C O R P O R A T E S O C I A L RESPONSIBILITY Joining information and communication technologies to education and social development

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1 C O R P O R A T E S O C I A L RESPONSIBILITY 2013 Joining information and communication technologies to education and social development

2 Curator Council José Formoso Martinez Carlos Hernán Zenteno de Los Santos C O-PRES IDENTS Antônio Oscar de Carvalho Petersen Filho VIC E PRES IDENT Gustavo Soares Silbert Alberto de Orleans e Bragança C O UNS ELOR S Executive Board José Formoso Martinez Carlos Hernán Zenteno de Los Santos CO-P RES IDENTE Antonio Oscar de Carvalho Petersen Filho V I C E P RES IDENT DIRECTOR Luiz Bressan Filho F INA NCI AL ADMINIS TRATIVE DIREC TOR Marcello da Silva Miguel PROJ EC T DIREC TOR Tax Council FULL MEMBERS Andrea Morango Pittigliani Francisco Carlos Perrota Márcia Motta Sá DEP UTIES Jorge Luiz Matheus Sílvia Teixeira de Carvalho Mauro Martins I59r Instituto Embratel Claro 2013 Report: Joining information and communication technologies to education and social development / Instituto Embratel Claro; Luiz Bressan Filho; [organized by] Kath Pacheco Batista Lousada and Fernando Viana Felix / Caio Cardoso [illustrator]. Rio de Janeiro: Instituto Embratel Claro, p.: Il. 1.Report 2.Social Responsibility I.Lousada, Kath Pacheco Batista II.Felix, Fernando Viana III.Bressan Filho, Luiz IV. Cardoso, Caio V. Title. CDU (047) CATALOGRAPHIC SHEET PREPARED BY LIBRARIAN ROSA MARIA ROMANELLI PEREIRA DE ALMEIDA CRB 7/3121

3 CONTENTS SOCIAL FOCUS EDUCATION Projeto Embratel Claro Educação 8 Embratel Claro Educational Project Educando para Incluir 15 Education for Inclusion Programa Dupla Escola 16 Double School Program Projeto Parintins Cidade Digital 17 Parintins Digital City Project Campus Mobile 18 CITIzENshIp Ponto Comunidade 19 Dot Community Casa Rio Digital 21 Rio Digital House Praça e Naves do Conhecimento 23 Knowledge Square and Ships Digital Inclusion Workshop at Claro Store/Embratel HQl 26 Semana Nacional de Ciência 27 e Tecnologia National Science and Technology Week Gente Capaz 28 Able People 123Alô! A voz da criança e do adolescente Hello! The child and teenager s voice Ação Social Pela Música 32 Social Action by Music SMS Solidário 34 Solidary SMS Support to the Embratel Employee Committee 34 Programa ASUME 35 ASUME Program Claro Volunteering Actions 37 sports Meia Maratona Faz um The Call 21 Half Marathon Rio Up Run 39 Rei e Rainha da Praia 40 King and Queen of Beach Projeto de Braços Abertos 41 With Open Arms Project Programa Bem Estar 41 Well Being Program

4 ENVIRONMENTAL FOCUS Brigada Mirim Ecológica de Ilha Grande 44 Ilha Grande Ecologic Child Brigade Rede + Criança 45 Net + Child Canvas recycling workshop 47 Claro Recicla 47 Claro Recycling Program CULTURAL FOCUS 14º Prêmio Imprensa Embratel th Embratel Press Award FLIP 52 Latin American Legends 53 Victor Civita Square 54 Public Notice: New ideas towards what surrounds us 55 Vale do Café Festival 56 Tania Libertad Tour 56 Niterói Jazz Festival 57 Festival de Cultura e Gastronomia de Tiradentes 57 Tiradentes Cultural and Cuisine Festival Cinema Inflável 58 Inflatable Cinema INSTITUTIONAL Illustrated booklet about the history of Telecommunications in Brazil 60 Monthly Newsletter 61 Sustainability Incentive 61 57º Painel Telebrasil th Telebrasil Panel Instituto Embratel Claro at GIFE 62 WWF Corporate Club 62 Desafio Rio Ideias/Rio Apps 62 Rio Ideas Challenge/Rio Apps UN-UFRJ International Law Lecture 62 Instituto Fonte Evaluation CESGRANRIO 63 AWARDS AND ACCOLADES 65 VII International Educational Meeting 63 Columbia Global Center Symposium 63 FGV Sustainable Metropolis 63 GRI G4 and Integrated Report: A Practical Experience 64 Private Social Investment Evaluation Seminary 64 Plan for Sustainable Development of Costa Verde 64 S&T Minister Visit to Praça d o Conhecimento at Padre Miguel 64 Meeting with Instituto Nissan 64

