HALLO! WIR SIND DESIGNBÜRO FRANKFURT: IM HERZEN EUROPAS STIFTEN WIR IDENTITÄT DURCH CORPORATE DESIGN UND PROZESSBEGLEITUNG

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1 DESIGNBÜRO FRANKFURT KREATIV- UND INTERNETAGENTUR HALLO! WIR SIND DESIGNBÜRO FRANKFURT: IM HERZEN EUROPAS STIFTEN WIR IDENTITÄT DURCH CORPORATE DESIGN UND PROZESSBEGLEITUNG

2 DESIGNBÜRO FRANKFURT KREATIV- UND INTERNETAGENTUR Unsere Motivation WIR ARBEITEN GERNE MIT MENSCHEN, DIE GESELLSCHAFTLICH ETWAS BEWEGEN UND IHRE ARBEIT SO LIEBEN WIE WIR.

3 DESIGNBÜRO FRANKFURT KREATIV- UND INTERNETAGENTUR designbüro FrankF urt KommuniK KERNTEAMation und i dentität DAS SIND WIR Kernteam Alexander Lis Alexander Diplom-Designer Lis (FH) Diplom Schwerpunkt Designer Print, (FH) Corporate Kampagne Design und und Projektleitung Management Katja Baumann Diplom-Designerin Katja Baumann Schwerpunkt Diplom Designerin Kampagne Grafik- und Motiondesign, und Animation Beratung Tim Heiler Tim Diplom-Designer Heiler (FH) Diplom Schwerpunkt Designer Web (FH) und Webdesign Interaktive und Medien Konzeption Maike Thalmeier Diplom-Betriebswirtin Unser Netzwerk Event-Planung Webentwicklung, und SEO, Film, Text, Management Redaktion, Fotografie, Illustration, Messebau, Produktdesign, Event designbüro FRanKFuRt 4 DESIGNBÜRO FRANKFURT 49

4 DESIGNBÜRO FRANKFURT KREATIV- UND INTERNETAGENTUR Unsere Leistungen CORPORATE DESIGN WEBDESIGN PROZESSBEGLEITUNG

5 DESIGNBÜRO FRANKFURT KREATIV- UND INTERNETAGENTUR Wie wir Arbeiten Individuelles Design und Prozessbegleitung. Mit einer hohen Sensibilität für die Belange unserer Kunden begleiten wir Design- und Redesing-Prozesse. Gemeinsam mit unseren Auftraggebern erarbeiten wir individuelle und kreative Lösungen.

6 DESIGNBÜRO FRANKFURT KREATIV- UND INTERNETAGENTUR Unser Prozess 1. ANALYSE 2. MASSNAHMEN 3. UMSETZUNG IHRE ZIELSETZUNG WIRD ZU IHRER MARKENBOTSCHAFT ZIELGRUPPENORIENTIERT UND GENAU BELEUCHTET UND DAS PASSENDE MASSNAHMEN MIT MODERNSTEN TECHNO- PROBLEM EXAKT BENANNT. WERDEN IN KONZEPT UND LOGIEN WERDEN ALLE GEPLAN- GEMEINSAM SCHAFFEN WIR DESIGN ENTWORFEN, ABGE- TEN MASSNAHMEN ZUM LEBEN EINE NEUE VISION. STIMMT UND KONTINUIERLICH ERWECKT UND IMPLEMENTIERT. VERBESSERT.

7 DESIGNBÜRO FRANKFURT KREATIV- UND INTERNETAGENTUR REFERENZEN KAMPAGNE & IDEENENTWICKLUNG Tage der offenen Tür der Stadt Frankfurt am Main FÜNF-JAHRESBERICHT Hessische Film- und Medienakademie WEBSITE REDESIGN & RAUMAUSSTATTUNG Institut für AKJP Heidelberg e.v. MARKENBEGLEITUNG Nippon Connection e.v. (Japanisches Filmfestival) CORPORATE DESIGN UND WEBSITE CLBO Institut Göthe Universität Frankfurt KONFERENZAUSSTATTUNG O Reilly Verlag

8 DIALOG-VERANSTALTUNG Tage der offenen Tür der Stadt Frankfurt am Main LEISTUNGEN Inhaltliche Konzeption Kampagne in Text und Bild Naming-Workshop Maßnahmenerfassung Interaktive Dialog-Formate Raumplanung & Leitsystem Budgetverantwortung Projektzeitraum: 6 Monate DOKU-FILM ANSCHAUEN: HIER KLICKEN

9 FÜNF-JAHRESBERICHT Hessische Film- und Medienakademie LEISTUNGEN Grafisches Konzept 13 beteiligte Hessische Institutionen 2-sprachig Druckveredelung Druckabwicklung Projektzeitraum: 3 Monate

10 RESPONSIVE WEBSEITE REDESIGN Institut für analytische Kinder- und Jugendlichen- Psychotherapie Heidelberg e.v. vorher nachher LEISTUNGEN Redesign der 20 Jahre alten Webseite für Desktop, Tablet und Handy Struktur und Planung der Webseiteninhalte Benutzbarkeits- und Zielgruppenanalyse zeitgemäßes Webdesign Produktentwicklung: 6 Monate

11 RESPONSIVE WEBSEITE Hier geht's zur Webseite:

12 RAUMAUSSTATTUNG AKJP HEIDELBERG LEISTUNGEN Adaption des Corporate Designs Planung des Wegeleitsystems Entwurf der Rauminstallationen Ahnen-Wand Umsetzung und Produktionsbetreuung Projektlaufzeit: 2 Monate

