The Nine Essential Nurtures Every Business Should Use MARKETING IN HD

Size: px
Start display at page:

Download "The Nine Essential Nurtures Every Business Should Use MARKETING IN HD"

Transcription

1 9 ADVANCED LEAD NURTURING: The Nine Essential Nurtures Every Business Should Use MARKETING IN HD

2 EXECUTIVE SUMMARY ADVANCED LEAD NURTURING: THE NINE ESSENTIAL NURTURES EVERY BUSINESS SHOULD USE Today s buyers are more educated than ever, and often don t engage directly with a salesperson until late in the buying cycle, which puts more demand on marketers. However, implementing lead nurturing programs builds necessary prospect engagement through ongoing value-based dialogue with buyers. Moreover, a successful lead nurturing program can generate impressive results. In fact, nurtured leads produce on average a 20 percent increase in sales opportunities compared to non-nurtured leads. 1 The catch? Bridging the concept of lead nurturing and the development of an effective, repeatable program that actually delivers ROI can be complicated. The very characteristics that make lead nurturing impactful targeted communications, calls to action and activity-driven engagement also make nurturing programs challenging to build.

3 INTRODUCTION Lead nurturing is all the buzz among today s BtoB marketers and for good reason. A successful nurturing campaign can drive a serious impact on revenue. But, lead nurturing is also about helping buyers along their journey. According to SiriusDecisions, Lead nurturing has grown in popularity as organizations look to squeeze value out of the demand waterfall. 2 Developed exclusively for BtoB marketers, this white paper will: Companies that excel at lead nurturing generate Define the concept of lead nurturing Examine nine essential nurtures proven to deliver impactful results Outline the keys to lead nurturing success 50% 33% more sales-ready leads at lower cost per lead. 3 3

4 LEAD NURTURING: WHAT IT IS Lead nurturing is the process of building engagement through an ongoing, value-based dialogue with qualified suspects, leads and existing clients. This exchange of information benefits both parties, the marketer and audience. For example, an organization may offer a white paper and in return request basic profile information. Or it may offer a benchmark assessment tool and request information about the prospect s challenges. This valuable interaction can build brand preference and provide insight setting the stage for future engagement and success. A successful lead nurturing program: of BtoB organizations have not identified their funnel. 4 68% Offers value in exchange for insight such as profile information Extends over multiple touch points across complex sales cycles Leverages calls to action to drive qualified prospects toward a clearly defined conversion goal Is sequenced in advance for each touch and stage of the funnel Is managed by a marketing automation platform WHAT IT S NOT Lead nurturing is not a one-and-done single follow up. There are countless reasons as to why leads lose their way along the buyer s journey or become stuck in non-responsive mode. A variety of approaches is needed to guide them back to their place in the demand funnel. Some marketers rely on the constant sending of s to nurture leads. The infamous batch and blast technique is not a best practice and it s not lead nurturing. THE BENEFITS OF LEAD NURTURING The benefits of lead nurturing derive from its ability to seal leaks throughout the funnel and help marketing organizations automate their engagement while mining untapped sources of opportunities. 4

5 Lead nurturing packs a powerful punch. And, if designed properly, can do the following: Generate mindshare and maintain contact with leads throughout the buying cycle Revitalize dormant opportunities Improve velocity and extend the life of leads Augment data captured through traditional lead scoring/qualification Improve database hygiene, segmentation and size, and provide greater integration across existing programs Deliver ROI Strengthen brand Nine Essential Lead Nurtures Lead nurturing as an ongoing dialogue takes a variety of forms. On a tactical level, there are nine essential lead nurtures that are relevant at different stages of the buying cycle. While they are best used in conjunction with each other, it is possible for an organization to start small with a well-defined test program, selecting an area of the funnel from which they anticipate being able to drive the most return with the least risk. Note, each type of lead nurture refers to the objective not the vehicle. The specific 65% communications vehicle used to engage with prospects and customers may vary from program to program and even within programs. Some nurturing tactics include s, webinars, seminars and teleprospecting. Marketers must select the of BtoB organizations have not communications that are relevant to each established lead nurturing. 5 prospect s needs, habits and goals. 5

