Make Your Practice Stand Out... With Practice Marketing
|
|
- Alan Griffin
- 8 years ago
- Views:
Transcription
1 Make Your Practice Stand Out... With Practice Marketing Dr. Bill Dorfman I graduated from dental school with the world before me, no patients to speak of, and a mountain of debt. I needed to find a way to meet new patients and build my practice. For many dentists, the only way new patients find them is through the Yellow Pages or a health insurance listing. But in today s competitive dental market, I always recommend practice marketing. Many dentists advertise locally on radio and TV, and in newspapers and magazines. This can be extremely effective, but it can also be quite costly and out of your budget. These are also the most risky of marketing investments. Create a solid marketing plan, with established goals (with an understanding of your target market and your competitive position) and assign a budget for both internal and external marketing initiatives. Dr. Bill Dorfman Los Angeles Sedation & Cosmetic Dentistry
2 Internal marketing initiatives are often your lowest-investment/least-risk options. This will include tactics like your patient newsletters, your patient referral, reminder, and reactivation programs, brochures, support materials, and public relations. It s always much easier to promote to people who know and already like you. marketing is a very cost effective option, but requires a consistent effort to collect addresses and to send quality content so your patients don t unsubscribe! For your external marketing component, direct mail and a website should be next on your list. Both are extremely effective and reliable, particularly when you partner with the right support networks to create initiatives that are aligned with your practice vision and competitive position, and then properly targeted, designed, and implemented. 2 Consider creating a professional referral network by partnering with local doctors and pharmacists to refer each other if a patient has a need outside your area of expertise. In addition to your patient newsletter, post your newsletter on your website capture surfers with your concise and informative marketing piece.
3 One of the latest and most exciting trends in dentistry is the oral-systemic connection. Patients realize that their oral health is critical to their overall health. They re aware of the connection between oral disease and heart disease, diabetes, pre-term birth, certain types of cancer, and stroke. Research is coming out regularly that validates this and new connections are being researched at leading universities and research institutions. Patients want to live longer healthier lives, and for the first time in history, physicians and patients are looking to dentistry to help them do this. Develop a stateof-the-art periodontal program and make oral health care a daily part of your practice. Learn about salivary diagnostics. Oral health care is regularly in the media from The Today Show to Men s Health magazine, and The Doctors. By learning about periodontal disease, how to treat it, and how to promote oral health, you will create mass appeal. By looking beyond the teeth into cancer screening, periodontal pathogen detection, genetic susceptibility testing, and the host of salivary diagnostics, you can achieve status with your patients! You won t just clean their teeth; you ll help them live longer healthier lives. 3
4 The best commercial you could ever have is word of mouth satisfied patients sharing their good experience about you. Mail your patient newsletter regularly, and use it to let patients know about new ways to improve their smile or ease their discomfort. Be first to inform them about new treatments. Make sure your entire team is up-to-date on your products and services and know how to support you and your practice vision. Your team plays a big part in the good experiences your patients have in, and out of, your practice. Spend time on your marketing plan and how it will help you connect with your patients. Use these opportunities to start and maintain a dialogue with your patients and you ll see an increase in your practice. Sending a newsletter directly to patients-of-record will strengthen patient loyalty and optimize patient lifetime value. Did you know that the number-one reason patients leave is perceived indifference? A patient newsletter shows you care and connects you on a one-to-one level. Share philanthropic news, continuing education, procedure promotions, team updates, and events. A newsletter sent in an envelope will improve treatment acceptance and patient longevity. 4 Maximizing patient lifetime value is also about referrals. The average patient will refer five more patients to you but only if they loved the service AND you ASK consistently. You take care of the service, we ll help you ask! A patient newsletter is also an excellent way to reactivate stagnant patients that could be falling prey to a competitor s lure.
