Phone: W. Hampden Ave Suite 301 Denver, CO Monthly Analysis
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1 Monthly Analysis Performance for the Period: from 1 December to 31 can be summarized as follows: Campaign Clicks Imps CTR CPC Cost Pos. Conv. $/Conv. Conv% Bounce% CPNC A Search Akron - Criminal (Non DUI) % $8.04 $ $ % 100.0% - A Search Akron (DUI) % $17 $ $ % 28.6% $24 A Search Chicago DUI 91 18, % $8.62 $ $ % - - A Search Cincy - Criminal Law 123 4, % $7.23 $ $ % 78.5% $34 A Search Cincy (DUI) 135 7, % $4.29 $ $ % 66.7% $13 A Search Cleveland - Criminal (Non DUI) 63 2, % $9.62 $ $ % 69.7% $32 A Search Cleveland (DUI) 9 1, % $7.14 $ $ % 90.0% $71 A Search Columbus (DUI) 60 8, % $6.55 $ $ % - - A Search Indianapolis (DUI) 92 4, % $7.60 $ $ % 87.6% $61 A Search Lexington (DUI) 44 1, % $6.36 $ $ % 68.2% $20 A Search Louisville (DUI) 145 3, % $3.17 $ $ % 90.1% $32 A Search Cincy - Family Law % $8.88 $ $ % 75.0% $36 A Search Lexington - Family Law % $2.98 $ $ % - - Total - Search , % $6.33 $5, $ % 75.4% $26 Account Manager Discussion & Analysis: On 2nd of December A Search Cincy - Family Law and A Search Lexington - Family Law were paused & they had 17 Conversions on November month which will effect on number of conversions in the account. The account recorded an Impression Share for the Search campaigns of 64%, lost due to budget of 1% and lost due rank of 35% during this reporting period, compared to an Impression Share for the Search campaigns of 64%, lost due to budget 9% and lost due to rank of 27% for the previous reporting period. The CPNC was $26 during this reporting period which is higher than CPNC $19 for the previous reporting period. Site-links Extensions had a positive impact on the account performance as they recorded a CTR of 2.6%, which is higher than the account s average CTR 1.5% for search campaigns. Ads that appeared with Site-links also recorded 8 conversions with a CPA of $390 during this reporting period. Call Extensions had a positive impact on the account performance as they recorded a CTR of 1.7%, an improvement compared to an average CTR of 1.5% for the search campaigns. Ads that appeared with Call Extensions recorded 9 conversions with a CPA of $462 during this reporting period. Location Extension based on Google places had a positive impact on the account performance as they recorded a CTR of 1.7%, which is higher than the account s average CTR 1.5% for search campaigns. Ads that appeared with Location Extensions recorded 2 conversions with a CPA of $935 during this reporting period. During this reporting period, the best performing ad group in terms of number of conversions was Criminal - Lawyer - Cleveland in A Search Cleveland - Criminal (Non DUI) campaign, which recorded 3 online conversions with a cost per conversion of $28. 1/5 Search Monthly IS 35% 1% 64% IS Lost IS (rank) Lost IS (budget)
2 During this reporting period, the best performing ad group in terms of Click through Rate was Criminal - Lawyer in the A Search Cleveland - Criminal (Non DUI) campaign which recorded a CTR of 10.3% with 13 clicks. The account recorded a total of 44 "manually dialed" & Mobile click-to-call phone calls during this reporting period. Monthly Analysis: Month Clicks Imps CTR CPC Cost Pos. Conv. $/Conv. Conv.% 13-Dec , % $6.33 $5, $ % 13-Nov 1,424 73, % $5.48 $7, $ % 13-Oct 1,492 76, % $5.86 $8, $ % 13-Sep 1,696 88, % $5.65 $9, $ % 13-Aug 1, , % $5.81 $11, $ % 13-Jul 1, , % $5.78 $11, $ % 13-Jun 1,892 99, % $5.76 $10, $ % 13-May 2, , % $5.56 $12, $ % 13-Apr 2, , % $5.84 $12, $ % 13-Mar 2, , % $5.41 $12, $ % Account Manager Recommendations: AdWords Manager: In order to improve the account s CTR and Quality score, Add new Mobile ads for "A Search Akron (DUI)" campaign. (Done) AdWords Manager: In order to improve the account s CTR and Quality score, Add new Mobile ads for "A Search Cincy - Criminal Law" campaign which has highest Conv. Based on all time data. AdWords Manager: In order to improve the account performance and based on location analysis data, Increase bids for Cincinnati OH in " A Search Cincy - Criminal Law & A Search Cincy (DUI) by 20%, as it recorded highest conversions with good CPA & good CTR based on all time data. AdWords Manager: In order to improve the account performance, replicated Broad match type keyword in A Search Akron (DUI)" campaign to BMM keywords to enhance the Quality score and CTR performance.(done) AdWords Manager: In order to improve the account performance, create new site links with descriptions for "A Search Cincy - Criminal Law" campaign. New Sitelinks Extensions Assault & Related Offenses Drug Offenses Search Aggressive Assault Lawyers Find Aggressive Drug s Contact Us For a Free Consultation We're on Your Side-Call Us 24h/Day Firearms and Weapons Court Martial Lawyer Carrying a Concealed Weapon Kidnapping and Related Offenses Pledge To Personally Help You! Available 24/7 - Call Us For Free 2/5
