury Dress (DR044) $195 Jersey 33

18 Whenever anyone asks me which line has the chicest maternity clothes I always direct them to the Isabella Oliver website. Instyle Editor (US) Arlington Striped Top (TP135) $95 Jersey The Wrap Cardigan (KW001) $175 Wool Mix Knit Easy Leggings (TR050) $65 Jersey 34 Shop at

19 Your secret design WEAPONS We do the geeky thing, so you can do the gorgeous thing. These techniques will have you looking fab and feeling comfy, to birth and beyond. 1. RUCHING This helps our soft stretch jersey to fit and flatter you at every stage of your pregnancy. Think of it like an accordion of fabric that gently pulls out as you grow. Minus the folksy sounds. Ellis Tank Dress (DR280) $139 Jersey 36 Find a tempting OFFER on the cover

20 3. DRAPING We drape our soft and fluid fabrics with tucks, pleats, knots or seams. Some may be sculpted bodycon styles, others are floatier empire line numbers both will fit perfectly through 9 months. 2. TYING We fix our ties at the waist, so you can change the look of your bump when you fancy. Pull them behind for a minimalist look (lots of women like this in the early stages) or tie them at the front with a statement bow to frame your bump. Granville Shirt (TP053) $139 Cotton Shirting Ivybridge Dress (DR249) $145 Jersey 39

21 Please mind the BUMP GET A FREE BADGE WITH YOUR FIRST ORDER FROM THE NEW SEASON 4. WRAPPING These styles afford you THE MOST PERSONAL FIT you ll ever get - literally fitting to your body every time you tie them. Mega flattering, foreverfashionable and handy for nursing too, it s no wonder we love them. (WHILE THEY LAST) In our world, no mum-to-be would be without a seat on public transport. Sadly, this isn t our world and we don t set the rules. What we are doing however is a) giving every pregnant woman a seat when we travel (obviously) and b) treating you to a free badge with every Isabella Oliver purchase. A seat would be neat, huh? Mona Top (TP184) $129 Jersey Shop at

22 Work worries, BEGONE! Marina Fogle is a writer, mum of three and wife to TV presenter and explorer, Ben. Here she shares her tips on managing your maternity leave in an extract from her new book The Bump Class: An Expert Guide to Pregnancy, Birth and Beyond co-written with her GP Sister, Chiara Hunt. 42 MAKING A PLAN Think realistically about when to take your maternity leave. Many women think they will have no problem working right up until their due date which in reality isn t a good idea. You need to slow down drastically in your third trimester (for your baby s sake) and remember too that there s a lot to get ready before your baby arrives. The biggest mistake I made in my BREAKING THE NEWS According to UK law, you need to inform your employer of your pregnancy at least 15 weeks before your due date, although most people share their good news sooner - even sometimes before that all-important 12 week scan, particularly if they are suffering morning sickness. Make sure it s your boss who knows first, remember to put it in writing and be clever about the timing. It s smart to announce the news right after you ve completed a successful project, for example.that way you can emphasise the fact your pregnancy will not affect your work. first pregnancy was promising to go back to work full time six weeks after my baby was born. I took the decision before I had even met the little person inside me and without any real knowledge of what life with a newborn baby involves. Reneging on a promise felt like failure and I wish I had just told my colleagues that I would let them know when I was ready. In the UK, your employer has to legally assume you are taking your full maternity leave unless they are told otherwise, so they should not be pestering you to make a decision until you are equipped to make the right one. For some women that is 6 weeks, and for others that s a year, but it s an important decision that is yours to make. You can buy a copy of The Bump Class: An Expert Guide to Pregnancy, Birth and Beyond from Amazon. For more tips from Marina, visit Granville Shirt (TP053) $139 Cotton Shirting Zadie Stretch Skinny Jeans (TR079) $155 Stretch Denim

23 LET S TALK TEXTURE Specifically? Let s talk luxury BOUCLÉ that s been lovingly cut into the kind of WRAP COAT you can accessorise now with a BUMP and later with a BABY. Been fun chatting. Merewood Wrap Coat (OT002) $319 Textured Coating Ana Sweater, P.63 Althea Cigarette Pants (TR007) $159 Stretch Tailoring Mercia Clutch Bag (BG825) $175 Leather Shop at

24 PURE. SIMPLE. LUXURIOUS. Our deliciously soft ballet top will dance to the tune of your PREGNANCY (and repeat its performance through those NURSING days too). Gardner Top (TP188) $139 Jersey The Relaxed Jean (TR089) $155 Stretch Denim 46 For styling tips & more:

