GE Capital. Cloud services, both public and private, are altering the global computing landscape. Industry Research Monitor Cloud Services

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1 Industry Research Monitor Services Key Developments Fall 214 US public cloud service revenue is forecasted to increase 19.6% between 213 and 218, with software as a service accounting for a diminishing share of revenue while both platform as a service and infrastructure-as-a-service take increased share of spending. Enterprises are electing to deploy their private cloud efforts using both their inhouse data centers and a outsourced service provider approach, driving spending for private cloud hardware and software to increase at a 15.9% CAGR between 213 and 217. computing is effectively permeating all aspects of compute for both the enterprise and the SMB, providing a more level playing field for all competitors in a vertical regardless of IT resources. services, both public and private, are altering the global computing landscape US Public IT Services Revenue US Public Services Revenue ($M) 8, 7, 6, 5, 4, 3, 2, 1, Source: IDC computing and SaaS are the top priority for IT spending by the middle market again this year, with technology spending ranking as the second most important overall investment, behind only sales and revenue. US public cloud service revenue is forecasted to increase 19.6% between 213 and 218, with software as a service accounting for a diminishing share of revenue while both platform as a service and infrastructure-as-a-service take increased share of spending. services are expected to continue to grow as technology complexity evolves with a growing array of both applications and devices being utilized by an increasingly mobile workforce. SaaS PaaS IaaS Industry Research Update: Services General Electric Capital Corporation, All Rights Reserved.

2 Spending Growth in both & Service Provider Data Centers to Continue Fall 214 Worldwide Private IT Infrastrucutre Revenue ($B) Million square feet Worldwide Private IT Infrastructure Revenue Source: IDC2 U.S. Data Centers Hardware Software 9 8 Source: IDC Internal U.S. Data Centers (in millions of sq ft) Service Provider U.S. Datacenters (in millions of sq ft) Companies, both large and small, continue to evaluate their cloud compute deployments, and whether they are electing to refresh their efforts using their in-house data centers or are taking a outsourced approach and deploying their cloud infrastructure at a 3 rd party service provider location, spending for private cloud hardware and software is anticipated to increase at a 15.9% CAGR between 213 and 217. Data center demand is expected to continue to increase in the coming years, driving higher data center capacity needs, while concurrently shifting internal data center capacity to external, thirdparty, service provider operated data centers. Total U.S. data center capacity is anticipated to increase at a 4.4% CAGR between 212 and 217. However, service provider square footage is anticipated to increase at a 16.2% CAGR during the same period. Anecdotally, we believe the shift to third party datacenters may occur at a more rapid rate than IDC currently anticipates as inhouse data centers evaluate hardware refreshes. Declining US Market Share of WW Public Service Revenue 7% 68% 66% 64% 62% 6% 58% 56% 54% Source: GECA Analysis based on IDC Data US Market Share of WW Public Service Revenue US public cloud service revenue is anticipated to continue rising at a slower pace than worldwide adoption as the early innovation and adoption that began domestically begins to witness increased traction on a global basis. Industry Research Update: Services General Electric Capital Corporation, All Rights Reserved.

3 All Variations of Service Revenues are Anticipated to Improve Fall 214 Various Residences and Variations of Computing Enterprise Strategies Source: RightScale-214 State of the Report Customer Site Service Provider Site Multiple Private 11% On- Premise Private Managed Private Dedicated Private Public/ Shared Single Public 13% Single Private 9% Multi- 74% Multiple Public Hybrid 48% No Plans 4% Variations of as a Service offerings Variations SaaS PaaS Markets for "as a Service" Application as a service including , CRM, ERM, supply chain management, manufacturing applications. Infrastructure software for network management, security and advanced storage Application development platforms including cloud application and OS platforms, cloud data and integration services computing is effectively permeating all aspects of compute for both the enterprise and the SMB, providing a more level playing field for all competitors in a vertical regardless of IT resources. While larger enterprises are understandably limiting risks of cloud computing, by initially only reducing their capital spending on physical plant builds for third party dedicated private clouds, the SMB market has been more aggressively utilizing public clouds for the ability to cost effectively scale or maintain compute flexibility. IaaS Basic storage as a service and servers as a service in Millions of Workloads Workloads Primary Growth Driver of DC Workloads Source: Cisco, October North America Data Center Workloads North America Data Center Workloads workloads within data centers are expected to increase at a 26% CAGR between 212 and 217, driving overall data center workloads and indicating that cloud workloads will represent nearly 2/3 of all data center workloads in 217, up from less than 1/2 the existing workloads in 212. Industry Research Update: Services General Electric Capital Corporation, All Rights Reserved.