13 MARKENBEGLEITUNG Nippon Connection e.v Plakate Nippon Connection Nippon Cinema Neues japanisches Kino Nippon Visions Innovative Filmproduktionen aus Japan Nippon Animation Japanische Animationsfilme Nippon Retro Ko Nakahira: The Wild Child of the Sixties Nippon Kids Japan für Kinder Nippon Culture Ein Festival für alle Sinne Japanisches Filmfestival 27. Mai 1. Juni Frankfurt am Main NipponConnection.com Tickets An allen AD ticket Vorverkaufsstellen und unter: www. ADticket.de Tickethotline: (20ct/Anruf inkl. MwSt. aus dem Festnetz, max. 60ct/Anruf inkl. MwSt. aus dem Mobilfunknetz) (0,20 /Anruf inkl. MwSt. aus den Festnetzen max. 0,60 /Anruf inkl. MwSt. aus den Mobilfunknetzen) Veranstaltungsorte Künstlerhaus Mousonturm Waldschmidtstraße 4 Theater Willy Praml in der Naxoshalle Waldschmidtstraße 19 Kino im Deutschen Filmmuseum Schaumainkai 41 Mal Seh n Kino Adlerflychtstraße 6 Ausstellungsraum Eulengasse Seckbacher Landstraße 16 Parties & Konzerte Dienstag Mousonturm ab 20:00 Uhr ERÖFFNUNGSLOUNGE mit DJ Mystery, Schwertkampfshow & Karaoke Eintritt frei! Freitag Mousonturm 22:00 Uhr NIPPON LIVE ON STAGE: Terusha, BENTEN & Julian Nagano Japanese Hip Hop, R&B & Reggae anschl. Party Samstag Mousonturm ab 22:00 Uhr FESTIVALPARTY mit DJ Hito, Berlin minimal & electronica Eintritt frei! Ausstellung Mittwoch Sonntag 8.6. Ausstellungsraum Eulengasse TOKYO 24-70MM Fotoausstellung von Natascha Pflaumbaum Vernissage: Mittwoch :00 Uhr LEISTUNGEN Logoentwicklung Festlegung Corporate Farben Entwicklung jährlicher Kampagnen Maßnahmener fassung und -umsetzung: Plakate, Programmhef t, Flyer, Trailer, Responsive Webseite, Merchandise P flege und Anpassung Webseite Prozessbegleitung seit 2011

14 ERSCHEINUNGSBILD CLBO the Center for Leadership and Behavior in Organizations the center for leadership and behavior in organizations LEISTUNGEN Strategieworkshop Beratung und Positionierung Entwicklung Wort- / Bildmarke Maßnahmenerfassung und -umsetzung: Geschäftsausstattung, Flyer, Webseite, Merchandise, Autobeklebung Konzeption und Entwicklung Prozessbegleitung seit 2009

