Bank Panel. Colombia 1 / 15. Sociodemographic profile Real delivery Panel IR% Total panelists: ,8% Sex Man Features

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1 1 / 15 Bank Panel Colombia Features Panel size (ISO): People profiled (ISO): Estimated response rate (ISO): 45% Updated: 15/12/2014 Size (ISO): number of panelists according to ISO Real delivery: maximum sample size of a specific target that we can deliver on a real project. It is the sum of profiled panelists and the estimated number of panelists not yet profiled. IR% Panel: panel Netquest's incidence rate for the particular target. It is not obtained from a representative population sample. It is the result of a progressive and random panel data collection. It shows the difficulty of the target: Sociodemographic profile Real delivery Panel IR% Sex Man Woman Age >=65 69 Social class Stratum 1 (low-low) 203 Stratum 2 (low) Stratum 3 (medium-low) Stratum 4 (medium) Stratum 5 (medium-high) 367 Stratum 6 (high) 142 I do not know 34 Regions Amazónica 28 Orinoquia 92 Atlántica 651 Central Oriental 426 Pacífica 918

2 Department Bogotá Distrito Capital (D. C.) Amazonas 0 Antioquia 933 Arauca 10 Atlántico 324 Boyacá 79 Caldas 117 Caquetá 14 Casanare 16 Cauca 79 Cesar 44 Córdoba 48 Cundinamarca 297 Chocó 3 Guainía 1 Guaviare 3 Huila 66 La Guajira 25 Magdalena 67 Meta 63 Nariño 63 Norte de Santander 86 Putumayo 7 Quindío 59 Risaralda 113 San Andrés & Providencia 0 Santander 259 Sucre 27 Tolima 118 Valle del Cauca 771 Vaupés 0 Vichada 1 Bolivar / 15

3 3 / 15 Hired financial products and level of savings Real delivery Panel IR% Currently hired financial products Checking account Demand deposit 213 Saving account or book Term deposit 322 Mortgage loan 780 Car loan 560 Personal and consumer loans Another type of loan 352 CREDIT card from a financial institution DEBIT card from a financial institution Trading houses or retail cards 389 Checkbook 408 Market investments / Shares 294 Pension plan / retirement 693 Mutual funds 328 Bills / Bonds / Debentures 33 Other 133 Household savings Less than $ Pesos Between $ and $ Pesos 634 Between $ and $ Pesos 408 Between $ and $ Pesos 427 Between $ and $ Pesos 390 Between $ and $ Pesos 273 Between $ and $ Pesos 244 Between $ and $ Pesos 194 Between $ and $ Pesos 134 Between $ and $ Pesos 133 Between $ and $ Pesos 59 Between $ and $ Pesos 83 More than $ Pesos 172 I do not remember 367 Decline to answer 910

4 4 / 15 Hired financial institutions Real delivery Panel IR% Banks where you have checking account Bancafé 0 Banco AV Villas 0 Banco Caja Social BCSC 0 Banco de Bogotá 0 Banco de Credito 0 Banco de la República de Colombia 0 Banco de Occidente 0 Banco GNB Sudameris 0 Banco Granahorrar 0 Banco Popular 0 Banco Popular Colombia 13 Banco Santander Colombia 162 Bancoldex 141 Bancolombia 270 BBVA 10 Citi Bank 6 Colmena BCSC 85 Colpatria 14 Conavi 2 Credit Suisse Representaciõn para Colombia 35 Davivienda 32 Deutsche Bank 12 Helm Financial Services 3 Megabanco 500 UBS AG in Bogotá 152 Other 87 Decline to answer 155 I do not remember 23 Checking account or demand deposit Bancafé 2 Banco AV Villas 14 Banco Caja Social BCSC 18 Banco de Bogotá 25 Banco de Credito 2 Banco de la República de Colombia 0 Banco de Occidente 7 Banco GNB Sudameris 3 Banco Granahorrar 2 Banco Popular 7 Banco Popular Colombia 6 Banco Santander Colombia 2 Bancoldex 2 Bancolombia 67 BBVA 20 Citi Bank 9 Colmena BCSC 3 Colpatria 8 Conavi 0 Davivienda 24 Helm Financial Services 4 Megabanco 2 Other 15 Decline to answer 34 I do not remember 9 Banks where you have saving account Bancafé 19 Banco AV Villas 346 Banco Caja Social BCSC 356

