Business. Contact Us Business Department Phone: (858) A learning community of professionals. spot light.

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1 A learning community of professionals Whether you are starting, changing, or advancing your career, Extension gives you the opportunity to join a learning community of professionals and to acquire real-world understanding of business practices from industry experts. spot light. Explore New Courses in Marketing Content Marketing Well-developed content is the heart of a successful marketing campaign. Learn to create relevant and engaging content to attract, acquire, and engage a clearly defined audience. Digital Marketing Gain insight into digital marketing delivery methods including marketing, web-based marketing, search engine optimization (SEO), online advertising and social media. See page 58 for details, or visit extension.ucsd.edu/marketing HR Courses Now Online NEW New Employee Onboarding Programs Gain new ideas, tools, current legal guidelines and activities for the development or enhancement of new employee onboarding programs, new manager programs and new executive programs. Strategic Talent Acquisition Learn to develop and execute an effective and sustainable recruitment campaign. HR Overview Discover emerging trends and new regulations in personnel management practices. Explore human resource planning, staffing, performance management, training and development, compensation and reward systems, employee and labor relations and more! See page 54 for details, or visit extension.ucsd.edu/hr Build Up Your Facilities Management Skills Emergency Preparedness, Environmental and Human Factors in Facilities Management Learn the basics of emergency preparedness and how to develop a plan so that your business can survive unplanned emergency or disaster events. Don t miss this online course, only available once a year! Planning & Project Management for Facilities Managers Are you responsible for developing and executing large projects for your facility? Gain a fundamental understanding of how to use project management concepts in the development, design and operation of facility-related projects. Corporate Properties & Real Property Assets Explore various dimensions of corporate and federal real property management, including development and management of real estate master plans and management of the assets. See page 52 for details, or visit extension.ucsd.edu/facilities Contact Us Department Phone: (858) unexbusa@ucsd.edu Learn more > extension.ucsd.edu/business 46 I extension.ucsd.edu Winter 2016 I (858)

2 Analysis Tools and Strategies Created to address market demand! The evolving business environment is creating strong demand for professionals with skills in analyzing information and incorporating findings into strategic planning and decision making on business functions. Explore this new certificate ideal for professionals ranging from human resources, accounting, finance, project management, information technology, facilities, and anyone in a decision making role. This certificate will focus on these topics: Elicitation Find out how to best draw out information from stakeholders and other sources. process modeling skills Learn to formulate a well-posed problem, carry out relevant analysis, interpret results, and make sound decisions Solution Assessment Participate in a simulation project illustrating your ability to evaluate solutions, identify deficiencies, develop strategies for implementation, and monitor needs for improvements. Explore the certificate and courses on page 65 or visit extension.ucsd.edu/bizanalysis Certificate Programs SPECIALIZED Biotechnology Project Management Analysis Tools and Strategies Career Advising Information Systems Management Lean Six Sigma Black Belt Purchasing & Supply Management Taxation PROFESSIONAL Accounting Management Facilities Management Finance Human Resource Management Marketing Project Management Are You an International Student? Are you an international student, currently in the U.S., who is interested in enrolling in a certificate program? Please visit the Certificate Programs for International Students website at ip.extension.ucsd.edu. To take any other business classes, you must be proficient in English and possess an appropriate visa. If you are not sure that your status allows you to study, contact the Immigration Advisor at ipimmigration@ucsd.edu. competition. Being able to speak to these things in a job inter- Students who can create their own analysis from data provided by the various systems available will have a giant leg up on the view would be an incredible advantage something I rarely see when I interview job candidates. Michael Mo Orechwa, Implementation Manager, Analytics, with QueBit Consulting. Winter 2015 I (858) extension.ucsd.edu I 47

3 contents TABLE OF CONTENTS Accounting & Taxation Bookkeeping-An Introduction...48 Elementary Accounting I...48 Elementary Accounting II...49 Intermediate Accounting Theory and Practice I...49 Intermediate Accounting Theory and Practice II...49 Cost Accounting...49 Real Estate Tax and Accounting...49 Federal Individual Income Taxation...50 Taxation of the Entity...50 Advanced Accounting Theory and Practice...50 Auditing...50 Fraud and Forensic Accounting...50 Ethics and Professional Responsibilities for CPAs General Introduction to...51 Decision Making...51 Law for Managers...51 International Trade Operations...51 Communication Skills Practical Writing Skills and Strategies for Professionals Communication Skills...51 Strategic Cross-Cultural Communication...52 Facilities Management Planning & Project Management for Facilities Managers...52 Corporate Properties & Real Property Assets Emergency Preparedness, Environmental and Human Factors in Facilities Management..52 Finance & Investment Elicitation Techniques for Analysis...52 Financial Analysis Practicum...52 Financial Accounting for Non-Accountants...53 Finance Management...53 Financial Statement Analysis...53 Financing Strategy: Sources of Capital and Plans...53 Financial Decision Making...53 Valuation...53 Financial Modeling...54 Quantitative Financial Methods, Theory and Application...54 Financial Markets and Investment Strategies...54 International Finance and Capital Markets...54 Directed Studies in Advanced Financial Analysis...54 Human Resources Management & Organizational Development Managing Human Resources: An Overview...54 New Employee Onboarding Programs...55 Strategic Talent Acquisition...55 Employee and Labor Relations...55 Components of Workplace Compensation...55 Fundamentals of Employee Benefits...55 Performance Management...56 Workplace Ethics...56 Training and Development...56 Directed Studies in Human Resources...56 Information Systems Management Emerging Technology Trends in IT and the Resulting Opportunities...56 Manage Your Career Career Clinic for Early Career Professionals...56 Career Clinic for Encore Generation...57 Career Clinic for Mid-Career Professionals...57 Career Clinic for Professionals in Transition...57 Emotional Intelligence Assessment and Coaching...57 Resume Review: Personalized and On Demand...57 Story Telling for an Interview or Negotiation...57 One-on-One Coaching Sessions...58 Marketing Content Marketing...58 Digital Marketing...58 Elements of Marketing...58 Market Research and Analytics...58 Marketing via Social Media...59 Product Branding and Positioning...59 Presentation Techniques for Marketers...59 Strategic Marketing Planning...59 Online Marketing Strategies...59 Global Marketing...59 Public Relations Tools and Tactics...60 Directed Studies in Marketing...60 Project Management Advanced Project Cost and Risk Management...60 Project Management Essentials...60 Project Management Boot Camp...60 Project Management Essentials in Science and Technology...61 Project Planning and Scheduling...61 Work Team Concepts and Skills...61 Controlling Project Costs and Risks...61 Project Procurement Management...61 Earned Value Project Management...61 Microsoft Project Interest-Based Negotiation...62 Project Management Simulation...62 Purchasing & Supply Management Purchasing II...62 Quality & Process Improvement Lean Six Sigma Black Belt Information Session Lean Six Sigma Green Belt...62 Lean Six Sigma Black Belt...63 Six Sigma Green Belt...63 Real Estate & Urban Planning Real Estate Fraud & Ethics Real Estate Property Management...63 Workforce Development Advising Foundation Principles for Career Advisors...63 Specialized Certificates Biotechnology Project Management...65 Analysis Tools and Strategies...65 Lean Enterprise...65 Lean Six Sigma Black Belt...56 Purchasing & Supply Management Taxation...56 Professional Certificates Accounting...67 Management...68 Facilities Management...69 Finance...70 Human Resource Management...71 Marketing...72 Project Management...73 courses ACCOUNTING & TAXATION DAYTIME Bookkeeping-An Introduction Students with no bookkeeping or accounting knowledge will be introduced to major concepts and processes in bookkeeping as the class works through the annual accounting cycle. Topics include: introduction to bookkeeping and accounting concepts, transactions through the journal and general ledger, financial reports (Income Statement and Balance Sheet) and closing the books at year s end. This class may be taken in preparation for the Certified Bookkeeping Program offered in the Fall and Spring quarters. The course fee includes $25 for materials. If the student withdraws from the course, $25 will be withheld from the course refund but the student may retain the materials. Note: A basic knowledge of Microsoft Excel is needed to complete some class work. Access to a computer and the Internet is required. Hybrid Note: 1 session online. HYBRID Instructor: Robert Osborne, MBA, M.S. Consultant. Section: Course No. BUSA Time/Date: M&Th 8:30 a.m.-12:30 p.m., Jan. 25-Feb. 13 (6 mtgs.) Location: Rm. 150, UCSD Extension Complex Fee: $480 No refunds after: Feb. 1 (clz/js) Elementary Accounting I Learn the basics in financial accounting theory and practice. Topics include: recording, analyzing and summarizing procedures used to prepare balance sheets and income statements such as payroll, special journals, cash control, receivables and payables, inventory and depreciation. Instructor: Birgit Heinisch, M.A., CPA Section: Course No. BUSA Fee: $600 No refunds after: Jan. 12 (clz/js) 48 I extension.ucsd.edu Winter 2016 I (858)

