How to Generate and Nurture a High Number of Organic Revenue

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2 GROW Customers Gathering and nurturing leads to grow your business.

3 1. Landscape More than 60% of people on the planet use the Internet exclusively to research products/services before making a purchase. Traditional advertising has become a less effective way to reach people. Cold- calling gets you kicked out of buildings. Tradeshows can cost thousands with very little return on investment.

4 2. Competition Late comers to Internet marketing are struggling to catch up, much less, keep up with their competition. You hired an agency to design your website, but aren t achieving your goals. Your marketing dollars aren t producing the results they once did. Something has changed. Sales are down, your sales team is complaining about quality leads. You need change.

5 3. Time Most small businesses owners don t have the time or resources required to learn and execute Internet marketing. Realize that you are not alone and that this is a problem that has a solution. Speak with your sales team to get a better understanding of their needs. Set three marketing goals you would like to accomplish over the next 12 months.

6 4. How We Help We are experts at helping businesses like yours increase leads and gain new customers. We recently helped a franchise increase their web traffic by 145% in one year. After a rebrand, new site and improved marketing plan, an engineering firm increased its leads by 415%. We teach hundreds of people per year how to increase traffic, conversions and sales.

7 OUR Philosophy

8 INBOUND Marketing Would you be much happier if customers were knocking at your door to buy your products and services?

9 THE Internet The average person spends 2-5 hours per day on their computer or mobile phone. Most of that time is spent in these three areas... Search Engines Articles (Blogs/News) Social Networks This is where your customers are. And where you should be.

10 BE Discovered Your customers are searching for you, but first they must find you, then trust that you have the right solution. Search engines are doing their jobs providing the best referrals they can to their users. How does your organization rank? [1] Keywords [2] Content [3] Authority What is being searched for? How many results are there? What is the location relative to the searcher? How relative are the search results? How well is the content structured? Do people find the content engaging? How many people have read the content? Are people sharing the it? Is the website mobile friendly? How easy it for users to receive the info? Is it an established business? Who links to the website? How long do people stay on the website? How much traffic does it get?

11 GAIN Trust We don t want to be marketed to - we want honest answers to our questions. People need to know that you can solve their problem. Solving their problem requires understanding their problem, then offering a recommendation to them. [1] Empathize [2] Find Solution [3] Offer Help Who is your audience? What is their need? How does solving their problem improve their life? Can you help them? Define their problem? Let them know that you have the solution? Give them examples of how you ve helped others? Recommend a solution? Create a compelling offer (FREE e- books, consultations, discounts, etc.)? You have to give to get. Skepticism is typical. Don t push - nurture. 80% of sales close on the fifth touch.

12 KEEP Helping You can t help those that want to be helped. Don t waste your time. Lead nurturing is a way of helping people who are not ready to make a purchasing decision, yet. We keep helping them so that when they are ready, they trust us and want to do business with us. [1] Subscriptions [2] Nuggets [3] Offers Start by obtaining any information you can about your prospect. Add them to your CRM, Mail List and social networks. Segment your prospects into like- minded needs (lists). When you create or find interesting articles that might help them, send it to them. Follow- up to ask if the information was helpful. Request that they forward on to others who might also need help. Create enticing offers on your website. Promote those offers via social media and through campaigns. Skepticism is typical. Don t push, nurture 80% of sales close on the fifth touch

13 WIN Happy Customers When we are happy with our experiences, we share those experiences with others. Every happy customer you win is an opportunity for repeat business and a friendly referral.

14 ifx Main Office: 4228 N. Central Expy., Suite 210 CONTACT US Dallas, TX Main: (214)