public relations in action

Transcription

1 public relations in action

2 PUBLIC RELATIONS IN ACTION Since 2002, JigSaw has provided proactive, thoughtful and results-driven public affairs and marketing support to clients. Over the years, we have become known and respected for our highly successful public relations approach, which incorporates a variety of tactics including brainstorming creative, newsworthy promotions and initiatives, developing materials for community input meetings, crafting press releases, conducting media outreach and employing online tactics such as website content, blasts and social media. JigSaw is fast, efficient, highly-responsive and dedicated to making our clients look good. Additionally, we are certified as a woman-owned business through both MDOT and Baltimore City and can help meet MBE/DBE requirements for your project team. Specific areas of service include: Community Outreach Presentations Talking Points Design Boards Tips/Coaching for Presenters Additional Support Website Content Marketing Social Media Promotion Development Anniversaries Contests Partnerships Events Philanthropic Media Outreach News Releases Articles Columns Media Pitches Editorials WHY WORK WITH JIGSAW? Proven track record of obtaining successful media coverage Woman-owned, MBE/DBE certified with the State of Maryland and Baltimore City 20+ years experience in B2B and B2C product and service marketing Well-established industry connections Unparalleled personal attention and initiative to keep projects moving

3 RELEVANT EXPERIENCE PRESBYTERIAN HOME OF MARYLAND JigSaw Marketing Solutions provided public affairs support to Presbyterian Home of Maryland, who is proposing the development of a new continuing care retirement community, the first in Harford County. To combat negative perceptions, JigSaw developed a comprehensive strategy which included creating and disseminating Frequently Asked Questions, preparing the development team for a community input meeting, several press releases, a letter to the editor of the local newspaper and the development of a new website and Facebook page for the proposed CCRC. These efforts have helped ensure more balanced media coverage and protect the reputation of Presbyterian Home of Maryland so when the time comes to open the sales process, there will not be a negative association with the PHM brand. JigSaw anticipates a need and fulfills it. Minimal guidance and facetim is needed, although interaction is always a pleasurable partnership and extremely professional. A home run. Heather Lamont, Direct of Marketing, Presbyterian Home of Maryland HABITAT FOR HUMANITY SUSQUEHANNA JigSaw was retained by Habitat for Humanity Susquehanna to search, identify and track local media opportunities to highlight its annual Build Blitz in which it partnered with Lennar Homes to build two homes in five days. Through an aggressive media outreach schedule, we were able to secure publicity that included five hours of on-site television coverage by the local Fox affiliate as well as additional print and online coverage. The return on investment of hiring JigSaw Marketing Solutions is immeasurable, and continues to grow. Working with many firms like this over the years, I can say that JigSaw not only has our mission and our best interests at heart, but they are the most professional public relations experts I have encountered. Caroline Adolph, Development Director, Habitat for Humanity Susquehanna HEALTHY HARFORD (Harford County Health Department and Upper Chesapeake Medical Center) For three years, JigSaw has supported Healthy Harford, a coalition of local government agencies, businesses, nonprofits and citizens dedicated to improving the health of Harford County residents, with PR support to drive attendance to its annual Healthy Harford Day event. Tactics included two pre-event press releases, a media advisory/invitation, media outreach and a post-event press release. JigSaw was also on hand at the event to greet media and take photos for use on the website and social media. With JigSaw s help, Healthy Harford Day went from attracting 300 residents in 2012 to more than 1,500 in 2014 while more than doubling its participating vendors. It has been a pleasure working with JigSaw to promote Healthy Harford Day and announce the launch of the Healthy Harford Healthy Restaurant designation program. I couldn t have been more impressed with their work. Attendance at this year s Healthy Harford Day tripled from last year while the number of participating vendors doubled, and I am certain the extensive media coverage JigSaw was able to obtain for us played a significant role in that growth. Bari Klein, Health Promotion Specialist, Healthy Harford

4 SELECT PUBLIC RELATIONS SAMPLES Client: Harford Family House Fox45 coverage of Hope in Handbags purse auction ABC2 Baltimore coverage of 25th Anniversary and Beautiful Baby contest ABC2 The List coverage of Beautiful Baby contest (at 1:31 in video) Baltimore Sun 25th anniversary feature The Aegis 25th anniversary feature and editorial Maryland Daily Record Business Album photos Horses for the Homeless Gala Client: SARC ABC2 The List coverage of Walk a Mile in Her Shoes event (last item on video) Baltimore Sun coverage of Walk a Mile in Her Shoes event Also profiled on Fox45 Sunday morning no clip available Client: Floura Teeter Landscape Architects New Offices Landscape Architect Business Press Release, Relocation New Hires/Certifications Baltimore Business Journal People on the Move PARK(ing) Day ABC2 2Good2BeTrue Coverage of 2014 event BBJ Out & About Section 11/8/13 link not available Video on Baltimore Sun website Urban Places & Spaces Blog Baltimore Sun PARK(ing) Day USGBC MD Blog PARK(ing) Day B More Media PARK(ing) Day feature Trade Publication Article Landscape Architect Business 10 Years, 10 Causes/ 10 for 10 Anniversary Initiative Baltimore Business Journal, 2010 Also won Mayor s Business Award, AMA Marketing Excellence Award Client: Structura 25th Anniversary DC CityBizList Rockville Gazette Move and New Hires Baltimore Business Journal Washington Business Journal New Project Award Best Firms to Work For CityBizList Washington

5 SELECT PUBLIC RELATIONS SAMPLES (continued) Client: Signs By Tomorrow Feature Articles in Trade Publications STORES Magazine Profile on signage for HHGregg The Big Picture Magazine MIRA supercomputer wrap Other Trade Publication Placement Health Facilities Management - click on the link under February 2013 then scroll to p. 3 of PDF. Wide Format Imaging Columns July p. 32 of digital edition, Do Your Customers Know About Fabric? March p. 51 of digital edition, How Old-School Marketing Can Make New Technology More Effective? Imagine It We Can Wrap It Contest PIWorld WBAL-TV Segment Sign Builder Illustrated Big Picture magazine Franchise Releases in Local Business Journals around the country Crofton, MD New Owner/Grand Reopening Augusta, GA Relocation / Merge PR Podcast Bellingham New Owners Tennessee Wins Worldwide Graphics Contest Ann Arbor Operational Excellence Award Richmond New Owners Allentown ADDY Award Norristown Ribbon Cutting Ceremony Kansas City New Centert Client: Harford Family House/SARC - Harford s Most Beautiful Baby Contest WBAL TV ABC2 News Examiner HarfordNeighbors.net Baltimore Sun Bel Air News & Views Bel Air Patch Havre De Grace Patch The Aegis Aberdeen Patch

6 SELECT PUBLIC RELATIONS SAMPLES (continued) Client: Healthy Harford Comcast Newsmakers interview with Bari Klein ABC2 s The List Interview Baltimore Sun Baltimore CityBizList The Dagger HarfordNeighbors.Net Harford s Heart, calendar and feature article - (page 65) The Zone Magazine, feature article - (page 20-21) Bel Air News & Views Client: Harford Land Trust Conservation Award Havre De Grace Patch Aberdeen Patch Baltimore Sun / Aegis Client: The Arc Northern Chesapeake Region The Sun Letter to the Editor promoting Sprout Film Festival Cecil Whig Sprout Film Festival Polar Bear Plunge in CityBizList Client: Younts Design Baltimore Business Journal How I feature New firm announcement SignWeb/Sign of the Times New firm announcement Washington CityBizList New firm announcement Baltimore CityBizList New Hires Baltimore CityBizList New Hire Baltimore Sun