4 Instructor: Crispina Calsada, MBA, CPA Vice President of Finance, Ambrx, Inc. Section: Course No. BUSA Time/Date: W 6:00-9:15 p.m., Jan. 6-Mar. 16 (11 mtgs.) Location: Rm. 111, UCSD Extension Complex Fee: $600 No refunds after: Jan. 13 (clz/js) Elementary Accounting II Explore accounting theory and practice, including budgeting, cost-volume-profit analysis and incremental decision analysis. Cost accounting topics include product, process and activity-based costing. Note recommended prerequisite: Elementary Accounting I. Instructor: Robert Osborne, MBA, M.S. Consultant. Section: Course No. BUSA Time/Date: Jan. 4-Mar. 19 Fee: $600 No refunds after: Jan. 12 (clz/js) Instructor: Michael J. Howard, MBA Consultant. Section: Course No. BUSA Time/Date: W 6:00-9:15 p.m., Jan. 6-Mar. 16 (11 mtgs.) Fee: $600 No refunds after: Jan. 13 (clz/js) Intermediate Accounting Theory and Practice I Learn how to prepare the principal financial statements, including the recording, valuation, and presentation: of cash, temporary investments, receivables, inventories, plants and equipment, intangibles, and current obligations. Note recommended prerequisites: Elementary Accounting I and II. Hybrid Note: 3 sessions online. Early enrollment is strongly advised for the online section. Instructor: Audrey B. Voyles, MBA Consultant. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Early enrollment advised. Instructor: Audrey B. Voyles, MBA Consultant. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Early enrollment advised. Instructor: Audrey B. Voyles, MBA Consultant. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Instructor: Audrey B Voyles, MBA Consultant Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) HYBRID Instructor: Pablo Quintana, MBA, M.S. Accounting and Finance Consultant. Section: Course No. BUSA Time/Date: W 6:00-9:15 p.m., Jan. 6-Mar. 16 (8 mtgs.) Fee: $600 No refunds after: Jan. 13 (clz/js) Intermediate Accounting Theory and Practice II This course covers recording, valuation, and presentation of investments, leases, pensions, corporate income taxes, paid-in capital and retained earnings. Statement of cash flows and statement analysis are also discussed. Note: Recommended prerequisite: Intermediate Accounting Theory and Practice I. Hybrid Note: 3 sessions online. Early enrollment is strongly advised for the online section. Instructor: Audrey B. Voyles, MBA Consultant. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Early enrollment advised. Instructor: Audrey B. Voyles, MBA Consultant. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Instructor: Audrey B Voyles, MBA Consultant Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Instructor: Audrey B. Voyles, MBA Consultant. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) HYBRID Instructor: Pablo Quintana, MBA, M.S. Accounting and Finance Consultant Section: Course No. BUSA Time/Date: M 6:00-9:15 p.m., Jan. 4-Mar. 21; no mtg. Jan. 18, Feb. 15 Fee: $600 No refunds after: Jan. 11 (clz/js) Cost Accounting Examine current trends in effective cost management and information gathering. Explore traditional costing theories and procedures (developing standards, computing variances, determining process costs). Survey innovations in cost accounting such as just-in-time (JIT) inventory systems, and look at new process efficiency measures through contemporary success stories. This course combines textbook theory with practical tools for collecting and analyzing key accounting data. Note recommended prerequisite: Elementary Accounting II, equivalent experience, or consent of instructor. Instructor: Suzan Dennis, M.A., CPA Managing Partner, Dennis & Dennis, LLP. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Real Estate Tax and Accounting Gain an overview of tax and accounting methodology requirements, and strategies in relation to the development and management of rental real estate and other real estate transactions. Topics covered include: accounting reports; tax depreciation; Schedule E preparation; real estate loss rules; and Like-Kind Exchange Tax strategies. Course material is especially applicable to property managers, landlords, real estate investors, and accounting professionals. Instructor: Akore Berliner, CPA Independent CPA specializing in business, real estate, and individual taxation. Section: Course No. BUSA Time/Date: Jan. 25-Mar. 18 Credit: 2.5 units in Administration Fee: $400 No refunds after: Feb. 3 (clz/js) Winter 2015 I (858) extension.ucsd.edu I 49

5 Federal Individual Income Taxation Receive an introduction and overview of federal individual income tax law and procedures. Topics include taxable entities and tax calculations, filing status and exemptions, gross income inclusions and exclusions, business and personal deductions and losses, depreciation and tax credits, and property transactions. A brief review of California tax coverage is also included, with an emphasis on tax law and tax planning, rather than on tax preparation. Instructor: Akore Berliner, CPA Independent CPA specializing in business, real estate, and individual taxation. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Instructor: Alisa Marie Carini, CPA Tax professional. Section: Course No. BUSA Time/Date: W 5:45-9:15 p.m., Jan. 6-Mar. 9 (10 mtgs.) Location: UCSD Extension Mission Valley Ctr., 404 Camino Del Rio S., Ste. 102, San Diego Fee: $600 No refunds after: Jan. 13 (clz/js) Instructor: Fernando Carrillo, M.A., CPA Director, ACI. Section: Course No. BUSA Time/Date: Tu 6:00-9:15 p.m., Jan. 5-Mar. 15 (11 mtgs.) Fee: $600 No refunds after: Jan. 12 (clz/js) Taxation of the Entity Explore a comparative overview of the various business entities: the formation, capital structure and tax treatment of the sole proprietor, general and limited partnerships, LLPs, LLCs and S and C Corporations; and converting the existing entity into another type of entity. The course progresses into tax and strategic planning throughout the life cycle of the business. Note recommended prerequisite: Elementary Accounting I and II. Instructor: Akore Berliner, CPA Independent CPA specializing in business, real estate, and individual taxation. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Advanced Accounting Theory and Practice Explore the topics of accounting for whollyowned created subsidiaries, cost versus the equity method of accounting for subsidiary operations, accounting for partnership formation, operations and liquidations, accounting for estates and trusts, and operations for nonprofit organizations. You will learn the requirements for financial statement interim reporting and accounting practices for troubled debt restructuring, bankruptcy reorganizations, and liquidations. Note recommended prerequisites: Elementary Accounting I and II and Intermediate Accounting Theory and Practice I and II. Early enrollment is advised for the online section. Instructor: Audrey B. Voyles, MBA Consultant. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Early enrollment advised. Instructor: John Anderson, Ph.D. Accounting Professor and Author. Section: Course No. BUSA Time/Date: Sa 9:30 a.m.-12:45 p.m., Jan. 9-Mar. 19 (11 mtgs.) Fee: $600 No refunds after: Jan. 19 (clz/js) Instructor: Audrey B. Voyles, MBA Consultant. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 8 (clz/js) Early enrollment advised. Auditing Are you an entry-level auditor, accounting student or professional who needs to learn or review auditing objectives and techniques? This course will teach you about internal control processes and procedures based on Generally Accepted Auditing Standards; audit procedures and techniques; recent developments and trends in auditing; and the history and development of auditing practices through case studies, lectures and in-class discussions. Note recommended prerequisite: Elementary Accounting 1 (Financial Accounting) or equivalent. Early enrollment is advised. Instructor: Staff Section: Course No. BUSA Time/Date: W 6:00-9:15 p.m., Jan. 6-Mar. 16 (11 mtgs.) Fee: $600 No refunds after: Jan. 11 (clz/js) Fraud and Forensic Accounting This course introduces the tools for identifying and discovering fraud in a business environment. Fraud heuristics, theory and criminal profiles are studied through case studies. Accounting investigation techniques are explored. Topics include: cash misappropriation, corruption, financial statement fraud, and cybercrime. Note prerequisite: Elementary Accounting 1 and Elementary Accounting 2 Instructor: Suzan Dennis, M.A., CPA Managing Partner, Dennis & Dennis, LLP. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 11 (clz/js) Ethics and Professional Responsibilities for CPAs This course introduces the American Institute of Certified Public Accountants (AICPA) code of ethics through case studies. Professional responsibilities of a CPA practice of audit, tax and assurance services are surveyed. Students will be introduced to the ethical aspects of performing accounting work, and differentiate between business practices and professional responsibilities. Instructor: Suzan Dennis, M.A., CPA Managing Partner, Dennis & Dennis, LLP. Section: Course No. BUSA Time/Date: Jan. 25-Mar. 4 Credit: 2 units in Administration Fee: $350 No refunds after: Feb. 3 (clz/js) 50 I extension.ucsd.edu Winter 2016 I (858)

6 BUSINESS - GENERAL SEE ALSO Leadership & Management Development p. 228 Introduction to Examine the foundation, principles, and practices upon which modern business enterprises are based. Become familiar with not only the functional elements of a for-profit company, but also the challenges presented by today s competitive global marketplace. Topics include: the business life cycle; balancing short and long-term demands; forms of business ownership and organization structure; leadership and managing competing priorities; competing in global markets; the employment relationship (employment options, compensation packages, managing and rewarding performance); marketing, promoting, pricing and distributing products and services; financial and operational information systems. Instructor: Patrick M. Guiant President and CEO, PuroClean Emergency Services. Section: Course No. BUSA Time/Date: Jan. 11-Mar. 12 Fee: $450 No refunds after: Jan. 23 (clz/fmo) Decision Making Managers are invariably critiqued on their effective use of the complex decision making process. Refine your leadership skills and focus on the strategic decision-making process as viewed from the top of an organization in a multidisciplinary setting. Through case studies, explore the consequences of disregarding the decision-making process or of its ineffective use. You will also participate extensively in small groups and have the opportunity to integrate all you ve learned into an effective interactive decision-making model. Instructor: Dan Rudick, MBA Management Consultant and Advisor with a 30 year career as a Founder, Chairman & CEO of several companies, one of which went public in Section: Course No. BUSA Time/Date: Th 6:00-9:00 p.m., Jan. 7-Mar. 3 Location: Rm. 143, UCSD Extension Complex Fee: $450 No refunds after: Jan. 14 (clz/fmo) Law for Managers Get an overview of important legal and business ethical issues related to business dealings. Survey the legal rules, legal theories, and legal reasoning as applied to everyday issues and problems found in business activities. Topics in business law and government regulation will be discussed including: ethics, the court system, torts and crimes, contracts, sales, consumer protection, intellectual property, employment law, business entities, real and personal property, and landlord-tenant. Upon completing this course, you will have a basic understanding of the U.S. legal system and how business entities act within it. Instructor: Craig McMahon, J.D. Partner, Kimball, Tirey & St. John. Section: Course No. BUSA Time/Date: M 6:00-9:00 p.m., Jan. 4-Feb. 22; no mtg. Jan. 18, Feb. 15 (6 mtgs.) Location: UCSD Extension Mission Valley Ctr., 404 Camino Del Rio S., Ste. 102, San Diego Credit: 2 units in Administration Fee: $350 No refunds after: Jan. 11 (clz/fmo) International Trade Operations Explore the variety of regulations, procedures, financial tools, and documents that are necessary to successfully trade goods from one region of the globe to another. Topics will include market risk analysis, transaction process flow, tools such as credit insurance, internet-based bank documentation, and services and resources provided by national and international organizations. Frequent guest speakers will share their experience and advice in conducting business globally, with an emphasis on the challenges faced within emerging markets. Instructor: Dan Rudick, MBA Management Consultant and Advisor with a 30 year career as a Founder, Chairman & CEO of several companies, one of which went public in Section: Course No. BUSA Time/Date: W 6:00-9:00 p.m., Jan. 13-Mar. 9 Location: Rm. 105, UCSD Extension Complex Fee: $450 No refunds after: Jan. 20 (clz/fmo) COMMUNICATION SKILLS Practical Writing Skills and Strategies for Professionals Learn effective written communication techniques used by professionals in managerial or senior level roles. This course focuses on the impact of writing, not the rules of grammar or style. Assess your writing skills through individual and group projects. Gain handson experience developing new skills for various writing scenarios such as: preparing updates using PowerPoint, organizing data, writing proposals and reports, making introductions, coordinating projects via , drafting and editing group documents, and preparing dreaded communication. Topics include document formatting, problem solving, and communication with an emphasis on saving valuable time and making your point. Note: This is an advanced business writing course. Mastery of the English language, grammar and punctuation is essential. Instructor: Bruce Dunn, MPA Associate Dean, UC San Diego Extension. Section: Course No. BUSA Time/Date: Jan. 11-Mar. 7 Fee: $450 No refunds after: Jan. 23 (clz/fmo) Communication Skills Being able to communicate your ideas accurately and persuasively is essential in the business environment. Explore the communication skills necessary to be productive in today s complex workplace. Discover how to analyze and address a range of audiences. Learn the basics of speech organization, body language, vocal variety and speaking without preparation. Improve your interactions, oneon-one and in meetings. Topics include recognizing and responding to nonverbal messages; personal vs. position power; negotiation; accommodating individual differences (age, culture, gender); giving and receiving constructive criticism; understanding group dynamics and team development; professional writing skills; and presentation skills. Instructor: George Kaye, MBA Project Manager, Collabrus, Inc., and Former Senior Vice President, San Diego Market President of Union Bank. Section: Course No. BUSA Time/Date: Th 6:00-9:00 p.m., Jan. 14-Mar. 10 Location: Rm. 105, UCSD Extension Complex Fee: $450 No refunds after: Jan. 21 (clz/fmo) Winter 2015 I (858) extension.ucsd.edu I 51