4 Factors Influencing Growth Fall 214 Multiple factors are driving cloud adoption by both enterprise and SMB information is becoming ubiquitous, immediate demand for applications and data by a proliferation of connected devices is growing, analytics of existing data, both structured and unstructured is becoming more pronounced and demands by management to create a solution to restrain growing IT budgets are all contributing to cloud adoption. Worldwide Big Data Technology Infrastructure Revenue 25 Source: IDC4 Worldwide Big Data Technology Infrastructure Revenue ($B) in billions Servers Storage infrastructure Networking Other Infrastructure Worldwide Connected Devices Source: Cisco, 211 CAGR '1-'2 in Number of Connected WW Connected Devices 215 Population 22 Connected Devices / Person Spend on servers and storage for purposes of supporting Big Data efforts on a global basis are anticipated to increase at a 26% CAGR between 213 and 218. Corporations are increasingly digitizing, storing and analyzing all forms of structured as well as unstructured data for purposes of competing both locally and globally. According to Cisco s forecasts, the total number of devices worldwide that are connected to the Internet is forecasted to increase at a CAGR during the current decade, raising the need for increased computing power at more centralized locations. At the same time, the number of connected devices per person will increase from less than 2 in 21 to nearly 7 by 22. While the forecast may be a bit exaggerated, including each independent wheel of a car as 4 separate connected devices, the trend growth and its implications for variable demands on compute power and need for flexibility are contributing drivers to cloud demand growth. TBs per month North American Mobile Data Traffic Forecast 3,6, Source: Cisco VNI, 214 3,, 2,4, 1,8, 1,2, North American mobile data traffic is exploding, expected to increase at a 5% CAGR between 213 and 218. Driving the exponential growth are increased data transmission rates, increased use of thin client devices and a more mobile workforce. 6, North American Mobile Data Traffic Industry Research Update: Services General Electric Capital Corporation, All Rights Reserved.

5 Hosting Continues to Evolve in the Era Fall 214 The nature of hosting continues to evolve in the cloud era as both SMB and enterprise relinquish more control to shares services. Traditional hosted applications begin to yield to SaaS based applications and infrastructure spending migrates toward more complex managed hosting. US Hosted Application Management Services Revenue in Billions Source: IDC % 25% 2% 1% 5% % US hosted application management services are anticipated to see a continued slow down in growth as SaaS based environments gain traction. For purposes of differentiation, hosted application management refers to traditional, licensed software packages of the end user that are hosted at a third party s premises and is standardized, not customized, while the hardware is completely owned and controlled by the third party that can maintain and upgrade as needed. Revenue($B) Growth(%) in Exabytes per year Data Center Traffic versus Traditional Traffic 6, Source: Cisco, October 213 5, 4, 3, 2, 1, WW data center WW Traditional data center North America U.S. Hosting Infrastructure Services Revenue Growth in data center traffic in the coming years will be primarily driven by the proliferation of cloud services and virtualized servers in data centers globally. Considering most Internet traffic initiates or terminates from/to a data center, the growth in cloud services is not only likely to drive data center traffic higher but Internet traffic as well. in Billions Source: IDC Legacy shared & virtual private server Managed hosting Colocation Total U.S. hosting infrastructure services revenue is expected to grow at a 6.8% CAGR from 213 through 218, with revenue growth from colocation and complex managed hosting leading the way. Industry Research Update: Services General Electric Capital Corporation, All Rights Reserved.

