GRUNDGRÜN Energie GmbH. Eberhard Holstein, CEO 30. Oktober Smart Energy Community Event

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1 GRUNDGRÜN Energie GmbH Smart Energy Community Event The new suppliers of Energiewende 2.0 : Creative products with high customer worth and low operational costs Eberhard Holstein, CEO 30. Oktober 2014

2 Grundgrün - Vision Building #1 integrated green power utility Our Ambition Buidling the first fully integrated power supplier and energy service provider based on completely regenerative energy production! Smart Energy Community Event 2

3 Grundgrün Profile The company today Team and competences Business segments Direct marketing of wind-, solar- & biomass-generation Portfolio-Size > 2.7 GW > 350 Key Accounts Third-party portfolio management Supply of green power to households, SME and large customers > 2,000 customers > 10,000 pricing-regions in Germany 2 Co-branding cooperations Marketing of balancing power Tertiary control Secondary control Trading-Floor 7-Days / Week Infrastructure Day-Ahead, - Intraday- und Yesterday- Trading > 60 FTE Highly experienced in liberalised energy markets In-house competences i.e.: Trading- & portfoliomanagement Weather-based prognosis of wind- & solar-generation B2B and B2C energy sales Pricing and Risch Management IT and infrastructure technology German energy law and regulatory framework Supplier switching and other relevant market communication processes Virtual Power Plant Prognosis & remote control of the generation portfolio (Wind, Solar, Biomass) Complete IT-Platform > 20 own-managed IT-Systems for 3 supporting all business processes

4 Grundgrün - Business model Focussing the whole value chain Integrating renewables through optimised marketing of green generation at all possible upstream markets! Households, SME, large customers Wind, solar, biomass ¼-h feed-in prognosis & remote control Direct Marketing & trading Power-Exchange/ OTC Grid-Operator Connecting markets: supplying customers with truly green energy! Smart Energy Community Event 4

5 Grundgrün - Competitiveness Focus on 5 fundamental strenghts Integrated business model comprehensively covering interdependent areas of expertise Modern, state-ofthe-art and flexible process- and ITinfrastructure Professional team of experts with decades of experience in the energy industry Own Trading- Floor with direct access to the Electricty Exchanges and OTC markets Balanced risk structure due to integrated approach to market (Direct Marketing of produced energy and end customer sales) Smart Energy Community Event 5

6 Grundgrün - End Customer Supply (1) Strategy and Customer Segments Strategy Multiple brand strategy: Grundgrün own brand Partner brand (Co-Brand/White Label ) Low cost2serve through high degree of process automation 100% green (origin and simultaneous feedin from renewable generation certified by TÜV Nord) Households and SME Large Customers and Industries Price leadership best value for money Price guaranteed for 12 months Easy handle: Full online-service 100% transparent index pricing (EPEX Spot) 100% incentive to demand-side management 100% flexible no take-or-pay Smart Energy Community Event 6

7 Grundgrün - End Customer Supply (2) Automated customer switching process 2b 1 Lead registry: In case Grundgrün can t make an offer at the time, the potential customer can leave his contacts to receive an offer at a later stage. Customer Data entry: The customer enters his personal, bank and energy details in 3 steps Landing Page: regional product and price information 6 2a Households&SME: fully automated customer switching process within 1 day 3 CRM-System build-up: The customer ist instantly build-up in the CRM System 4 5 Confirmation: With the response of the grid operator the customer receives his contract confirmation, ideally on the next day Initiation of change process: The switching process is initiated automatically within the same day Offer: The offer is send to the customer s within 15 minutes

8 Grundgrün - End Customer Supply (3) Online customer-portal Add additional meter Relocation service Postbox Documentation of the customer correspondence Welcome Page Registration in 3 steps Households&SME: online-portal for customer-self-service Contact form Contact Grundgrün for ask for a call back Bank details Full implementation of the SEPA Direct Debit Scheme Bills Smart Energy Community Event 8

9 Grundgrün Process- & IT-Platform Integrated platform to addresses key business risks and opportunities Market risk (e.g. prognosis/ balancing) Business and arbitrage opportunities Trading/ settlement systems Customer lifetime value Multiple brand Customer portal Sales partner Green- Pricing-Tool CRM Virtual power plant Portfoliomgmt/market access Customer management Product configurator incl. pricing GPKE/MAKO customers Logistics/ comms to suppliers Billing Reporting Balancing grid invoice Billing customers Accounts receivables management Reporting IT system functionalities: direct marketing System functionalities: end customers sales

10 Contact Information Eberhard Holstein Smart Energy Community Event 10

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