6 ADVANCED NURTURING PERPETUAL NURTURE Ongoing marketing communications designed to position a brand as top-of-mind with prospects. Examples include marketing calendars, event marketing, channel communications and weekly, monthly and time-triggered newsletters developed with thought leadership content and engagement opportunities. Perpetual nurturing often fulfills a role of earning permission to communicate with prospects by offering an opt-in with a request for minimal profile information. A newsletter, for example may ask only for name, company and . Perpetual nurturing goes hand in hand with building and growing a house database. It creates a steady stream of communications that can be customized as the organization has time and data to drive. For example, a newsletter nurture program can be segmented into communications for new members (recent additions) that contains a welcome message different from the newsletter received by existing members. A newsletter can also be segmented by industry or title, depending on business rules for the organization. 6

7 PRE-MQL NURTURE Early-mid buying cycle activities designed to welcome new prospects and generate interest. Examples include specific product marketing via webinars, white papers and rich media offerings, and activities meant to tease out a lead s BANT qualification. Here, the driver of success is not the collateral but rather the message with which it is delivered, and the following call to action that moves a lead a step further in their buying journey. Prior to launching a pre-mql nurture, Marketing and Sales should determine how to qualify the leads in order to ensure they are placed in the appropriate tracks in the future. Leads are typically pulled into a pre-mql nurture via inbound activity such as an invitation to take a specific buyer insight assessment. The nurture flow is then designed based on the needs and multi-touch efforts associated with a theme that is relevant to the audience. Leads coming out of a pre-mql nurture are typically sent to teleprospecting, inside sales or channel partners. Conversion Content One of the most effective uses of content that generates lead conversions are buyer insight assessments. An infographic is a creative and effective way to invite leads to take such an assessment, and to show off creative chops. 7

8 OPPORTUNITY ACCELERATION NURTURE Mid-buying cycle activities designed to accelerate responsive leads. Upon taking a buyer insight assessment, business needs are defined and translated into economic impact and need. Here, marketers provide high-value content that is relevant to buyers needs. The content is often designed to show prospects how their organization compares to industry benchmarks and explains best practice solutions to solve their business needs. These assessments are not only informative for leads, but for Marketing and Sales as well. The results of each assessment provide key insight into each prospect, which can later help Sales inform their approach and messaging. DEX ONE S HOW FINDABLE ARE YOU? BUYER INSIGHT ASSESSMENT 8

9 Display Advertising as Nurturing Digital display advertising is breaking ground these days, especially when used within nurture programs and executed from within your marketing automation platform. By tying a nurture program into targeted display advertising, such as banner ads, marketers can engage with interested prospects by delivering personalized content. Moreover, using banner ads within a nurture creates a multichannel experience, thus not relying solely on the use of traditional allowing marketers to increase their touch points and contact conversion. 9

10 SALES CONVERSION NURTURE Mid-late buying cycle activities designed to drive prospects toward sales engagement. Here, Marketing and Sales collaborate to close the gap and implement the best practices needed to deliver prospects the highest value. To fuel these efforts, Marketing arms Sales with the insight and tools they need to drive engagements and conversions. As mentioned in the previous nurture, this insight can be gained through interactive buyer assessments. PASSIVE RECYCLE NURTURE Designed to reengage non-responsive leads such as those that have been timed out or have reached call max. These leads are stalled within a Sales stage and as a result are placed in a passive recycle nurture. Here, leads are either resubmitted to a Sales representative or telesales, or are disqualified and placed into a longer nurture track. One of the best ways to engage with non-responsive leads is to drive messages that are relevant to their last known stage in the buying cycle. Not only does this enable Marketing and Sales to understand why the lead stopped engaging, but it helps fuel their strategy to reinvigorate the opportunity. ACTIVE RECYCLE NURTURE Designed to reactivate disqualified or lost-opportunity leads immediately after loss or disqualification. Here, leads are disqualified based on pre-determined reasons. With marketing automation in place, active recycle nurturing goes hand in hand with Marketing s demand creation efforts. According to SiriusDecisions, active recycle nurtures should be designed with flows that are relevant to the reason(s) leads are considered lost. When designing this type of nurture, one of the main objectives is to deliver value by providing educational content such as white papers and/or webinars. This type of nurture provides the perfect opportunity for Marketing and Sales to drive the highly relevant marketing touches that ensure demand creation doesn t go to waste. 10

