A new shopping experience

Transcription

1 A new shopping experience Vodafone M2M solutions for retail m2m.vodafone.com Vodafone Power to you

2 M2M solutions for retail The evolving retail landscape The retail sector is undergoing fundamental changes. Fierce competition isn t just restricted to the high street, it s coming from multiple online and mobile channels. Meanwhile, buying habits have shifted. In 2013, nearly two-thirds of shoppers used multiple channels when making purchases worth more than 100, according to Deloitte. Responding to change Retailers have three strategies open to them to counteract such pressures: Deliver a more intimate service: Amid intense competition, you can gain an edge through being able to better reach and serve your customers. Knowing customer preferences and understanding their shopping habits can help you drive up sales. Create a better shopping experience: You only get one chance to make a sale, so your customer interactions have to be flawless. Customers expect to find the goods they want at a price they ll pay and they want the shopping experience to be a pleasurable one. Smart solutions to tough problems Technology has a vital role in helping you respond to these challenges. Our machine-to-machine (M2M) solutions provide you with real-time data and can increase visibility throughout your supply chain and reduce costs across your business. This type of interconnected information hub is sometimes referred to as the Internet of Things. With M2M technology you can improve efficiencies in your operations and deliver a higher quality of service to your customers. Increase operational efficiency: Slick supply chains are vital to ensuring that customers can buy what they want, when they want it. And with rising energy and fuel costs, it s essential that you can keep a grip on expenses. The number of cellular M2M connections in the retail industry will reach 33.2 million by 2017, according to Berg Insight

3 3 Delivery of a more intimate service You know from your online experience the power of data analysing purchase histories, aborted checkouts and browsing habits to personalise the shopping experience and drive up sales. Now M2M is helping bring this insight into the physical world and making omnichannel retailing a profitable reality. Targeting the in-store experience The majority of shoppers carry their mobile phone with them wherever they go. And for keen shoppers, we can use our M2M technology to spot when they enter your stores, and push the latest offers to their handsets. We can help them build electronic shopping lists, ensuring they don t get to the checkout only to realise they ve forgotten something. Get closer to your shoppers Manual methods of analysing footfall the flow of people through your shop are slow, inaccurate and cumbersome. Using M2M, retailers get instant demographic data based on our extensive subscriber base, along with insight into shoppers browsing and buying behaviour. The data trail also extends outside the shop, allowing you to see how your target customers move through urban areas, enabling you identify potential new sites for stores and advertising. Boost sales via targeted promotions Major grocery stores generate around a fifth of their total sales from standard in-store advertising, according to analyst group ABI Research. Imagine then, how much more effective personalised in-aisle advertising could be at alerting shoppers to this week s must-have deal. Digital signage can even generate extra revenue streams, with promotional space sold to third parties. Tailor fulfilment to customers needs The retail fulfilment model has grown much more varied, with instore and home delivery models joined by click-and-collect, storeto-store transfers and named delivery slots. M2M helps you track items through every step of this diverse delivery model, enabling you to satisfy even the most demanding customers. Amscreen: delivering innovative ways to attract shoppers Amscreen is one of Europe s leading providers of digital signage, with clients including BP, Shell and WH Smith, as well as advertisers including Coca Cola, Ford, Sky, Visa and BT. The Amcreen technology enables advertisers to deliver tailored content straight into consumers lives. It has digital displays in thousands of BP forecourts across the UK, and recently expanded this to Europe, with screens being installed in Germany, Poland, Luxembourg, Switzerland and Austria. The partnership with Vodafone will help accelerate our expansion plans and ensure 100% coverage for our Pan-European advertisers, says Simon Sugar, CEO of Amscreen. It also provides wirelessly connected displays in a variety of heathcare settings, such as GP surgeries and hospitals. Solution Vodafone M2M SIMs and network connectivity establish built-in direct, wireless contact between Amscreen control centre and the at-till displays in retailers. Advertisers are able to deliver, tailored, localised ad content that can be changed according to the time of day or the weather. Business benefits The ease with which content can be distributed allows Amscreen to provide highly localised services. For example, DIY retailer Screwfix used targeted localised advertising to increase brand awareness, reaching drivers in postcode areas where it was opening new stores. Certainty that advertising is making an impact. Ten Motives, a maker of electronic cigarettes, saw sales rise 20% in outlets running its advertising compared to stores that weren t running the ads. Increased demand for Amscreen s services, as more advertisers appreciate the benefits of digital signage.

