Y Fighting for COLORADO Partnership Opportunities

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1 Fighting for COLORADO 2014 Partnership Opportunities

2 Breast Cancer in Colorado Our Work Susan G. Komen Colorado funds non-profit organizations to provide breast health and breast cancer services to medically underserved women and men living in Komen Colorado s 22-county service area: Adams, Arapahoe, Boulder, Broomfield, Clear Creek, Denver, Douglas, Eagle, Garfield, Gilpin, Jefferson, Larimer, Logan, Morgan, Park, Phillips, Pitkin, Sedgwick, Summit, Washington, Weld and uma. Susan G. Komen has played a critical role in every major advance in the fight against breast cancer since transforming how the world talks about and treats this disease and helping to turn millions of breast cancer patients into breast cancer survivors. In Colorado, Komen Colorado has made much progress since its inception 21 years ago. Early stage breast cancer now has a 99% survival rate compared to 74% in Our efforts also helped decrease breast cancer mortality rates by 39% in Colorado. In the USA more than 39,620 women will die from breast cancer this year. In Colorado 1 in 7 women will be diagnosed with breast cancer in their lifetime. Breast cancer is the most frequently diagnosed cancer among women in Colorado. Currently only 50% of women over the age of 40 are getting screened for breast cancer. Our Investment 75 cents of each net dollar funds local breast cancer programs and 25 cents of each net dollar funds the national Susan G. Komen Research Grants Program. Over the last 21 years, Komen Colorado has invested more than $37 million in community breast health education, screening and treatment programs and $13 million in research.

3 How do customers view corporate support of Breast Cancer? According to the 2013 Cone Communications Social Impact Study: More than nine out of ten Americans look to companies to support social or environmental issues in some capacity, and 88% are eager to hear from companies about those efforts. 93% of consumers say that when a company supports a cause, they have a more positive image of the company. And the 2012 Cone Communications Breast Cancer Trend Tracker highlighted that: Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26% feel companies have had a significant positive impact on the issue. 45% of consumers surveyed say they have purchased, or plan to purchase, a breast cancer-related product during National Breast Cancer Awareness Month. 90% of Americans say they want companies and brands to support the breast cancer cause year-round, not just in October. Annual Partnership We want our relationships with corporate partners to be year-round, not just during special events or October. In addition, we hope our corporate sponsors will consider all the ways listed below. To create an annual partnership valued at $50,000 or more, we can work with you to develop a unique and personalized mutually beneficial program. Event Sponsorship Sponsoring one of Komen Colorado s special events allows you to reach a variety of audiences, while also showing your dedication to the fight against breast cancer. Any company can be a corporate partner with Komen Colorado. There are many ways to create an overall annual partnership and we encourage companies to participate in all the ways that help achieve their philanthropic, marketing and community outreach goals. For over 21 years, the Komen Colorado Affiliate has built strong relationships with local and national companies that have joined us in the fight against breast cancer. We greatly value the support of our partners, because without them we would never be able to achieve our mission to end breast cancer forever. Our annual events include: Ski for the Cure, March 8, 2014, Snowmass Hope for the Cure, April 2014, Denver Ride for the Cure, July 26, 2014, Aspen Race for the Cure, July 26, 2014, Aspen Race for the Cure, September 28, 2014, Denver A Pink Tie Affair, November 15, 2014, Denver

4 Community Cause Marketing Events Connect your company with one of the most recognized breast cancer organizations in the country. Join the group of organizations that offer events and activities throughout the year with proceeds benefiting the Komen Colorado. Employee Giving Increase morale and build your team by encouraging your employees to come together for a common cause. If you already implement a workplace giving program, be sure to include Komen Colorado in the charitable choices. If you don t have a workplace giving program in place, consider introducing Community Health Charities, Komen s umbrella workplace giving program, to employees on an annual basis. Or, encourage your employees to contribute to Komen Colorado on Colorado Gives Day in December. Company Matching Gifts Many companies offer generous matching gift programs. For any corporate partnership, we encourage the utilization of company matches to optimize your support of Komen Colorado. Volunteerism and Leadership Komen Colorado is a volunteer-driven organization. We are always looking for passionate people willing to dedicate their time to help us in a variety of ways. We need volunteers to plan and implement our special events, educational outreach efforts, general office administrative support, and leadership on our Board committees.