6 Surveys Indicate Spending Becoming an IT Priority Fall 214 Various survey data all point to the same conclusion, namely, cloud adoption and spending, both public and private for SMB, the middle market and enterprise, has become a priority for company management. investment ranks second only to revenue, among the middle market, as a management priority. Stages of Adoption by Company Size 18% 2% 16% Source: 26% RightScale- 214 State of the 25% Report 31% 29% 35% % 1% 2% 3% 4% 5% SMB(<1 Employees) Enterprises (1+ Employees) Key Technology Areas Clients to Invest Over the Next 12 Months 4% 35% 3% 25% 2% 1% 5% % Source: Deloitte Mid Market Perspectives Report on America's Economic Engine - Spring 214 Changes in Usage by Enterprises with Hybrid Strategies 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % 3% 25% 2% 1% 5% % Source: RightScale- 214 State of the Report Using Public Using Private Source: Deloitte Mid Market Perspectives Report Spring 214 First Priority Third Priority Using Hybrid Management s Top 3 Investment Priorities in Next 12 Months Second Priority Surveys indicate the greater focus on cloud usage by SMB, which is natural, considering cloud allows for cost efficient scaling of IT resources, giving smaller companies the IT ability to compete effectively against larger competitors. computing and SaaS are the top priority for IT spending by middle market companies again this year with technology spending ranking as the second most important overall investment, behind only sales and revenue. An indication of how far up the food chain of investment priorities cloud has become for the middle market. Industry Research Update: Services General Electric Capital Corporation, All Rights Reserved.

7 Fall 214 Sources 1. IDC, Worldwide and Regional Public IT Services Forecast #25173 October IDC, Worldwide Private IT Infrastructure Forecast #24624 April IDC, U.S. Datacenter Census and Construction Forecast # October IDC, Worldwide Big Data Technology and Services Forecast #25458 September IDC, Worldwide and U.S. Hosted Application Management Services Forecast# April IDC, U.S. Hosting Infrastructure Services Forecast # May 214 Disclaimer:Although General Electric Capital Corporation ( GE ) believes that the information contained in this newsletter has been obtained from and is based upon sources GE believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. GE makes no representation or warranties of any kind whatsoever in respect of such information. GE accepts no liability of any kind for loss arising from the use of the material presented in this newsletter. This newsletter is not to be relied upon in substitution for the exercise of your independent judgment or legal advice. This publication provides general information and should not be used or taken as business, financial, tax, accounting, legal or other advice. It has been prepared without regard to the circumstances and objectives of anyone who may review it; therefore, you should not rely on this publication in place of expert advice or the exercise of your independent judgment. The views expressed in this publication reflect those of the authors and contributors and not necessarily the views of General Electric Capital Corporation or any of its affiliates (together, GE ). GE does not guarantee that the information contained in this publication is reliable, accurate, complete or current, and GE assumes no responsibility to update or amend the publication. GE makes no representation or warranties of any kind whatsoever regarding the contents of this publication, and accepts no liability of any kind for any loss or harm arising from the use of the information contained in this publication. GE, General Electric Company, General Electric, General Electric Capital Corporation, the GE Logo, and various other marks and logos used in this publication are registered trademarks, trade names and service marks of General Electric Company. You may not use, reproduce, or redistribute this publication, any part of this publication, or any trademark or trade name without the written permission of GE. GE Capital, Americas Industry Research Contact Ben Abramovitz, CFA Telecommunications & Media GE Capital is an extension of GE s rich heritage of building and supporting growth. Investing in the sectors we know best, we can provide more than just financing: We bring insight, knowledge and expertise to every loan. And as a result, businesses that finance with GE Capital benefit from the global know-how and expertise of GE. GECapital.com Industry Research Update: Services General Electric Capital Corporation, All Rights Reserved.

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