25 GO MAD FOR PLAID Try the soft shirt that ticks the trend/comfort boxes AND looks great at work or on the weekend. Dene Checked Shirt (SH002) $155 Soft Shirting Boot Cut Jeans (TR005) $155 Stretch Denim Elia B Suede Pump (FT883) $195 48

26 Once you find out YOUR SIZE, you just know it s your size for the whole pregnancy. It s so easy Hilaria Baldwin Witton Top (TP222) $115 Jersey Zadie Stretch Skinny Jeans (TR079) $155 Stretch Denim 50 Need help? Contact us at

27 1. THE UNSTOPPABLE TEE Work or weekend, bump or baby this tee will turn its stripes to anything. And it washes as well as it wears. Two stripey SAVIOURS Dress or tee? The choice is yours, mama. Arlington Striped Top (TP135) $95 Jersey Kirkton Skirt (SK001) $95 Jersey Earlham Blazer (JK094) $275 Ponte Arlington Striped Top, see opposite The Pencil Skirt (SK049) $125 Ponte 52

28 2. THE JERSEY DRESS Cool with kicks and knits, smart with pumps and blazer - for drama-free dressing you can t beat this. Earlham Blazer (JK094) $275 Ponte Arlington Striped Dress (DR020) $159 Jersey 55

29 TAKE A BOW Then decide how you ll tie it. Frontwards to frame your bump? Backwards for a MINIMALIST look? This SHIRT is yours for the styling. Opposite Dora Shirt (SH001) $145 Soft Shirting Rowsley Leather Leggings (TR093) $559 Stretch Leather Superga Leather Pump (FT807) $99 56 Shop at

30 01. NEVER try to compare your experience of motherhood with what you see online. Social media is a selectively edited montage of best bits. It s simply not possible to crop all the bad stuff out and exist under the shroud of a wrinkle-friendly filter in real life. 02. When friends and family say, let us know if you need anything they are making a genuine offer. Take them up on it! There is no shame in asking for help. There is also no shame in having a nap. Naps are golden. Your motherhood MANTRAS 03. Even if you can t see the humour in today s parenting disaster now, you will one day. One day you will laugh until you cry (in a good way). When baby arrives, refer to these smart and funny tips: written by Sarah Turner, UK s Sunday Times bestselling author and blogger behind The Unmumsy Mum. Whenever you think, I can t do this! remember that you are doing this. You are doing a great job, and, even on the days when you ve had to downgrade great to that ll do you re still doing your best. Sometimes, that ll do is all you ve got and that s enough. 04. Motherhood hit me hard. It was incredible and extraordinary yet terrifying and overwhelming all at the same time. I had tried so hard to prepare myself for my new role as a mum that when things didn t pan out exactly as I d expected I was left feeling like I had failed somehow. What I think I needed then was a reminder that I was not on my own, that us mums are all in it together and that, with the benefit of hindsight, my expectations had been a little improbable 05. Getting out and chatting to other mums can be daunting but children provide the greatest ever prop to hide behind when you are feeling anxious. I m sorry, I think he s been a bit sick on your shoe! is the kind of ice-breaker that true friendships come out of. 06. Growing and birthing a human being is a pretty big deal. Don t ever forget that. 58 For styling tips & more:

31 PARTY OR PILATES? Our LUXURIOUSLY SOFT top looks great with a yoga mat and gorgeous with a yummy mocktail talk about VERSATILE. Reyene Tunic (TP226) $115 Jersey Rowsley Leather Leggings (TR093) $559 Stretch Leather 60 Shop at

32 Opposite Aubyn Top (TP224) $95 Jersey Althea Cigarette Pants (TR007) $159 Stretch Tailoring Shoes, stylist s own Right Ana Sweater (TP153) $145 Cotton Knit Ashurst Maxi Skirt (SK003) $155 Jersey Superga Leather Pump (FT807) $99 62

33 @AliFedotowsky #stylemybump YOUR WAY Share your style by uploading piccies or sit shyly on the sidelines and steal inspo from the others. instagram is all yours to Effra Ruched Dress (DR022) $209 Join the pregnancy chatter on social 65

34 66 Shop at Rosliston Jumpsuit (TR097) $175 Jersey

35 Outfit, P.63 If undelivered, please return to: Isabella Oliver, Scott Road, Off Park Avenue, Luton, Bedfordshire LU3 3BF, United Kingdom AW16-M-$-1