11 POST-SALE NURTURE Designed to accelerate the use of existing solutions and products. Though many marketing organizations stop nurturing post sale, best practice research shows that nurturing existing clients at this stage is one of the most important efforts a marketing organization can make. By nurturing post sale and accelerating the use of products and solutions, marketing organizations avoid shelf wear of their offerings, while providing customer value. There are four main flavors of post-sale nurtures. The first is often known as a Welcome nurture and is designed to ensure that new customers immediately receive the most valuable experience. This is a great place to provide access to additional resources, which can encourage early adoption. Another effective post-sale nurture includes the cross-sell and upsell of products such as training, accessories, etc. This enables customers to maximize their investment by complementing their existing solutions. Providing case studies and use cases that demonstrate the real value of the purchased solutions is an excellent way to tie in high-value content. Loyalty programs such as newsletters are also an important element in a post-sale nurture, and allow marketers to drive a direct, valuable conversation with customers. Though it s not necessarily the final straw of a post-sale nurture, a renewal program is an effective way to conveniently remind customers when annual contracts are nearing expiration. Here, marketers provide reasons why customers should renew and how they can go about the process. A renewable program is often automated, which is convenient and efficient. PERIPHERAL NURTURE Designed to generate prospect responses outside of the Marketing and Sales functions. Examples include training, speaking engagements, case study opportunities, focus groups, panels and other peer events. Here, organizations can create peripheral nurture programs that are connected to a prospect s community. The content delivered during a peripheral nurture often includes information about a prospect s industry, including case studies and invites to 11

12 participate in peer discussions. In return, information is obtained from subscribers providing insight into pain points, questions and successes in a prospect s industry. RECONSTITUTED/REENGAGE NURTURING Designed to reengage non-responsive leads in a database. Though it s not the only use case, a reconstituted/reengage nurture is often used as a last-ditch approach to reconnect with leads that have not responded to a perpetual nurture before removing them from a database. Though reconstituted/reengage nurturing may sound similar to passive recycle nurturing, there are several key differences. If a lead remains unresponsive following a reconstituted/reengage nurture, it is removed from the database rather than being placed in a longer nurture. Moreover, field marketers or teleprospectors become responsible for these leads rather than Sales. When designing a reconstituted nurture, the age of a lead is one the first things that must be considered. If a lead has become nonresponsive beyond a predetermined length of time, it might be safe to say that they have chosen a solution to the problem they originally had. Therefore, messages created to target these leads should be tailored to complement the solution that is assumed to be in place. THE KEYS TO SUCCESSFUL NURTURING At this point, it s likely obvious that lead nurturing is mutually beneficial and necessary in today s increasingly complex buying cycle. But, beyond bridging the concept of it and the actual development of a nurture program, there are still some key elements marketers must have in place. STRATEGY Marketing and Sales must determine and agree upon the purpose of any nurture program (i.e., reengage, accelerate, etc.). Furthermore, both teams need to establish what needs to be accomplished, who the audiences will be and what they will be interested in. This vital information helps organizations build nurture programs by informing everything from the initial plan to the messaging that is to be used in the communications. 12

13 Relevant s can drive CONTENT 18 Xmore Every nurture needs a call to action incorporated within the program and at very specific intervals. The content may include downloading a white paper, registering for a webinar or taking a buyer insight assessment all of which should be aligned with the buyers journey. Take s for example. revenue than broadcast s. 6 TECHNOLOGY In order to ensure a nurture is working, marketers must be able to watch and optimize elements such as subject lines, messaging and content. This also shows which assets are the best performing. Marketing automation drives all of the pre-set triggers for communications, as well as the termination. Moreover, CRM integration enables the follow-up steps that lead to conversion activities. Marketing automation improves efficiency and effectiveness of nurtures. 5 Only % of marketers have a full feathered marketing automation solution in place. 7 13