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6 PRESENTATION The year of 2013 had an important mark: the union of Instituto Embratel and Instituto Claro under a new name Instituto Embratel Claro. This new organization now responds for all actions and projects related to development activities, and also assimilates the titles and acknowledgments received so far. Therefore, the Instituto Embratel Claro remains with the OSCIP qualification granted by the Justice Department as well as the Associative Status to DPI/UN, achieved in Aligned to the premise of América Móvil group in being an organization that can affect in a positive and permanent manner the communities it serves and belongs to, the unification initiative of the corporate social responsibility institutes aims at perfecting the actuation and scope of activities that support the social, cultural and educational development of Brazilian communities. Supporting the integral development of communities, establishing partnerships with institutes and foundations which are dedicated to a sustainable development of Brazilian regions and offering Internet access to more and more people are the paths which will continue to be followed by Instituto Embratel Claro. Thus, the presentation of the annual activities report brings us a great satisfaction, being such an important exercise of transparency and accountability. We hope you enjoy your reading. José Formoso and Carlos Zenteno INSTITUTO EMBRATEL CLARO CO-PRESIDENTS

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8 SOCIAL FOCUS EDUCATION Projeto Embratel Claro Educação Embratel Claro Education Project Brazilian Education In October 2013, the 1988 Federal Constitution completed 25 years of its effectiveness. In terms of Education, this Constitution meant an advance, since it refers to education in the statement of Article 6 th as the first of social rights: Education, health, food, work, housing, leisure, security, social security, protection of motherhood and childhood, and assistance to the destitute are social rights, as set forth by this Constitution. At the specific section regarding education (Section I of Chapter III, Education, Culture and Sports) it is indicated as basic educational principles the equal conditions of access and permanence in school ; freedom to learn, teach, research and express thought, art and knowledge ; pluralism of pedagogic ideas and conception ; appreciation of the value of school education professionals ; democratic administration of public education ; guarantee of standards of quality, among other principles (Art. 206, Items I to VII). Such principles, especially those mentioned above, are expressed now in the 20 goals established by the National Educational Plan (PNE 2011/2020) which lies in Congress. The PNE 2011/2020 presents 10 guidelines and establishes 20 goals that encompass many educational levels and modes: 8

9 childhood education, alphabetization, elementary school, high school, special/inclusive education, teenagers and adults education, professional education, higher education and graduations. Certainly, some of these goals resume old demands from teachers: teachers appreciation, teachers career plan, continued education, comprehensive education, democratic management and financing of education. Other goals are focused on old problems of basic education: elimination of illiteracy, education at the right age, universalization of basic education and permanence of students in the schools, with good quality standards and increase in schooling levels of the Brazilian population. On one hand, PNE announces that at the twenty-sixth year of the Federal Constitution we still face issues that are lasting for decades. It indicates the complexity of Education in Brazil and how much we still have to go forward. On the other hand, it presents a new condition of the Brazilian society: the mobilization of many society sectors towards the improvement of educational quality. Facing this challenge, Instituto Embratel Claro, since 2004, has been prioritizing efforts towards the universalization of basic education, at the elementary and high school levels, aware 1 that: are out of school are studying are enrolled in high school YOUNG PEOPLE FROM 15 TO 17 YEARS OLD GOAL ESTABLISHED BY PNE until 2016 GOAL ESTABLISHED BY PNE until Source: IBGE/Pnad In: Observatório do PNE. Available at: metas-pne. Accessed on: 12/03/ CORPORATE SOCIAL RESPONSIBILITY 2013