5 Receive Billion Dollar Smile - FREE! As Dr. Dorfman points out in this article (and proves through his commitment to his quarterly patient newsletter program), internal marketing programs should be a big part of your overall plan. Let Patient News help you attract patients and also improve retention. Your quarterly patient newsletter will increase patient referrals, case acceptance, and lifetime value! AND we ll send you a signed hard cover copy of Dr. Bill Dorfman s best seller Billion Dollar Smile when you subscribe! Call today!
6 Dr. Bill Dorfman graduated from the University of the Pacific School of Dentistry in For the past 30 years, he has maintained one of the most successful aesthetic dental practices in the Beverly Hills area where he is responsible for creating smiles for homemakers and business people to some of Hollywood s brightest stars. Additionally, he is responsible for helping develop several award-winning innovations in the world of dentistry, such as NiteWhite, DayWhite, BriteSmile, Zoom! and Breath Rx. Dr. Dorfman is a world-renowned lecturer and author of the best-selling cosmetic dentistry book, The Smile Guide and the NY Times bestseller Billion Dollar Smile. He is known by many as the featured dentist on the hit ABC series Extreme Makeover, and is a frequent guest on the Emmy-awarded CBS daytime talk show The Doctors. He has also appeared on several other shows including Larry King Live, Oprah, Good Morning America, the New Ricky Lake Show, Entertainment Tonight, E!, 20/20, EXTRA!, and Access Hollywood. 6 Dr. Dorfman is the co-founder of LEAP, an annual week-long non-profit motivational and leadership program for high school and college students, and has helped raise over $30 million for children s charities. In addition, he has received 9 lifetime achievement awards from some of dentistry s most noted academies and the UCLA Alumni Association s 2009 Outstanding Community Service Award.
Welcome to Delta Dental
A NEW REASON TO SMILE. Welcome to Delta Dental Member Guide 1 2 Your guide to a healthy mouth for life Welcome to Delta Dental, the #1 dental plan in the country. We are excited to partner with you to
More informationFrequently Asked Questions (FAQs)
Cisco Systems LifeConnections Dental Center Frequently Asked Questions (FAQs) December 2013 Contents General 1. What is Cisco s LifeConnections Health Center?... 3 2. What dental care services are available
More informationGateway Dental Arts zžƶƌ WƌĞŵŝĞƌĞ ŽƐŵĞƟĐ ĞŶƚĂů ĞŶƚĞƌ
Gateway Dental Arts Actual Patient A new smile has never been this Affordable Comprehensive service and amazing value Many financing options available Free consultation A new smile has never been this
More informationWelcome to Delta Dental.
a NEW reason to smile. Welcome to Delta Dental. y o u r g u i d e t o a healthy mouth for life. W e l c o m e t o D e lta D e n ta l, t h e # 1 d e n ta l p l a n i n t h e country. We are excited to partner
More informationEnjoy the extras at no extra cost
Quality health plans & benefits Healthier living Financial well-being Intelligent solutions Enjoy the extras at no extra cost Aetna Dental Programs and Discounts www.aetna.com 00.02.335.1 G (8/14) Aetna
More informationdental plans for employees and their families
dental plans for employees and their families Dental exams can detect serious illnesses Dental coverage isn t just about a nicer smile. Better overall health begins with routine oral exams, which help
More informationOral Health America 2012 Fall for Smiles Social Media Guide
Oral Health America 2012 Fall for Smiles Social Media Guide Why use social media? Get the inside scoop from our testimonial expert Dr. Stefanou! It s official--dentists know that social media is not going
More informationDental Marketing Strategy & Tactics
Dental Marketing Strategy & Tactics Tammara Plankers Wells Fargo Practice Finance California Society of Pediatric Dentistry March 30, 2012 1 What is marketing? Everything you do to put your product or
More informationWhat Do Patients Want In A Dentist?