14 DATA Data quality is vital. Organizations should be able to segment a database in order to understand buyer behaviors. Being able to execute persona development will help identify key things like pain points and motivators, which will inform messages and content. Information about a lead s profile information and behavior (implicit and explicit) will help marketers deliver relevant messages throughout the course of a nurture. By implementing these key elements into any nurture campaign, organizations are sure to drive highly successful programs. THE DIMENSIONS OF LEAD NURTURING Nurture Audience/Stage Funnel Stage Most Effective Tactics Enterprise Priority Messaging Action Perpetual Unknown or known not active Ongoing Monthly newsletters, channel communications 4 Press Pre-MQL Unaware (known + activity), aware Top of funnel Events, CPL programs, CTA downloads 3 Press Opportunity Acceleration Active, responding Mid-funnel Awareness nurture s and buyer s journey CTAs, BIAs 2 Pull Sales Conversion Validating, comparing, researching, deciding Bottom of funnel ROI calculators, business case modelers, feature builder tools, sales intercept messaging 1 Pull Passive Recycle Did not buy (time), did not buy (competition) Mid-funnel , banner ad retargeting, microsites 7 Follow Active Recycle Did not buy (unknown), did not buy (DQ in sales process), did not buy (lost in process) Mid-funnel , banner ad retargeting, microsites 8 Press Post-Sale Bought, welcome, how to use, getting started, resources Bottom of funnel , videos, success stories, FAQ hypersites, check-ins 5 Pull Peripheral Using, excelling, expiring Frequent/ ongoing Case studies, loyalty programs 6 Press Reconstituted/ Reengage Non responders Mid-funnel , teleservices, social ad retargeting 9 Follow 14

15 PRESS, PULL AND FOLLOW DEFINED When using the press messaging action within a nurture, marketers are meeting the pace of the prospect with more consistent contacts (perhaps even scheduled calendar sends). The pull action refers to trying to reel in a contact through the buyer s journey with content, actions and offers that match the prospect s consumption and maturity; however, it s at the pace of the marketer. When the messaging action is follow, marketers keenly watch lead scoring. Lead scoring programs that show decay show scores decreasing as time goes by without prospect activity. Here, marketers should be looking for upticks by prospects that have been relegated to follow type nurture programs. Using banner ads to retarget prospects that have been sent and have opened s is another follow approach. And, it s an excellent way to remind an audience of one s brand and/or to announce special offers. 1 DemandGen Report, 2 SiriusDecisions, The Care and Feeding of Leads, May 2009, 3 Forrester Research, 4 MarketingSherpa, 5 MarketingSherpa, 6 Jupiter Research, 7 Forrester Research ABOUT BULLDOG SOLUTIONS Bulldog Solutions is an innovative, technologyfueled marketing agency for global BtoB companies. We partner with marketing automation experts like Eloqua and Marketo to enable marketing organizations to get the most out of their technology and we develop programs that drive results by providing the right mix of marketing strategy, technology and multi-channel programs. Put simply, we specialize in increasing and proving marketing s business impact. While our program execution may delight your directors and managers, it s our relentless focus on bottom-line results that makes us the agency CMOs love. For more information, visit or call Connect with Bulldog /company/bulldog-solutions 2014 Bulldog Solutions, Inc. All rights reserved. MARKETING IN HD

How To Get More Out Of Leads

How To Get More Out Of Leads Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one

More information

BASIC LEAD NURTURE SEGMENTATIONS

BASIC LEAD NURTURE SEGMENTATIONS BASIC LEAD NURTURE SEGMENTATIONS WHY DO YOU NEED SEGMENTATION? Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success particularly

More information

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery & The Lead Nurturing 5 & 10 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success i The Lead Nurturing 5 & 10 Five Reasons You Can t Ignore Lead Nurturing; Ten Fundamentals for Your

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6 Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

LEAD NURTURING 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS

LEAD NURTURING 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS LEAD NURTURING 5& 10 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS According to a report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

Marketing As A Strategic Weapon. Laz Gonzalez Service Director Channel Management Strategies

Marketing As A Strategic Weapon. Laz Gonzalez Service Director Channel Management Strategies Marketing As A Strategic Weapon Laz Gonzalez Service Director Channel Management Strategies What We Do Kirby Wadsworth VP of Global Marketing F5 Networks Donald Friedman EVP and CMO CA, Inc. SiriusDecisions

More information

The Ultimate Guide to B2B Lead Nurturing

The Ultimate Guide to B2B Lead Nurturing The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that

More information

B2B Lead Nurturing. The How and Why...

B2B Lead Nurturing. The How and Why... B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM Grow Your Business with Nurture Marketing Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM contents 03 Introduction What is nurture marketing?