10 KIDS FROM 6 TO 14 YEARS OLD GOAL ESTABLISHED BY PNE THE AVERAGE SCHOOLING OF BRAZILIAN POPULATION IS YEARS GOAL ESTABLISHED BY PNE YEARS until 2023 are in high school until 2023 In order to achieve these goals we need a good quality education, given that, among all young people at the 3 rd year of high school 2 : Only have good reading skills have adequate writing skills have adequate math skills 2 But only of the young people until 16 years old have finished the elementary school GOAL ESTABLISHED BY PNE until 2023 With this scenario in mind, the Instituto Embratel Claro has committed its dedication in order to collaborate with the improvement of educational quality in the public schools, offering technological resources which can enhance the teaching-learning process, by means of socio-educational projects. 2 Source: Prova ABC 2012 (to be replaced by ANA). In: Observatório do PNE. Available at: observatoriodopne.org.br/metas-pne. Accessed on: 12/03/

11 The Projeto Embratel Claro Educação is present in 8 Brazilian states 126 public schools ARE SUPPORTED BY THE EMBRATEL EDUCATIONAL PROJECT. THESE SCHOOLS ARE LOCATED AT URBAN OUTSKIRTS, AGRICULTURAL, FOREST, NATIVE PEOPLE, FISHERMEN, QUILOMBOLA, RIVERSIDE AND EXTRATIVIST COMMUNITIES AREAS. THE BENEFITS GRANTED BY THE PROJECT REACH APPROXIMATELY people The Projeto Embratel Claro Educação offers to these school communities: Access to broadband Internet Online courses Access to cultural and educational videos Access to the Multimedia Digital Library archive TV PontoCom Programming (Institute TV channel on air 24h/day) At the site Cursos Online are available for self-learning by the students: Internet for beginners Applications Text Editors, Electronic Chart and Presentation Linux Web development languages 11 CORPORATE SOCIAL RESPONSIBILITY 2013

12 The Multimedia Digital Library stores content digitalized from books, drawings and videos, and it is one of the main tools of Projeto Embratel Claro Educação. At the moment there are 35,329 drawings and 2,587 educational and cultural videos available at the Instituto s Site. The content is created by the following partner institutions: MEC Education Ministry, MinC Culture Ministry, Fundação Biblioteca Nacional, Mário de Andrade Library, Centro Cultural São Paulo, PUC-Minas, PUC-Rio, Itaú Cultural, among others. The partnership with Fundação Biblioteca Nacional (National Library Foundation) the most important library in Brazil and considered by UNESCO as the 8 th largest library in the world has made possible the digitalization of 485 videoconferences which comprise the Digital Library of Instituto Embratel Claro. In 2013, 51 videos were broadcast live 12

13 In this growing process of consolidation of its actions towards Education, the Instituto Embratel Claro seeks to expand the project scope by means of new governmental and private partnerships, with the creation of several virtual environments and courses focused on professional and technological education. In this sense, in 2013 the Projeto Embratel Claro Educação was inaugurated at Marquês de Salamanca City School, located at the rural area of the city of Três Rios (RJ). In order to celebrate the digital inclusion enabled by the technical-educational agreement made with the Instituto Marquês de Salamanca, the school students prepared a cultural event inspired in the centenary of Vinícius de Moraes birth. In the lab, where there are 16 computers for the development of social-educational activities, the school s principal thanked the support given by Embratel and appreciated the motivation and expectation shown by students who participated, including, in the elaboration of rules for the use of equipment. Marquês de Salamanca City School has 101 students and eight teachers. The classes are given in the afternoon, and the school is attended by the community in other periods and weekends. Therefore, there are 130 families benefited by Projeto Embratel Claro Educação, which gave the school a satellite Internet connection, social-educational contents and computers. 13 CORPORATE SOCIAL RESPONSIBILITY 2013