7 Strategic Cross-Cultural Communication Designed for progressive business professionals, and those with an interest in perfecting multicultural communication skills, this course explores the richness of various cultural practices and how they impact our contemporary global business environment. Students will learn about complex, multicultural business matters that exist today, as they study cultural sensitivity, potential communication barriers, and ethical/legal concerns through a combination of research, reading, multimedia activities, group discussions and interactive projects. Instructor: Dana Fitch, MBA Adult Educator and Consultant. Section: Course No. BUSA Time/Date: Tu 6:00-9:00 p.m., Jan. 12-Feb. 16 (6 mtgs.) Credit: 2 units in Administration Fee: $350 No refunds after: Jan. 19 (clz/fmo) FACILITIES MANAGEMENT SEE ALSO Sustainability p. 248 Planning & Project Management for Facilities Managers Are you responsible for developing and executing large projects for your facility? Gain a fundamental understanding of how to use project management concepts in the development, design, and operation of facility-related projects. Learn basic project management processes and procedures and how to apply those processes to the various elements of facility management. Explore project management best practices to improve organizational performance. Learn how and why project management fits into a program of continuous quality improvement in facility management. Discussions will cover the planning, coordination, implementation, close-out, and evaluation of facility-related projects. Instructor: David Timber, MPA, PMP, LEED AP Supervising Project Manager, Department of General Services, County of San Diego. Section: Course No. BUSA Time/Date: Th 6:00-9:00 p.m., Jan. 14-Mar. 10 Fee: $450 No refunds after: Jan. 21 (clz/fmo) Corporate Properties & Real Property Assets Today s facility managers play a significant role in the management of corporate and federal real estate and real property assets. Workspace design and facility location are critical factors in supporting the missions of dynamic corporations and controlling the premise s expenses. On the federal side, there is an increased emphasis on managing more effectively and disposing of waste. Explore various dimensions of corporate and federal real property management, including development and management of real estate master plans and management of the assets. Discuss concepts in the context of strategic planning and gain an understanding of the basics of commercial real estate, planning and decision-making. Note prerequisite: Principles of Facilities Management. Instructor: Craig McMahon, J.D. Partner, Kimball, Tirey & St. John. Section: Course No. BUSA Time/Date: Tu 6:00-9:00 p.m., Jan. 12-Mar. 8 Location: UCSD Extension Mission Valley Ctr., 404 Camino Del Rio S., Ste. 102, San Diego Fee: $450 No refunds after: Jan. 19 (clz/fmo) Emergency Preparedness, Environmental and Human Factors in Facilities Management Emergency preparedness and business continuity planning are key responsibilities of facility managers. Learn the basics of emergency preparedness and how to develop a plan so that your business can survive unplanned emergency or disaster events. Topics to be covered include: performing basic risk and vulnerability assessments, due diligence studies, responding to various types of events, managing the planning process, and preparing planning documents. Environmental, safety and human factors impact the productivity and morale of employees, so understanding these factors is imperative to success in this field. Students will learn the key factors affecting work quality and how to identify symptoms of poor environmental and safety conditions that can negatively impact human performance. Note prerequisite: Principles of Facilities Management. Instructor: Frederick J. Krishon, BCE, Masters of Engineering, P.E., RCE. Owner and Principal Engineer, F. J. Krishon Consulting Group, Inc. Section: Course No. BUSA Time/Date: Jan. 11-Mar. 12 Fee: $450 No refunds after: Jan. 23 (clz/fmo) FINANCE & INVESTMENT Elicitation Techniques for Analysis The Essentials of Analysis course introduced the role of the Analyst and surveyed the five domains of business analysis practices. This course delves into three specific and related skills related to business analysis: Elicitation how to best draw out information from stakeholders and other sources; Documentation the creation of culminating documents from the requirements collection process and how to best manage them; and Communication how to communicate requirements in stakeholderfriendly formats. Coursework will include opportunities to learn and practice the following: analysis of reports, facilitation of focus groups, administration of surveys, and creation of prototypes. Note required prerequisite: Essentials of Analysis (BUSA ). For more information contact jmshort@ucsd.edu HYBRID Instructor: Ray Frohnhoefer, MBA, PMP, CCP Managing Partner, PPC Group, LLC. Section: Course No. BUSA Time/Date: Th 6:00-9:00 p.m., Feb. 4-Mar. 10 (6 mtgs.) Credit: 2 units in Administration Fee: $360 No refunds after: Feb. 11 (clz/js) Prerequisite required. Financial Analysis Practicum The analysis of financial data is used in all business functions, as staff often have to drill down to transactional detail to develop solutions or prepare analyses of ongoing operations. This course introduces advanced financial analysis techniques with advanced Excel functions and methods. It uses realistic and detailed data sets as the basis for exercises that mirror the kinds of analyses regularly used by operating companies. Become introduced to the basics of financial statement analysis for use in the context of standard financial performance evaluations. Activities will facilitate the enhancement of skills to effectively communicate the results of analyses to stakeholders. Note prerequisite: Financial Accounting for Non-Accountants or equivalent. Students are required to have a basic level of proficiency in the use of spreadsheets. 52 I extension.ucsd.edu Winter 2016 I (858)

8 Instructor: Daniel Goldzband, CMA, MBA Financial and Accounting Professional. Section: Course No. BUSA Time/Date: W 6:00-9:00 p.m., Jan. 6-Feb. 10 (6 mtgs.) Credit: 2 units in Administration Fee: $350 No refunds after: Jan. 13 (clz/js) Instructor: Daniel Goldzband, CMA, MBA Financial and Accounting Professional. Section: Course No. BUSA Time/Date: Tu 6:00-9:00 p.m., Feb. 9-Mar. 15 (6 mtgs.) Location: Rm. 132, UCSD Extension Complex Credit: 2 units in Administration Fee: $350 No refunds after: Feb. 16 (clz/js) Financial Accounting for Non- Accountants Gain an overview of how to use accounting and financial data for more effective and profitable decisions. Learn the information necessary to interpret and evaluate the financial effects of day-to-day management decisions. This course emphasizes the interpretation of accounting concepts that underlie basic financial statements without focusing on detailed mechanics. Note: Students are required to bring the textbook to the first day of class. Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 15 (clz/js) Instructor: Candace Person, MBA Director of Finance, La Jolla Playhouse Section: Course No. BUSA Time/Date: M 5:30-9:30 p.m., Jan. 4-Mar. 14 (10 mtgs.) no mtg. Jan. 18 & Feb. 18 Location: Rm. 103, UCSD Extension Complex Fee: $600 No refunds after: Jan. 12 (clz/js) Finance Management Learn the key concepts, terms and tools associated with the financial world. Topics include: analysis; management of working capital and short-term financing; time value of money and valuation of corporate securities; capital budgeting and long-term financing; risk management, investment and capital markets. Note prerequisite: Financial Accounting for Non-Accountants or equivalent. Instructor: Bijan Massrour, DBA Adult Educator. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 15 (clz/js) Instructor: Dariush Ershadi, MBA Finance and Development Director for EDI Contracting. Section: Course No. BUSA Time/Date: M 6:00-9:15 p.m., Jan. 4-Mar. 14; no mtg. Jan. 18, Feb. 15 (11 mtgs.) Fee: $600 No refunds after: Jan. 12 (clz/js) Financial Statement Analysis Financial statement analysis has many applications, including the evaluation of department and senior management performance, accounting compliance, and the profitability of business activities. Accounting principles, economic theory and empirical research are integrated to provide a framework for analysis. Students will be introduced to the concepts of analyzing and evaluating accrualbased financial statements using various analytical methods including ratio analysis and market comparisons. ROI, equity, and credit analysis will also be covered. Many of the topics discussed in this class will be relevant to the CFA Level I Exam. Note prerequisites: Financial Accounting for Non-Accountants and Finance Management. Instructor: Michael J. Howard, MBA Consultant. Section: Course No. BUSA Time/Date: Tu 6:00-9:15 p.m., Jan. 5-Mar. 15 (11 mtgs.) Fee: $600 No refunds after: Jan. 12 (clz/js) Financing Strategy: Sources of Capital and Plans Learn to identify and understand potential sources of capital for business ideas. Practice using a hands-on approach to the business plan preparation and presentation process. Key concepts include evaluation of financial risk and return, investor interests, relationships with lenders and investment bankers, ways to make the right impression, and writing business plans. Note: Requirement for Professional Certificate in Finance. Elective for Professional Certificate in Management. Recommended prerequisite: Finance Management. Instructor: Joseph M Lesko, J.D. President, BlackCastle Strategies, P.C. Section: Course No. BUSA Time/Date: Th 6:30-9:30 p.m., Jan. 14-Mar. 10 Fee: $450 No refunds after: Jan. 21 (clz/js) Financial Decision Making Use of financial accounting and managerial economics to evaluate complex corporate financial decisions in areas such as budgeting and forecasting, corporate lending, capital budgeting, and capital structure. Case methods are used extensively. Coursework involves the analysis of financial issues faced in the business environment and the development of recommendations to achieve desired solutions. Note prerequisites: Finance Management and Financial Statement Analysis. Hybrid Note: 3 sessions online. HYBRID Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: Course No. BUSA Time/Date: Th 6:00-9:00 p.m., Jan. 14-Mar. 10 (6 mtgs.) Location: Rm. 110, UCSD Extension Complex Fee: $450 No refunds after: Jan. 21 (clz/js) Valuation This course will teach the generally accepted approaches, methods, and procedures for the valuation of business enterprises. Students will be introduced to the process of defining the scope and outlining the valuation project, as well as how to determine the proper standard of value, when aspects other than market value are used. The course will conclude with an appraisal project and report according to the Uniform Standards of Professional Appraisal Practice (USPAP). Note: Elective for Professional Certificate in Finance. Recommended prerequisite: Financial Accounting for Non- Accountants or equivalent. Hybrid Note: 3 sessions online. HYBRID Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: Course No. BUSA Time/Date: W 6:00-9:00 p.m., Jan. 13-Mar. 9 (6 mtgs.) Location: Rm. 160, UCSD Extension Complex Fee: $450 No refunds after: Jan. 20 (clz/js) Winter 2015 I (858) extension.ucsd.edu I 53