What Do Patients Want In A Dentist? Top 5 must-haves patients want before they choose your practice. For the Dental Practice that wants to STAND OUT What consumers want, what they don t know, & what you
More informationFormat Outline. 1.) Biographies: Note: Please fill in for any doctors and/or staff you would like bios for on your website:
Format Outline 1.) Biographies: Note: Please fill in for any doctors and/or staff you would like bios for on your website: 1. Name Education Family Work History Specialties / Hobbies 2. Name Education
More informationdental plans and term life insurance coverage
dental plans and term life insurance coverage Dental coverage Complete your Blue Shield health coverage with an affordable dental plan. Did you know that more than 90% of all common diseases have oral
More informationAmerica s Oral Health
a me r i c a s Most Trusted D e n t a l l P a n America s Oral Health The Role of Dental Benefits Compiled and published by Delta Dental Plans Association, this report cites data from a number of industry
More informationCreating & Growing Successful Sleep Service Niche Markets. Focus - Bear Mountain Conference October 30, 2013. Why New Revenue Sources Are Needed!
Creating & Growing Successful Sleep Service Niche Markets Focus - Bear Mountain Conference October 30, 2013 Dr. Duane Johnson Senior Partner Sleep Center Management Institute 2009 SCMI. All Rights Reserved.
More informationDental Marketing. Guidebook. A publication of. denteractivetm
Dental Marketing Guidebook A publication of denteractivetm Cost-Effective Dental Practice Marketing Everyone knows how to market a practice: first, provide great service so that current patients refer
More informationGHI Family Dental Practice Embraces CAMBRA Model
Embraces CAMBRA Model As of February 1, 2011, EmblemHealth s (GHIFDP) in Albany now offers the caries prevention program CAMBRA to all interested patients. The program goal is to prevent oral disease by
More informationMARKETING STRATEGIES FOR TODAY S DENTIST:
MARKETING STRATEGIES FOR TODAY S DENTIST: INCREASE BUSINESS & PROFITS USING MODERN MARKETING STRATEGIES A Market House White Paper Abstract: In this day and age, dentists need to be more than just good
More informationInvesting in the School of Dentistry
Investing in the School of Dentistry The School of Dentistry: A State of Minds Ahealthy mouth is essential for a healthy body. This fundamental connection, as described by the first U.S. Surgeon General
More informationYour smile. A Unique Smile By Dr. Charles Botbol
A Unique Smile By Dr. Charles Botbol Your smile is unique to you. It creates a lasting first impression, is crucial in how you communicate with the people you interact with and is central to how you look
More informationMaximizing Continuing Care in Your Dental Practice. How to fill hygiene chairs, build patient loyalty and increase hygiene production
Maximizing Continuing Care in Your Dental Practice How to fill hygiene chairs, build patient loyalty and increase hygiene production About the Author Wendy Briggs, RDH is the president and CEO of Hygiene
More informationNeed a New Dentist? How to Choose a Dentist Using 10 Simple Questions
Need a New Dentist? How to Choose a Dentist Using 10 Simple Questions Re: Special Report How to Choose a Dentist Using 10 Simple Questions Dear Friend, Although we all know proper dental care is vital
More informationCosmetic Dentistry. State of the Industry. Survey 2013. American Academy of Cosmetic Dentistry www.aacd.com
Cosmetic Dentistry State of the Industry Survey 2013 American Academy of Cosmetic Dentistry www.aacd.com Page 2 Table of Contents About This Study... 4 FINDINGS: Respondent Demographics... 5 AACD Member
More informationThe 10 Questions You Must Ask BEFORE Choosing Your Next Dentist!
The 10 Questions You Must Ask BEFORE Choosing Your Next Dentist! By: Dr Albert Internoscia, DMD, MAGD Master Academy of General Dentistry Member American Dental Association Member American Academy of Cosmetic
More information7 Questions You MUST Ask Before Hiring a Cosmetic Dentist
7 Questions You MUST Ask Before Hiring a Cosmetic Dentist by Arif Balagam CEO of Lumina Dental Spa http://www.luminadentalspa.com/ Hiring a cosmetic dentist is an extremely important life decision. After
More informationWelcome. A level of service unlike anything you will have experienced before
Welcome A warm welcome awaits you at our awardwinning practice. We are proud to offer the very latest in technology and clinical techniques in a relaxed spa-style environment. We offer an unrivalled menu
More information80 Point Business Marketing Checklist
80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.