More information

THE COMPLETE GUIDE TO LEAD NURTURING

THE COMPLETE GUIDE TO LEAD NURTURING THE COMPLETE GUIDE TO LEAD NURTURING Maximize your revenue with lead nurturing. Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

Nurturing Beyond Your Current Pipeline. TechTarget

Nurturing Beyond Your Current Pipeline. TechTarget Nurturing Beyond Your Current Pipeline Globally consistent trend: purchasing decisions shaped online before sales contact Over 2/3s of the buying process occurs before sales is even contacted (Sirius Decisions)

More information

Online Lead Generation:

Online Lead Generation: Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of

More information

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies Analysis April 2011 Marketing Automation: Adding Science to the Art of Marketing Service Area Business Development Strategies Comments or Questions? Table of Contents Key Highlights... 2 Introduction...

More information

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE TABLE OF CONTENTS It s Time to Cut the Content Waste 4 Identify Your Theme 7 Build Your Pillar 9 Distribute the Content 16 Optimize and Repeat 21 Appendix: Multi-Channel Content Distribution Examples 23

More information

Lead Nurturing, the Sirius Way. Jason Hekl Research Director, Demand Creation Strategies

Lead Nurturing, the Sirius Way. Jason Hekl Research Director, Demand Creation Strategies Lead Nurturing, the Sirius Way Jason Hekl Research Director, Demand Creation Strategies Executive Summary Key issues Multi-touch lead nurturing continues to draw significant attention from marketing and

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

B2B Content Marketing Playbook

B2B Content Marketing Playbook B2B Content Marketing Playbook B2B Content Marketing Playbook This white paper will outline a series of factors that are the backbone of a successful B2B Content Marketing strategy, addressing not only

More information

Supercharge Your Demand Generation with Marketing Automation:

Supercharge Your Demand Generation with Marketing Automation: Supercharge Your Demand Generation with : The Power of Knowing Your Buyer and Your Buyer Knowing You Sue Hay, CEO, BeWhys Marketing, Inc. Cari Baldwin CEO, Bluebird Strategies The days of spray and pray

More information

Email Marketing Automation

Email Marketing Automation 1 Email Marketing Automation The advertising industry and ways of reaching prospective customers has been constantly printed advertisement was published by the Journal Since then, we have seen entirely

More information

Fueling the Revenue Engine:

Fueling the Revenue Engine: ELOQUA WHITE PAPER 2 2 3 4 5 7 9 Introduction 1) Feeding the front end of the funnel 2) Turning responses into qualified leads 3) Measuring the impact of investments 4) Identifying qualified opportunities

More information

The Essential CMO Guide to an Agile B2B Marketing Plan

The Essential CMO Guide to an Agile B2B Marketing Plan The Essential CMO Guide to an Agile B2B Marketing Plan Executive Brief 7600 N. Capital of Texas Hwy Bldg C, Ste 250, Austin, TX 78731 877.402.9199 Fax: 512.652.2558 Executive Brief The Essential CMO Guide

More information

Presented by. Sponsored by

Presented by. Sponsored by Presented by Sponsored by Executive Summary BtoB marketers have embraced more interactive content formats to provide prospects and customers with valuable information in an engaging, informative manner.

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Improving Qualified Lead Generation and ROI with Lead Nurturing

Improving Qualified Lead Generation and ROI with Lead Nurturing Improving Qualified Lead Generation and ROI with Lead Nurturing Brian Carroll, Executive Director of Applied Research Kaci Bower, Senior Research Analyst Today, we re going to discuss 1. Key findings from

More information

TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers.

TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. of the BROADER ROLE TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. NEW 1555 Pony Express Hwy Home, KS 66438 (800) 882-0803 ronen@bluevalley.net

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

Managed Service Marketing

Managed Service Marketing Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the

More information

One-Minute Strategic Demand Generation Benchmark Survey Results

One-Minute Strategic Demand Generation Benchmark Survey Results One-Minute Strategic Demand Generation Benchmark Survey Results How do you compare to your peers on critical components of strategic planning for leading-edge demand generation? This survey of visitors

More information

THE STATE OF DEMAND GENERATION 2012

THE STATE OF DEMAND GENERATION 2012 THE STATE OF DEMAND GENERATION 2012 By Bulldog Solutions This executive brief summarizes a recent online panel discussion, The State of Demand Generation 2012:, presented by Bulldog Solutions, with guest