5 Banks where you have saving account 5 / 15 Banco de Bogotá 485 Banco de Credito 4 Banco de la República de Colombia 9 Banco de Occidente 76 Banco GNB Sudameris 24 Banco Granahorrar 10 Banco Popular 66 Banco Popular Colombia 83 Banco Santander Colombia 19 Bancoldex 2 Bancolombia BBVA 312 Citi Bank 105 Colmena BCSC 44 Colpatria 141 Conavi 22 Davivienda 607 Deutsche Bank 1 Helm Financial Services 35 Megabanco 0 UBS AG in Bogotá 3 Other 241 Decline to answer 253 I do not remember 17 Banks where you have term deposit Bancafé 5 Banco AV Villas 13 Banco Caja Social BCSC 28 Banco de Bogotá 21 Banco de Credito 2 Banco de la República de Colombia 0 Banco de Occidente 5 Banco GNB Sudameris 1 Banco Granahorrar 0 Banco Popular 5 Banco Popular Colombia 4 Banco Santander Colombia 5 Bancoldex 1 Bancolombia 66 BBVA 22 Citi Bank 2 Colmena BCSC 2 Colpatria 18 Conavi 0 Davivienda 24 Deutsche Bank 1 Helm Financial Services 5 Megabanco 0 Other 49 Decline to answer 66 I do not remember 14 Banks where you have mortgage Bancafé 7 Banco AV Villas 38 Banco Caja Social BCSC 58 Banco de Bogotá 31 Banco de Credito 2 Banco de la República de Colombia 3 Banco de Occidente 13 Banco GNB Sudameris 2 Banco Granahorrar 8 Banco Popular 14 Banco Popular Colombia 7 Banco Santander Colombia 4

6 6 / 15 Bancoldex 0 Bancolombia 145 BBVA 77 Citi Bank 3 Colmena BCSC 7 Colpatria 40 Conavi 0 Davivienda 139 Helm Financial Services 0 Megabanco 0 Other 99 Decline to answer 116 I do not remember 23 Banks where you have a car loan Bancafé 2 Banco AV Villas 13 Banco Caja Social BCSC 15 Banco de Bogotá 44 Banco de Credito 2 Banco de la República de Colombia 1 Banco de Occidente 53 Banco GNB Sudameris 3 Banco Granahorrar 2 Banco Popular 8 Banco Popular Colombia 6 Banco Santander Colombia 1 Bancoldex 0 Bancolombia 81 BBVA 38 Citi Bank 7 Colmena BCSC 1 Colpatria 10 Conavi 0 Davivienda 62 Helm Financial Services 7 Megabanco 1 Other 116 Decline to answer 80 I do not remember 34 Banks where you have personal loan Bancafé 5 Banco AV Villas 147 Banco Caja Social BCSC 131 Banco de Bogotá 203 Banco de Credito 7 Banco de la República de Colombia 5 Banco de Occidente 87 Banco GNB Sudameris 24 Banco Granahorrar 0 Banco Popular 51 Banco Popular Colombia 44 Banco Santander Colombia 6 Bancoldex 0 Bancolombia 300 BBVA 141 Citi Bank 124 Colmena BCSC 16 Colpatria 164 Conavi 2 Davivienda 241

7 7 / 15 Helm Financial Services 34 Megabanco 3 Other 268 Decline to answer 141 I do not remember 31 Banks where you have other loans Bancafé 0 Banco AV Villas 27 Banco Caja Social BCSC 10 Banco de Bogotá 26 Banco de Credito 2 Banco de la República de Colombia 2 Banco de Occidente 6 Banco GNB Sudameris 3 Banco Granahorrar 2 Banco Popular 8 Banco Popular Colombia 4 Banco Santander Colombia 4 Bancoldex 0 Bancolombia 46 BBVA 13 Citi Bank 14 Colmena BCSC 1 Colpatria 25 Conavi 1 Credit Suisse Representaciõn para Colombia 1 Davivienda 39 Helm Financial Services 4 Megabanco 2 Other 71 Decline to answer 69 I do not remember 22 Banks where you have credit card Bancafé 6 Banco AV Villas 194 Banco Caja Social BCSC 109 Banco de Bogotá 463 Banco de Credito 8 Banco de la República de Colombia 5 Banco de Occidente 203 Banco GNB Sudameris 22 Banco Granahorrar 3 Banco Popular 32 Banco Popular Colombia 22 Banco Santander Colombia 18 Bancoldex 1 Bancolombia 786 BBVA 199 Citi Bank 296 Colmena BCSC 12 Colpatria 613 Conavi 7 Credit Suisse Representaciõn para Colombia 1 Davivienda 462 Helm Financial Services 50 Megabanco 1 UBS AG in Bogotá 1 Other 276 Decline to answer 236 I do not remember 41 Banks where you have debit card Bancafé 11 Banco AV Villas 302