9 Financial Modeling Financial modeling and forecasts of uncertain future outcomes or events form key inputs into most business decisions and affect all areas of finance and business practice. Students will be introduced to quantitative methods for producing their own financial models and will apply various theories to analyze financial data. Note prerequisites: Financial Accounting for Non-Accountants, Finance Management, Financial Statement Analysis, or equivalent. Students must have intermediate proficiency in the use of spreadsheets. Access to a laptop computer is highly recommended. Hybrid Note: 3 sessions online. HYBRID Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: Course No. BUSA Time/Date: M 6:00-9:00 p.m., Jan. 11-Mar. 7; no mtg. Jan. 18, Feb. 15 (6 mtgs.) Location: Rm. 127, UCSD Extension Complex Fee: $450 No refunds after: Jan. 19 (clz/js) Quantitative Financial Methods, Theory and Application Quantitative financial methods provide an empirical, verifiable analytical approach to business decision making. Instruction will involve an interactive, problem-based learning approach integrating theory & practice. Students will become well versed in how to solve business problems through rigorous application of quantitative methods by analyzing problems with an interdisciplinary financial decision framework. Topics covered: Understanding and utilizing time value of money; financial metrics for planning, budgeting, analysis and decision making; Black Scholes options pricing model for financial and capital projects; applying game theory for maximizing gains and minimizing losses within prescribed financial constraints. Note: Recommended prerequisites: Basic knowledge in Algebra and Statistics. Instructor: George A Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: Course No. BUSA Time/Date: Feb. 8-Mar. 4 Credit: 1.5 units in Administration Fee: $300 No refunds after: Financial Markets and Investment Strategies Understanding financial markets and investment strategies is an essential element in finance. This course reviews capital and money markets and the alternative financial instruments available to personal and institutional investors. Participants examine stocks, bonds, mutual funds, metals, annuities, real estate (including REITs), trust deeds, partnerships, money market funds, and insurance products. Sources of investment information are also presented and evaluated as students learn how to allocate assets to achieve longterm investment success. Note: Working knowledge and possession of a financial calculator or laptop with spreadsheet application is required. Instructor: Dan L. Parks, MBA, CFP Certified Financial Planner and Financial Advisor. Section: Course No. BUSA Fee: $600 No refunds after: Jan. 15 (clz/js) International Finance and Capital Markets Advancements in the global marketplace have resulted in an increased flow of global capital. Learn the various strategies related to business finance when applied to international markets. Topics include: foreign exchange markets and international central banking; foreign stock and bond markets; international risk management, hedging, international sources of funds; and investment strategies and capital budgeting for foreign projects. Instructor: Bijan Massrour, DBA Adult Educator. Section: Course No. BUSA Time/Date: M 6:00-9:00 p.m., Jan. 4-Mar. 14; no mtg. Jan. 18, Feb. 15 Fee: $450 No refunds after: Jan. 20 (clz/js) Directed Studies in Advanced Financial Analysis Using the case-study method, students will apply techniques in financial statement analysis, forecasting and decision making. An advisor will coach students through a comprehensive project tailored to a particular segment of the finance industry involving analytical techniques such as: ratio analysis; strategic planning; cost of capital; risk and return; and valuations principles. Course material is especially applicable to Financial Analysts, CFA Candidates, Investment Professionals and Financial Officers. Note: Students must have an advanced understanding of financial statements encompassing the material covered in the following course: Financial Statement Analysis (BUSA-40130). Class meetings are arranged. Contact FinanceProgram@ucsd. edu for an application or additional information to enroll. Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: Course No. BUSA Time/Date: Jan. 25-Mar. 4 Location: See note Credit: 2 units in Administration Fee: $450 No refunds after: Jan. 8 (clz/js) HUMAN RESOURCES MANAGEMENT & ORGANIZATIONAL DEVELOPMENT Managing Human Resources: An Overview Discover emerging trends and new regulations in personnel management practices. This comprehensive course covers: human resource planning, staffing, performance management, training and development, compensation and reward systems, benefit design and administration, employee and labor relations, health and safety, state and federal legislation, productivity and organizational effectiveness. You will benefit from this course whether you are active in the field, exploring a career transition, or managing a business. Note: This should be the first course taken by any student intending to complete the Human Resources certificate. Instructor: Michelle Lucey, M.A., SPHR Complex Director of Human Resources for Hilton Worldwide San Diego/La Jolla. Section: Course No. BUSA This course is approved for 36 hours of continuing education credit. Fee: $600 No refunds after: Jan. 11 (clz/aw) 54 I extension.ucsd.edu Winter 2016 I (858)

10 Instructor: Staff Section: Course No. BUSA Time/Date: Tu 6:00-9:00 p.m., Jan. 5-Mar. 15 This course is approved for 36 hours of continuing education credit. Fee: $600 No refunds after: Jan. 13 (clz,aw) New Employee Onboarding Programs This course will provide Human Resource professionals and other managers with information, ideas, tools, legal guidelines and activities to be used for the development or enhancement of new employee onboarding programs, new manager programs and new executive programs. Course topics include agenda items for a new employee program, legal considerations for orienting new employees, games and activities to increase interaction in the onboarding program, new employee mentor programs, measuring program results, and program design. The course will also cover planning and tool ideas to develop new managers and to orient new executives. Note: The first five sessions will be online, the sixth and final session will be in class. HYBRID Instructor: Doris Sims, M.A., SPHR International Talent Benchstrength Author, Speaker, Consultant and Workshop Facilitator. Section: Course No. BUSA Time/Date: Feb. 8-Mar. 18 Credit: 2 units in Administration Fee: $350 No refunds after: Feb. 16 (clz/aw) Strategic Talent Acquisition Students will learn how to: effectively source positions that drive business outcomes; analyze retention and attrition data; and engage with stakeholders to optimally execute the recruiting plan. Students will also explore how to create a talent pipeline that leverages the employment brand and enhances business outcomes as the organization adapts to ever-changing market conditions. Topics include aligning the HR function with business strategy, developing a talent profile, deploying talent acquisition techniques and tools, as well as onboarding processes, and identifying and measuring sourcing success. Note prerequisite: Managing HR: An Overview. This course is an approved substitute for Strategic Staffing (BUSA-40471) in order to meet the requirements of the legacy HR Management Certificate. Instructor: Kurt Gering, SPHR Director of Talent, Culture & Capability, San Diego County Regional Airport AuthorityDirector, Board Chair, Ocean Discovery Institute. Section: Course No. BUSA Time/Date: Jan. 11-Mar. 11 This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jan. 19 (clz/aw) Employee and Labor Relations Review the practical application of state and federal employment law. Topics include atwill employment and wrongful discharge; discrimination, harassment, and retaliation; ADA; employee rights and intellectual property; wage and hour benefits; occupational health, safety, and workers compensation; reductions-in-force; alternative dispute resolution; labor relations; and corrective action and terminations. Note prerequisite: Managing Human Resources: An Overview. Instructor: Jennifer Lutz, J.D. Shareholder, Pettit Kohn Ingrassia & Lutz PC. Section: Course No. BUSA Time/Date: Th 6:00-9:00 p.m., Jan. 14-Mar. 10 Location: Rm. 163, UCSD Extension Complex This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jan. 21 (clz/aw) Components of Workplace Compensation In exchange for their time, talents and efforts, workers expect fair and motivating pay. This class covers the basics of compensation theory and practice. Job analysis and job evaluation, pay equity considerations, market rates and surveys, the various types of compensation, and other related topics of interest to human resources professionals will be explored. Students will be introduced to incentive pay concepts and to major pay regulations. Understanding will be reinforced with exercises and applied learning activities. Note prerequisite: Managing Human Resources: An Overview. This course is an approved substitute for Understanding Employee Compensation (BUSA-40525) in order to meet the requirements of the legacy Human Resource Management Certificate. Instructor: Suzzonne Donovan, M.A. Senior Compensation Advisor at Sempra Energy. Section: Course No. BUSA Time/Date: Tu 6:00-9:00 p.m., Jan. 12-Mar. 8 This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jan. 19 (clz/aw) Fundamentals of Employee Benefits Benefits, especially employee health plans, are an important part of any total rewards package. Benefit costs are increasing rapidly and unpredictably, creating a challenge to HR professionals. Learn the basics about how to design, evaluate, implement, and administer employee benefits that are relevant to employees, cost-effective for the company, and competitive enough to attract and retain workers. This class will cover the many types of benefits available, the regulatory environment, compliance requirements, selecting the best partners to meet your benefit goals, and important trends in the marketplace. Note prerequisite: Managing Human Resources: An Overview. This course is an approved substitute for Benefits and Pension Plans (BUSA-40701) in order to meet the requirements of the Human Resource Management Certificate. Instructor: Christine Attebury, MBA, BBA Director, Benefits & Compensation at The Scripps Research Institute. Section: Course No. BUSA Time/Date: M 6:00-9:00 p.m., Jan. 4-Mar. 14; no mtg. Jan. 18, Feb. 15 This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jan. 11 (clz/aw) Winter 2015 I (858) extension.ucsd.edu I 55