More information

According to Google chairman Eric Schmidt, There was 5 exabytes of

According to Google chairman Eric Schmidt, There was 5 exabytes of Chapter 1 Beginning Your Lead Generation Journey In This Chapter Getting started with lead generation Understanding the changing landscape of the marketer and buyer Amplifying your marketing with lead

More information

Personalization Strategies for Powerful Digital Experience

Personalization Strategies for Powerful Digital Experience Personalization Strategies for Powerful Digital Experience Asmita Singh Vice President, Digital Experience & Marketing Optimization PR Newswire Disruptive Communication is The Reality 1. Fragmented media

More information

The Essentials of a Documented Content Marketing Strategy: 36 QUESTIONS TO ANSWER

The Essentials of a Documented Content Marketing Strategy: 36 QUESTIONS TO ANSWER The Essentials of a Documented Content Marketing Strategy: 36 QUESTIONS TO ANSWER 1 Why does a documented content marketing strategy matter? The majority of content marketers don t have a documented content

More information

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information

More information

Targeting. 5 Tenets. of Modern Marketing

Targeting. 5 Tenets. of Modern Marketing 5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies

More information

ez Marketing Automation

ez Marketing Automation ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle.

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing touches the lead after they have left your website. You can

More information

an Introduction to Dynamic Content DYNAMIC How to Make Content Adapt to Each Individual Viewer publication of Share This Ebook! www.hubspot.

an Introduction to Dynamic Content DYNAMIC How to Make Content Adapt to Each Individual Viewer publication of Share This Ebook! www.hubspot. 1 an INTRODUCTION TO using DYNAMIC CONTENT in marketing y A How to Make Content Adapt to Each Individual Viewer publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

Turning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing

Turning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing Turning Leads Into Quality Sales by Aligning Sales & Marketing Presented by NuSpark Marketing Sales & Marketing Fight Bicker, Bicker Let s Unite Less Lead Loss! Better Conversion Rates! Align Your Organization

More information

Lead Generation Specialists

Lead Generation Specialists Lead Generation Specialists Creating a solid lead generation strategy helps to build trust with prospective buyers and identify qualified opportunities. Our network of UK lead generation specialist sites

More information

Inbound Marketing Overview. January 26, 2015 BEC 382

Inbound Marketing Overview. January 26, 2015 BEC 382 Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two

More information

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO AN ACT-ON ebook MARKETING AUTOMATION IS THE MARKETING COUNTERPART TO YOUR CRM SALES SYSTEM. CRM SUPPORTS SALES... Your established customer relationship

More information

BRINGING THE PIECES TOGETHER

BRINGING THE PIECES TOGETHER SALES & MARKETING ALIGNMENT: BRINGING THE PIECES TOGETHER the power of simplicity TM Executive Summary: As business professionals, we are always looking for that next big thing. The thing that drives business,

More information

An Analytical Approach To Lead Generation Webinars

An Analytical Approach To Lead Generation Webinars An Analytical Approach To Lead Generation Webinars A confluence of forces has created new demands on marketing and sales teams. The right lead-generation campaign can help you meet them head-on. Now more

More information

CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with the advanced research

CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with the advanced research CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with the advanced research methodologies and human capital analytics, CEB equips senior

More information

Stratfor. Marketing Assessment & Planning (MAP) ASTADIA, INC. Steve Kellogg Eloqua-Certified Marketing Best Practice Consultant

Stratfor. Marketing Assessment & Planning (MAP) ASTADIA, INC. Steve Kellogg Eloqua-Certified Marketing Best Practice Consultant Stratfor Marketing Assessment & Planning (MAP) Steve Kellogg Eloqua-Certified Marketing Best Practice Consultant ASTADIA, INC. skellogg@astadia.com 858.217.5018 DATE: 01/14/10 1999 2008 ALL RIGHTS RESERVED

More information

Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform

Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform 4 Contents 1 Executive Summary 2 Defining Marketing Automation 2.0 3 Marketing Automation 1.0:

More information

Best Practices in Segmentation

Best Practices in Segmentation Best Practices in Segmentation Table of Contents Introduction Chapter 1: Best Practices for Setting Up a Lead Scoring Program Chapter 2: Gather Explicit Data Through Forms Chapter 3: Progressive Profiling