5 2013 Denver Race Stats Susan G. Komen Colorado Race for the Cure Denver Sunday, September 28th, Pepsi Center, Denver our impact On September 28th, 2014, thousands of participants of all ages will be running and walking at the Pepsi Center to show their support for the fight against breast cancer. We invite you to join us by becoming a sponsor of the 2014 Komen Colorado Race for the Cure. Make an impact in our community and help us achieve our vision of a world without breast cancer. Extraordinary Support The following are actual statistics taken from registered participants: Gender: women: 76% men: 24% Age: 1-17: 14% 18-34: 28% 35-54: 35% 55+: 48% In 2013 the Komen Denver Race for the Cure raised over $2 million. With your support the Komen Denver Race for the Cure has become one of the largest and most influential nonprofit fundraising events in Colorado. Good Exposure Komen Colorado creates unmatched exposure for sponsors including: Media Campaign The Race is promoted throughout the Affiliate service area with television and radio spots, newspapers and magazines, and online reaching thousands of people 30,000 T-shirts will be produced for Race participants blast campaign to over 100,000 active subscribers Website, e-newsletter and social media promotion

6 RACE FOR THE CURE Susan G. Komen Colorado Race for the Cure Denver Sponsorship Opportunities by Level September 28, 2014 Pepsi Center in Downtown Denver BENEFITS B LEVEL Premier Diamond Platinum Gold Silver Ruby Crystal Jogger $55,000 $45,000 $30,000 $25,000 $17,500 $10,000 $5,000 $2,500 COMPAN VISIBILIT 30,000 Race T-shirts Logo Logo Logo Logo Logo - deadline 6/1 30,000 Race info sheets placed in all Race pkts Logo Logo Name Name Name Name - deadline 8/1 Television Spot Rotation* Radio Spot Rotation* Logo Name Magazine/Newspaper Logo Logo Ads (pre-race)* 500,000 Denver Post Logo Logo Logo Logo Name Name Name Name Special Section/Race* Magazine/Newspaper Name Name Name Name Name Name Name Name Thank-ou Ads* Affiliate e-newsletter Logo Logo Logo Name Name Komen Colorado Logo Logo Logo Name Name Name Name Name Web Site Link to Company Web Page Complimentary Race Entries Mention on Facebook ,000+ fans RACE DA RECOGNITION 40,000 Race Bibs Logo - deadline 7/15 Team Tent on Race Grounds Banners on Race Grounds (provided by sponsor) Banner on Booth at Race Day Expo (provided by sponsor) Booth at Race Day Expo 20x20 10x20 10x15 10x15 10x10 10x10 10x10 Stage Signage at Survivor Celebration Ceremony Name Product Distribution/Sampling at Race Day Expo (required approval by Race Affiliate) COMPAN PARTICIPATION Invitations to VIP Breakfast Free Parking on Race Day VIP Cocktail Reception at Hope for the Cure Invitation to Hope for the Cure Recognition/Mention at Hope for the Cure Table for 10 at A Pink Tie Affair *Pending negotiation

7 Race Target Marketing Race for the Cure Denver Sunday, September 28th, Pepsi Center, Denver VIP Breakfast - $5,000 Target market: 70+ Race Sponsors and Large Donors Logo on breakfast invitation Banner provided by Sponsor at breakfast location Opportunity to greet, welcome and provide a giveaway to attendees Opportunity to provide table signage Name or logo on entry wristbands 10x 10 booth in Race expo area with sponsor provided banner Water Station - $5,000 per spot limited to 2 companies Target market: 30,000+ Race Participants Sponsor provided banner at one of two water stations (Federal Blvd. or Chopper Circle) 10x10 booth in Race expo area with sponsor provided banner Opportunity for sponsor to provide company volunteers Opportunity for sponsor to decorate/brand water station