11 Performance Management Effective performance management is the key to leveraging employee talent and creativity in a dynamic 21st century workplace. When done correctly, it becomes fundamental to an organization s ability to select, train, retain, reward, and motivate the right talent in the right ways to execute strategy. This course focuses on performance management as a contribution to organizational strategy, linking all the elements of organizational success into a single, aligned approach. Students will learn how to design practices and administer a system that fully engages, and optimizes the performance of employees in the success of the enterprise. Note: prerequisite: Managing HR: An Overview. This course is an approved substitute for Performance Management Systems (BUSA ) in order to meet the requirements of the legacy HR Management Certificate. Instructor: Jeffrey Lindeman, M.S., SPHR Senior Director, Organizational Performance & Development, San Diego County Regional Airport Authority. Section: Course No. BUSA Time/Date: W 6:00-9:30 p.m., Jan. 13-Mar. 2 (8 mtgs.) This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jan. 20 (clz/aw) Workplace Ethics Strong workplace ethics, or the lack thereof, have had far-reaching consequences for companies and corporate leaders. This class will explore regulations that specifically address ethics in the workplace, and it will differentiate between compliance and ethics. You will be challenged to think through the relationships and impacts of your decisions on your organization, as well as to consider the impact on shareholder value and other stakeholder effects from unethical behavior. Note: As capstone for the HR Certificate, this class is to be taken upon completion of all other certificate coursework. Instructor: Catherine Iste, MBA, SPHR-CA CEO of Humint Advisors, Inc. Section: Course No. BUSA Time/Date: Feb. 1-Mar. 11 Credit: 2 units in Administration. This course is approved for 18 hours of continuing education credit. Fee: $350 No refunds after: Jan. 8 (clz/aw) Training and Development The training and development function is often responsible for designing, conducting, evaluating and/or recommending programs to meet the training needs of the organization. Learn to accurately assess organizational training needs and identify priority training topics, learning objectives, instructional approaches and evaluation techniques. Explore techniques for overcoming resistance to change. Practice establishing and justifying a training budget and critiquing training products and services offered by vendors and consultants. Learn to quantify training results and their impact to the organization s bottom line. Note: prerequisite: Managing Human Resources: An Overview. Instructor: Michael McGinnis, MBA Senior Talent Management and OD Leader, Bose Talent Management. Section: Course No. BUSA Time/Date: W 6:00-9:00 p.m., Jan. 13-Mar. 9 Location: Rm. 127, UCSD Extension Complex This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jan. 20 (clz/aw) Directed Studies in Human Resources Apply all the skills you have learned through the Professional Certificate in Human Resources Management. Work with an advisor who will coach you through a hands-on research or experiential learning project. This resume-enhancing project will result in either a completed white paper or a final project and presentation. Note: As capstone for the HR Certificate, this class is to be taken upon completion of all other certificate coursework. Class meetings are arranged. Instructor: Karen K Horning, Ph.D., MBA, SPHR Consultant, NextLevel Human Resources Consulting. Section: Course No. BUSA Location: See note Credit: 2 units in Administration Fee: $450 No refunds after: Jan.11 (clz/aw) INFORMATION SYSTEMS MANAGEMENT Emerging Technology Trends in IT and the Resulting Opportunities You will take a look at demographic, commercial, and technology trends that will influence many of the information technology strategies of next-generation products and services. Attention will be given to the resultant implications regarding the changing role of the business manager, the technology professional, and other success-critical stakeholders. The course will address basic technology forecasting and technology adoption, and touch on best practices on how to maximize short-term IT investments while at the same time supporting enterprise strategic decisions that effectively positioning both the business and career for the long-term. Instructor: Warner Reeser, MBSA Years of and Technology Experience. Section: Course No. CSE Time/Date: M 6:00-9:00 p.m., Jan. 11-Feb. 29; no mtg. Jan. 18, Feb. 15 (6 mtgs.) Credit: 2 units in Computer Science & Engineering Fee: $575 No refunds after: Jan. 16 (hov/avy) MANAGE YOUR CAREER Career resources are available through UC San Diego Extension s Center for Life/Work Strategies. For more information visit extension.ucsd.edu/careers. Career Clinic for Early Career Professionals In order to determine an appropriate career path, individuals need to possess self-knowledge in relation to the world of work. Individuals then need to be able to apply this self-knowledge to make mature, deliberate decisions regarding vocational choice. This interactive session, for those in the first seven years of a career, will provide tools and resources to help increase self-knowledge in relation to the world of work and apply this knowledge to make better career decisions. The seminar will include 40 minutes of education and discussion about personality, interests and values in relation to the world of work. This will include a simple exercise to help individuals determine if they are on the correct career track. The remainder of the time will be spent discussing job searching preparation and job searching strategies. Additional clinics also available: Career Clinic for Mid-Career Professionals, Career Clinic for Professionals in Transition, Career Clinic for Encore Generation 56 I extension.ucsd.edu Winter 2016 I (858)

12 Instructor: Barbara Sedgwick-Billimoria Section: Course No. PROF Time/Date: M 4:00-5:30 p.m., Jan. 25 (1 mtg.) Credit: Not for credit Fee: $0 No UCSD parking permit required. Career Clinic for Encore Generation The term retirement has been removed from the vocabulary of some professionals. The idea of simply stopping to contribute at a specific age doesn t fit the today s world. This interactive session will help you focus on areas to consider when reinventing your career. Whether you want to work fulltime, part-time, start your own business or volunteer your talents, you will leave with an understanding of how to shape your next work/life chapter. Additional clinics also available: Career Clinic for Early Career Professionals, Career Clinic for Mid-Career Professionals, Career Clinic for Professionals in Transition Instructor: Camille Primm Principal, Primm & Partners. Section: Course No. PROF Time/Date: Th 4:00-5:30 p.m., Jan. 28 (1 mtg.) Credit: Not for credit Fee: $0 Career Clinic for Mid-Career Professionals Some professionals want to take charge of their careers and discover that they don t know where or how to start. This interactive session will provide a tool to assess eight critical areas you need to manage in achieving a balanced mid-stage career. Key components of career management will be covered and you will learn which areas you need to put attention on to build a plan for success. Additional clinics also available: Career Clinic for Early Career Professionals, Career Clinic for Professionals in Transition, Career Clinic for Encore Generation Instructor: Camille Primm Principal, Primm & Partners. Section: Course No. PROF Time/Date: Tu 4:00-5:30 p.m., Jan. 26 (1 mtg.) Credit: Not for credit Fee: $0 No UCSD parking permit required. Career Clinic for Professionals in Transition The stage in between jobs is one that most professionals will travel through - either by choice or not. This interactive session will provide you with a tool for you to assess eight critical areas to manage while in job search mode. You will learn what areas to spend time on, be reminded of the key areas to focus on and action item ideas. At the end of the session you will know what steps you need to take to sustain a productive search. Additional clinics also available: Career Clinic for Early Career Professionals, Career Clinic for Mid-Career Professionals, Career Clinic for Encore Generation Instructor: Camille Primm Principal, Primm & Partners. Section: Course No. PROF Time/Date: W 4:00-5:30 p.m., Jan. 27 (1 mtg.) Credit: Not for credit Fee: $0 No UCSD parking permit required. Emotional Intelligence Assessment and Coaching The EQ-i 2.0 is the first scientifically validated self-assessment report to measure emotional intelligence. It measures self-regard, emotional self-awareness, assertiveness, independence, self-actualization, empathy, social responsibility, interpersonal relationships, stress tolerance, impulse control, reality testing, flexibility, problem-solving, optimism, and well-being. EQ-i 2.0 is particularly useful in professional development of individuals and teams. Individuals will receive a comprehensive report and a 45-minute debrief session with a certified practitioner/coach. Note: Sessions take place at our UCC office or via phone depending on participant s location. Instructor: Tamara Furman, SPHR, ACC, BCC holds coaching certifications from the Hudson Instititute of Coaching, the Intl. Coach Federation and the Center for Credentialing and Education. Section: Course No. PROF Time/Date: Jan. 4-Mar. 27 Credit: Not for credit Fee: $300 No refunds after: Jan. 4 (vlk/rjb) No UCSD parking permit required. Resume Review: Personalized and On Demand Meet individually with a professional career strategist who will review and red line your resume. Although most jobs are found through people versus online job boards you still need a professional resume. Learn formats, key words, accomplishment phrases that are proven to make your resume stand out. Once you register, our career strategist will reach out to you to schedule your 60-minute face to face meeting. You bring a hard copy of your resume to the meeting and you leave with customized feedback. Note: Students must arrive at their appointment with a hard copy of resume. Instructor: Camille Primm Principal, Primm & Partners. Section: Course No. PROF Time/Date: Jan. 4-Mar. 27 Credit: Not for credit Fee: $95 No refunds after: Jan. 4 (vlk/rjb) No UCSD parking permit required. Story Telling for an Interview or Negotiation Learn how to successfully tell your story in an interview setting. Whether in an interview, negotiation or attending a networking event, learn how to present yourself and your skill set more effectively. You might have the right skills for a new job or a new work project, but if you can t effectively sell yourself and your skill set you won t land the role. Participate in a 30-minute recorded mock interview followed by feedback and coaching with a professional career strategist. Once you register, our career strategist will reach out to you to schedule your 90-minute face to face meeting. You leave the meeting with verbal feedback and a DVD of the recorded mock interview. Instructor: Camille Primm Principal, Primm & Partners. Section: Course No. PROF Time/Date: Jan. 4-Mar. 27 Credit: Not for credit Fee: $140 No refunds after: Jan. 4 (vlk/rjb) No UCSD parking permit required. Winter 2015 I (858) extension.ucsd.edu I 57

