3 June Social Media. Martijn Roelandse Senior Editor Neuroscience. Relatiedag SpringerMedia / Bohn Stafleu van Loghum

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1 3 June 2013 Social Media Martijn Roelandse Senior Editor Neuroscience Relatiedag SpringerMedia / Bohn Stafleu van Loghum

2 Social Media 2013 Relatiedag BSL 10/18/ Wie ben ik PhD Neurobiology Friedrich Miescher Institute, Basel Postdoc Centre for Neurogenomics and Cognitive Research, Amsterdam Postdoc Netherlands Institute for Neuroscience, Amsterdam Associate publisher B2B Springer Media BV, Houten current Senior Editor STM Springer Science+Business Media BV, Dordrecht

3 Social Media 2013 Relatiedag BSL 10/18/ Wat doe ik? Publishing Editor for the STM market Maintenance of running journal titles Managing the Editorial Boards Liaising with the Editors-in-Chief Acquisition of new journals Acquisition of new book titles Marketing of journals and books at conferences Community manager for Springer Neuroscience The Cerebellum Journal of Molecular Neuroscience Cognitive Computation Cognitive Neurodynamics Journal of Molecular Histology The EPMA Journal Biogerontology AGE

4 Social Media 2013 Relatiedag BSL 10/18/ Agenda Huidige Social Media landschap Social Springer Twitter Google+ vs Facebook En nu

5 Social Media 2013 Relatiedag BSL 10/18/ Hoe ben ik begonnen Opbouwen van netwerk met auteurs Kletsen met vrienden Tja

6 Social Media 2013 Relatiedag BSL 10/18/ Introduction Social Media Definition Social media is user generated content that is shared over the Internet via technologies that promote engagement, sharing and collaboration. Interaction is the key!

7 Social Media 2013 Relatiedag BSL 10/18/ Wie heeft een account op?

8 Social Media 2013 Relatiedag BSL 10/18/ Social Media Timeline

9 Social Media 2013 Relatiedag BSL 10/18/ Social Media new kid on the block

10 Social Media 2013 Relatiedag BSL 10/18/ Introduction Social Media I Facebook 978 million users worldwide, 159 million users in the US and 7.5 million users in the Netherlands 618 million people use Facebook on a daily basis 65 % of all users are older than 35 years Twitter 200 million active users worldwide, 3.3 million users in the Netherlands 400 million Tweets/day 1.6 billion search requests/day Source: (April 2013)

11 Social Media 2013 Relatiedag BSL 10/18/ Introduction Social Media II YouTube >1 billion unique users visit YouTube each month 72 hours of uploaded video material/minute 500 years of video material are watched on Facebook/day > 700 YouTube videos shared on Twitter/minute Google+ > 500 million people joined Google+ 235 million are actively using Google+ features 135 million are active in just the stream Source: (April 2013)

12 Social Media 2013 Relatiedag BSL 10/18/ The ecosystem of research dissemination channels is broad and diverse Article Usage Scholarly Citation Non-scholarly Citation Blogs Social Media News Coverage

13 Social Media 2013 Relatiedag BSL 10/18/ Agenda Huidige Social Media landschap Social Springer Twitter Google+ vs Facebook En nu

14 Social Media 2013 Relatiedag BSL 10/18/ Leveraging Social Media Direct Engagement 122 Twitter Accounts 51 Facebook Pages 25 LinkedIn Groups 5 Xing Groups 9 YouTube Channel 11 Blogs 7 Google+ Accounts Status: May 2013

15 Social Media 2013 Relatiedag BSL 10/18/ Leveraging Social Media Indirect Engagement We feed. They Post!

16 Social Media 2013 Relatiedag BSL 10/18/ Leveraging Social Media Employees as Brand Ambassadors

17 Social Media 2013 Relatiedag BSL 10/18/ Reasons to use the Social Web Brand Presence, Awareness & Image PostMe! feed Spread the Word Online Advertising Social Media TOC Alert Inserts NBA Inserts Teasers ings

18 Social Media 2013 Relatiedag BSL 10/18/ Integrating Social Media into Daily Work Engagement with Stakeholders Information, Engagement & added Value Leads The growth of open access journals, and the BMC Medicine Twitter chat #BMCmed Springer Author Academy

19 Social Media 2013 Relatiedag BSL 10/18/ Reasons to use the Social Web Customer Relationship Management Customer Service & Feedback Open Intelligence