15 INTERNETPORTAL Hier geht's zur Webseite:

16 INTERNETPORTAL Hier geht's zur Webseite:

17 designbüro FranKFurt November 2011 Maritim Hotel Berlin DESIGNING FOR DISASTER: HOW TEAMS CAN THRIVE IN THE CLOUD Jeff Veen Typekit, typekit.com 9:10 am A few months ago, Jeff sat on a couch in the Typekit offices, staring out the window, and wondering if everything their company had been working towards was about to slip through their fingers. How that story ends is interesting (spoiler alert: the company is still going strong), and Jeff will share lessons on how they got through it and why they were ready for it. But beyond that, he ll look at how you, your team, your clients, or your company can cultivate a culture of making amazing things not just on the next project, but on everything you work on for the rest of your career. LIGHTNING DEMOS WEDNESDAY Laurie Denness Etsy.com, 9:40 am FITB: Network graphing done right Fed up with overly complex graphing tools? Want a simple but powerful way to monitor bandwidth throughout your infrastructure? FITB (fit-bee, or fill in the blank ) is a tool designed to make polling every switch and router in your network easier, simpler to find, and with more detail than previously possible. Andreas Grabner dynatrace Software, 9:48 am Deep Dive Browser Diagnostics Modern web applications require us to do more than just monitor network traffic. In a Web 2.0 world JavaScript execution and rendering times become increasingly important. Learn how you can use dynatrace Ajax Edition to optimize your client side to ensure optimal performance. We will walk through a specific example to show how to find what makes your site slow and how to optimize it. EXHAUSTIVE END-USER MONITORING: A NECES- SITY IN AN EVER COMPLEX DIGITAL ENVIRONMENT Sponsored by ip-label Arnaud Becart ip-label, ip-label.co.uk 9:55 am In an increasingly complex digital environment, end-user experience must be monitored exhaustively. We can t focus only on external website performance. End-user experience must be addressed through active & passive technologies covering all B2C & B2B usages (data, voice, video), whatever the context (mobile, cloud, within or outside the firewall). ip-label will illustrate via real customer cases how they provide the largest portfolio of end-user monitoring solutions in the Application Performance Management industry. ANTICIPATION: WHAT COULD POSSIBLY GO WRONG? John Allspaw Etsy.com, 10:35 am We re all aware that failures happen in every system, and that being prepared to respond to them is paramount. But bringing resilience to your site and your organization also means developing your anticipation muscles; to explicitly work out what fears you may have about your system s limits and failure modes, and understand what you ll do when those unfortunate events happen. This creative thinking about failure is what you use to guide your architecture, your development, your processes, your hiring, and hopefully: your business. Putting in place contingency plans for when things might go wrong means first having an engineer s imagination for those possible failures and surprising outcomes. I m going to talk about walking the fine line between immobilizing paranoia and a healthy but constant sense of unease in order to build your anticipation muscles. TAKING ON THE PERFORMANCE CHALLENGE Ivo Teel SPIL GAMES, Laurens van Hees SPIL GAMES, spilgames.com 11:20 am Performance has always been something we at SPIL within Technology had thoughts about, but never really had full focus on. Within Development, the main focus has always been delivering features that the business requires from us; performance was never a mindset that we had during the creation of these features. As we have a global audience of 130 million unique visitors visiting our portals daily, we came to the conclusion that we needed to have more focus in the field of performance. We could get so much more out of our current users, by increasing their browsing experience not only from well connected broadband countries but also from countries that have more scattered performance. We ll share with you what we had to do to get Performance on the map, challenges we faced, what we ve been able to achieve so far and the lessons we ve learned up until this point. Performance is now fully on our radar and we still have many things we can and will improve. A CAREER IN WEB OPERATIONS Angry Theo will tell you to do better. Theo Schlossnagle OmniTI, 9:10 am LIGHTNING DEMOS TUESDAY Andrew Oates Google 9:40 am Page Speed Online Learn about the newest Page Speed Online features, including waterfall analysis and critical path highlighting. We ll show you how to use Page Speed Online to analyze what s in the critical path of the page load or the first paint, and which Page Speed suggestions should be implemented in order to reduce the time spent on that critical path. Patrick Mueller IBM, 9:48 am weinre: a Debugger for the Mobile Web The weinre debugger allows you to debug your mobile web apps in a mobile browser or in a hybrid environment like PhoneGap using the familiar Web Inspector debug interface available from WebKit. We ll take weinre for a spin to show what it can do. IF YOU CAN KEEP YOUR SITE STANDING UP WHEN ALL AROUND YOU ARE FALLING DOWN Sponsored by Keynote Robert Castley Keynote Systems, keynote.com 9:55 am Sure, front-end performance focus is great. But when your site surges in popularity - a foregone conclusion for us all, right? - web scale preparation can avoid a ton of grief. Think you can t test your site with hundreds of thousands of visitors from all over the world without weeks of sleepless nights coding open source tools? Robert Castley, Solutions Engineer and Technologist, shows you how to design, run, and analyze a complete Web load test in 5 minutes, with time to spare for tea and biscuits. WHAT IT MEANS TO DELIVER EXCEPTIONAL PERFORMANCE Sponsored by dynatrace Software and Compuware Alois Reitbauer dynatrace Software, 10:00 am Everybody talks about fast websites, but how fast is exceptionally fast? What prevents us from being fast? How good are we in delivering exceptional performance? What do we have to do to become really fast? This fast-paced talk will answer all these questions in only five minutes. Which is the maximum time a user waits for a website to load. THE FUTURE OF APPLI- CATION PERFORMANCE MANAGEMENT Sponsored by New Relic Brian Doll New Relic, 10:05 am Web applications are being shipped faster, deployed instantly to the cloud and are catering to the ever-growing needs of a technologically connected audience. How do you manage it all? How do you maintain high performance in your application, stay on top of your server performance and ensure your end users are getting the best service you can deliver? Find out with New Relic! THE RELATIONSHIP BE- TWEEN FASTER MOBILE SITES AND BUSINESS KPIS: CASE STUDIES FROM THE MOBILE FRONTIER Joshua Bixby Strangeloop 10:35 am Speed is a critical factor in mobile success, this session is a must-see. Mobile web users are demanding. 85% expect sites to download at least as quickly on their mobile devices as they do on their home computers. Almost half say that poor performance makes them less likely to return to the site. Yet despite high user expectations, m-commerce sites continue to lag in performance, with the average site taking more than 9 seconds to load. Joshua has dived into Strangeloop s customer analytics to evaluate the relationship between performance improvements and business KPIs for m-commerce sites. Joshua will present brand-new data in detailed case studies that show how realworld companies have optimized the performance of their mobile sites, and as a result have experienced dramatic improvements in key performance indicators such as: page views, conversions, cart size and revenue. BETFAIR S SITE REBUILD: FAST WE PROMISE Tim Morrow 11:20 am Betfair is planning to launch a beta version in August then gradually roll out the new site to customers through the coming months. Accompany our journey and see our results: Faster page load times, improving our operational insight into the performance of our website, significantly increasing our rate of deployment through continuous delivery and how it impacted our bottom line. We will discuss in great detail: The Betfair site architecture, why we launched the customer commitment, how we measure performance, how we measure the key business metrics: page load times, conversion rates such as registration, bets placed, revenue per customer and performance techniques applied including: reducing the number of HTTP requests, reducing DNS lookups, minification, removing duplication, flushing the buffer early, eliminating iframes, using cookie-free domains for components and optimising CSS sprites. KeyNotes tuesday KeyNotes WeDNesDay AppDynamics is the leading provider of application management in the cloud and the data center, delivering solutions for demanding distributed, dynamic, and agile environments. Our customers use us to monitor, troubleshoot, diagnose, and scale their production applications, and over 50,000 people have downloaded our free java solution at appdynamics.com/free CDNetworks enables mission critical e- business in the world s most challenging markets. CDNetworks unique position as the only multinational