14 Since its opening, the Computer Center, in partnership with Instituto Embratel Claro has become a reference space for the digital inclusion within the community. On Tuesdays and Thursdays morning, there are classes for the school students. On Saturdays and Sundays, the community in general has classes. The courses last 4 months, and 19 have been graduated so far. The activities in the Computer Center include Internet researches, educational games and computer classes how to turn it on and off, how to use the mouse, and many others things. TESTIMONIAL SENT TO THE INSTITUTE BY INSTITUTO MARQUÊS DE SALAMANCA. Education and Technology The Institute also carried out digital inclusion actions and improvement of the use of communication and information technologies in two regions of the country that have public schooling institutions integrated to the Projeto Embratel Claro Educação. The first activity happened in the city of Bacabeira, countryside of Maranhão. As part of the partnership program between the City Hall of Bacabeira, Petrobras, Instituto Embratel Claro, and Fundação Trompowsky for the performance of Educando para Incluir (Education for Inclusion Project), the Instituto Embratel Claro carried out a meeting among teachers from 19 public city schools (all served by the project) for training and guidance for the use of ICTs. The selected professionals by the department of education for taking part in the activities will act as advisors, spreading their knowledge to other students of the municipal education network. 14

15 The second activity, in Amazonas, was the admission of two public schools as part of the digital inclusion project of Embratel Educational in order to attend the demand as requested by the community in a public audience carried out in Ilha da Marchantaria. This is a service to two schools located along the banks of River Solimões. At one side, the City School Francisco Leite da Silva in Iranduba (AM), and at the other side, the City School São João in Careiro da Várzea (AM). Besides promoting the access do Internet and the numerous contents offered by the digital network, the Institute performed a meeting with the educators of these schools for a training session regarding the use of computer tools and presenting the use possibilities of technology as a didactic resource. Educando para Incluir Education for Inclusion (PARTNERED PROJECT) Within the scope of Projeto Embratel Claro Educação, the Institute established, in December 2012, a cooperation agreement with Petrobras, Bacabeira City Hall (MA) and Fundação Trompowsky /Brazilian Army for the performance of school tutoring and digital inclusion programs directed to students with low performance and age/grade gaps of the city education network of Bacabeira (MA) Social Exclusion Index: 4453 rd. There are 20 Internet satellite access points distributed along 19 schools of the city network and one telecentre, serving the demands of 3,897 students and 201 teachers, besides contributing to their didactic process. The process was implemented in

16 Programa Dupla Escola Double School Program (PARTNERED PROJECT) On February 3 rd, 2014, in Pedra de Guaratiba, was inaugurated the first public high school education institution of the integral model, also integrated to the professional technical education in telecommunications. This is the State School Hebe Camargo, a realization of State Government of Rio de Janeiro, in a partnership with Instituto Embratel Claro and Xuxa Meneghel Foundation. Instituto Embratel Claro is engaged in the contribution with the development of Brazilian education and participates actively in the preparation of the educational project at the new unit of Programa Dupla Escola. Instituto Embratel Claro is taking on the costs of hiring pedagogical consultancy for the development of the course plan and teaching staff for the technical disciplines. The Institute is also in charge of acquiring the library collections of content related to the telecommunications course and specific software, besides funding the structuring and deployment of electronics labs, computer networks and telephony facilities, optical networks and video systems, wireless and satellite systems, their maintenance and supply of material and resources. 16

17 The education model connected to the professional education created by the State Government grants high school certificates and professional qualification. In order to the established partnerships work as planned, generating the gains expected by students, teachers, companies and the Education Department, it is fundamental that each involved party is aware of their respective responsibilities. Built in a land donated by Xuxa Meneghel Foundation, the school will serve 420 students, distributed in 12 classes with 35 students, during the course duration of three years. The school program shall be more attractive, meeting the demands of professional education by young people, resulting in higher levels of permanence in the school, in a pleasing and productive environment. Pedra de Guaratiba region has one of the lowest Human Development Indexes (HDI) in the city of Rio de Janeiro. In this same region the Embratel s Satellite Ground Base and new Brazilian Army Technology Complex are installed. Programa Dupla Escola State School Hebe Camargo will boost the employability of young graduates, and it will also meet the demands for professionals in the telecommunications area in Rio de Janeiro. Projeto Parintins Cidade Digital Parintins Digital City Project (PARTNERED PROJECT) The Institute has participated for ten years, along with Embratel, in a project that makes Parintins (AM), in Ilha de Upinambarana, at the Amazon River, the first digital city in Amazônia. The Company collaborates with the infrastructure for the transmission and reception by WIMAX technology, managing the operations. The Project serves two public schools, one community center, one public library, one training center and one health clinic. In the schools, teachers and students have computer labs with broadband Internet connection, by means of WLAM technology, besides contents of Projeto Embratel Claro Educação, Digital Library, Online Courses and TVPontoCom, also available for the community. By using Embratel satellite signals and equipment donated to the health clinic, doctors in urban centers can be connected to doctors in distant health clinics for the practice of Telemedicine, benefitting the 110,000 inhabitants of the island. 17 CORPORATE SOCIAL RESPONSIBILITY 2013

