Enterprise mobility in 2014 Experts weigh in on evolving mobility and BYOD trends

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1 Enterprise mobility 2014 Experts weigh on evolvg mobility and

2 Enterprise mobility 2014: Experts weigh on evolvg mobility and BYOD contues as With end-user demands for anytime, anywhere access to applications and data expected to grow significantly this year, IT pros must take steps to proactively control and manage the flux of mobile devices the workplace. Inside this exclusive guide, explore expert predictions for 2014 so you can effectively prepare your IT shop and stay ahead of this evolvg end-user trend. BYOD contues as By: Jack O Donnell Companies worldwide will give mobile devices to more employees 2014 as mobility contues its assimilation to the enterprise. TechTarget recently surveyed more than 4,100 IT professionals across the globe to learn about their priorities and get a sense of where IT trends are headg There was a series of questions related to enterprise mobility and its creasg role the everyday lives of both IT and end users. IT professionals who responded said their companies vest more hardware, but not as much on back-end management or application development for mobility. There's also a gap between how big and small companies implement brgyour-own-device (BYOD) itiatives, and what kd of choices they allow employees to make about hardware and software. Mobile device trends 2014 More mobility is comg to the enterprise next year. Of the respondents to the survey, 73% said their company will give more employees mobile computg devices It's not about the cost of gog mobile, rather the cost of not Page 1 of 7

3 Enterprise mobility 2014: Experts weigh on evolvg mobility and gog mobile, accordg to Benjam Robbs, mobile analyst and prcipal at Palador Inc., a mobile enterprise consultg firm Seattle. BYOD contues as "The [companies] that w are the ones that deploy it quickly," Robbs said. As for which mobility itiatives companies plan to implement 2014, smartphones and tablets led the way at 41% and 40%, respectively. Beyond that, mobile device management was next at 32%, mobile security at 31%, mobile enhancement of corporate apps and data at 22%, and mobile virtualization at 12%. The results aren't surprisg to mobile dustry experts like Robbs or Eric Kle, senior mobility analyst at Natick, Mass.-based VDC Research Inc. "The big takeaway here is that with more devices beg provisioned, the biggest opportunity is just beg scratched, and that's with applications," Kle said. "Applications are the way companies are gog to benefit from these vestments." Designg corporate applications and data for mobility was the fifth-highest itiative the mobile space TechTarget's survey -- proof that the enterprise is still early when it comes to mobile application development, accordg to Kle. "People are not dog enough meangful thgs on devices to be more productive, but we're gettg there," Kle said. Bigger companies slow to support BYOD Survey respondents showed a trend that bigger companies are slower than small busesses to accept BYOD as part of their mobile adoption. When IT professionals at companies of over 1,000 employees were asked how their company will implement smartphones, 42% said a combation of corporate purchases and dividual choices, 40% said all corporate Page 2 of 7

4 Enterprise mobility 2014: Experts weigh on evolvg mobility and purchases, and 17% said end users would be allowed to make their dividual choices for smartphones. BYOD contues as When the same question was asked to those at companies of under 100 employees, the tables were turned: 38% allowed full dividual end-user smartphone choice, 32% were all corporate purchases, and 30% were a combation of both. Why aren't bigger companies quick to adopt BYOD? "Smaller companies are less afraid. They can take bigger risks and potentially have a bigger reward," Robbs said. It's also likely that many of the smaller companies under 100 employees don't have a dedicated IT function -house to allow dividuals to make BYOD choices out of necessity, Kle said. But BYOD itiatives appear to be on the rise, as many companies said they plan to allow employees to choose their own devices -- a growg mobile device trend. When asked what itiatives their company is either implementg or planng to implement, 54% said they'd allow employees to purchase their own smartphones, with 38% allowg them to purchase their own tablets, and 32% allowg employees to buy their own laptops or desktops to use on a corporate network. Those numbers are all high compared to companies allowg employees to select their own data protection and transfer, applications and , which all surveyed at less than 20%. While beg somewhat surprised by how high that figure was for laptops and desktops, Kle said the need for personal choices for how work gets done is somethg that isn't gog away anytime soon with a whole new generation of workers. Page 3 of 7