3 AdWords Manager: In order to improve the account performance, increased bids on Monday & Tuesday which have highest conversions in "A Search Cincy - Criminal Law" campaign and deceased bids for Saturday, which has lowest conversions based on Day of week analysis on all time data. AdWords Manager: In order to improve the account s CTR and Quality score, create new Ad groups " Sex Crime Lawyer & Sex Crime " ad groups for "A Search Cincy - Criminal Law" campaign. AdWords Manager: Based on the search query report, add the following converted keywords to their relevant ad groups. Ad group Search term Type Conv. $/Conv. A Search Akron - Criminal (Non DUI) Criminal - - Akron akron ohio criminal attorneys BMM 1 $13 A Search Akron (DUI) DUI - ALS akron ohio driver license suspension lawyer BMM 1 $8.49 DUI - OVI Defense dui 1st offense summit county BMM 1 $8.43 A Search Chicago DUI DUI - Chicago best dui attorney in illinois BMM 1 $11 DUI - Lawyer - Chicago dui lawyer in chicago il BMM 1 $9.29 DUI - Lawyer - Chicago dui lawyers in BMM 1 $13 DUI Lawyer - Illinois illinois dui super lawyer BMM 1 $17 Brand law office of your name & associates chicago il phrase 1 $1.91 Brand your name&associates BMM 1 $4.11 Brand your name and associates clare mcmahon BMM 1 $0.96 DUI Lawyer - Illinois the best dui lawyer in il BMM 1 $7.62 A Search Cincy - Criminal Law Criminal - Defense best criminal defense attorney cincinnati BMM 1 $13 Criminal - Defense best criminal defense attorneys in cincinnati BMM 1 $31 Criminal - - Cincinnati cincinnati attorneyatlaw criminal BMM 1 $14 Criminal - Defense Ohio cincinnati ohio criminal defense attorneys BMM 1 $18 Criminal - Lawyer cincinnati ohio criminal lawyer BMM 1 $17 Drug - drug attorney west chester ohio phrase 1 $2.13 A Search Cincy (DUI) DUI - - Cincinnati cincinnati ohio dui attorneys BMM 1 $10 DUI - Lawyer best dui lawyers in ohio BMM 1 $36 DUI - - Cincinnati dui attorney cincinnati BMM 1 $257 A Search Cleveland - Criminal (Non DUI) Criminal - Lawyer - Cleveland cleveland ohio crimminal lawyers BMM 1 $10 A Search Lexington (DUI) DUI - Defense - Lexington lexington ky criminal defense attorney BMM 1 $15 A Search Louisville (DUI) DUI - KY dui 2nd offense ky BMM 2 $9.39 3/5
4 AdWords Manager: Based on the search query report, add the following keyword as it recorded a high CTR: Ad group Search term Type Imps Clicks CTR A Search Akron - Criminal (Non DUI) Criminal - Defense criminal defense attorney akron ohio BMM % A Search Chicago DUI DUI - Chicago best dui attorney in chicago BMM % A Search Cincy - Criminal Law Brand joseph your name attorney phrase % Brand your name law firm cincinnati phrase % Brand joseph b your name BMM % Brand joseph your name attorney cincinnati phrase % Brand joseph your name lawyer phrase % Brand your name associates cincinnati phrase % Brand Your name and associates BMM % Brand your name cincinnati ohio phrase % Criminal - - Cincinnati criminal lawyer cincinnati oh BMM % Criminal - Defense Ohio cincinnati criminal defense attorney BMM % Criminal - Defense Ohio criminal defense attorney cincinnati BMM % Criminal - Defense Ohio criminal defense attorney cincinnati BMM % Criminal - Lawyer criminal lawyer cincinnati BMM % Criminal - Lawyer criminal lawyers cincinnati ohio BMM % Military - Defense Lawyer military lawyers BMM % A Search Cincy (DUI) DUI - Lawyer - Cincinnati cincinnati dui lawyer BMM % DUI - OVI Lawyer cincinnati ovi lawyer BMM % A Search Cleveland - Criminal (Non DUI) Criminal - - Cleveland cleveland criminal defense attorneys BMM % Criminal - Defense criminal defense attorney cleveland ohio BMM % Criminal - Defense cleveland criminal defense attorneys BMM % Criminal - Lawyer - Cleveland criminal lawyer cleveland phrase % Criminal - Lawyer - Cleveland criminal lawyer cleveland ohio phrase % Criminal - Lawyer - Cleveland criminal defense lawyer cleveland ohio BMM % Criminal - Lawyer - Cleveland criminal defense lawyers cleveland ohio BMM % A Search Columbus (DUI) DUI - Columbus columbus ohio dui attorneys BMM % Brand your name associates columbus phrase % DUI - ALS als suspension ohio BMM % DUI - ALS administrative license suspension ohio phrase % DUI - Columbus columbus dui attorney BMM % DUI - OVI ovi attorneys columbus ohio BMM % DUI - OVI Penalties dui penalties in ohio BMM % DUI - OVI Penalties ohio ovi penalties BMM % A Search Indianapolis (DUI) 4/5
5 DUI - Indianapolis indianapolis traffic attorney BMM % DUI - Indianapolis indianapolis traffic attorneys BMM % DUI - DWI indianapolis dwi attorney BMM % DUI - Lawyer - Indianapolis traffic ticket lawyer indianapolis BMM % DUI - Lawyer - Indianapolis indianapolis traffic lawyers BMM % A Search Louisville (DUI) DUI - OVI Penalties ky dui penalties BMM % AdWords Manager: Based on the Search query, add the following negative keywords to eliminate the irrelevant traffic to DUI & Criminal Campaigns: Negatives transfer restoration system green town how to beat crime superior how to pick permit super sentence revoked union punishment persuasive obtaining waiting essay reasonably what happens against hood what pills plans domestic what court About Recommendations: As long as you agree with recommendations marked AdWords Manager, no action is required by you. Such recommendations will be implemented by default after 7 business days from the date this report is submitted to you, unless you object to any of the proposed improvements. If you have questions or comments about the recommendations, then please drop us a line or phone us. 5/5
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