13 One-on-One Coaching Sessions Meeting with a career coach can help you define your goals and develop a plan to achieve them. Whether you need advice on changing industries, finding new employment, advancing your career, or discovering your career path, a career coach can work with you to develop a customized action plan. This offering includes completing an online DiSC self-assessment and one 90-minute session with a professional career coach. You will receive individual coaching specific to your situation, pinpointing areas that need attention. Note: Enrollments accepted at any time. Once registered, we will send you a link to your online assessment. Next, your career coach will contact you to schedule your session at our UCC location. Package pricing available for multiple sessions. Direct questions to lifework@ucsd.edu Instructor: Camille Primm Principal, Primm & Partners. Section: Course No. PROF Time/Date: Jan. 4-Mar. 27 Credit: Not for credit Fee: $195 No refunds after: Jan. 4 (vlk/rjb) No UCSD parking permit required. MARKETING Content Marketing Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. Well-developed content is the heart of a successful marketing campaign. In this course, students will learn to: create content for a variety of industries and platforms; plan and create content for high-impact campaigns; create compelling communication with current and prospective customers; and ensure that content aligns with the organization s messaging, marketing strategies, products, and specific audience needs. Students will also be introduced to various Content Management Systems (CMS), and they will learn to measure, analyze, and report on performance against key indicators. Note prerequisite: Elements of Marketing. Instructor: Stephanie Kimberling, M.A., M.B.A. Section: Course No. BUSA Time/Date: M 6:00-9:00 p.m., Jan. 4-Mar. 14; no mtg. Jan. 18, Feb. 15 Fee: $450 No refunds after: Jan. 11 (clz/fmo) Digital Marketing In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing efforts into its overall marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included. Note prerequisite: Elements of Marketing. Instructor: Dwayne Jones, MBA, SEO & PPC Manager at Gravity Internet Marketing. Section: Course No. BUSA Time/Date: Jan. 4-Mar. 14 Location: TBD Fee: $450 No refunds after: Jan. 11 (clz/fmo) Elements of Marketing Receive hands-on, practical experience in integrated marketing communications. Explore the building blocks of effective marketing programs. Topics include research, audience measurement, product development, positioning, branding, advertising, pricing, distribution, social media, public relations and strategic marketing plan development. Incorporate these tools into your career and organization by learning best practices from current case stories while networking with classmates representing a variety of professional disciplines. Explore marketing career options. Gain experience in a variety of industry sectors, and have the opportunity to develop the primary elements of a marketing plan for the company of your choice. Note: This should be the first course taken by students intending to complete the Marketing certificate. Instructor: Michael Baehr, MBA Strategic Marketing and Communications Consultant. Section: Course No. BUSA Time/Date: Tu 6:00-9:15 p.m., Jan. 5-Mar. 15 (11 mtgs.) Fee: $600 No refunds after: Jan. 12 (clz/fmo) Instructor: Kelly C Huang, MBA Management Consultant. Section: Course No. BUSA Time/Date: Jan. 4-Mar. 19 Fee: $600 No refunds after: Jan. 16 (clz/fmo) Instructor: Parker Pike, MBA, MA, APR Senior Consultant, Allison & Partners, and Board Member, San Diego Nonprofit Association. Section: Course No. BUSA Time/Date: W 6:00-9:15 p.m., Jan. 6-Mar. 16 (11 mtgs.) Fee: $600 No refunds after: Jan. 13 (clz/fmo) Market Research and Analytics Market research is used to obtain reliable information about customers, industry trends, competition, and even emerging trends that could affect the future of your organization s products or services. This course will give you an overview of the use and applications of market research. Traditional qualitative and quantitative research techniques and methodologies will be covered, along with online research techniques. To gain practical market research experience, you will participate in an actual market research project and work on several real world market research case studies. You will also learn how to use market research results to drive successful product and service design. Note prerequisite: Elements of Marketing. Instructor: Sarah Yasukochi, MBA Marketing Director, The Sherwin-Williams Company. Section: Course No. BUSA Time/Date: Tu 6:00-9:15 p.m., Jan. 5-Mar. 15 (11 mtgs.) Location: Rm. 111, UCSD Extension Complex Fee: $600 No refunds after: Jan. 12 (clz/fmo) 58 I extension.ucsd.edu Winter 2016 I (858)

14 Marketing via Social Media The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media are still dominant, new media channels such as Twitter and Facebook are taking the marketing world by storm. Examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality. In addition, study the implications of this social media marketing on customer loyalty and engagement. These new media allow consumers a greater public voice and role, creating numerous opportunities and ramifications for marketers as groups share, sell, and swap goods and information via the digital world. Instructor: Shahrzad (Sherry) Nouraini, Ph.D. President, Captive Touch, Inc.; Founder/Host, Open Social Media Initiative. Section: Course No. BUSA Time/Date: Th 6:00-9:00 p.m., Jan. 14-Mar. 10 (9 mtgs.) Fee: $450 No refunds after: Jan. 21 (clz/fmo) Product Branding and Positioning Learn to create products and brands that customers love. Explore a hands-on approach to product development, applied customer research, competitive mapping, case study analysis, positioning, communications, and the development of creative branding strategies. In addition, learn tried-and-true best practices through in-depth case studies of real brands and products. With an emphasis on practical tactics that help shape a product and brand s positioning strategy, you ll develop the ability to create a full product and branding plan to integrate into your organization and stay ahead of the competition. Note prerequisite: Elements of Marketing. Instructor: Jeffrey G. Flowers, CEO Creative Director, The Flowers Group. Section: Course No. BUSA Time/Date: Th 6:00-9:00 p.m., Jan. 14-Mar. 10 Location: Rm. 150, UCSD Extension Complex Fee: $450 No refunds after: Jan. 21 (clz/fmo) Instructor: Paul Chiba, MBA Product and brand strategic marketing executive. Section: Course No. BUSA Time/Date: M 6:00-9:00 p.m., Jan. 4-Mar. 14; no mtg. Jan. 18, Feb. 15 Location: Rm. 111, UCSD Extension Complex Fee: $450 No refunds after: Jan. 11 (clz/fmo) Presentation Techniques for Marketers Your key to success in today s business environment is the ability to effectively present yourself and your ideas. In meetings and formal presentations, marketing professionals are required to speak persuasively and professionally. In order to be successful and advance in your career, public speaking skills are an essential competency. This course will cover the fundamentals of public speaking and give you opportunities to develop and deliver marketing and sales presentations. After the completion of the course you will have the tools and confidence to develop and deliver great presentations. Instructor: Patrick Millsap, M.A. VP of Marketing. Section: Course No. BUSA Time/Date: W 6:00-9:00 p.m., Jan. 13-Mar. 9 Location: Rm. 141, UCSD Extension Complex Fee: $450 No refunds after: Jan. 20 (clz/fmo) Strategic Marketing Planning Enrich your understanding of marketing planning tools and discover how to leverage them in the planning process for strategic competitive advantage. This course is a comprehensive discussion and application of marketing planning tools and is intended to provide students with an in-depth knowledge of the marketing planning process. Explore topics such as market segmentation, competitive assessment, SWOT analysis, portfolio management, product positioning, marketing mix considerations, resource allocation, and marketing execution. Students will develop a strategic marketing plan for a product or service of their choice. Note prerequisite: Successful completion of all other required courses in the certificate program. Instructor: Jeffrey G. Flowers CEO, Creative Director, The Flowers Group. Section: Course No. BUSA Time/Date: Jan. 4-Mar. 19 Fee: $600 No refunds after: Jan. 16 (clz/fmo) Online Marketing Strategies More than ever, the cornerstone of every targeted marketing plan should be an online marketing strategy. Explore website design, search engine optimization, pay-per-click advertising, social network marketing, marketing, mobile marketing, and other digital marketing elements. You will leave the class with an actionable marketing plan covering best practices as well as creative online marketing ideas. In-class sections may have guest speakers that include regional experts on various aspects of online marketing. Learn how to attract more of your targeted customers to your website, as well as ensuring that those customers take the actions you desire once they arrive. Instructor: Sashikala Whitman, MBA Product Manager & Market Research Manager. Section: Course No. BUSA Time/Date: Jan. 11-Mar. 12 Fee: $450 No refunds after: Jan. 23 (clz/fmo) Global Marketing Explore the excitement and challenges of marketing your product outside of the U.S by analyzing cases featuring well-known companies and products. This course examines the global marketing environment s legal, regulatory, political, cultural, and managerial issues; strategies for market entry and expansion; market research tools and obstacles; targeting and segmenting of markets; distribution channels and local selling; price setting; promotion through integrated communications and advertising; and negotiations. Everyone involved in the international marketing of a product or planning to enter the global marketplace will benefit from this course. Instructor: Patrick M. Guiant President and CEO, PuroClean Emergency Services. Section: Course No. BUSA Time/Date: Tu 6:00-9:00 p.m., Jan. 12-Mar. 8 Fee: $450 No refunds after: Jan. 19 (clz/fmo) Winter 2015 I (858) extension.ucsd.edu I 59

15 Public Relations Tools and Tactics Small-business owners, corporations, and nonprofit organizations alike recognize the value of public relations. They are striving to establish and maintain mutually beneficial links with their customers, employees, investors and other stakeholders through effective public relations campaigns. In this course, students will explore public relations strategies, real-life situations, and case studies to illustrate the many dimensions of public relations. Corporate ethics and social responsibility will also be discussed. Instructor: Sarah Yasukochi, MBA Marketing Director, The Sherwin-Williams Company. Section: Course No. BUSA Time/Date: W 6:00-9:00 p.m., Jan. 13-Mar. 9 Location: Rm. 143, UCSD Extension Complex Fee: $450 No refunds after: Jan. 20 (clz/fmo) Directed Studies in Marketing Apply all the skills you have learned throughout the Professional Certificate in Marketing by implementing a comprehensive marketing plan at a business or other organization. Choose a project tailored to your industry of interest and gain practical experience in marketing. Work with an advisor who will coach the project throughout the quarter. Elements of the project include: assessing client needs, developing solutions through a professional marketing plan, presenting to the client, and evaluating the impact of the recommendations. Note: Open to certificate students only. Meetings arranged. All required courses must be completed prior to enrollment. Contact Fiona O Donnell (fodonnel@ucsd.edu or ) for permission to enroll. Instructor: Brian Hawkins, MBA Co-Founder, Director of Consumer Marketing, StyleSeek; Founder of PreFAB. Section: Course No. BUSA Time/Date: Jan. 4-Mar. 19 Location: Credit: 2 units in Administration Fee: $450 No refunds after: Jan. 16 (clz/fmo) PROJECT MANAGEMENT Advanced Project Cost and Risk Management In Controlling Project Costs and Risks, fundamentals of cost and risk management were examined. Now, dive deeper into the topic with advanced cost and risk techniques used by senior project practitioners in larger project environments and global/virtual project environments. Discover more effective strategies for project initiation and decision making. See how previous techniques like Earned Value and PERT can be combined into powerful tools to manage costs and related risks. Learn how to be even more effective at identification of project risks and opportunities. Participants will complete a short case study of a major project with a focus on cost and risk management. Note prerequisite: Controlling Project Cost and Risk or equivalent knowledge. If you feel you have the equivalent knowledge please contact ProjMgtProgram@ucsd.edu Instructor: Ray Frohnhoefer, MBA, PMP, CCP Managing Partner, PPC Group, LLC. Section: Course No. BUSA Time/Date: Feb. 8-Mar. 18 Credit: 2 units in Administration Fee: $360 No refunds after: Feb. 16 (clz/amc) Project Management Essentials Effective project management skills are important to professionals in any industry. Learn how to define, plan and execute a project whether your goal is simple or complex. Gain the tools and knowledge for delivering projects on time and on budget, while meeting performance specifications. Explore the basic components of project management and the project life cycle: determining the correct project through strategic portfolio analysis; creating a successful charter; assembling and managing a team; analyzing and controlling risk; monitoring project milestones; and closing out the project. Get the hands-on skills you need to help you successfully complete your next project management assignment. Note: This course is the prerequisite for all other Project Management courses. HYBRID Instructor: James J. Franklin, PMP Project Manager, CB&I. Section: Course No. BUSA Time/Date: Th 6:00-9:00 p.m., Jan. 14-Mar. 10 (6 mtgs.) 3 sessions online Fee: $540 No refunds after: Jan. 21 (clz/amc) DAYTIME Project Management Boot Camp This intensive four-day project management essentials course will examine the basics of putting together a well-defined, planned, and executed project. Students will learn how to define, plan and execute a project whether the goal is simple or complex; gain the tools and knowledge for delivering projects on time and on budget, while meeting performance specifications; explore the basic components of project management and the project life cycle. This course will also help you determine the correct project through strategic portfolio analysis; create a successful charter; assemble and manage a team; analyze and control risk; monitor project milestones; and close out the project. Note: This course fulfills the prerequisite needed to take all other Project Management courses. Instructor: Joseph T. Drammissi, MSPM, PMP, PMI- ACP Principal, Paceline Consulting Group, LLC. Section: Course No. BUSA Time/Date: W thru Sa 8:30 a.m.-5:30 p.m., Mar. 2-5 (4 mtgs.) Fee: $775 No refunds after: Mar. 1 (clz/amc) Instructor: Dragos Craciun, M.A., PMP Financial Consultant specializing in Project Management Section: Course No. BUSA Time/Date: Sa 8:00 a.m.-5:00 p.m., Feb. 27-Mar. 19 (4 mtgs.) Fee: $775 No refunds after: Feb. 26 (clz/amc) Instructor: Alex Hosch, MBA, MPM Owner, The Office of Project Management and Coaching. Section: Course No. BUSA Time/Date: Jan. 11-Mar. 11 Fee: $540 No refunds after: Jan. 19 (clz/amc) 60 I extension.ucsd.edu Winter 2016 I (858)