4 M2M solutions for retail A better shopping experience For all their changing expectations, consumers expect the fundamentals to be right. They want a welcoming store that makes it easy to find the product they re looking for. A welcoming climate Tempting customers through the front door can be hard enough, so it s important to provide an agreeable environment that encourages shoppers to browse the aisles. M2M technology can help you keep control of facilities equipment such as lighting, heating, air conditioning, elevators and escalators. The sensors can alert maintenance staff to potential problems even before they occur, ensuring that downtime doesn t have to affect the shoppers experience. You can even schedule preventative maintenance outside of opening hours. Connected cabinets With Vodafone s connected cabinet solution you can constantly monitor the operational status of retail display cabinets, such as drink coolers, self-service coffee machines or ice cream freezers. This helps you guarantee the goods are kept in the optimum conditions. Such control over your assets allows you to maintain product quality and increase sales. Connected cabinets can also monitor product consumption. They automatically alert your warehouse when stocks are low, triggering an instruction to restock, so the products are always available when the customer wants them. Your eyes on the ground Nearly every store has security cameras watching for thieves. But today s M2M-enabled video cameras can do so much more than security the data they gather can add real business value. By tracking shopper numbers and movements, they can record trends in how busy different areas of your shop are, monitoring the effectiveness of displays and revealing how merchandising resonates with customers of different ages and gender. You can use this information to plan store layouts, staffing rotas and more, both to optimise the shopper s experience and your own profitability. Queue busting service With M2M-enabled EPOS/PDQ terminals and tablets, shoppers need no longer wait in line to pay. Customer service staff have access to information at their fingertips, improving their ability to answer customer queries. What s more, customers can complete the purchase there and then via the terminal. You get the chance to boost sales, while customers can avoid the queue a bugbear for shoppers used to the convenience of online. A 20% cut in energy use delivers the same bottom-line benefit as a 5% rise in sales, according to the Carbon Trust.

5 5 Increasing operational efficiencies Rising energy costs and shifts in shopping habits are placing supply chains under greater pressures than ever. Boosting efficiencies can be the key to outmanoeuvring your rivals. Keeping an eye on operations M2M solutions can be used to monitor the condition and location of your goods during shipping, from manufacturers to distributor and on to your retail outlets. Wireless, batterypowered M2M tracking devices can monitor conditions in transit, ensuring food safety regulations are complied with. You can also reduce the wastage associated with perishable goods. These devices can also monitor where shipments and assets are from entire containers to individual products and pieces of equipment so you can minimise the costs associated with delays and shrinkage. But you can track more than your stock. From computers to warehouse equipment, your onsite assets are a vital part of operations, and they need to be protected from loss and theft. By tracking your assets with M2M, you will always know where they are. And with connected security cameras you can remotely monitor all your sites and receive notifications in the event of a break-in. Fleet management Fleet tracking solutions enable you to see the exact location of each vehicle in your fleet while it s on the road and communicate with it in real time. This enables you to plan the most efficient delivery routes, even updating instructions to avoid congestion. You can also monitor the condition of each vehicle in your fleet, automatically scheduling servicing or maintenance, or even alerting you to signs that parts need replacing. So you won t suffer the delays associated with avoidable breakdowns. Energy data management Stores, warehouses and distribution centres are voracious energy hogs, as lighting, refrigeration, IT, AC, and heating account for a considerable chunk of your operating costs. M2M can give you automated control over your energy use, adapting to seasonal changes or sudden shifts in weather. And the benefits are huge. For retailers, a 20% cut in energy use delivers the same bottom-line benefit as a 5% rise in sales, according to the Carbon Trust. According to the Centre for Retail Research, in , thefts wiped 2.2 billion off British retailers profits. Office Depot has cut its energy use per square foot of retail space by 43% over the past 10 years, helped by focusing on lighting, HVAC and energy management.

