How To Run A Fashion Brand In Spain
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1 April 2013
2 ORGANIZACIÓN GÓMEZ DE ZAMORA WHO WE ARE ORGANIZATION CHART COMPANY HISTORY RETAIL CHANNEL EL CORTE INGLÉS COMPANY OBJETIVES THE FUTURE: TENKEY Y WHIZ PORTFOLIO
3 WHO WE ARE 13 COMPANIES INVOICING IN 2012 AROUND 80 MM ORGANIZACIÓN GOMEZ DE ZAMORA MORE THAN M² OF LOGISTICS WAREHOUSES (MADRID & BARCELONA) MORE THAN M² TO SHOWROOM & OFFICES BETWEEN MADRID, BARCELONA, OPORTO AND BUENOS AIRES 600 EMPLOYEES
4 ORGANIZATION CHART DISTRIBUTION COMPANIES LOGISTICS SERVICES RETAIL REAL STATE CLEMENTE GÓMEZ DE ZAMORA, S.A. DISERMODA, S.A. CLEGOZA, S.A. 5 Monobrands 1 Outlet INMOGOZA, S.A. BAVIERA MODA, S.A. BAVIERA MODA, S.A. 3 Monobrands 1 Outlet FD 5, S.L. MODANIA, S.A. MODANIA, S.A. 3 Monobrands 1 Outlet JV 22, S.L. GANT LIFESTYLE ESPAÑA, S.L. GANT LIFESTYLE ESPAÑA, S.L. 4 Monobrands 4 Outlet MODAGOZA, S.A. MODAGOZA, S.A. 1Monobrands 1 Outlet LUSOGOZA, S.A. DEGRIFE, S.L. 6 Outlet ARGENGOZA, S.A. LUSOGOZA, S.A. 1 Outlet
5 COMPANY HISTORY 60 S: THE BEGGINING Clemente Gómez Martín de Afuera Zamora starts as a free agent selling Spanish fashion brands. He senses that Europe can be a great opportunity for the Spanish market begins to import and distribute some brands of English and Italian accessories, such as signing KANGOL hats, ties and belts FUMAGALLI Carlo De Micheli. Signing a contract with the largest manufacturer of fashion in Italy, representing brands Facis GFT, Sidi, Armani, Valentino, Ungaro, etc... and begins its exclusive dedication within the world of fashion. Three of their four children (Clara, Remedios and Clemente Jr) are incorporated into the business. 70 S: A CONTINUED GROWTH Development of the business with the introduction of new brands and gradually expands to woman collections. Relevant brands that were marketed then: Clarks - Kangol - Facis - Valentino - Arfango - Giovannozzi - Polatschek Karl-Peter Geiger-Tricosa - Weinberg Constitution of CLEMENTE GOMEZ DE ZAMORA SA (change occurs from legal figure to form a corporation).
6 COMPANY HISTORY 80 S: THE GREAT EXPANSION Incorporation of new companies to exploit new opportunities: - MODANIA S. A. Mainly for Steilmann, Gmbh. - BAVIERA MODA S. A. Mainly by Hugo Boss AG. - DISERMODA SA to develop the logistics of our group companies and external - STEILMANN IBERICA SA Join venture with Steilmann Germany 50% -50% 90 S: SIGNIFACATED DECADE The Group achieved the highest level of turnover so far in 1992 (7.000 million pesetas = 42 M ). They foresee big growth expectations for the coming years Clemente Gomez de Zamora (the founder), died in October 1992, while the peseta aredevalued. The profits fall by more than 50% in a short time. They require large financial and restructuring efforts. BAVIERA MODA loses HUGO BOSS Contract with GANT in CLEMENTE GO- MEZ DE ZAMORA SA Opening of the first store Gant in Spain (Palma de Mallorca). Constitution of the Group holding structure.