CDN with expertise and infrastructure in China, and other emerging markets, makes us a trusted technology and business advisor to more than 1,200 companies worldwide. cdnetworks.com Cotendo An innovator of cloud-based acceleration technologies, Cotendo offers an integrated suite of Web and mobile acceleration services. Cotendo s agile, intelligent solution meets today s content delivery challenges of scalability, reliability and speed. Using a fraction of the infrastructure used by traditional CDN providers, Cotendo s pioneering suite accelerates billions of transactions worldwide. cotendo.com Dyn provides rock-solid Infrastructure as a Service (IaaS) for everyone from the home user to the largest Web enterprise. Specializing in managed DNS and delivery, Dyn keeps businesses and websites up and running at peak performance. dyn.com ImmobilienScout24 is Germany s largest Internet real estate marketplace, offering extensive services for every aspect of housing and relocation. Every month, more than 1.2 million different properties to rent or to buy are offered at ImmobilienScout24 has more than 5 million unique users and 1.2 billion page impressions per month. immobilienscout24.de Bronze Sponsor Spil Games mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls, teens, and families. These platforms, offered in up to 19 languages, entertain 140 million unique visitors from around the world each month. spilgames.com/careers Lanyard Sponsor T-Shirt Sponsor sponsors Premier Diamond Sponsor ip-label is the European leader in the measurement of end-user quality of experience (QoE) for all digital applications. As a trusted third-party with its own worldwide metrology infrastructure and state of the art active or passive solutions, our worldwide customers optimize performance, availability and quality of their web (Internet websites and online services), non-web (Intranet business applications such as ERP, CRM, etc...), mobile, voice, IVR, telephony, video, IPTV, streaming and cloud applications. Find out more via our 3 minute flash film found here: ip-label.co.uk/index.php/en/divers/ip-label.newtest-in-3-minutes Platinum Sponsors Compuware, the technology performance company, provides software, experts and best practices to ensure the world s most important technologies work well and deliver value. Compuware customers include 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. compuware.com dynatrace has emerged as the new leader in application performance management. Our next generation technology provides the only continuous, transaction-pure system that supports the entire application lifecycle. Hundreds of large and mid-sized companies rely on dynatrace to gain greater business value from their application investments. dynatrace.com Keynote is the global leader in Internet and mobile cloud monitoring. We provide companies with solutions for continuously improving the online experience. Our testing, monitoring and measurement products and services are used by a variety of enterprises such as online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. With Keynote, companies know precisely how their Web sites, content, and applications perform on actual browsers, networks, and mobile devices. keynote.com New Relic The all-in-one performance management provider for Ruby, PHP, Java,.NET and Python. Our SaaS tool combines real user, application and availability monitoring built from the ground up, and changes the way developers manage web application performance in real-time. Over 12,000 organizations use New Relic to optimize over 6 billion web transactions each day. New Relic partners with leading cloud management, platform and hosting vendors to provide their customers with instant visibility into the performance of deployed applications. newrelic.com Gold Sponsor Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualization, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT. citrix.com Google s mission is to organize the world s information and make it universally accessible and useful. To find out about our activities, jobs and opportunities in EMEA visit google.com/engineeringemea Silver Sponsors Apica is a leading cloud testing and performance monitoring provider. Apica WebExcellence Suite is a proven platform for testing, monitoring and optimizing cloud-based and mobile applications. Over 250 customers worldwide use Apica for the highest possible performance standards in the cloud. Apica WebExcellence Suite includes Apica LoadTest, Apica WebPerformance, and Apica WebOverload. apicasystem.com November 08 09, 2011 Berlin, Hotel Maritim ProArte REGISTER PROGRAMM ABOUT SPONSOR GALLERY CONNECT November 08 09, 2011 Berlin, Hotel Maritim ProArte velocity designbüro FranKFurt 9 v elocity o reilly anwendung Wort- / bildmarke für eventkampange 8 9 November 2011 Maritim Hotel Berlin Event Guide DESIGNING FOR DISASTER: HOW TEAMS CAN THRIVE IN THE CLOUD Jeff Veen Typekit, typekit.com 9:10 am A few months ago, Jeff sat on a couch in the Typekit offices, staring out the window, and wondering if everything their company had been working towards was about to slip through their fingers. How that story ends is interesting (spoiler alert: the company is still going strong), and Jeff will share lessons on how they got through it and why they were ready for it. But beyond that, he ll look at how you, your team, your clients, or your company can cultivate a culture of making amazing things not just on the next project, but on everything you work on for the rest of your career. LIGHTNING DEMOS WEDNESDAY Laurie Denness Etsy.com, 9:40 am FITB: Network graphing done right Fed up with overly complex graphing tools? Want a simple but powerful way to monitor bandwidth throughout your infrastructure? FITB (fit-bee, or fill in the blank ) is a tool designed to make polling every switch and router in your network easier, simpler to find, and with more detail than previously possible. Andreas Grabner dynatrace Software, 9:48 am Deep Dive Browser Diagnostics Modern web applications require us to do more than just monitor network traffic. In a Web 2.0 world JavaScript execution and rendering times become increasingly important. Learn how you can use dynatrace Ajax Edition to optimize your client side to ensure optimal performance. We will walk through a specific example to show how to find what makes your site slow and how to optimize it. EXHAUSTIVE END-USER MONITORING: A NECES- SITY IN AN EVER COMPLEX DIGITAL ENVIRONMENT Sponsored by ip-label Arnaud Becart ip-label, ip-label.co.uk 9:55 am In an increasingly complex digital environment, end-user experience must be monitored exhaustively. We can t focus only on external website performance. End-user experience must be addressed through active & passive technologies covering all B2C & B2B usages (data, voice, video), whatever the context (mobile, cloud, within or outside the firewall). ip-label will illustrate via real customer cases how they provide the largest portfolio of end-user monitoring solutions in the Application Performance Management industry. ANTICIPATION: WHAT COULD POSSIBLY GO WRONG? John Allspaw Etsy.com, 10:35 am We re all aware that failures happen in every system, and that being prepared to respond to them is paramount. But bringing resilience to your site and your organization also means developing your anticipation muscles; to explicitly work out what fears you may have about your system s limits and failure modes, and understand what you ll do when those unfortunate events happen. This creative thinking about failure is what you use to guide your architecture, your development, your processes, your hiring, and hopefully: your business. Putting in place contingency plans for when things might go wrong means first having an engineer s imagination for those possible failures and surprising outcomes. I m going to talk about walking the fine line between immobilizing paranoia and a healthy but constant sense of unease in order to build your anticipation muscles. TAKING ON THE PERFORMANCE CHALLENGE Ivo Teel SPIL GAMES, Laurens van Hees SPIL GAMES, spilgames.com 11:20 am Performance has always been something we at SPIL within Technology had thoughts about, but never really had full focus on. Within Development, the main focus has always been delivering features that the business requires from us; performance was never a mindset that we had during the creation of these features. As we have a global audience of 130 million unique visitors visiting our portals daily, we came to the conclusion that we needed to have more focus in the field of performance. We could get so much more out of our current users, by increasing their browsing experience not only from well connected broadband countries but also from countries that have more scattered performance. We ll share with you what we had to do to get Performance on the map, challenges we faced, what we ve been able to achieve so far and the lessons we ve learned up until this point. Performance is now fully on our radar and we still have many things we can and will improve. A CAREER IN WEB OPERATIONS Angry Theo will tell you to do better. Theo Schlossnagle OmniTI, 9:10 am LIGHTNING DEMOS TUESDAY Andrew Oates Google 9:40 am Page Speed Online Learn about the newest Page Speed Online features, including waterfall