More informationgroup insurance Portfolio for 10 or more employees Companion Commitment positioned to exceed expectations.
group insurance Portfolio for 10 or more employees positioned to exceed Companion Commitment expectations. understanding perspective creates Companion Commitment opportunity. Support. Service. Innovation.
More informationTOP 5 RULES to Choosing the Right Cosmetic Dentist
Put your smile in the hands of a doctor you can trust. THE TOP 5 RULES to Choosing the Right Cosmetic Dentist (425) 643-2818 info@brooksidedental.com 13715 Bel Red Road Bellevue, WA 98005 INTRODUCTION
More informationSUCCESSFUL DENTAL PRACTICES
SUCCESSFUL DENTAL PRACTICES 9 Key Strategies of Profitable Practices (844) 433-3328 2013 Copyright Multivariable Solutions. All rights reserved. This material may not be reproduced, displayed, modified
More informationTHE 6 COMMANDMENTS. for Choosing the Right. Cosmetic Dentist
THE 6 COMMANDMENTS for Choosing the Right Cosmetic Dentist 6660 Timberline Road Suite 130 Highlands Ranch, CO 80130 (303) 694-9740 cottonwooddental@gmail.com INTRODUCTION Why does this matter? Choosing
More informationDental Practice Business Owners are being controlled by their money! Find out how you can STOP
STOP the Financial BLEEDING in Your Dental Practice. 3 Things You NEED to Know Now! Dental Practice Business Owners are being controlled by their money! Find out how you can STOP the BLEEDING in your Dental
More informationColorado Springs Health Partners INDIVIDUAL & FAMILY PLANS
Colorado Springs Health Partners INDIVIDUAL & FAMILY PLANS WHEN IT COMES TO HEALTH INSURANCE, WE KNOW WHAT MATTERS MOST: YOU. No one plans to be sick or injured, but if something happens, we want you to
More informationReal Dental Marketing Campaigns & Their Results
Real Dental Marketing Campaigns & Their Results General 4.25 x6 Postcard Card #74041 Summer Savings to Smile About! Fluoride Treatments! To any school age child who completes a new patient check-up, cleaning
More informationAffordable dental plan and package options for Medicare Supplement plan members
Affordable dental plan and package options for Medicare Supplement plan members Last updated: November 2014 Blue Shield of California rates effective: August 1, 2014 Something to smile about Make the choice,
More informationAn Invitation to Collaborate
Organization Name: _ An Invitation to Collaborate The invites you to collaborate with them on a campaign called Take Time To Care (TTTC). Launched in 1998, the TTTC campaign disseminates free FDA health
More information15 Marketing Must-Haves for Professional Services Companies
15 Marketing Must-Haves for Professional Services Companies A Guide to Effective and Affordable Marketing for the Professional Services Industry Compliments of Allegra, your local full-service marketing
More informationWe ve taken the health plan you want, and turned it into a health plan you can afford. Introducing: SmartSense and Premier Individual PPO Health Plans
Individual and Family Health Care Plans for Georgia We ve taken the health plan you want, and turned it into a health plan you can afford. Introducing: SmartSense and Premier Individual PPO Health Plans
More informationHEALTH CARE DENTAL CARE
UNIVERSITY OF DAYTON MEDICARE SUPPLEMENT PLAN OPEN ENROLLMENT HEALTH CARE DENTAL CARE 2016 Office of Human Resources 300 College Park Dayton, OH 45469-1614 Phone 937-229-2541 Fax 937-229-2009 O65 1 Health
More informationWhat Makes an Effective Program
Dental Disease Management: What Makes an Effective Program Introduction Employers that offer coverage for healthcare benefits are encouraging their employees to become more responsible for healthcare decisions.
