# Competition Strategies between Five Cell Phone Service Providers in Pakistan

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3 Procedure Their own personal feelings, experiences and preferences, brand and GSM cellular service provider is about emotional ties demanded an answer to your question forty-two three cases the majority of respondents. Question itself explains most of. In this regard, academic and research Regression purposes only share information when used well as the confidentiality of respondents were unsure about. TABLES: Correlation EX EM CL EX EM CL The correlation matrix shows that there is a positive relationship of emotional and experience on customer loyalty. If we see the relationship of our independent variable with our variables it shows that there is a negative relationship between them. Descriptive EX EM CL Mean Median Maximum Minimum Std. Dev Skewness Kurtosis Jarque-Bera Probability Sum Sum Sq. Dev Observations Dependent Variable: LOG(CL) Method: Least Squares Date: 04/23/12 Time: 20:08 Sample (adjusted): 2 50 Included observations: 49 after adjustments Variable Coefficient Std. Error t-statistic Prob. C LOG(EX) DLOG(EM) R-squared Mean dependent var Adjusted R-squared S.D. dependent var S.E. of regression Akaike info criterion Sum squared resid Schwarz criterion Log likelihood F-statistic Durbin-Watson stat Prob(F-statistic) [ISSN: ] 20

4 In this table it is shows that our all variable which we have taken shows that all are significant all are below then Our model R square and adjusted R square is % which shows that there is a week relationship between the customer loyalty (Dependent variable) with the experience and emotional (Independent variables) and it want more independent variable and also increase the sample size. The accuracy of the model which means that our regression model is accurate and the model is good fit. Graphs: As the graphical presentation shows that it is a good relation at customer loyalty and experience because both graph shows the same result but emotional is consistence shows the same result if compare with customer loyalty and experience. IV. CONCLUSION The customer's GSM cell phone service provider in Pakistan and in Pakistan for the loyalty of customer s loyalty.gsm cell phone service providers in order to attract a variety of ways that are applied by service providers today in the face of tough competition and market saturation factors affecting. Maintaining an increasing customer loyalty, achieve profitability and current to ensure the success of your business is a key solution. Some researchers customer loyalty, customer satisfaction and switching barriers has confirmed that influential factors. REFRENCES [1]. Bob Thompson (March 2005), The Loyalty Connection: Secrets to Customer Retention and Increased Profits, onnection_secrets_to_customer_retention_and_increased_pr ofits.pdf [2]. Dr. Rosemond Boohene, Gloria K.Q. Agyapong (January 2011), Analysis of the Antecedents of Customer Loyalty of Telecommunication Industry in Ghana: The Case of Vodafone (Ghana) International Business Research, Vol. 4, No. 1. [3]. Jessy John (1-5, January 2011), An analysis on the customer loyalty in telecom sector: Special reference to Bharat Sanchar Nigam limited, India / African Journal of Marketing Management, Vol. 3(1). [4]. Khokhar et al. (14 October, 2011), Only customer satisfaction and customer loyalty is not enough: A study of Pakistan s telecom sector, African Journal of Business Management, Vol. 5(24), pp [5]. Oyeniyi O. J., Abiodun A. J. (January, 2010), Switching Cost and Customers Loyalty in the Mobile Phone Market: The Nigerian Experience / Business Intelligence Journal,Vol. 3, No. 1. [ISSN: ] 21

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