18 Campus Mobile (PARTNERED PROJECT) One week, 60 students, two days of programming marathon, six lectures and one apps testing lab. This is only a part of the 2013 Campus Mobile Program, a partnership between Instituto Claro and Laboratório de Sistemas Integráveis (Integrable Systems Lab-LSI-USP) of the University of São Paulo, which purpose is the gather young people who have apps projects for further development and wish to share their ideas. The event happened between July 15 th and 19 th, and awarded 6 participants, with cash awards and trips to MIT s Media Lab, in Boston. Many lectures during the week inspired and gave great hints for improving the work of mobiledevs, as the participants are known. The lecturers talked to students over what to do in order to create a successful app, how to join the development market, how to market a work for cell phone operators and how to be an entrepreneur using mobile technologies. Qualcomm, a mobile solutions company and event sponsor, installed an app testing lab so that participants could experiment with the functionalities of their projects. Furthermore, in order for the works to be presented to the examination board, LSI tutors monitored the students during the entire week and offered technical support for the development of apps. Mobiledevs also visited the LSI lab, in the University of São Paulo and the Portuguese Language Museum. 18

19 SOCIAL FOCUS CITIzENSHIP Ponto Comunidade Dot Community One of the goals of Ponto Comunidade is to democratize the access of information and communication technologies so that Brazilian communities may benefit from resources, services, opportunities and advantages offered by the digital world. However, the partnerships established for the project development exceed the digital inclusion perspectives. This is the reality of Ecomuseu/UERJ, located in Vila Dois Rios, Angra dos Reis (RJ). Supporting the University of Rio de Janeiro State, by means of the Subdean for Extension and Culture / Cultural Department, the Instituto 19 CORPORATE SOCIAL RESPONSIBILITY 2013

20 Embratel Claro offers access to Internet, social-educational contents, besides three computers. The proposal is to contribute for the community environmental education, given that the Ecomuseu/UERJ was created with the purpose of promoting the region sustainability by strengthening the relations between local population, university and tourists. Thus, the initial conception of digital inclusion of the region s inhabitants has exceeded the expectations, favoring the presence of the academic institution towards the community in the island. The promotion of access to information and communication technologies has gathered the local community researchers, contributing to the full development of scientific activities and offering a possibility to the Vila de Dois Rios inhabitants of learning computer skills, besides the interactivity brought by the Internet, connecting the island to the world. Positive results of sustainable development and good relationship in the daily lives has been only one of many benefits brought by the partnership between Instituto Embratel Claro, UERJ and the island s community. At the present moment, Pontos Comunidade are located in the following partner institutions: Fundação Xuxa Meneghel Pedra de Guaratiba, Rio de Janeiro Fundação Gol de Letra Caju, Rio de Janeiro Instituto Bola pra Frente Guadalupe, Rio de Janeiro ONG Amigos do Bem Buíque, Vale do Catimbau, Pernambuco Brigada Mirim Ecológica de Ilha Grande Angra dos Reis, Rio de Janeiro Serviço de Tecnologia Alternativa (SERTA) Ibimirim, Pernambuco Fundação Santo Agostinho Cabo Frio, Rio de Janeiro Casa Digital Maricá Maricá, Rio de Janeiro Centro Marista Reflorescer Ribeirão das Neves, Minas Gerais EcoMuseu UERJ Ilha Grande, Angra dos Reis, Rio de Janeiro Ecomuseu was acknowledged in the 2013 Benchmarking Ranking of Owners of Best Sustainability Practices in the Country with its case Community and Research Spaces Connected. 20