More informationWelcome. welcome directory
Welcome all about you patient care team welcome directory It s all about you We understand that your choice of dental care is important to you, so may we take this opportunity to say Thank You for choosing
More informationCARING FOR YOUR HEALTHY SMILE EmblemHealth FEDVIP Dental Program for Federal Employees and Retirees 2015 Coverage
CARING FOR YOUR HEALTHY SMILE EmblemHealth FEDVIP Dental Program for Federal Employees and Retirees 2015 Coverage EmblemHealth FEDVIP Dental Program is a unique program that was created especially for
More informationBlue Solutions Specialty Services
Blue Solutions Specialty Services For small employers Offer your employees the most comprehensive benefits package Adult Dental Plans Accident & Critical Illness Insurance Global Travel Insurance ibx.com/bluesolutions
More informationDental Marketing Ideas. How to Attract New Patients to Your Practice
Dental Marketing Ideas How to Attract New Patients to Your Practice Dental Marketing Ideas How to get new dental patients? Dental Newsletters are proven to drive 70% more new patient calls than postcards!
More informationMICHIGAN PUBLIC SCHOOL EMPLOYEES RETIREMENT SYSTEM
MICHIGAN PUBLIC SCHOOL EMPLOYEES RETIREMENT SYSTEM 2015 Health Plan Seminar Medicare Plus Blue is a PPO plan with a Medicare contract. Enrollment in Medicare Plus Blue depends on contract renewal. H9572_S_15MPSERSSem
More informationDentistry. Dental Services
Dentistry Dental Services The Department of Dentistry s multi-disciplinary team cares for your oral health and wellness, and provides you with personalised service that is integrated, comprehensive, teambased
More informationGuerilla Marketing Tactics for Retailers
A Randall Data Systems White Paper Guerilla Marketing Tactics for Retailers 14 high-powered methods you can implement TODAY! By Randy Overly Randall Data Systems, Inc. 138 E. Ann Arbor Trail Plymouth,
More informationget more customers who need more, Cigna Dental Oral Health Integration Program
Cigna Dental Oral Health Integration Program customers who need more, get more For eligible Cigna Dental customers. The Cigna Dental Oral Health Integration Program was first to enhance dental coverage
More informationThe Pursuant Approach to Partnership
The Pursuant Approach to Partnership AGENDA The Pursuant Group Story Pursuant Group s Approach to Partnership Q & A / Next Steps UNDERSTANDING Your Needs Finding the next generation of major donors? Converting
More informationUnitedHealth Wellness SM
100_6168_305 3/10/05 7:46 PM Page 1 UnitedHealth Wellness SM Resources and tools to help you stay healthy. Feel Good. Be Healthy. Live Well. SM Portfolio of UnitedHealth Wellness Programs and Services:
More informationDental, vision, and life insurance plans. a complete plan is a better plan. find a plan that fits you. Individual and Family Plans
Effective: January 1, 2016 Individual and Family Plans Dental, vision, and life insurance plans find a plan that fits you a complete plan is a better plan Blue Shield offers more than just medical coverage.
More informationFor advisers. More than just life insurance
For advisers More than just life insurance Life insurance is about more than just protecting your client s lifestyle and long term financial security. It can also change your client s life for the better
More informationSmileNet SM Dental Discount Program
SmileNet SM Dental Discount Program We want to catch you smiling. for Individuals and Families SpecialOffers This program is provided by Anthem Blue Cross Life and Health Insurance Company as a service
More informationelf-awareness Toolkit
S Snoring & Sleep Apnea elf-awareness Toolkit Snoring: Your Dentist Can Test So You Can Rest 2009 Snoring Isn t Sexy, LLC S Snoring & Sleep Apnea elf-awareness Toolkit Snoring: Your Dentist Can Test So
More informationSenior Select medical and dental plans
5 Supplemental coverage for Medicare members Senior Select medical and dental plans www.odscompanies.com Available January 1 through December 31, 2012 Welcome to ODS SeniorSelect. At ODS, we have a long
More informationThe Power. Promotional Products. Maximize Their Proven Effectiveness for Your Business Needs PPAI 2007
The Power of Promotional Products Maximize Their Proven Effectiveness for Your Business Needs PPAI 2007 Do you remember How a yellow wrist band raised awareness and money for cancer research? That t-shirt
More informationWelcome to our Practice! Thank you for choosing our office for your dental care!