More information

Introduction to Integrated Marketing: LEAD NURTURING

Introduction to Integrated Marketing: LEAD NURTURING Introduction to Integrated Marketing: LEAD NURTURING Your company probably spends a lot of time and money generating qualified leads, but how many of those result in closed deals? The truth is, there s

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

Marketing Automation Simplified. The Small Guide to Big Ideas

Marketing Automation Simplified. The Small Guide to Big Ideas Marketing Automation Simplified The Small Guide to Big Ideas Table of Contents Introduction What is Marketing Automation?...4 The Role of Reactive Marketing Using Behavioral Insights....6 The Role of Database

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

Fundamentals of B2B Nurture Marketing

Fundamentals of B2B Nurture Marketing SalesFUSION White Paper Fundamentals of B2B Nurture Marketing Fundamental Concepts of Nurture Marketing For B2B Marketers explore the basics of nurture marketing (Lead Nurturing) from concept to execution.

More information

Preview Agenda. Lead Planning & Nurturing that Converts More Customers

Preview Agenda. Lead Planning & Nurturing that Converts More Customers Lead Planning & Nurturing that Converts More Customers Marketing Profs B2B Forum 2010 Preview Agenda Who is The Annuitas Group? The Changing B2B Buyer Today s B2B Marketer Lead Management Defined Nurturing

More information

What the Financial & Insurance Industries Can Learn from Retailers

What the Financial & Insurance Industries Can Learn from Retailers What the Financial & Insurance Industries Can Learn from Retailers 1 Retailers have long understood that personalization is a strong business driver that helps them market to their customers with more

More information

MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015

MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP

More information

Generate Leads and Drive Sales

Generate Leads and Drive Sales Generate Leads and Drive Sales Delivering results that matter with effective and affordable marketing programs www.partnerconcierge.com 480.349.9263 Honeywell@Partne rconcie rge.com I ve been an executive

More information

Partner Marketing Playbook. A guide to integrating the SharedVue platform into your existing marketing mix

Partner Marketing Playbook. A guide to integrating the SharedVue platform into your existing marketing mix Partner Marketing Playbook A guide to integrating the SharedVue platform into your existing marketing mix SharedVue Marketing Playbook foreword In a busy world of managing relationships with customers

More information

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing

More information

The ROI of Marketing Automation

The ROI of Marketing Automation The ROI of Marketing Automation The ROI of Marketing Automation 1 Introduction Today s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and

More information

LEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead.

LEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead. Master s Series Nurturing Basics Engaged Marketing Qualified Sales Accepted Anonymous Sales Qualified s Closed Nurturing Campaigns L E A D N U R T U R I N G The Net-Results Master s Series started as an

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

Why Automation Should Drive Your Marketing Engagement, Starting Now

Why Automation Should Drive Your Marketing Engagement, Starting Now Why Automation Should Drive Your Marketing Engagement, Starting Now Do we need a marketing automation system? If you re planning on marketing in 2016 and beyond, the answer is Yes. The truth of the matter

More information

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research

More information

10 TIPS FOR ACCELERATING YOUR PIPELINE

10 TIPS FOR ACCELERATING YOUR PIPELINE 10 TIPS FOR ACCELERATING YOUR PIPELINE Accelerate the Funnel The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).

More information

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer

More information

Steve Kemish, Managing Partner, Junction, @skemmo B2B DIGITAL MARKETING. @junctionagency

Steve Kemish, Managing Partner, Junction, @skemmo B2B DIGITAL MARKETING. @junctionagency Steve Kemish, Managing Partner, Junction, @skemmo B2B DIGITAL MARKETING @junctionagency Same Same but Different? B2C VS. B2B @junctionagency @junctionagency @junctionagency Business Marketing: A simple

More information

Moving from tactical to strategic B2B marketing

Moving from tactical to strategic B2B marketing Moving from tactical to strategic B2B marketing Introduction The definition of Marketing is The Management process which identifies, anticipates and satisfies customer requirements efficiently and profitably.