6 M2M solutions for retail Making M2M work for you There are far-reaching applications for M2M in retail. Vodafone can ensure your investment delivers the business value you are looking for. A proven approach Our engagement model supports you at every stage of your M2M deployment, from building the initial business case to ongoing service. We can help you with training so you get the most out of M2M technology where it s used at each stage of your products lifecycle. As a result, you ll benefit from an M2M solution that s perfectly tailored to your business and your objectives. A complete solution Vodafone delivers a reliable, end-to-end solution that includes: Vodafone Connected Cabinets, a pre-packaged, all-in-one solution for retailers that turns retail display cabinets into intelligent, connected assets. Mobile asset tracking, gives you the real-time data to reduce theft, recover stolen goods and improve operational efficiencies. M2M modules and devices via close partnerships with leading hardware and applications suppliers through the supply chain. Fully managed connectivity, on the world s most expansive wireless networks, with a range of wired connectivity too. We can support you wherever your stores are. Our global M2M platform, which gives you a single web-based tool for monitoring and managing all your M2M services. Logistics, including help with forecasting, setting up tariffs and billing, and working with third parties. Comprehensive support, including a dedicated service management team and a global, 24/7 service desk for ordering, fault reporting and operational issues. World-leading SLAs, tailored to your business objectives at a local or global level. Consultancy Solution design and development Implementation Operational services Requirements analysis Strategy and business case development Workshops Project management Piloting Technical on-boarding Rollout support Service desk Training Support Service management Project and programme management Meeting cost, time, quality and client satisfaction objectives

7 7 Why Vodafone? M2M has the potential to become a core part of the way you run your business. So your choice of M2M provider is critically important. Here are three good reasons why you should choose Vodafone. Deep experience transforming business with M2M We ve got more than 20 years experience in M2M and have delivered some of the world s leading M2M solutions. Today, over 400 dedicated M2M experts put this experience to work for you: at a global level, in planning international deployments, and at a local level, to provide essential insight into consumer needs and the retail environment. No other operator can match this level of M2M expertise, so you can put your trust in Vodafone to transform your business. Global networks you can rely on Today Vodafone provides services via 70 wireless networks on five continents. We have the world s largest owned network and partnerships in more than 40 countries, serving more than 400 million customers. Our scale doesn t just give you the confidence that we operate wherever you have sites and shoppers, it means we can offer competitive contracts and can guarantee high-quality service. Want proof of our experience? Don t just take our word for it. We ve been highly rated by leading industry analysts such as Current Analysis and Machina Research, and have worked on M2M projects with clients such VeriFone and CCV. Visit m2m.vodafone.com/ why_vodafone/ to find out more. The solutions and support you need to make M2M simple When sales are on the line, you need to be able to trust your provider to give you the support you need. We know that building an M2M solution can be complex. We focus on making it simple. We give you a single point of contact, bringing together the right hardware, application and service providers for you, and ensuring they work together seamlessly with your supply chain and point-ofsale operations on our global network. And our fully owned Global M2M Platform gives you a single web-based interface for tracking the status of all your M2M devices in real time and for raising support issues and provisioning requests. The result? We offer you unrivalled levels of connectivity and service, helping you put M2M to work for your business. Start your journey Vodafone Global M2M is uniquely positioned to help you take advantage of innovative M2M technology. We support your brand as you reach out to shoppers through new channels and grow revenues in international markets, helping you manage costs and control your supply chain. To find out more about Vodafone s M2M solutions for consumer goods, please contact your Vodafone account manager, m2m@vodafone.com, or visit m2m.vodafone.com.

8 m2m.vodafone.com Vodafone Group This document is issued by Vodafone in confidence and is not to be reproduced in whole or in part without the prior written permission of Vodafone. Vodafone and the Vodafone logos are trademarks of the Vodafone Group. Other product and company names mentioned herein may be the trademarks of their respective owners. The information contained in this publication is correct at time of going to print. Such information may be subject to change, and services may be modified supplemented or withdrawn by Vodafone without prior notice. All services are subject to terms and conditions, copies of which may be obtained on request.