16 Project Management Essentials in Science and Technology Effective project management skills are important to professionals in any industry. This particular course is geared to those students interested or working in the life sciences, engineering, and technology fields. Students will learn how to define, plan and execute a project whether the goal is simple or complex; gain the tools and knowledge for delivering projects on time and on budget, while meeting performance specifications; explore the basic components of project management and the project life cycle. This course will also help you determine the correct project through strategic portfolio analysis; create a successful charter; assemble and manage a team; analyze and control risk; monitor project milestones; and close out the project. Note: This course fulfills the prerequisite needed to take all other Project Management courses. Instructor: Alex Hosch, MBA, MPM Owner, The Office of Project Management and Coaching. Section: Course No. BUSA Time/Date: Jan. 11-Mar. 11 Fee: $540 No refunds after: Jan. 19 (clz/amc) Project Planning and Scheduling Gain the knowledge and techniques you need for initiating, planning, estimating, and scheduling your next project successfully. Explore basic project elements, tools and techniques to create a project scope, schedule and cost baseline. Develop a project charter, work breakdown, structure dictionary, network diagrams, critical paths and communication agreements. Discover how current applications of earned value management concepts can be used to control schedule and cost against the project s original baseline values. Case studies will highlight plan and control techniques. Other topics include project software, team contracts and interpersonal skills. Note prerequisite: Project Management Essentials. Instructor: Asitha Seneviratne, Ph.D., P.E., PMP, PSP Senior Scheduling Manager, SANDAG. Section: Course No. BUSA Time/Date: Th 6:00-9:00 p.m., Jan. 14-Mar. 10 Location: Rm. 111, UCSD Extension Complex Fee: $540 No refunds after: Jan. 21 (clz/amc) Work Team Concepts and Skills Do you work in groups or teams in your workplace? Learn how to develop effective teams in the context of project management and how to implement communication and conversation strategies that help your team meet its project goals. Discover key factors that distinguish teams and shape team excellence, particularly communication and conversational dynamics. Study theories and models of individual and group conversational dynamics. Learn how to design powerful conversations to produce the results you want to achieve. Explore common team-related issues including: team charter and team contracts, trust, culture, and conflict resolution. You will also have the opportunity to practice diagnosing and dealing with a variety of group dynamics through a team project. Instructor: Kobe Bogaert, MBA Principal, Strategic Momentum, Inc. Section: Course No. BUSA Time/Date: M 6:00-9:00 p.m., Jan. 4-Mar. 14; no mtg. Jan. 19, Feb. 15 Location: Rm. 160, UCSD Extension Complex Fee: $540 No refunds after: Jan. 11 (clz/amc) Controlling Project Costs and Risks Project control is simplified by good planning from the start. Explore project selection, evaluation, initiation, and the planning that follows. Discuss project scope and its relationship to costs, as well as the cost estimating process. Learn how simple but effective tools like MS Excel and MS Project can help control project costs. You will also study risk management including the nature of risk factors; methods of assessing and estimating impact of risk; and ways of avoiding or mitigating risks. Other topics include monitoring and reporting, sustaining commitment, resource reallocation, balancing time versus quality, performance measurement, and change management. Note prerequisite: Project Management Essentials Instructor: Ray Frohnhoefer, MBA, PMP, CCP Managing Partner, PPC Group, LLC. Section: Course No. BUSA Time/Date: Jan. 19-Mar. 18 Fee: $540 No refunds after: Jan. 26 (clz/amc) Instructor: Kugan Panchadsaram, PMP Trainer at Kugan & Associates, LLC Section: Course No. BUSA Time/Date: W 6:00-9:00 p.m., Jan. 20-Mar Greenwich Dr., San Diego Fee: $540 No refunds after: Jan. 27 (clz/amc) Project Procurement Management Do you want to know more about how goods and services are acquired in the project management environment? Examine the procurement planning and management process in its entirety, from request-for-proposal planning to final contract close-out. Learn how to evaluate potential sources for external procurement. Explore strategies for contract selection; risk assessment; negotiation; and administration; as well as the challenges that can arise during the life cycle of a contract. Discover effective techniques for controlling quality and cost, while measuring the performance of major contractors. Other topics include legal issues; product liability and risk; tender documents; invitation to bid; bid response and evaluation. Note prerequisite: Project Management Essentials. Instructor: Staff Section: Course No. BUSA Time/Date: Tu 6:00-9:00 p.m., Jan. 12-Mar. 8 Location: Rm. 141, UCSD Extension Complex Fee: $540 No refunds after: Jan. 19 (clz/amc) Earned Value Project Management Explore how to successfully monitor project and program performance through Earned Value Project Management (EVPM). EVPM gives customers and suppliers the ability to track technical aspects, cost, and schedule. It also integrates cost, schedule and technical aspects into programmatic report synopses. Gain the tools used to conduct analysis of contractor-supplied documentation. Discover how to track progress and get information on cost and schedule performance data-including a visual depiction of budget efficiencies for both time and dollars. Discuss industry-recognized standards for monitoring work performance and strategic planning. Learn how you can measure accomplished efforts against the plan for management to effectively make risk management decisions. Note prerequisite: Project Management Essentials. Instructor: Alex Hosch, MBA, MPM Owner, The Office of Project Management and Coaching. Section: Course No. BUSA Time/Date: Jan. 19-Mar. 18 Fee: $540 No refunds after: Jan. 26 (clz/amc) Winter 2015 I (858) extension.ucsd.edu I 61

17 COMPUTER-BASED INSTRUCTION Microsoft Project 2013 Whether you are a novice or an expert project manager, technology can help you effectively manage your next project. Explore the capabilities of Microsoft Project (MSP) 2013 as a tool to help you plan, schedule, control, analyze and track your project. Study the basics of project planning techniques such as developing the Work Breakdown Structure, estimating both cost and schedule, and assigning and level-loading resources. You will have the opportunity to practice the skills you are learning with a real-life case study. Note prerequisite: PM Essentials, PM Essentials in Science and Tech, or PM Bootcamp. Students must use at least MSP version Previous versions are not compatible. Students will receive access to MSP 2013 throughout the duration of the course. Instructor: Bryan D. Berthot, MBA, PMP Project Management Consultant, Berthot Consulting. Section: Course No. BUSA Time/Date: M 6:00-9:00 p.m., Jan. 4-Mar. 14 Fee: $715 No refunds after: Jan. 11 (clz/amc) Interest-Based Negotiation Learn new strategies to more successfully negotiate. Explore what gives rise to a negotiation and how to discern the objectives of a negotiation. Discuss the conflict spectrum and various default styles people resort to in conflict. Assess your own personal negotiation style in class and compare your results with others. Gain an understanding of how interests, strategy and tactics all tie into relationships, and how you can determine whose interests need to be satisfied in the negotiation and to what extent. Discover practical tools in collaboration; bargaining; power and leverage; and influence strategies; and take home tips for negotiation in specific contexts like or cross-cultural negotiations, as well as post-negotiation concerns. Instructor: Byron L. Hanchett, J.D. Owner, Conflict Resolution, Inc. Section: Course No. BUSA Time/Date: Jan. 19-Mar. 18 Fee: $540 No refunds after: Jan. 26 (clz/amc) Project Management Simulation Get hands-on project management experience via a multiple team project simulation. Practice project management methodology and techniques in developing solutions to project management challenges. Apply strategies to: project management prior to initiation; risk management; resource/vendor considerations; change management; portfolio management; outsourcing and contracts; team change responses; merger and acquisitions; and global and virtual team project management. Note: Completion of all other certificate coursework, including all five other required courses and nine elective units, is required prior to enrollment. Enrollment must be preapproved. Contact the Program Manager at ProjMgtProgram@ucsd.edu for permission to enroll. Participation in all class sessions is mandatory. Instructor: Susan Peterson, MBA, PMP Program and Project Management Consultant. Section: Course No. BUSA Time/Date: Jan. 11-Feb. 22 Credit: 2 units in Administration Fee: $500 No refunds after: Jan. 19 (clz/amc) PURCHASING & SUPPLY MANAGEMENT Purchasing II The course will examine the core purchasing objectives: quality, quantity, time, place, source, service, and price. Topics include: methods of description/specification, measuring value, supplier certification, demand forecasting, inventory classifications and replenishment models, MRP, Just-In-Time, supplier evaluation and selection, competitive bidding, price and cost analysis and negotiation strategy. Note prerequisite: Purchasing I (BUSA-40038), equivalent experience, or consent of instructor. Requirement for Specialized Certificate in Purchasing. Instructor: Theodore Walker, MBA Former Manager of Contracts and Compliance, HD Supply. Section: Course No. BUSA Time/Date: Th 6:15-9:15 p.m., Jan. 7-Mar. 3 Fee: $450 No refunds after: Jan. 14 (clz/amc) QUALITY & PROCESS IMPROVEMENT Lean Six Sigma (Black/Green Belt) Information Session Join this free information session to learn about the Lean Six Sigma Black Belt program and the lean Six Sigma Green Belt course. Meet the lead instructor and program manager and ask questions. For details about the Lean Six Sigma information session or the Lean Six Sigma Black Belt program, please contact Angela Cook at ProcessPrograms@ ucsd.edu or (858) Note: Winter program starts January 15. Spring program begins April 15. Applications now being accepted. Instructor: Richard M. Van Der Linden, M.A., LSSMBB Principal Consultant, ProgressivEdge. Section: Course No. INFO Time/Date: F 8:00-9:00 a.m., Dec 4 or Mar. 4 (1 mtg.) Credit: Not for credit Fee: $0 Lean Six Sigma Green Belt Lean Six Sigma (LSS) provides a systematic method to improve performance efficiencies and to reduce variations in business operations to achieve productivity and profitability gains. Students earn various colors of Belts which indicate their levels of mastery of LSS expertise. A person who has earned the designation of Lean Six Sigma Green Belt often plays a key role in the success of an organization s process improvement initiatives. A member or leader of a high-performing LSS project team is usually involved in selecting or defining projects, setting project objectives, data gathering, statistical analysis, and change implementation. To function effectively, Green Belts need to adequately understand and be able to effectively apply the basic concepts, tools and methodologies in a variety of situations. This course is designed to educate those who wish to attain the level of Green Belt. Note: For program information please contact Angela Cook, Program Manager (858) or ProcessPrograms@ucsd.edu 62 I extension.ucsd.edu Winter 2016 I (858)