More information

Lead Generation A to Z

Lead Generation A to Z Lead Generation A to Z Workshop #2 Lead Generation Quick Start Series # L e a d G e n Lead Generation Quick Start Series Featuring: Ian Michiels Principal/Analyst Gleanster Research Moderator: Andrew Gaffney

More information

The ROI of Customer Acquisition: Aligning Marketing & Sales

The ROI of Customer Acquisition: Aligning Marketing & Sales The ROI of Customer Acquisition: Aligning Marketing & Sales Table of Contents Best Practice #1: Build and implement ongoing email lead nurturing programs. Best Practice #2: Leverage inbound tactics to

More information

A Guide to Marketing Automation

A Guide to Marketing Automation A Guide to Marketing Automation How Has B2B Marketing Changed? B2B marketing has undergone a significant shift in recent years. Buyers are able to take more control of the buying process by undertaking

More information

The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads

The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads The Data-Driven Marketer s Guide to Interactive Content and Event Data 8 Tips to Attract, Engage, and Convert More Event Leads Events are about more than just the planning of logistics. Events are about

More information

Lead Nurturing Benchmarking Study

Lead Nurturing Benchmarking Study 2014 A Lead Nurturing Benchmarking Study look at strategies and best practices for engaging prospects at all stages of the sales funnel SURVEY 2014 Lead Nurturing Benchmarking Study 2 Lead Nurturing Pro

More information

The complete guide. to email marketing automation

The complete guide. to email marketing automation The complete guide to email marketing automation The rise of email marketing automation Before social media, before PPC, before content marketing there was email. Email isn t just any, old marketing tool,

More information

HOW TO IMPROVE SALES PRODUCTIVITY in 5 steps 1 HOW TO IMPROVE SALES PRODUCTIVITY IN 5 STEPS

HOW TO IMPROVE SALES PRODUCTIVITY in 5 steps 1 HOW TO IMPROVE SALES PRODUCTIVITY IN 5 STEPS HOW TO IMPROVE SALES PRODUCTIVITY in 5 steps 1 HOW TO IMPROVE SALES PRODUCTIVITY IN 5 STEPS HOW TO IMPROVE SALES PRODUCTIVITY in 5 steps TABLE OF CONTENTS INTRODUCTION: The New Customer Buying Journey...

More information

Five Strategies for Increasing the ROI of Marketing Events

Five Strategies for Increasing the ROI of Marketing Events Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester

More information

Destination: Sales and marketing alignment.

Destination: Sales and marketing alignment. Destination: Sales and marketing alignment. DemandGen International helps Concur, a leading B2B provider of integrated travel and expense management solutions, target prospects. SITUATION The primary obstacle

More information

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.)

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.) Special Bonus: Lead Nurturing Workbook to help you optimize your content and stop losing leads. Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can

More information

Multi-channel Marketing

Multi-channel Marketing RIGHT TIME REVENUE OPTIMIZATION How To Get Started RIGHT TIME REVENUE OPTIMIZATION How To Get Started Summary: The Short List Here s our suggested short list from this paper: Multi-channel marketing is

More information

The 7 Key Pieces To Successful Email Marketing

The 7 Key Pieces To Successful Email Marketing What Executives Really Need To Know About Email Marketing 65 Sprague Street Boston, Massachusetts Instead of creating an impressive 75 page Ultimate Guide To Email Marketing, Inbound Marketing, etc. What

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

MARKETING AUTOMATION PLAYBOOK 2014

MARKETING AUTOMATION PLAYBOOK 2014 MARKETING AUTOMATION PLAYBOOK 2014 Nestor Galina, 2009 Madison Logic. 2014 EXECUTIVE SUMMARY Marketing Automation has gotten a lot of recognition lately and for the right reasons. Marketers should be asking

More information

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool. MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4

More information

Bulldog Solutions Packaged Offerings

Bulldog Solutions Packaged Offerings Bulldog Solutions Packaged Offerings Every product offering, marketing plan and initiative we create for our clients is developed through the lens of the key strategies reviewed in this briefing. Our primary

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel

10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel 10 STEPS To a Successful Turnkey Lead Generation Program for Your Sales Channel Overview Companies that support channel partners in lead generation efforts drive up to 30% more overall revenue growth than

More information

A Quicker, Simpler Path to Lead Management ROI

A Quicker, Simpler Path to Lead Management ROI A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,

More information

2011 B2B Marketing BenchMark Report

2011 B2B Marketing BenchMark Report EXCERPT Special Rate Sponsor: 2011 B2B Marketing BenchMark Report Practical instructions to generate, Research and Insights on Elevating qualify and nurture new business Marketing Effectiveness from Lead

More information