analysis and critical path highlighting. We ll show you how to use Page Speed Online to analyze what s in the critical path of the page load or the first paint, and which Page Speed suggestions should be implemented in order to reduce the time spent on that critical path. Patrick Mueller IBM, 9:48 am weinre: a Debugger for the Mobile Web The weinre debugger allows you to debug your mobile web apps in a mobile browser or in a hybrid environment like PhoneGap using the familiar Web Inspector debug interface available from WebKit. We ll take weinre for a spin to show what it can do. IF YOU CAN KEEP YOUR SITE STANDING UP WHEN ALL AROUND YOU ARE FALLING DOWN Sponsored by Keynote Robert Castley Keynote Systems, keynote.com 9:55 am Sure, front-end performance focus is great. But when your site surges in popularity - a foregone conclusion for us all, right? - web scale preparation can avoid a ton of grief. Think you can t test your site with hundreds of thousands of visitors from all over the world without weeks of sleepless nights coding open source tools? Robert Castley, Solutions Engineer and Technologist, shows you how to design, run, and analyze a complete Web load test in 5 minutes, with time to spare for tea and biscuits. WHAT IT MEANS TO DELIVER EXCEPTIONAL PERFORMANCE Sponsored by dynatrace Software and Compuware Alois Reitbauer dynatrace Software, 10:00 am Everybody talks about fast websites, but how fast is exceptionally fast? What prevents us from being fast? How good are we in delivering exceptional performance? What do we have to do to become really fast? This fast-paced talk will answer all these questions in only five minutes. Which is the maximum time a user waits for a website to load. THE FUTURE OF APPLI- CATION PERFORMANCE MANAGEMENT Sponsored by New Relic Brian Doll New Relic, 10:05 am Web applications are being shipped faster, deployed instantly to the cloud and are catering to the ever-growing needs of a technologically connected audience. How do you manage it all? How do you maintain high performance in your application, stay on top of your server performance and ensure your end users are getting the best service you can deliver? Find out with New Relic! THE RELATIONSHIP BE- TWEEN FASTER MOBILE SITES AND BUSINESS KPIS: CASE STUDIES FROM THE MOBILE FRONTIER Joshua Bixby Strangeloop 10:35 am Speed is a critical factor in mobile success, this session is a must-see. Mobile web users are demanding. 85% expect sites to download at least as quickly on their mobile devices as they do on their home computers. Almost half say that poor performance makes them less likely to return to the site. Yet despite high user expectations, m-commerce sites continue to lag in performance, with the average site taking more than 9 seconds to load. Joshua has dived into Strangeloop s customer analytics to evaluate the relationship between performance improvements and business KPIs for m-commerce sites. Joshua will present brand-new data in detailed case studies that show how realworld companies have optimized the performance of their mobile sites, and as a result have experienced dramatic improvements in key performance indicators such as: page views, conversions, cart size and revenue. BETFAIR S SITE REBUILD: FAST WE PROMISE Tim Morrow 11:20 am Betfair is planning to launch a beta version in August then gradually roll out the new site to customers through the coming months. Accompany our journey and see our results: Faster page load times, improving our operational insight into the performance of our website, significantly increasing our rate of deployment through continuous delivery and how it impacted our bottom line. We will discuss in great detail: The Betfair site architecture, why we launched the customer commitment, how we measure performance, how we measure the key business metrics: page load times, conversion rates such as registration, bets placed, revenue per customer and performance techniques applied including: reducing the number of HTTP requests, reducing DNS lookups, minification, removing duplication, flushing the buffer early, eliminating iframes, using cookie-free domains for components and optimising CSS sprites. KeyNotes tuesday KeyNotes WeDNesDay AppDynamics is the leading provider of application management in the cloud and the data center, delivering solutions for demanding distributed, dynamic, and agile environments. Our customers use us to monitor, troubleshoot, diagnose, and scale their production applications, and over 50,000 people have downloaded our free java solution at appdynamics.com/free CDNetworks enables mission critical e- business in the world s most challenging markets. CDNetworks unique position as the only multinational CDN with expertise and infrastructure in China, and other emerging markets, makes us a trusted technology and business advisor to more than 1,200 companies worldwide. cdnetworks.com Cotendo An innovator of cloud-based acceleration technologies, Cotendo offers an integrated suite of Web and mobile acceleration services. Cotendo s agile, intelligent solution meets today s content delivery challenges of scalability, reliability and speed. Using a fraction of the infrastructure used by traditional CDN providers, Cotendo s pioneering suite accelerates billions of transactions worldwide. cotendo.com Dyn provides rock-solid Infrastructure as a Service (IaaS) for everyone from the home user to the largest Web enterprise. Specializing in managed DNS and delivery, Dyn keeps businesses and websites up and running at peak performance. dyn.com ImmobilienScout24 is Germany s largest Internet real estate marketplace, offering extensive services for every aspect of housing and relocation. Every month, more than 1.2 million different properties to rent or to buy are offered at ImmobilienScout24 has more than 5 million unique users and 1.2 billion page impressions per month. immobilienscout24.de Bronze Sponsor Spil Games mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls, teens, and families. These platforms, offered in up to 19 languages, entertain 140 million unique visitors from around the world each month. spilgames.com/careers Lanyard Sponsor T-Shirt Sponsor sponsors Premier Diamond Sponsor ip-label is the European leader in the measurement of end-user quality of experience (QoE) for all digital applications. As a trusted third-party with its own worldwide metrology infrastructure and state of the art active or passive solutions, our worldwide customers optimize performance, availability and quality of their web (Internet websites and online services), non-web (Intranet business applications such as ERP, CRM, etc...), mobile, voice, IVR, telephony, video, IPTV, streaming and cloud applications. Find out more via our 3 minute flash film found here: ip-label.co.uk/index.php/en/divers/ip-label.newtest-in-3-minutes Platinum Sponsors Compuware, the technology performance company, provides software, experts and best practices to ensure the world s most important technologies work well and deliver value. Compuware customers include 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. compuware.com dynatrace has emerged as the new leader in application performance management. Our next generation technology provides the only continuous, transaction-pure system that supports the entire application lifecycle. Hundreds of large and mid-sized companies rely on dynatrace to gain greater business value from their application investments. dynatrace.com Keynote is the global leader in Internet and mobile cloud monitoring. We provide companies with solutions for continuously improving the online experience. Our testing, monitoring and measurement products and services are used by a variety of enterprises such as online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. With Keynote, companies know precisely how their Web sites, content, and applications perform on actual browsers, networks, and mobile devices. keynote.com New Relic The all-in-one performance management provider for Ruby, PHP, Java,.NET and Python. Our SaaS tool combines real user, application and availability monitoring built from the ground up, and changes the way developers manage web application performance in real-time. Over 12,000 organizations use New Relic to optimize over 6 billion web transactions each day. New Relic partners with leading cloud management, platform and hosting vendors to provide their customers with instant visibility into the performance of deployed applications. newrelic.com Gold Sponsor Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualization, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT. citrix.com Google s mission is to organize the world s information and make it universally accessible and useful. To find out about our activities, jobs and opportunities in EMEA visit google.com/engineeringemea Silver Sponsors Apica is a leading cloud testing and performance monitoring provider. Apica WebExcellence Suite is a proven platform for testing, monitoring and optimizing cloud-based and mobile applications. Over 250 customers worldwide use Apica for the highest possible performance standards in the cloud. Apica WebExcellence Suite includes Apica LoadTest, Apica WebPerformance, and Apica WebOverload. apicasystem.com November 08 09, 2011 Berlin, Hotel Maritim