Welcome to our Practice! Thank you for choosing our office for your dental care! We are dedicated to providing you and your family with the highest quality of care, using state of the art treatment in
More informationDelta Dental Individual and Family
Delta Dental Individual and Family for the Arkansas Retired Teachers Association DENTAL AND VISION PLANS AT A PRICE THAT WILL MAKE YOU SMILE. WHY DENTAL INSURANCE? To improve your health People with dental
More informationImproved Health and Lower Medical Costs: Why good dental care is important
Improved Health and Lower Medical Costs: Why good dental care is important A white paper 840121 12/10 Research continues to associate oral health with overall health. Gum disease may have a potentially
More informationSarrell. Regional. Dental Center. By Anne Muriithi
Sarrell Regional Dental Center By Anne Muriithi The Sarrell Regional Dental Center for Public Health, with locations in Anniston, Heflin, and Talladega, is a non-profit organization believing everyone
More informationSales Playbook COSMETIC DENTISTRY
Sales Playbook COSMETIC DENTISTRY Contents: SECTION 1 1.1 The What 1.2 The Why 1.3 Display Advertising 1.4 The Lingo 1.5 The Economy SECTION 3 3.1 The Conversation 3.2 The Questions 3.3 The Goals 3.4 The
More informationHow to Build Your Email List 24 Tips for Dentists
How to Build Your Email List 24 Tips for Dentists Copyright 2011 WEO Media How to Build Your Email List The larger your list grows, the more you will benefit from the power of your custom enewsletter,
More informationIncrease Practice Production Now
This economy has changed dentistry forever. Find out how, and what you need to do. Dental Education 6 CE Credits Increase Practice Production Now How Proven Business Systems Generate Rapid Practice Growth
More informationDon t just dream of higher-quality sleep. How health care should be
Don t just dream of higher-quality sleep. How health care should be Many of our patients with sleep disorders don t realize there s another way of life, a better way, until they are treated. Robert Israel,
More informationQUICKBOOKS POINT OF SALE SUCCESS TIPS. Tips to boost Repeat Business. For more information, call 1-877-556-4350 or visit www.quickbookspos.
QUICKBOOKS POINT OF SALE SUCCESS TIPS Tips to boost Repeat Business For more information, call 1-877-556-4350 or visit www.quickbookspos.com/trial TIPS TO BOOST REPEAT BUSINESS They say you have just one
More informationDental Services. Dental Centre. HKSH Healthcare Medical Centre Dental Centre. For enquiries and appointments, please contact us
Dental Services For enquiries and appointments, please contact us HKSH Healthcare Medical Centre Dental Centre Level 22, One Pacific Place 88 Queensway, Hong Kong (852) 2855 6666 (852) 2892 7589 dentalcentre@hksh.com
More informationBlue Value Select PPO Blue Value PPO Health Care Coverage You Can Afford
Blue Value Select PPO Blue Value PPO Health Care Coverage You Can Afford Simple. Easy. Affordable. Show your smile Did you know that gum and tooth disease have been linked to a number of major health conditions
More informationGet to know USAble Life
Get to know USAble Life strong. stable. partner. USABLELIFE-BR (8-12) get to know us USAble Life is committed to providing our partners and our customers with well-designed products, superior service,
More informationSmall Business Solutions
Small Business Solutions Dental Benefits and Insurance Plan Options Florida Dental benefits plans and dental insurance plans are offered, underwritten or administered by Aetna Life Insurance Company (Aetna).
More informationDelta Dental Individual and Family DENTAL AND VISION PLANS AT A PRICE THAT WILL MAKE YOU SMILE.