18 Instructor: Staff Section: Course No. MAE Time/Date: F 9:00 a.m.-4:00 p.m., Jan. 15-Feb. 12 (6 mtgs.) Credit: 4 units in Mechanical/Aerospace Engnrg Fee: $2250 No refunds after: Jan. 21 (clz/amc) DAYTIME Lean Six Sigma Black Belt This intensive 12-week program is designed for working professionals who wish to become certified Lean Six Sigma Black Belts. The program will provide the established Lean Six Sigma body of knowledge, the experience to implement it through a project, and the credentials to be a Lean Six Sigma leader within the organization. All students must possess some statistical and project management skills. For more information about the program, please contact Angela Cook at ProcessPrograms@ucsd.edu or (858) Note: Admission is limited. Interested students must complete application prior to enrolling in the program. Instructor: Richard M. Van Der Linden, M.A., LSSMBB Principal Consultant, ProgressivEdge. Section: Course No. MAE Time/Date: F 9:00 a.m.-4:00 p.m., Jan. 15-Apr. 1 (12 mtgs.) Credit: 9 units in Mechanical/Aerospace Engnrg Fee: $5250 No refunds after: Jan. 22 (clz/amc) Six Sigma Green Belt Green Belts play a key role in the success of an organization s Six Sigma program. As a member or leader of high-performing Six Sigma project teams, Green Belts are responsible for effective problem analysis and implementation of high-impact solutions. This program prepares people for the role of Green Belts through hands-on training in tools and techniques in project selection and definition, stakeholder engagement, data gathering, statistical analysis, solution development and implementation of lasting change. The student will leave this online program with a practiced toolset and templates that can be immediately applied to virtually any business problem. Learn about the various Six Sigma belts and which one is right for you. Contact Angela Cook, Program Manager at (858) or ProcessPrograms@ucsd.edu Instructor: Aaron J. Anzelc, M.S., MBB, CQE Owner, Six Sigma Solutions Consulting; and COO for PerfectForms, Inc. Section: Course No. AMES Credit: 4 units in Applied Mechanics & Eng Sci Fee: $1495 No refunds after: Jan. 11 (clz/amc) REAL ESTATE & URBAN PLANNING Real Estate Fraud & Ethics Get an overview of frauds involved in real estate. Real estate frauds can be brazen, sophisticated and involve significant losses. This course will introduce the principles of a real estate transaction and topics such as: illegal property flipping, fraudulent qualifications, mortgage fraud, elder financial fraud, fraudulent short sales, equity skimming, and fraudulent loan origination. When unraveled these scams have active and sometimes unwitting players such as buyers, sellers, loan officers, bookkeepers, investors, title companies, attorneys and real estate agent/brokers. Upon completing this course you will have a basic understanding of the various types of real estate frauds and be able to identify the participants and victims. Instructor: Timothy J. Cassidy, J.D. President, CEO, Broker and General Contractor of Cassidy & Associates Real Estate, Inc.; Chair of the SD County Assessment Appeals Board. Section: Course No. RELE Time/Date: W 6:00-9:00 p.m., Feb. 3-Mar. 9 Location: Rm. 163, UCSD Extension Complex Credit: 2 units in Real Estate Fee: $350 No refunds after: Feb. 10 (clz/js) Real Estate Property Management Property managers play an important role as liaisons between landlords and tenants. However, their jobs may include a much more diverse set of functions. Find out all about this incredible variety of responsibilities-from tenant law and contracts to repair and facilities management. Gain the practical tools and know-how to take on all types of management including apartment, condominium, office, industrial, retail and residential housing. Learn to prepare management documents, budgets, marketing, leasing, tenant administration, maintenance, and how to set up a management office. Also get expert tips on how to manage and maximize the potential of investment-oriented real estate. Note: Hybrid Note: 1-2 sessions online in addition to in-class meetings. HYBRID Instructor: Craig McMahon, J.D. Partner, Kimball, Tirey & St. John. Section: Course No. RELE Time/Date: Sa 9:00 a.m.-12:30 p.m., Jan. 9-Mar. 12 (10 mtgs.) Credit: 5 units in Real Estate Fee: $550 No refunds after: Jan. 16 (clz/js) WORKFORCE DEVELOPMENT ADVISING Courses in the Career Advising Specialized Certificate Program are designed for WIB/ Workforce Partnership career advisors. Application required to enroll. For more information visit extension.ucsd.edu/ CareerAdvising. Foundation Principles for Career Advisors This first course will explore the basic skills required to perform effectively as a Career Advisor. Career Development is an interdisciplinary field which takes into account workplace dynamics and individual growth and change. Career advisors help focus clients skills, interest and values while teaching them how to gather information about workplace options and helping them develop strategies to reach their career goals. Note: Preenrollment required. Enrollment by UCSD Application only. Submission and approval of application required prior to enrollment. Direct inquiries to Darlene Hammon at corped@ucsd.edu or 858/ Instructor: Diane Edwards, M.A. Counselor, Southwestern College Joy Reyes, M.S. Rehabilitation Counselor. Section: Course No. BUSA Time/Date: Jan. 4-Mar. 27 Fee: $895 No refunds after: Jan. 11 (vlk/drh) Winter 2015 I (858) extension.ucsd.edu I 63

19 To Thine Own Self Be True 64 I extension.ucsd.edu Winter 2016 I (858)

20 Certificate Programs SPECIALIZED Biotechnology Project Management Analysis Tools and Stategies Career Advising Lean Six Sigma Black Belt Purchasing & Supply Management Taxation PROFESSIONAL Accounting Management Facilities Management Finance Human Resource Management Marketing Project Management SPECIALIZED CERTIFICATE Biotechnology Project Management The biotech industry has a distinct set of requirements for the project manager. Managing various discovery, development, testing and manufacturing processes within a highly-regulated and creative environment poses unique project management challenges, not usually covered in foundation curriculum or traditional industry experience. Seattle and San Diego are two west coast centers of the biotechnology industry with the ability to address this professional challenge. The joint online Biotech Project Management Specialized Certificate Program through UC San Diego Extension and University of Washington Extension is intended for product managers, manufacturing managers, quality managers and scientific, clinical research or regulatory specialists engaged in biotech product design, development and control. The program is ideal for individuals who are trying to move into the biotech industry by learning project management processes for completing and delivering a biotech product within budget and on schedule. Further Reading: Considering a Career in Biotech Project Management? Conditions for Admission Participants must have a BS or BA and a minimum of 2 years of project-related work experience. The Autumn 2015 program will begin on September 28,2015. Applications are currently being accepted. To apply, please visit the University of Washington s Biotech Project Management certificate website. Certificate Guidelines Participants will take 2 online courses developed and offered by UW Extension and two biotech courses offered from UCSD Extension. When students complete all 4 courses, they will receive a UW-UCSD joint certificate. Please Note Tuition is paid on a course-by-course basis. Estimated tuition for the program is $4,000, excluding textbooks. Required Courses - University of Washington Project Management Standards & Processes (PTNR-UW901) Biotechnology Project Capstone (PTNR- UW902) Required Courses - UC San Diego Extension Project Management within a Scientific/ Research Environment (BUSA-40693) Applying Project Management Principles to Biomedical and Pharmaceutical Product Development (BUSA-40694) Certificate Fee: $60 Contact: Science & Technology, (858) unexbio@ucsd.edu SPECIALIZED CERTIFICATE Analysis Tools and Strategies The Specialized Certificate in Analysis Tools and Strategies will offer opportunities for students to develop the tools and strategies of business analysis as they relate to sophisticated problem solving, decision making, elicitation and process modeling. Students completing this certificate will obtain comprehensive training in the foundational skills needed to be effective when assigned projects associated with organizational change and acquire the background necessary to apply their expertise to solving real-world business problems.there is a strong demand for professionals with skills in analyzing information and incorporating findings into strategic planning and decision making. Learning Objectives: Understand the uses of business analysis in an organizational setting. Learn about the five domains of business analysis as developed by the Project Management Institute (PMI). Conditions for Admission Although programs are open to all adult learners, UC San Diego Extension programs are designed to best serve college-prepared working professionals. Where program capacity is limited, applicants with this profile will receive preference for admission. Certificate Guidelines A prerequisite course in Elementary Accounting (BUSA-40036), Financial Accounting for Non- Accountants (BUSA-40009), or equivalent is required. There are four core courses for the completion of the certificate program. Courses are designed to be taken sequentially and should be taken in the order shown on the course matrix, above.you must earn a Pass (C-) or better grade in each course. Please Note You may enroll in the certificate program at any time. However, it is recommended that you enroll as soon as possible. The program curriculum may be updated at any time; if certificate requirements change, you must adhere to the curriculum at the time of your enrollment into the certificate.you may take any course without registering for the certificate, provided you have fulfilled any and all prerequisites for the course. Prerequisite (required) Elementary Accounting 1 BUSA OR- Financial Accounting for Non-Accountants BUSA Required Courses Essentials of Analysis BUSA Elicitation Techniques for Analysis BUSA Process Modeling BUSA Solution Assessment BUSA Certificate Fee: $60 Contact:, Professional & Legal Programs, (858) jmshort@ucsd.edu Winter 2016 I (858) extension.ucsd.edu I 65