8 Banks where you have debit card 8 / 15 Banks where you have investments Banks where you have pension plan Banco Caja Social BCSC 241 Banco de Bogotá 479 Banco de Credito 6 Banco de la República de Colombia 6 Banco de Occidente 68 Banco GNB Sudameris 30 Banco Granahorrar 3 Banco Popular 69 Banco Popular Colombia 51 Banco Santander Colombia 21 Bancoldex 1 Bancolombia BBVA 305 Citi Bank 154 Colmena BCSC 37 Colpatria 131 Conavi 8 Davivienda 535 Deutsche Bank 1 Helm Financial Services 39 Megabanco 1 Other 130 Decline to answer 204 I do not remember 17 Bancafé 0 Banco AV Villas 10 Banco Caja Social BCSC 0 Banco de Bogotá 24 Banco de Credito 0 Banco de la República de Colombia 1 Banco de Occidente 8 Banco GNB Sudameris 1 Banco Granahorrar 0 Banco Popular 2 Banco Popular Colombia 1 Banco Santander Colombia 2 Bancoldex 1 Bancolombia 96 BBVA 13 Citi Bank 8 Colmena BCSC 1 Colpatria 3 Conavi 0 Credit Suisse Representaciõn para Colombia 1 Davivienda 36 Helm Financial Services 8 Megabanco 0 Other 38 Decline to answer 50 I do not remember 20 Bancafé 3 Banco AV Villas 16 Banco Caja Social BCSC 9 Banco de Bogotá 20 Banco de Credito 0 Banco de la República de Colombia 1 Banco de Occidente 13 Banco GNB Sudameris 3 Banco Granahorrar 3 Banco Popular 9 Banco Popular Colombia 8

9 9 / 15 Banks where you have investment funds Banco Santander Colombia 8 Bancoldex 2 Bancolombia 69 BBVA 62 Citi Bank 20 Colmena BCSC 8 Colpatria 21 Conavi 0 Davivienda 32 Deutsche Bank 1 Helm Financial Services 1 Megabanco 2 Other 200 Decline to answer 103 I do not remember 97 Bancafé 0 Banco AV Villas 11 Banco Caja Social BCSC 15 Banco de Bogotá 18 Banco de Credito 0 Banco de la República de Colombia 2 Banco de Occidente 10 Banco GNB Sudameris 2 Banco Granahorrar 3 Banco Popular 7 Banco Popular Colombia 3 Banco Santander Colombia 0 Bancoldex 0 Bancolombia 101 BBVA 10 Citi Bank 5 Colmena BCSC 0 Colpatria 6 Conavi 0 Davivienda 48 Deutsche Bank 1 Helm Financial Services 4 Megabanco 0 Decline to answer 40 Banco Central de Bolivia 0 I do not remember 24

10 10 / 15 Main financial institution Years with the main financial institution Main financial institution Real delivery Panel IR% Bancafé 9 Banco AV Villas 338 Banco Caja Social BCSC 375 Banco de Bogotá 564 Banco de Credito 5 Banco de la República de Colombia 10 Banco de Occidente 105 Banco GNB Sudameris 22 Banco Granahorrar 4 Banco Popular 60 Banco Popular Colombia 66 Banco Santander Colombia 17 Bancoldex 1 Bancolombia BBVA 344 Citi Bank 159 Colmena BCSC 27 Colpatria 220 Conavi 10 Davivienda 719 Helm Financial Services 32 Megabanco 0 UBS AG in Bogotá 1 Other 232 Decline to answer 663 I do not remember 103 Less than 1 year 740 Between 1 and 2 years Between 3 and 5 years More than 5 years I do not remember 202 Decline to answer 108