21 Casa Rio Digital Rio Digital House (PARTNERED PROJECT) Originated from the steady partnership between Instituto Embratel Claro and Fundação Xuxa Meneghel, the Special Department of Science and Technology of the City of Rio de Janeiro established 10 years ago a Technical Cooperation Agreement with the Institute, in order to expand the services to Guaratiba s community (RJ), offering professional qualification to young people and adults with courses given by Intel and CISCO, among other multimedia content. With an appropriate space for the development of an excelling professional and technological education computers, equipment, furniture and staff all provided by our partners, the Casa Rio Digital also provides young workers of lower classes with a top level technical-professional qualification, preparing them for a labor market in full expansion, mainly in this same region where Embratel s Ground Base of Guaratiba is located, home of the largest satellite control and operation center in Latin America. Casa Rio Digital operates in the facilities Ponto Comunidade Guaratiba, of Instituto Embratel Claro, located inside the premises of Fundação Xuxa Meneghel. In 2013, classes directed to kids, teenagers and adults served Fundação Xuxa and the inhabitants of Pedra de Guaratiba community.

22 CLASS NO. OF ENROLLED STUDENTS GROUP PROFILE Work Technology 028 Teenagers and adults NUMBER OF INTERNET ACCESSES MAY Communication & Technology 060 Teenagers Technology and Community 102 Teenagers and adults FEB MAR APR JUL AUG OCT NOV Alphabetization 239 Kids, teenagers and adults JAN JUN SEP DEC Cisco IT Essentials 016 Teenagers and adults 22

23 Praça e Naves do Conhecimento Knowledge Square and Knowledge Ships (PARTNERED PROJECT) At the completion of its first year of existence, Praça e Naves do Conhecimento Project reached expressive results: more than 800,000 visitors, with a daily average of 463 persons in each unit. More than 17,000 people watched the 324 film sessions. More than 5,800 teenagers and adults received qualification from workshops and courses offered. Praça e Naves do Conhecimento are digital community spaces which encourage the creativity, innovation and interactivity. This is a project that has as its purpose ensuring the citizens their right to the knowledge offered by technology, creating environments that stimulate the comprehension of the virtual world. The entire technology employed in this project depends on an Internet connection, and in this sense the Instituto Embratel Claro came together as a partner of the Special Department of Science and Technology of the City of Rio de Janeiro, providing 34 MB of Dedicated Internet for the connectivity of the Square and each one of the Knowledge Ships made available by the Institute. The project is comprised of a Square, in Padre Miguel, and five other Ships, in Santa Cruz, Madureira, Irajá, Penha, and Vila Aliança. The buildings have several environments with high technology equipment available for the users, with specific events for the young people of the local communities, such as contests, film shows and workshops. The courses encompass the contents in many IT areas, Digital Alphabetization, Technology and Community Technology and Work INTEL s Technology and Entrepreneurship, Blog Creation, Citizen Reporter, Libras, Educational Robotics, English Course, CISCO s CCNA Exploration. 23 CORPORATE SOCIAL RESPONSIBILITY 2013

24 Rio is one of the 21 Intelligent Cities The entire structure idealized by the Special Department of Science and Technology of the City of Rio de Janeiro (SECT), which counts with participation of Instituto Embratel Claro for providing the connectivity, made feasible the participation of Rio de Janeiro in the Intelligent Community Forum (ICF), assigning Rio as one of 21 Intelligent Cities of the world, the only city in Latin America, which were able to overcome challenges in order to provide their citizens with new opportunities brought by technological innovation. The international organization ICF seeks to share the best practices developed from information and communication technologies which aim at a social and economic development in a sustainable manner. The selection of cities is based on solutions focused on strategic urban issues, such as mobility, safety, health, public management, accessibility, carbon emission and tourism. The Intelligent Community Forum conducts researches, publishes information regarding challenges, opportunities and ICTs results, besides promoting annual awards VISITORS +463 PERSONS/DAY IN EACH UNIT +5,800 TEENAGERS AND ADULTS RECEIVED QUALIFICATION FROM WORKSHOPS AND COURSES OFFERED WATCHED TO 324 FILM SCREENINGS 24