20 Social Media 2013 Relatiedag BSL 10/18/ Reasons to use the Social Web Employer Branding & Recruitment 2.0 Transparent company profile Talent Relationship MGMT Active sourcing Source: (January 2013)

21 Social Media 2013 Relatiedag BSL 10/18/ Social Media Monitoring Are you listening to your audience? Trends Sentiment Crisis Misinformation Competitors Trademark infringement

22 Social Media 2013 Relatiedag BSL 10/18/ Social Media Monitoring Crisis Springer Images Debate Source: Radian6

23 Social Media 2013 Relatiedag BSL 10/18/ Social Media Monitoring Sentiment Springer's Acquisition of Papers Positive Feedback & Congratulations Negative Comments, Criticism & Skepticism

24 Social Media 2013 Relatiedag BSL 10/18/ Agenda Huidige Social Media landschap Social Springer Twitter Google+ vs Facebook En nu

25 Social Media 2013 Relatiedag BSL 10/18/ Hoe te beginnen met twitter Maak een account aan en volg een aantal key-opinion leaders Begin met retweeten van @BSLGeneeskunde Begin met retweet buiten je comfort zone bv universiteiten, artsen Begin met tweeting over je eigen programma bv nieuwe boeken Tweet iets leuks, niet werk-gerelateerd Ga de discussie aan, stel vragen (#dtv) Monitor het effect van je tweeten en de groei van je followers

26 Social Media 2013 Relatiedag BSL 10/18/ Golden rules What s in it for them geef ze een reden om je te volgen Inform geen marketing kanaal Easy does it geen overdosis aan tweets Be social niet alleen zakelijk Be humble geef credits aan degenen die je helpen Share

27 Social Media 2013 Relatiedag BSL 10/18/ Hootsuite

28 Social Media 2013 Relatiedag BSL 10/18/ Integrating Social Media into Daily Work Editorial I Scheduling ahead and monitoring using HootSuite

29 Social Media 2013 Relatiedag BSL 10/18/ Social Media Guidelines III Dos Don ts Read the general and special terms and conditions of use carefully Adhere to the branding guidelines of Facebook, Twitter & Co. Be transparent and adhere to the advertising guidelines of the network Adhere to the promotions guidelines of the social platforms Have the consent when posting/sharing images or content of third parties Be genuine and be real Adhere to the Legal Checklist on Lounge and develop a legal sense for critical situations Don't ignore the binding user agreements Don t infringe trademark rights Stay away from ghostwriting and disguised advertising Stay away from an unlawful operation of your promotion/competition Don t share any third-party content without the consent of the rights holder Never assume a fake identity in social media Don t ignore the legal pitfalls in the social web

30 Social Media 2013 Relatiedag BSL 10/18/

31 Social Media 2013 Relatiedag BSL 10/18/

32 Social Media 2013 Relatiedag BSL 10/18/ Agenda Huidige Social Media landschap Social Springer Twitter Google+ vs Facebook En nu

33 Social Media 2013 Relatiedag BSL 10/18/ Facebook

34 Social Media 2013 Relatiedag BSL 10/18/ Google+

35 Social Media 2013 Relatiedag BSL 10/18/ Integrating Social Media into Daily Work Editorial V Author promotion

36 Social Media 2013 Relatiedag BSL 10/18/ The importance of your title indexing example

37 Social Media 2013 Relatiedag BSL 10/18/ Google+ vs Facebook

38 Social Media 2013 Relatiedag BSL 10/18/ Google+ vs Facebook

39 twitter LinkedIn Facebook Google+ Social Media 2013 Relatiedag BSL 10/18/ Samenvattend fast transient links traffic news sharing measurable static professional networking discussion small-scale social portfolio branding fast links sharing engage traffic video SEO

40 Social Media 2013 Relatiedag BSL 10/18/ Resources and links

41 Social Media 2013 Relatiedag BSL 10/18/ Key Take-aways Social media is here to stay! It doesn t cost a lot of money to set up accounts, but does cost a lot of time to maintain them! It s all about engaging with your community! Develop a Social Media Strategy and implement Social Media Guidelines! Monitoring Listen to conversations! Prepare for the worst! Source: (January 2013)

42 Social Media 2013 Relatiedag BSL 10/18/ Vragen? Martijn Roelandse Tel: LinkedIn: Google+: Skype: martijnroelandse About.me:

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