11 11 / 15 Interaction with the financial institution and credit cards Real delivery Panel IR% Interaction with the financial institution In the bank branch through its staff In the bank branch through its ATM Through the phone of the bank branches 578 Through Internet Mobile phone 730 I do not remember 46 Decline to answer 309 Banking via Internet Consult information about my accounts Make money transfers via Internet Purchase / hire investment products 963 Other bank operations 306 I do not remember 14 Decline to answer 47 Frequency of banking via Internet Many times a week 874 Once a week 656 Once every 15 days 566 Once a month 474 Less frequently 154 I do not remember 46 Decline to answer 60 Credit cards hired Visa Mastercard American Express 442 Diners Club 194 JCB 1 Discover 6 Other 106 I do not remember 66 Decline to answer 214 Type of credit card hired Gold 545 Platinum 546 Centurion 217

12 12 / 15 Private banking Real delivery Panel IR% Receive services from private banking Yes 512 No Banks receive services from private Bancafé 7 banking Banco AV Villas 57 Banco Caja Social BCSC 36 Banco de Bogotá 66 Banco de Credito 3 Banco de la República de Colombia 4 Banco de Occidente 26 Banco GNB Sudameris 3 Banco Granahorrar 4 Banco Popular 9 Banco Popular Colombia 9 Banco Santander Colombia 10 Bancoldex 3 Bancolombia 189 BBVA 41 Citi Bank 22 Colmena BCSC 4 Colpatria 28 Conavi 4 Davivienda 74 Deutsche Bank 2 Helm Financial Services 9 Megabanco 1 Other 14 Decline to answer 39 I do not remember 14 Personal Manager for private banking Yes 213 services No 220 I don't know 78

13 13 / 15 Financial institution hired in the past Financial institution hired in the past Products and banks in the past Real delivery Panel IR% Checking account Demand deposit 218 Saving account or book Term deposit 469 Mortgage loan 664 Car loan 506 Personal and consumer loans Another type of loan 295 CREDIT card from a financial institution DEBIT card from a financial institution 785 Trading houses or retail cards 141 Checkbook 623 Market investments / Shares 150 Pension plan / retirement 161 Mutual funds 212 Bills / Bonds / Debentures 24 Other 50 I didn't have any other hired product Decline to answer 384 Bancafé 212 Banco AV Villas 514 Banco Caja Social BCSC 475 Banco de Bogotá 652 Banco de Credito 29 Banco de la República de Colombia 9 Banco de Occidente 307 Banco GNB Sudameris 58 Banco Granahorrar 148 Banco Popular 117 Banco Popular Colombia 119 Banco Santander Colombia 104 Bancoldex 6 Bancolombia BBVA 404 Citi Bank 283 Colmena BCSC 256 Colpatria 513 Conavi 305 Davivienda 898 Deutsche Bank 2 Helm Financial Services 56 Megabanco 80 UBS AG in Bogotá 4 Other 256 Decline to answer 182 I do not remember 102

14 14 / 15 Products and banks in the future Real delivery Panel IR% Intention of hiring financial products in the future Financial institution you would hire Checking account 462 Demand deposit 102 Saving account or book 407 Term deposit 288 Mortgage loan 896 Car loan 733 Personal and consumer loans 928 Another type of loan 289 CREDIT card from a financial institution 804 DEBIT card from a financial institution 195 Trading houses or retail cards 47 Checkbook 77 Market investments / Shares 245 Pension plan / retirement 148 Mutual funds 275 Bills / Bonds / Debentures 24 Other 42 I have no intention of hiring any other product Decline to answer 325 Bancafé 28 Banco AV Villas 483 Banco Caja Social BCSC 491 Banco de Bogotá 649 Banco de Credito 20 Banco de la República de Colombia 33 Banco de Occidente 246 Banco GNB Sudameris 50 Banco Granahorrar 23 Banco Popular 124 Banco Popular Colombia 98 Banco Santander Colombia 31 Bancoldex 16 Bancolombia BBVA 429 Citi Bank 238 Colmena BCSC 66 Colpatria 237 Conavi 17 Credit Suisse Representaciõn para Colombia 9 Davivienda 855 Deutsche Bank 13 Helm Financial Services 88 Megabanco 15 UBS AG in Bogotá 8 Other 148 Decline to answer 143 I do not remember 51

15 15 / 15 Other available financial information Household income Panelist's monthly salary Information about insurances hired Netquest is certified with ISO26362 standard The way how a panel recruits, interviews and rewards panelists is key to the reliability of the data you get. In Netquest we care about every detail, thinking of you. That s the reason why we are the only panel in Spain, Portugal and Latin America with the ISO26362 certificate, the specific standard for online Access Panels