Programme Overview. Sir Albert Bore, Leader of Birmingham City Council

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1 Programme Overview Based on the popular TV series, The Apprentice, Community-Apprentice is an inter-school competition requiring young people to develop and demonstrate competencies such as leadership and enterprise. In this case, Sir Albert Bore is taking Lord Sugar s role. Unlike Lord Sugar, he won t be looking for the team which can make the most profit. As leader of the City Council, he s more interested in the social profit young people can generate by making a positive contribution to the local community. What he does have in common with Lord Sugar is that he will need the input of his advisors, his eyes and ears out on the ground who will, in this case, include over 200 volunteers drawn from local companies. They will be supporting young people to develop and reflect on their competencies. The competition is underpinned by a ten-month extra-curricular programme, delivered with the support of local businesses, schools and charities supported by youth charity Envision. The structured process supports teams of young people to identify a problem within their community, create a solution, plan a project and see it through. As well as enhancing their employability skills, Community-Apprentice develops young people s empathy and understanding of social issues. Its legacy is therefore a pool of young people that are motivated and able to build a better society for all of us. I believe that if we want to harness the potential of young people, then we need to get business more involved in education, particularly to develop skills like leadership, problem solving and resilience. Community-Apprentice offers a great way to achieve this and I urge you to get involved. Sir Albert Bore, Leader of Birmingham City Council

2 ONE city-wide competition THREE challenges The Film Challenge Exploring the Problem Sir Albert challenges the community-apprentices to make a film to raise awareness of a social or environmental issue. One of the most important things a coach can do is to inspire a person to dream. That s why the Envision experience starts by asking young people what one thing they would like to see changed in society. Participants then look at the reality. Community-apprentices explore real problems, which may involve carrying out surveys with local stakeholders, consulting with decision makers and speaking with community groups. Collaboration skills are developed as the team work together to agree on a single issue for their project. Once an issue is chosen, students learn more about their subject through research and meeting external experts who are often part of Envision s network. Equipped with this knowledge, teams work to meet a deadline to produce a short film which, through a combination of passion and evidence, seeks to win hearts and minds about why their cause matters.

3 The Pitching Challenge The Boardroom Challenge Creating Solutions Sir Albert searches for teams able to develop and present a convincing case for social investment. In weekly coaching sessions, students are supported to structure their plans to clarify how their project will have a positive social impact and how they will measure this. Community-apprentices use a range of communication methods e.g. letters, meetings and presentations, to engage potential stakeholders, and secure support, including resources that they need for their projects. One team is selected from each school to go forward to the presentation challenge in December. Volunteer business mentors host additional mentoring sessions at their offices, giving these students the opportunity to prepare and practice their pitches in a professional environment. Making a difference Sir Albert searches for a can-do team of problem solvers able to make a positive contribution to the community. During this phase there is a lot of activity between meetings and at weekends. The nature of the activities depends upon the project, ranging from transforming a physical space to delivering peer education workshops. Through continued weekly sessions, we coach young people to solve their own problems and hold each other to account to keep their projects progressing. In July, teams come together at a major event at Aston Villa Football Club to present why they feel they deserve to win Community-Apprentice. Young people present the problem they identified, what they did about it and the difference they made. Their business mentors support their case by highlighting examples of how they have developed key competencies throughout the experience.

4 Our Approach Community-Apprentice is all about getting young people to take the initiative. They decide what they want to change and how they want to do it. They assign roles and hold each other to account to get their team working effectively. Our role is to provide them with a structure to keep the process moving forward and to provide trained staff and volunteers who can coach young people to clarify their goals, plan how to achieve them and tackle problems along the way. Activities are designed and facilitated to enable young people to develop a core syllabus of competencies including creativity and enterprise, communication, determination and resilience, planning and problem solving, leadership, collaboration and confidence. Throughout the ten-month process we help young people reflect on their learning. At the final stage, students are offered added support from business mentors who help them to develop the vocabulary necessary to articulate their competencies, the lack of which puts many young people at a disadvantage in the job market. Youth-Led Competency Framework Coaching Support The mentors help young people to develop personal competency profiles which evidence, through examples, the skills and qualities they have developed throughout the project. The competencies we develop are all relevant to employability, but we also want to ensure that young people apply these attributes to social objectives as well. We achieve this by developing another very special quality: empathy. Our activities raise young people s awareness of social problems and we make problems real by giving young people direct contact with those affected or, in cases where these people are highly vulnerable, those directly supporting them. Once passionate about their cause, we use facilitation and coaching skills to support young people to have the biggest social impact they can, helping them to clarify goals and impacts and assess whether the activities they develop are likely to achieve these. Through this approach we ensure a double benefit, delivering outcomes for both young people and the wider community. Volunteer Business Mentoring Mentors Guided Reflection FIND OUT MORE, Unit 413, Scott House, The Custard Factory, Gibb Street, Birmingham, B9 4AA , Environmental Vision (Envision) is registered in England and Wales. Company no: Charity no:

5 Employee Volunteering It s a win-win combination: communities benefit from great projects, young people improve their employability skills and companies get employees who are better coaches and facilitators. Our corporate partners share our vision of a society in which young people grow up with a sense of social responsibility, a desire to get stuck in and the skills to make a difference. Like us, they also recognise the need to prepare young people for the world of work by building skills such as resourcefulness, resilience and problem solving. Our community-apprentices develop these skills whilst working together to solve a problem affecting their community. Our volunteers are there to help them at key points during the process, where a bit of extra support can make a big difference. The great thing about our business volunteers is they are best placed to convince young people that the competencies they develop through social action are important to prospective employers. By becoming consciously competent, young people are able to sell themselves more effectively. We ve developed a range of opportunities (set out overleaf) to appeal to different interests, skills and responsibilities. As a result we ve engaged staff at all levels, from graduate trainees to senior directors. Through experience, everyone develops a belief in their capacity to make a difference, individually and by working with people very different from themselves. We re supporting Community- Apprentice because it s a great way for our employees to get involved with local schools, helping young people develop the sorts of skills we know they are going to need for work. I urge other businesses to get involved. Eddie Fellows, Highway Network Manager for Amey

6 Choose from the following opportunities Skills Mentor Each of our Community Investor partner companies provide two or three team coaches for their adopted school. Coaches generally work in pairs and run between one and three sessions depending on how much time they are able to give. The first session is designed to help young people order their thoughts, clarify their project goals and identify and assess options for achieving them. The second is focused on supporting a team of young people to rehearse and perfect their pitches which they make to secure project funding at an event in December. A third helps young people to prepare to go into the boardroom in June to present why they should win Community-Apprentice. Because young people really value the opportunity to see a working office environment, coaching sessions (which each last between one and two hours) are ideally provided in your workplace. We organise all the logistics and getting the team to you, ensuring your time is given where it can make the biggest impact. We understand that our corporate volunteers are busy people, so we provide plans including suggested activities and questions for all sessions to limit the preparation that is required. We also provide interactive training (which usually takes three hours) in basic coaching techniques. As well as helping volunteers be more effective in supporting young people, many report in our evaluations that they have found the coaching skills and techniques developed to be genuinely useful back in the workplace. Dragon Is there a Peter Jones or a Deborah Meaden wannabe in your company? We have an opportunity for some fun role play with a serious purpose. Each of our partners is offered a place for a volunteer to sit on a panel of investors at a Dragons Den-style event at which young people pitch for funding for their social enterprises. Each Envision team can pitch for up to 400 and every team gets something. Dragons confer to agree how much. Sometimes they decide to give an up-front investment with a second tranche conditional upon the team taking certain actions. This can be used to offer motivation for a struggling team or as a stretch for one that needs it. Dragons offer feedback on the projects and suggestions for things young people could think about to make their ideas as impactful as possible.

7 Interview CV Mentor Our CV mentors provide one-toone support to help an individual young person to reflect on their experiences. With the support of the business volunteer, the young person will produce a personal competency profile which evidences, through examples, the skills and qualities they have developed throughout the project. Many young people lack a vocabulary to articulate their competency to prospective employers, putting them at a significant disadvantage in the employment market. This engages large numbers of volunteers in a single afternoon and is great for team building. Our speed interviewing event gives young people an opportunity to practice articulating their competencies verbally in fun and fast-moving mock interview exercises. It s a high energy and inspiring event which gives everyone a real buzz. It will take place out of your office and participants therefore need to be able to give a half day to volunteer. This is a great way for junior staff to develop their interviewing skills and also helps develop appraisal skills, particularly in terms of giving feedback positively. Others just want to use existing skills for a good purpose. This is where our business volunteers can make a big difference. We need between 5 20 volunteers who can get together on one day for two hours to support young people. As usual we bring them to your offices, taking care of all logistics. This ensures that volunteer s valuable time is put to best use, supporting young people to improve their CVs. One mentor is then asked to volunteer to take part in the board-room presentation advocating on behalf of young people what skills they have developed through their project. They have shown themselves to be excellent problem solvers and team workers, as well as knowing when to use their own initiative to move the project forward Kasmir Sanghera, Head of 6th Form, Small Heath School

8 Community-Apprentice was ideal for us as a company which commits time and resources into developing our staff. Staff from all levels of the company can get involved in an opportunity where we can not only develop ourselves but also support the next generation of talent in Birmingham James Miller, Project Manager, Interserve I believe this is an essential experience for anyone who wants to progress in his or her organisation and become a successful leader or manager because it is a key tool in the trade for developing people to their full potential. Jenny Zhao, Risk Analyst, EDF Energy Today has really shown the importance of giving young people a chance to work with people from business who have experience. Because there is so much talent here, what is needed is just a bit of nurturing and focus and when they get that it s obvious great things can be achieved. Anthony Anderson, Director of Anderson Financial For me, working with our business mentors was one of the best things. It s important that you get to meet these kind of business people, because there s not really anything else like it. We haven t really had any opportunites like this at school and I think it s been really good for us. Faisal Ali 17, Small Heath School BIRMINGHAM Unit 413, Scott House The Custard Factory Gibb Street Birmingham B9 4AA BRISTOL Unit G 5, The Office Bristol St Nicholas House High Street Bristol BS1 2AW LONDON 3rd Floor 63 Gee Street London EC1V 3RS Environmental Vision (Envision) is registered in England and Wales. Company no: Charity no:

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