Delta Dental Individual and Family DENTAL AND VISION PLANS AT A PRICE THAT WILL MAKE YOU SMILE. WHY DENTAL INSURANCE? To improve your health People with dental insurance typically visit the dentist more
More informationElmira City School District. Every Student Succeeds. Communication Plan 2007-08. Elmira City School District 951 Hoffman Street Elmira, NY 14905.
Elmira City School District Every Student Succeeds Communication Plan 2007-08 Elmira City School District 951 Hoffman Street Elmira, NY 14905 2 School Communications C ommunication is defined as the exchange
More information5 Credit Union Marketing Trends for 2014
Page 1 of 6 Trusted News for Credit Union Leaders December 2, 2013 Credit Union Times This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your
More informationDental and vision coverage for your total health
Dental and vision coverage for your total health The mouth and eyes are important parts of your body, and your health. Regular dental and vision checkups can help nd early warning signs of disease. So
More informationTop 10 Things You Must Know Before Choosing Your Orthodontist
Top 10 Things You Must Know Before Choosing Your Orthodontist By David M. Muench, DDS www.muenchorthodontics.com 607.785.3005 TABLE OF CONTENTS TABLE OF CONTENTS Introductory Letter From Dr. Muench...
More informationDoes Every New Patient Have Recare Booked?
Does Every New Patient Have Recare Booked? For the Dental Practice that wants to STAND OUT Recare & The Hygiene Schedule 5 tips to polish your process Hygiene & Revenue Every general dentist knows that
More informationThe Trust Fund Bulletin for Active Participants
IBEW-NECA Page 1 FROM THE DESK OF THE FUND ADMINISTRATOR There are times in life where we have to look back. Turn to Page 2 to read the Complete Article. Spring 2009 Prescription Safety Glasses Reminder
More informationSlide 1. Welcome to Chapter 11. This chapter is called Marketing. The author is Vicente Lluch.
Slide 1 Welcome to Chapter 11 This chapter is called Marketing. The author is Vicente Lluch. Slide 2 In this chapter we will address the learning objectives by answering the following questions: What is
More informationHAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...
The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process
More informationWelcome to Manhattan Dental Studio, where delivering quality dental care for optimal health is
Welcome to Manhattan Dental Studio, where delivering quality dental care for optimal health is our main objective. You can rest assured in knowing that Dr. Tomack and Dr. Behrens have your best interest
More information[PAGE HEADLINE] Improve your Health and Change Your Smile with Complete Dental Services in One [CITYNAME] Location
Eddie Stephens//Copywriter Sample: Website copy/internal Dental Services Pages [PAGE HEADLINE] Improve your Health and Change Your Smile with Complete Dental Services in One [CITYNAME] Location [LEAD SENTENCE/PARAGRAPH]
More informationTeresa Duncan, MS, FADIA, FAADOM
Teresa Duncan, MS, FADIA, FAADOM Teresa is a speaker and writer with over 20 years experience in healthcare. Her areas of expertise include revenue protection using proven accounts receivable and insurance
More informationThe Referral Blueprint
The Referral Blueprint Your path to success has never been so clear. Our Referral Blueprint has been designed to help you get more referrals by building a business Powered by Referrals. Our goal is to
More informationStep-By-Step Guide - Prostate Cancer
Step-By-Step Guide - Prostate Cancer Order the Men s Health Initiative Prostate Cancer Kit from the North American Federation of Temple Brotherhoods, six to eight weeks prior to your event. Advertising
More information... Are Now in Orlando
THE LEADERS IN COSMETIC AND RESTORATIVE DENTISTRY EDUCATION... Are Now in Orlando Course Acknowledgements: This is one of the best courses I have ever attended in Cosmetic and Esthetic Dentistry! Dr. Magdy
More informationState of Alabama. Medicaid Dental Review
State of Alabama Medicaid Dental Review October 2010 Executive Summary The Centers for Medicare & Medicaid Services (CMS) is committed to improving pediatric dental care in the Medicaid program reflecting
More information... for your interest in a Medicare Supplement plan from Blue Cross and Blue Shield of Georgia.