ProArte REGISTER PROGRAMM ABOUT SPONSOR GALLERY CONNECT November 08 09, 2011 Berlin, Hotel Maritim ProArte velocity v elocity o reilly anwendung Wort- / bildmarke für eventkampange 8 9 November 2011 Maritim Hotel Berlin Event Guide DESIGNING FOR DISASTER: HOW TEAMS CAN THRIVE IN THE CLOUD Jeff Veen Typekit, typekit.com 9:10 am A few months ago, Jeff sat on a couch in the Typekit offices, staring out the window, and wondering if everything their company had been working towards was about to slip through their fingers. How that story ends is interesting (spoiler alert: the company is still going strong), and Jeff will share lessons on how they got through it and why they were ready for it. But beyond that, he ll look at how you, your team, your clients, or your company can cultivate a culture of making amazing things not just on the next project, but on everything you work on for the rest of your career. LIGHTNING DEMOS WEDNESDAY Laurie Denness Etsy.com, 9:40 am FITB: Network graphing done right Fed up with overly complex graphing tools? Want a simple but powerful way to monitor bandwidth throughout your infrastructure? FITB (fit-bee, or fill in the blank ) is a tool designed to make polling every switch and router in your network easier, simpler to find, and with more detail than previously possible. Andreas Grabner dynatrace Software, 9:48 am Deep Dive Browser Diagnostics Modern web applications require us to do more than just monitor network traffic. In a Web 2.0 world JavaScript execution and rendering times become increasingly important. Learn how you can use dynatrace Ajax Edition to optimize your client side to ensure optimal performance. We will walk through a specific example to show how to find what makes your site slow and how to optimize it. EXHAUSTIVE END-USER MONITORING: A NECES- SITY IN AN EVER COMPLEX DIGITAL ENVIRONMENT Sponsored by ip-label Arnaud Becart ip-label, ip-label.co.uk 9:55 am In an increasingly complex digital environment, end-user experience must be monitored exhaustively. We can t focus only on external website performance. End-user experience must be addressed through active & passive technologies covering all B2C & B2B usages (data, voice, video), whatever the context (mobile, cloud, within or outside the firewall). ip-label will illustrate via real customer cases how they provide the largest portfolio of end-user monitoring solutions in the Application Performance Management industry. ANTICIPATION: WHAT COULD POSSIBLY GO WRONG? John Allspaw Etsy.com, 10:35 am We re all aware that failures happen in every system, and that being prepared to respond to them is paramount. But bringing resilience to your site and your organization also means developing your anticipation muscles; to explicitly work out what fears you may have about your system s limits and failure modes, and understand what you ll do when those unfortunate events happen. This creative thinking about failure is what you use to guide your architecture, your development, your processes, your hiring, and hopefully: your business. Putting in place contingency plans for when things might go wrong means first having an engineer s imagination for those possible failures and surprising outcomes. I m going to talk about walking the fine line between immobilizing paranoia and a healthy but constant sense of unease in order to build your anticipation muscles. TAKING ON THE PERFORMANCE CHALLENGE Ivo Teel SPIL GAMES, Laurens van Hees SPIL GAMES, spilgames.com 11:20 am Performance has always been something we at SPIL within Technology had thoughts about, but never really had full focus on. Within Development, the main focus has always been delivering features that the business requires from us; performance was never a mindset that we had during the creation of these features. As we have a global audience of 130 million unique visitors visiting our portals daily, we came to the conclusion that we needed to have more focus in the field of performance. We could get so much more out of our current users, by increasing their browsing experience not only from well connected broadband countries but also from countries that have more scattered performance. We ll share with you what we had to do to get Performance on the map, challenges we faced, what we ve been able to achieve so far and the lessons we ve learned up until this point. Performance is now fully on our radar and we still have many things we can and will improve. A CAREER IN WEB OPERATIONS Angry Theo will tell you to do better. Theo Schlossnagle OmniTI, 9:10 am LIGHTNING DEMOS TUESDAY Andrew Oates Google 9:40 am Page Speed Online Learn about the newest Page Speed Online features, including waterfall analysis and critical path highlighting. We ll show you how to use Page Speed Online to analyze what s in the critical path of the page load or the first paint, and which Page Speed suggestions should be implemented in order to reduce the time spent on that critical path. Patrick Mueller IBM, 9:48 am weinre: a Debugger for the Mobile Web The weinre debugger allows you to debug your mobile web apps in a mobile browser or in a hybrid environment like PhoneGap using the familiar Web Inspector debug interface available from WebKit. We ll take weinre for a spin to show what it can do. IF YOU CAN KEEP YOUR SITE STANDING UP WHEN ALL AROUND YOU ARE FALLING DOWN Sponsored by Keynote Robert Castley Keynote Systems, keynote.com 9:55 am Sure, front-end performance focus is great. But when your site surges in popularity - a foregone conclusion for us all, right? - web scale preparation can avoid a ton of grief. Think you can t test your site with hundreds of thousands of visitors from all over the world without weeks of sleepless nights coding open source tools? Robert Castley, Solutions Engineer and Technologist, shows you how to design, run, and analyze a complete Web load test in 5 minutes, with time to spare for tea and biscuits. WHAT IT MEANS TO DELIVER EXCEPTIONAL PERFORMANCE Sponsored by dynatrace Software and Compuware Alois Reitbauer dynatrace Software, 10:00 am Everybody talks about fast websites, but how fast is exceptionally fast? What prevents us from being fast? How good are we in delivering exceptional performance? What do we have to do to become really fast? This fast-paced talk will answer all these questions in only five minutes. Which is the maximum time a user waits for a website to load. THE FUTURE OF APPLI- CATION PERFORMANCE MANAGEMENT Sponsored by New Relic Brian Doll New Relic, 10:05 am Web applications are being shipped faster, deployed instantly to the cloud and are catering to the ever-growing needs of a technologically connected audience. How do you manage it all? How do you maintain high performance in your application, stay on top of your server performance and ensure your end users are getting the best service you can deliver? Find out with New Relic! THE RELATIONSHIP BE- TWEEN FASTER MOBILE SITES AND BUSINESS KPIS: CASE STUDIES FROM THE MOBILE FRONTIER Joshua Bixby Strangeloop 10:35 am Speed is a critical factor in mobile success, this session is a must-see. Mobile web users are demanding. 85% expect sites to download at least as quickly on their mobile devices as they do on their home computers. Almost half say that poor performance makes them less likely to return to the site. Yet despite high user expectations, m-commerce sites continue to lag in performance, with the average site taking more than 9 seconds to load. Joshua has dived into Strangeloop s customer analytics to evaluate the relationship between performance improvements and business KPIs for m-commerce sites. Joshua will present brand-new data in detailed case studies that show how realworld companies have optimized the performance of their mobile sites, and as a result have experienced dramatic improvements in key performance indicators such as: page views, conversions, cart size and revenue. BETFAIR S SITE REBUILD: FAST WE PROMISE Tim Morrow 11:20 am Betfair is planning to launch a beta version in August then gradually roll out the new site to customers through the coming months. Accompany our journey and see our results: Faster page load times, improving our operational insight into the performance of our website, significantly increasing our rate of deployment through continuous delivery and how it impacted our bottom line. We will discuss in great detail: The Betfair site architecture, why we launched the customer commitment, how we measure performance, how we measure the key business metrics: page load times, conversion rates such as registration, bets placed, revenue per customer and performance techniques applied including: reducing the number of HTTP requests, reducing DNS lookups, minification, removing duplication, flushing the buffer early, eliminating iframes, using cookie-free domains for components and optimising CSS sprites. KeyNotes tuesday KeyNotes WeDNesDay AppDynamics is the leading provider of application management in the cloud and the data center, delivering solutions for demanding distributed, dynamic, and agile environments. Our customers use us to monitor, troubleshoot, diagnose, and scale their production applications, and over 50,000 people have downloaded our free java solution at appdynamics.com/free CDNetworks enables mission critical e- business in the