25 At the moment of registration of Rio de Janeiro for the selection of the 21 intelligent cities (Smart21 Community 2013), besides the emphasis given to projects as Casa Rio Digital and Praça e Naves do Conhecimento, two other actions in the digital media area were also part of the presentation: Desafio Rio Ideias and Rio Apps, the latter being the development of technological knowledge for putting into practice the creative ideas of the first one. Instituto Embratel Claro was part of the panel of judges which chose the winners of Desafio Rio Ideias and Rio Apps. Project also awarded in Ecuador The project Praça e Naves do Conhecimento received the Ahciet Award, in the category Citizen Participation, in Quito, Ecuador. This acknowledgement was granted by Hispano-American Association of Research Centers and Telecommunications Companies, and happened during the XIV Iberoamerican Meeting of Digital Cities, between September 25 th and 26 th. 25 CORPORATE SOCIAL RESPONSIBILITY 2013

26 Digital Inclusion Workshop at Claro Store/Embratel HQ In May 2013 the Institute resumed the digital inclusion workshop activities for students of the public education network of Rio de Janeiro in the virtual space shared at the Embratel/Claro shop and at the Embratel HQ, located at downtown Rio de Janeiro. The computers connected to the Internet for free accessing by the community are reserved on Thursdays for the young people who visit the company. The proposal is the carry out an exchange of experiences in the use of computers and Internet browsing. During the digital workshop, the students take part in a quiz about Olympic sports and receive a tarpaulin backpack from Embratel s old publicity campaigns given by NGO TemQuemQueira. Since the start of the project at the second semester of 2012, 200 students aged from 9 to 17 years old were received from public schools located in Complexo do Alemão, Santa Marta and Santa Teresa. 26

27 Semana Nacional de Ciência e Tecnologia National Week of Science and Technology (PARTNERED PROJECT) During the period from October 21 st to the 27 th, the theme of the 2013 National Week of Science and Technology (SNCT), Science, Health and Sports, was promoted throughout the country by means of disclosure, dissemination and social appropriation of scientific and technological knowledge related to the theme. In this sense, Instituto Embratel Claro participated in the coordination of activities performed at Sports Center Miécimo da Silva, in Campo Grande, Rio de Janeiro, where the programming was directed to school groups. The students developed works on the theme of 2013 SNCT during the year, and, in the event s week, those who visited the location were able to watch thematic presentations. Sports Center Miécimo da Silva was provided also with telescopes for daytime observation, games and challenges of activities Playing the Mathematician and Playing with Science, as well with sessions of the Digital Inflatable Planetarium. The goal of 2013 SNCT was promoting and supporting activities that encourage the interaction between sports, science and health, in order to show the general public how science and technology are today key elements in this domain, especially in the field of high performance sports. The theme Science, Health and Sports was chosen in relation with the major international sports events that will happen in Brazil, as the World Cup and Olympic Games, which will serve to encourage the population, in special the children and teenagers, to get to know the scientific, educational and health aspects involved in sports activities. Otras actuaciones By invitation of the Education Department of the City of Maricá (RJ) as a proposal of activity in parallel with the SNCT the project coordinator of Instituto Embratel Claro gave a lecture to the students of the 3 rd year of teachers graduation course of the city of Maricá. Carried out in the Casa Digital, which is also part of the Project Ponto Comunidade of Instituto Embratel Claro, the conversation approached the subject The importance of technology in basic education. The group watched a presentation on the history of the use of technology in Brazilian education, including the first cases from the 1980 s and the evolution of its application. Debates were promoted about the importance of the interaction of students with technology, emphasizing the necessity of constant improvement and update by the teachers staff in regards to the application of technological innovations. Ultimately, the presentation focused on the relevance of a pedagogical project that employs technology as a didactic resource. 27 CORPORATE SOCIAL RESPONSIBILITY 2013

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