7 COMPANY HISTORY 2000 TO THIS DAY: THE RESUR- GENCE Recovery Begins: 2000: Opening of the Gant Store in Barcelona 2004: Constitution of GANT LIFESTYLE SPAIN, SL 2006: Constitution of LUSOGOZA S.A. 2006: Constitution of ARGENGOZA S.A. 2006: Start developing the channel structure with our own retail stores:
8 RETAIL CHANNEL MONOBRANDS STORES GANT Madrid, Barcelona, Puerto Banús and Palma de Mallorca Bilbao and Córdoba (asociados) LA MARTINA Madrid and Puerto Banús HARMONT & BLAINE Madrid and Puerto Banús CREMIEUX Madrid and Puerto Banús BARBOUR Madrid Vitoria and San Sebastian (asociados) PLURAL COLLECTION Madrid TRUE RELIGION Madrid TENKEY Madrid WHIZ Madrid BELSTAFF Puerto Banús
9 RETAIL CHANNEL OUTLET STORES GANT Las Rozas Village, La Roca Village Factory Getafe, Factory Sevilla BARBOUR Las Rozas Village STEILMANN Madrid OUTLET MULTIMARCA Factory San Sebastian de los Reyes Factory Getafe Factory Oporto Brands Market Madrid Las Rozas Village La Roca Village
10 EL CORTE INGLÉS ORGANIZACIÓN GÓMEZ DE ZAMORA keeps a strong link with El Corte Inglés (ECI), thanks to which, is located as our second distribution channel. El Corte Ingles is probably more than 40% of Group sales ORGANIZACIÓN GÓMEZ DE ZAMORA brings their extensive experience in the management of ECI corner with brands like Gant, Barbour, La Martina, Jackpot, Stone Island or Barbour. Our corners are present in the main centers to El Corte Inglés of Spain and Portugal, as are Castellana (Madrid), Diagonal (Barcelona), Pintor Sorolla (Valencia) or Bilbao.
11 COMPANY OBJETIVES Development of the retail channel with new openings of those brands that we consider with high growth potential Expansion of the Latin American market with some of our most successful brands Diversify our activities in development and creation of new ones: - Footwear - Watches - Fragrance
12 THE FUTURE: TENKEY Passion, commitment, desire, are the leitmotiv behind this personal project of our group, which was born as a natural consequence of over forty years living around menswear fashion. Quality, harmony, balance between modern and traditional, are the stylistic values that inspire Tenkey in their collections, aimed at independent men, modern, current and judiciously, they know what they want and do not follow the extreme market trends international. RETAIL EXPANSION 2012 was a landmark year for the development of Tenkey. During this year opened the first two Tenkey Store in Spain, both located in Madrid is the year in which Tenkey entrench its presence in the retail sector, with an intense program of openings throughout the Spanish territory, which will be reinforced by the start of the international expansion of the brand, starting with the emerging Latin American market. TENKEY BARBER & FASHION SHOP Each Tenkey Store reflects its history through the atmosphere, very flexible and functional, timeless if possible, since Tenkey is not inspired by a particular time, but contributions and movements from all decades. One of the key elements is Barber s Corner, a space decorated like barber salon with all the essential elements, including an original chair 60s to serve shaving of beard and mustache in line with the male care era.
13 THE FUTURE: WHIZ Whiz is created as a brand in Born of the inspiration which evokes retro French style of 50 s and 60 s. Over the years, Whiz as a brand, has acquired a very strong personality, driven primarily by the patterns and design patterns every season. The Whiz brand is focused on an audience who likes fashion with a twist, something unique but recognizable. RETAIL EXPANSION In 2012, opened the first boutique in the CC Whiz Moraleja Green, Madrid. With this new opening, it starts a journey in the retail sector of Whiz. Throughout 2013, we will continue with the expasión brand in the country, contributing to its consolidation in the sector of fashion casual female. THE PATIO WHIZ The Patio Whiz is the environment where the collection comes alive. The keys to the universe Whiz: light, nature, romance and vintage details are given place in the store. The neutral furnishings and full of life, gives prominence to collections all colorful and full of detail, tailored in a unique and very feminine woman.
14 ADD ARROW BARBOUR BELSTAFF BEN SHERMAN BETTY BARCLAY BY ZOÉ COAST+WEBER+AHAUS CREMIEUX DAVIDOFF FLORSHEIM GANESH GANT HARMONT & BLAINE JACKPOT JFOUR K WAY KAPALUA KATMAI LA MARTINA LIU JO JUNIOR LYLE & SCOTT MATCHLESS NOA NOA NYDJ PANTOFOLA D ORO PERUZZI PLURAL COLLECTION STEILMANN STONE ISLAND SWIMS TENKEY TRAMAROSSA TRUE RELIGION WHIZ WELLENSTEYN PORTFOLIO
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