Generating Leads through SEO and Social Media. GWA Education Conference 2012

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1 Generating Leads through SEO and Social Media GWA Education Conference 2012

2 Agenda I. Who is searching for my services and how do I find them? II. Understanding what SEO really means III. The social graph: How LinkedIn, Facebook, review sites and mobile tie together IV. Making YOUR website a local lead generator

3 Common Questions Everyone Asks

4 Common Questions Everyone Asks

5 Internet Marketing is all about Search & Discovery Over 80% of your prospective customers go online to search or buy Big Internet changes in 2007 Search and discovery now includes social media, mapping, directories and other distributed content including articles, bookmarks and video

6 Understanding Signals on the Web Establishing links throughout the web is crucial for successful SEO Links to your sub-pages are key not just your home page

7 Keys to Success Properly Structured Website On /Off Page Local SEO Social Media & Web 2.0 Convert Leads & Dominate Search Internet marketing technologies, alone, aren t enough to establish complete signal strength Tough to scale Internet marketing tasks Small Businesses don t have the time Hire a company that has real experience and is completely transparent in their activities

8 Start by Researching Your Market

9 SEO Focuses on Natural Search SEO is the process of getting traffic from the free, organic, editorial or natural listings on search engines by using techniques to match intent with relevance

10 Local Listings Bolster Search Results Google+Local establishes proximity and recency Natural search from SEO Google+Local Listing

11 On-Page Optimization # Targeted Keywords and Optimized Pages Search-friendly Design: build your site so that it is easy for search engines to pull keywords Page titles and Meta tags

12 Off-Page Optimization Establish links all over the web on sites with high PageRank value, pointing to your site Plant articles on blogs, article directories, social bookmarking sites, and more (content silos) Press releases and videos Social media links

13 What is the Social Graph? People share, read and generally engage more with any type of content when it s surfaced through friends and people they know and trust. - Malorie Lucich, Facebook Spokesperson, Feb. 2011

14 It s A Huge Opportunity for Business

15 LinkedIn Gets People Talking, Sharing

16 Facebook Adds Personality & Fun

17 How Social Media Helps Search and Discovery Major referral traffic from social media sights like Facebook and YouTube

18 Local Business Listings put you on the map Complete Local Directory Profiles Complete Directory Profiles that are keyword optimized hcard data updated across 350+ key directories Monthly pic/specials updates Monthly review building On-page local optimization

19 Nurture Your Database Use enewsletters to Stay in Front of Your Leads and Existing Clients: 1. Increase your lead flow 2. Increase your revenue 3. Low-cost communication 4. Turn shoppers into buyers with the drip campaign effect

20 Marketing Today is a Giant Math Equation Assumptions: Monthly Searches Site % Lifetime Value per customer $ per month $ per lead Qualified 20% Appointments at 70%

21 How to get to your revenue target? Properly budget for Internet Marketing Integrated implementation Process and workflow Create content

22 Actionable Next Steps 1. Get a visibility analysis done on your web presence 2. Re-evaluate your keyword strategies and do the research! 3. Optimize your site structure to capture leads and integrate your keyword strategy 4. Get listed in the right online directories and claim your business now! 1. Use social media to engage customers post regularly and grow your following; publish photos and videos 2. Leverage your database to both leads and existing clients

23 Know Your Strengths & Weaknesses

24 Are You Visible?

25 Searchers Use Directories, Too

26 Competitor Report & Social Media Activity

27 Who is Surefire Social? Surefire Social delivers personal, comprehensive strategies for effective local Internet marketing.

28 Talk to Us Chris Marentis is the Founder and CEO of Surefire Social. With over 25 years of experience leading traditional and interactive marketing businesses, Chris is a leader in helping businesses use new technology to enable dramatic growth. Need help or want to find out more? Come see us to get your FREE online visibility report now at or call

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