8 Race Target Marketing Race Course Sponsors - $3,000 per spot limited to 3 companies Target market: 30,000+ Race Participants Ability to provide signage at mile markers (3) and/or educational message on Race course Opportunity for company employees to serve as cheering squad on the Race course (signage will require Race approval prior to printing) Family Walk Sponsor - $10,000 Target market: 5,000+ Family Walk Participants Ability to brand the Family Walk (signage/mascot pre-approved by Race) Ability to provide a branded T-shirt and/or giveaway (i.e. ribbon/medal) to Family Walk participants (provided by sponsor; pre-approved by Race) 10x 10 booth in the Family Walk area to hand out product/information Two sponsors provided banners on Race ground Race Bib Sponsor - $,5,000 Target market: 30,000+ Race Participants Sponsor provided advertising coupon available on approximately 30,000 Race bibs One sponsor provided banner on Race grounds; if 2 or more spots are purchased, the Race will provide a 10 x 10 booth in the Expo area with sponsor provided banner Pledge Program - $15,000 cash plus $10,000 in pledge gifts Target market: 30,000+ Race Participants and Donors Logo on downloadable paper Pledge form (deadline May 1) Company Logo with hotlink to your company s Website Company supplied banner on 3 Pledge Tents; 10x10 booth in expo area with sponsor provided banner Must have the ability to provide branded pledge prizes in the form of hats, gift cards, and optional give-away item to promote fundraising ($10,000 in-kind value) Note: Sponsorship fees will be invoiced upon executed contract and the entire sponsorship fee must be paid 30 days prior to the event. Inclusion in Race advertising will include Sponsors with executed contracts at the time of the print deadline. New Sponsors to the Race will be asked to pay 50% of their sponsorship prior to inclusion in Race advertising. In-Kind Sponsors Our goal is to underwrite Race expenses through both cash and in-kind contributions. Help Komen Colorado build the foundation for the Race as an In-Kind Sponsor, by donating key items or services: Billboards Printing, production and copying Signage Advertising A variety of prizes for pledges, teams and individual fundraisers Medical Services Awards Decorations

9 2013 Susan G. Komen Race for the Cure Denver Sponsors 9News Alice Allstate Anthem Blue Cross Blue Shield Barlow Advertising Cancer Treatment Centers of America Charles Schwab & Co., Inc. Cigna CoBank, ACB Coit Cleaning & Restoration Colorado Bankers Life Insurance Company Delta Dental of Colorado Denon Electronics Denver Broncos Football Club Denver Life Magazine Dex ebags Element One Photography Exempla Saint Joseph Hospital FirstBank Foothills Urogynecology, P.C. Fort Collins Coloradoan goodnessknows Snack Squares Grainger Foundation Great Plains Moving & Storage HealthOne Hospitals I H S KDEN Telemundo KEZW 1430 KOSI 101 Kroenke Sports & Entertainment, LLC Laura s Lean Beef Macy s Mattress Firm Mile High Pedicabs Montgomery Little & Soran, PC NextCare Urgent Care Norris Design Outback Steakhouse Out Front PANDORA Park Meadows & PANDORA Cherry Creek Pepsi Beverages Company Propel Zero Rocky Mountain Cancer Centers Rocky Mountain Center for Advanced Medicine Specialized Loan Servicing Subway SurveyGizmo TeleTech The Denver Post The Mountain 99.5 The Smile Generation The Women s Clinic of Northern Colorado Tony P s Pizza University of Colorado Cancer Center Village Inn Restaurants Windsor Property Management akult USA oplait