world s most challenging markets. CDNetworks unique position as the only multinational CDN with expertise and infrastructure in China, and other emerging markets, makes us a trusted technology and business advisor to more than 1,200 companies worldwide. cdnetworks.com Cotendo An innovator of cloud-based acceleration technologies, Cotendo offers an integrated suite of Web and mobile acceleration services. Cotendo s agile, intelligent solution meets today s content delivery challenges of scalability, reliability and speed. Using a fraction of the infrastructure used by traditional CDN providers, Cotendo s pioneering suite accelerates billions of transactions worldwide. cotendo.com Dyn provides rock-solid Infrastructure as a Service (IaaS) for everyone from the home user to the largest Web enterprise. Specializing in managed DNS and delivery, Dyn keeps businesses and websites up and running at peak performance. dyn.com ImmobilienScout24 is Germany s largest Internet real estate marketplace, offering extensive services for every aspect of housing and relocation. Every month, more than 1.2 million different properties to rent or to buy are offered at ImmobilienScout24 has more than 5 million unique users and 1.2 billion page impressions per month. immobilienscout24.de Bronze Sponsor Spil Games mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls, teens, and families. These platforms, offered in up to 19 languages, entertain 140 million unique visitors from around the world each month. spilgames.com/careers Lanyard Sponsor T-Shirt Sponsor sponsors Premier Diamond Sponsor ip-label is the European leader in the measurement of end-user quality of experience (QoE) for all digital applications. As a trusted third-party with its own worldwide metrology infrastructure and state of the art active or passive solutions, our worldwide customers optimize performance, availability and quality of their web (Internet websites and online services), non-web (Intranet business applications such as ERP, CRM, etc...), mobile, voice, IVR, telephony, video, IPTV, streaming and cloud applications. Find out more via our 3 minute flash film found here: ip-label.co.uk/index.php/en/divers/ip-label.newtest-in-3-minutes Platinum Sponsors Compuware, the technology performance company, provides software, experts and best practices to ensure the world s most important technologies work well and deliver value. Compuware customers include 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. compuware.com dynatrace has emerged as the new leader in application performance management. Our next generation technology provides the only continuous, transaction-pure system that supports the entire application lifecycle. Hundreds of large and mid-sized companies rely on dynatrace to gain greater business value from their application investments. dynatrace.com Keynote is the global leader in Internet and mobile cloud monitoring. We provide companies with solutions for continuously improving the online experience. Our testing, monitoring and measurement products and services are used by a variety of enterprises such as online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. With Keynote, companies know precisely how their Web sites, content, and applications perform on actual browsers, networks, and mobile devices. keynote.com New Relic The all-in-one performance management provider for Ruby, PHP, Java,.NET and Python. Our SaaS tool combines real user, application and availability monitoring built from the ground up, and changes the way developers manage web application performance in real-time. Over 12,000 organizations use New Relic to optimize over 6 billion web transactions each day. New Relic partners with leading cloud management, platform and hosting vendors to provide their customers with instant visibility into the performance of deployed applications. newrelic.com Gold Sponsor Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualization, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT. citrix.com Google s mission is to organize the world s information and make it universally accessible and useful. To find out about our activities, jobs and opportunities in EMEA visit google.com/engineeringemea Silver Sponsors Apica is a leading cloud testing and performance monitoring provider. Apica WebExcellence Suite is a proven platform for testing, monitoring and optimizing cloud-based and mobile applications. Over 250 customers worldwide use Apica for the highest possible performance standards in the cloud. Apica WebExcellence Suite includes Apica LoadTest, Apica WebPerformance, and Apica WebOverload. apicasystem.com 11 DESIGNING FOR DISASTER: HOW TEAMS CAN THRIVE IN THE CLOUD Jeff Veen Typekit, typekit.com 9:10 am A few months ago, Jeff sat on a couch in the Typekit offices, staring out the window, and wondering if everything their company had been working towards was about to slip through their fingers. How that story ends is interesting (spoiler alert: the company is still going strong), and Jeff will share lessons on how they got through it and why they were ready for it. But beyond that, he ll look at how you, your team, your clients, or your company can cultivate a culture of making amazing things not just on the next project, but on everything you work on for the rest of your career. LIGHTNING DEMOS WEDNESDAY Laurie Denness Etsy.com, 9:40 am FITB: Network graphing done right Fed up with overly complex graphing tools? Want a simple but powerful way to monitor bandwidth throughout your infrastructure? FITB (fit-bee, or fill in the blank ) is a tool designed to make polling every switch and router in your network easier, simpler to find, and with more detail than previously possible. Andreas Grabner dynatrace Software, 9:48 am Deep Dive Browser Diagnostics Modern web applications require us to do more than just monitor network traffic. In a Web 2.0 world JavaScript execution and rendering times become increasingly imporrendering times become increasingly imporrendering times become increasingly impor tant. Learn how you can use dynatrace Ajax Edition to optimize your client side to ensure optimal performance. We will walk through a specific example to show how to find what makes your site slow and how to optimize it. EXHAUSTIVE END-USER MONITORING: A NECES- SITY IN AN EVER COMPLEX DIGITAL ENVIRONMENT Sponsored by ip-label Arnaud Becart ip-label, ip-label.co.uk 9:55 am In an increasingly complex digital environment, end-user experience must be monitored exhaustively. We can t focus only on external website performance. End-user experience must be addressed through active & passive technologies covering all B2C & B2B usages (data, voice, video), whatever the context (mobile, cloud, within or outside the firewall). ip-label will illustrate via real customer cases how they provide the largest portfolio of end-user monitoring solutions in the Application Performance Management industry. ANTICIPATION: WHAT COULD POSSIBLY G OSSIBLY G OSSIBLY O WRONG? John Allspaw Etsy.com, 10:35 am We re all aware that failures happen in every system, and that being prepared to respond to them is paramount. But bringing resilience to your site and your organization also means developing your anticipation muscles; to explicitly work out what fears you may have about your system s limits and failure modes, and understand what you ll do when those unfortunate events happen. This creative thinking about failure is what you use to guide your architecture, your development, your processes, your hiring, and hopefully: your business. Putting in place contingency plans for when things might go wrong means first having an engineer s imagination for those possible failures and surprising outcomes. I m going to talk about walking the fine line between immobilizing paranoia and a healthy but constant sense of unease in order to build your anticipation muscles. TAKING TAKING T ON THE PERFORMANCE CHALLENGE Ivo Teel SPIL GAMES, Laurens van Hees SPIL GAMES, spilgames.com 11:20 am Performance has always been something we at SPIL within Technology had thoughts about, but never really had full focus on. Within Development, the main focus has always been delivering features that the business requires from us; performance was never a mindset that we had during the creation of these features. As we have a global audience of 130 million unique visitors visiting our portals daily, we came to the conclusion that we needed to have more focus in the field of performance. We could get so much more out of our current users, by increasing their browsing experience not only from well connected broadband countries but also from countries that have more scattered performance. We ll share with you what we had to do to get Performance on the map, challenges we faced, what we ve been able to achieve so far and the lessons we ve learned up until this point. Performance is now fully on our radar and we still have many things we can and will improve. KeyNotes WeDNesDay November 08 09, 2011 Berlin, Hotel Maritim ProArte REGISTER PROGRAMM ABOUT SPONSOR GALLERY CONNECT November 08 09, 2011 Berlin, Hotel Maritim ProArte KONGRESS VISUAL DESIGN LEISTUNGEN Velocity Berlin O Reilly Key Visual, Designkampagne Umsetzung Programmheft, Banner, Anzeigen, Plakat, Merchandise Projektzeitraum: 2 Monate