5 Enterprise mobility 2014: Experts weigh on evolvg mobility and "These devices are very personal to people," Kle said. "People want to stick to their own device; the one that is very familiar to them." BYOD contues as Also, when asked what the ma goal is for companies that implement tablets for employees, 52% said they would be used to accommodate end users on their corporate network, 27% to implement dedicated devices for mobile workers, and 21% to reduce costs for personnel with limited tasks. 2014? IT experts weigh Enterprise mobility has taken many shapes and sizes 2013, and it will contue to evolve through This year cluded shake-ups and shifts at a major mobile hardware vendor, big names tryg out new mobile management products, contued consolidation the enterprise mobile management space and an flux of companies tryg for a piece of the consumer-origated file-sharg and cloud storage market. We also saw the role of IT change as mobility proliferates, the consumersavvy Apple Inc. acknowledge the needs of the enterprise and Microsoft take a more humble approach to enterprise mobility. Enterprise mobility 2014 Because of the demand for consumer devices, applications and software the mobile enterprise, IT has slowly loosened its grip on the control of what employees can use. This has given more power to the end user than ever before. But what about network security? How do you keep busess data separate from personal data on hardware an ever-creasg brg your own device (BYOD) landscape? How does the enterprise plan to widen its usage of applications on such devices? Page 4 of 7

6 Enterprise mobility 2014: Experts weigh on evolvg mobility and BYOD contues as We asked several mobile experts and dustry vendors to share their predictions for the leadg trends consumerization and enterprise mobility Here's what they had to say: Maribel Lopez, enterprise mobility consultant, Lopez Research "I thk busesses are gog to start really talkg about dog more thgs with devices. Before, it was just about , calendar and two or three other apps. Now they're sayg, 'I need to get hundreds of apps out the comg year.' 'Hundreds' is a pretty darn big number. So how do you prioritize that, to get apps out a meangful way, not five or 10, but dozens or hundreds?" She believes Mobile Backend as a service (MBaaS) will be the next big thg. "MBaas will be the BYOD of If you're really serious about apps, you need to tegrate it with your back-end system. It's another platform layer. This stuff isn't sexy, but it's necessary." Eric Kle, senior mobile analyst, VDC Research Group Inc. "People have said they thought 2013 would be the breakout year for mobility, but it really still hasn't happened. We haven't seen the mass adoption, especially of apps, the market. We're comg out of a tough economic period. IT budgets were locked down for a while, and now they're startg to open up aga. For novation on platforms, there isn't that much further to go than lighter, faster. They can't go much further than they have on the resolution side -- I thk the ruggedized space as an area for advancement for sure." Phillip Redman, vice president of mobile solutions and strategy, Citrix Systems Inc. "The enterprise is figurg out how to take mobile to next level. There was a stage where the most common apps were on the app store, but they were not designed for busess. Thgs like Evernote, GoodReader, Dropbox; Page 5 of 7

7 Enterprise mobility 2014: Experts weigh on evolvg mobility and these were not enterprise class. They were consumer apps to store thgs and there was not really much else out there. BYOD contues as "User experience was a huge area; take ios , for example. It's great for the consumer, but to scale it for busess, that's not really what it was designed for, but you have to use it. What's happened is all these companies saw adoption of more applications and want to know how they can create enterprise-class applications." Kenji Obata, founder and CEO, Spoon.net "We've seen it and we've heard it from our customers: Mobile is where virtualization was five years ago. I wouldn't say 2013 was the year where people would brg BYOD to their organization, but it's when BYOD became evitable. It's safe to say that the consensus from CIOs the IT crowd and the vendor side is that BYOD and mobile access is 100% gog to happen. The question is who is gog to come out with the best solution for application virtualization and security management." Benjam Robbs, mobile analyst and prcipal, Palador Inc. "You're startg to see a conversation about adaptability and flexibility. There are more and more companies providg mobile admistration comg on every day. We're gog to be seeg more with wearables, the 'Internet of Thgs,' sensors devices, so adaptability and flexibility really ought to have a very important place. Companies [that] aren't technical really are gog to feel the pa. Companies that are adaptable and can handle the contued explosion of mobile technology are gog to succeed." Page 6 of 7

8 Enterprise mobility 2014: Experts weigh on evolvg mobility and BYOD contues as Free resources for technology professionals TechTarget publishes targeted technology media that address your need for formation and resources for researchg products, developg strategy and makg cost-effective purchase decisions. Our network of technology-specific Web sites gives you access to dustry experts, dependent content and analysis and the Web s largest library of vendor-provided white papers, webcasts, podcasts, videos, virtual trade shows, research reports and more drawg on the rich R&D resources of technology providers to address market trends, challenges and solutions. Our live events and virtual semars give you access to vendor neutral, expert commentary and advice on the issues and challenges you face daily. Our social community IT Knowledge Exchange allows you to share real world formation real time with peers and experts. What makes TechTarget unique? TechTarget is squarely focused on the enterprise IT space. Our team of editors and network of dustry experts provide the richest, most relevant content to IT professionals and management. We leverage the immediacy of the Web, the networkg and face-to-face opportunities of events and virtual events, and the ability to teract with peers all to create compellg and actionable formation for enterprise IT professionals across all dustries and markets. Related TechTarget Websites Page 7 of 7

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