Thank you...... for your interest in a Medicare Supplement plan from Blue Cross and Blue Shield of Georgia. With a Medicare Supplement plan, you can have peace of mind knowing you have reliable coverage
More informationHSTA VB Supplemental Group Number 2602
HSTA VB Supplemental Group Number 2602 Dental Plan Benefits HDS. A plan that puts a smile on your face. This brochure includes a brief description of your HDS dental benefits. All benefits are governed
More informationInternet Marketing for Local Businesses Online
Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to
More informationIntroduction: What Are Voluntary Benefits?... 3 Traditional Voluntary Benefits... 4
Table of Contents Introduction: What Are Voluntary Benefits?... 3 Traditional Voluntary Benefits... 4 Short-term Disability Insurance... 5 Long-term Disability Insurance... 7 Critical Illness Insurance...
More informationPromoting your practice(s)
Promoting your practice(s) AADGP - 2014 Howie Horrocks & Mark Dilatush Our Marketing Hero Howie & Mark Who are these guys? Who are these guys? Howie Horrocks CEO/Founder of New Patients, Inc. (1989) Completely
More informationGuardian/Patient Name. Family Dental Care NC. 1701 Country Club Rd---Jacksonville, NC 28546 Telephone: (910) 346-2345 SIGNATURE ON FILE
Guardian/Patient Name Family Dental Care NC 1701 Country Club Rd---Jacksonville, NC 28546 Telephone: (910) 346-2345 Date/Initial SIGNATURE ON FILE I authorize use of this form on all my insurance submissions.
More informationwork with us Designer Dental specialises in successfully implementing marketing solutions for the dental profession
work with us Designer Dental specialises in successfully implementing marketing solutions for the dental profession Yvonne Wallace Managing Director Joanne Mellor Marketing Director Darren Wallace Print
More informationUCLA School of Public Health Executive Education Programs
Marketing Overview 1 P age Marketing Campaign Channels and Reach Media Channel Frequency/Media Type Audience/Target Reach (per ad) Los Angeles Business Journal Weekly/Print Los Angeles/ Business/ College
More information2016 Group Dental Member Handbook. For active employees and retirees BENEFITS. State of Tennessee
2016 Group Dental Member Handbook For active employees and retirees BENEFITS State of Tennessee Revised on 4/19/2016 Welcome! Why is having a good Dental plan so important? Because a healthier smile can
More informationMARKETING. The right technology can help your business increase sales by increasing consumer awareness.
BIG IDEAS FOR Small business: MARKETING The right technology can help your business increase sales by increasing consumer awareness. 02 To make every marketing dollar count, consider: Small business drives
More informationHealthcare Billing Guide:
Healthcare Guide Healthcare Billing Guide: Strategies to Master Insurance and Billing Published by www.dorlandhealth.com Tips on Understanding Your Medical Bill 1 Healthcare Billing Guide: Strategies to
More information100 LAWYER MARKETING TIPS
100 LAWYER MARKETING TIPS 1. Produce Seminars a) Target your audience b) Use hand outs c) Conduct next day debriefing for identifying leads d) Prioritize and execute real lead follow ups e) Send written
More informationM Y H O M E C A R E B I Z
IT S COMPETITIVE OUT THERE Do you want more business? You need an edge Also Medicare will be providing financial bonuses to HHAs for good care IT S COMPETITIVE OUT THERE MAINE In Maine 25,000 Medicare
More informationMeasuring the Effectiveness of Your Content Marketing
Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your
More informationHow To Save Money On Health Care With Unitedhealth Allies
Health Discount Program Member Handbook Welcome Students! Welcome to UnitedHealth Allies, the health discount program that is included with your UnitedHealthcare StudentResources student insurance plan.
More informationTop Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only
Top Marketing Tips to Grow Your Specialist Business For use by professional intermediaries only 2 Top Marketing Tips to Grow Your Specialist Business Contents More effective communications for a new world
More information