18 DESIGNBÜRO FRANKFURT KREATIV- UND INTERNETAGENTUR UNSERE AUFTRAGGEBER INSTITUTIONEN Magistrat der Stadt Frankfurt am Main Goethe Universität Frankfurt am Main Bundesverband Jugend und Film Hessische Film- und Medienakademie (hfma) Institut für Analytische Kinderund Jugendlichen-Psychotherapie Heidelberg e.v. VEREINE UND ORGANISATIONEN Stiftung Buchkunst Nippon Connection e.v. (Japanisches Filmfestival) CLBO The Center for Leadership and Behavior in Organizations Werbe- und Vertriebsgesellschaft Deutscher Apotheker mbh O Reilly Verlag GmbH & CO KG

19 DESIGNBÜRO FRANKFURT KREATIV- UND INTERNETAGENTUR DESIGNPREISE German Design Award Nominee 2014 Top 5 Newcomer des German Design Award (2x) Red Dot Award (2x) European Design Award (3x) IF Award (2x) 100 Beste Plakate ADC Gold New York DDC Bronce future good design D&AD Award YDMI Hong Kong German Designers Club Publikumspreis Short Cuts Cologne Euro Multimedia Prix Output Award 100 Beste Plakate

20 DESIGNBÜRO FRANKFURT KREATIV- UND INTERNETAGENTUR WIR FREUEN UNS ÜBER KONTAKT! Designbüro Frankfurt GbR Katja Baumann, Tim Heiler, Alexander Lis +49 (0) Berger Straße Frankfurt am Main Ihre Ansprechpartnerin: Katja Baumann

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