Case Study: How Volvo Uses Advanced Automation to Deliver Relevant Buying Stage Content to Customers and Keep the Sales Force Advised

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Case Study: How Volvo Uses Advanced Automation to Deliver Relevant Buying Stage Content to Customers and Keep the Sales Force Advised"

Transcription

1 Case Study: How Volvo Uses Advanced Automation to Deliver Relevant Buying Stage Content to Customers and Keep the Sales Force Advised John Johnston ebusiness Marketing Manager Volvo Construction Equipment North America

2 Case Study Background The company: Volvo Construction Equipment The marketplace: Business-to-business relationship for manufacturer to dealer to customer environment selling heavy construction equipment The product: Started in Today, Volvo CE manufactures a wide range of heavy construction equipment and sells its products in 125 countries The channel: The primary sales method is through the relationship between local dealers and customers The campaign objective: To automate online marketing activities to customers and distribute relevant information to our dealers 2

3 Case Study Background Customers engage the manufacturer s online site for product information Leads were submitted through online forms Simple thank you messages were displayed on the website for customers Leads were stored in Excel files and distributed to dealers manually Extremely limited feedback from dealers on the results of leads Only KPIs were number of leads collected from website 3

4 The Goal The objective was optimize our online interaction with our customers, automate our communications, enhance our leads with relevant data and develop an opportunity management process for real-time reporting. The Challenge In a slow economy, the project needed to focus on using technology to automate our processes with limited costs and employee interaction while increasing the speed of deliverability of leads. 4

5 Strategy and Tactics Tactic #1: Employ a new online marketing process Leveraging the benefits of analytics and a newly implemented CRM system with integration to various systems, Volvo CE created a process to consistently evaluate the customer lifecycle and online interactions. Immediately using the online data collected, the customer is sent relevant information and dealers and internal staff are sent consolidated reports. 5

6 Strategy and Tactics Tactic #2: Redesign the website for engaging lead collection Online interactions were changed to be simple and engaging. In addition to integrated forms on our product pages with thank you messages at submission, s were sent that complemented the lead request and led the customer back to the website. 6

7 Strategy and Tactics Tactic #3: Capture lead data in CRM and complement with relevant data Leads are complemented with D&B information and customer data is added or automatically appended to existing account data, as well as integrated with their online activities through analytics. Lead Results Analytics Sales (New) Customer Sales (Used) Warranty System integration and continuous updates allow data to be relevant and create an enhanced customer profile to complement the lead data. Social Media Surveys Online Sales Industry Segment Credit Status 7

8 Strategy and Tactics Tactic #4: Automate enhanced lead data distribution Using the customer location and product request the CRM routes the lead distribution to the appropriate dealer/contacts. s are designed to provide recipients customer information, lead data and provide access to a consolidated customer profile, as well as link to the CRM or portal for opportunity management input. 8

9 Strategy and Tactics Tactic #5: Integrate new process across all online customer interactions With CRM workflows established, Volvo CE was able to use CRM and system integration to allow dynamic content and content syndication to enhance all online interactions and increase traffic to our websites. 9

10 Results Decrease in time spent matching sales to leads (~25%) Real-time reporting of campaign results and automatic tracking of ROI (increased sales matches by ~15-30% dependent on campaign) Consolidated data from multiple systems for true holistic view Dynamic list/campaign generation for , Web and social media Automatic identification of leads lost and proactive counterefforts (increased lost-sales reports matching by ~40%) 10

11 Summary and Key Takeaways Back end systems are important, but it is critical to use technology to enhance the customer s experience through automated marketing. Providing leads to dealers is important, but adding value to those leads through enhanced data is critical to any marketing success. The use of a database is extremely important to your marketing success and that success is exponentially increased by leveraging existing system data for better analytics. Speed of deliverability and simple feedback is essential for user buy-in. 11

12 Credits The team: o o John Johnston, ebusiness Marketing Manager, Volvo Construction Equipment N.A. Margot Gorman, ebusiness Marketing Specialist, Volvo Construction Equipment N.A. The consultants: Customer Effective The platform: ExactTarget CRM platform: Microsoft CRM 12

How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron!

How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! Advanced Strategies for Attracting, Selling and Retaining Customers Join the Conversation! I m at #MPB2B. Learning how @VolvoCE_NA

More information

Moving "Big Iron" with e-marketing: How Volvo Construction Equipment uses digital marketing to fuel sales. Volvo Construction Equipment Americas

Moving Big Iron with e-marketing: How Volvo Construction Equipment uses digital marketing to fuel sales. Volvo Construction Equipment Americas Moving "Big Iron" with e-marketing: How Volvo Construction Equipment uses digital marketing to fuel sales John Johnston Director, Digital Marketing Volvo Construction Equipment Americas Justin Bridegan

More information

EMAIL + CRM: Engaging and Retaining Your B2B Customers. John Johnston Director, Digital Marketing Volvo Construction Equipment

EMAIL + CRM: Engaging and Retaining Your B2B Customers. John Johnston Director, Digital Marketing Volvo Construction Equipment EMAIL + CRM: Engaging and Retaining Your B2B Customers John Johnston Director, Digital Marketing Volvo Construction Equipment TODAY S AGENDA What are we doing? How are we doing it? What have we learned?

More information

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc. 24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

Use Case. TouchSell TM Use Case: Lead Capture

Use Case. TouchSell TM Use Case: Lead Capture Use Case TouchSell TM Use Case: Lead Capture Lead capture is commonly understood as merely an exchange of information. Your prospects provide you their contact details in exchange for something that helps

More information

ASSESSING CUSTOMER SERVICE MATURITY AN IN-DEPTH LOOK AT MICROSOFT CUSTOMERS

ASSESSING CUSTOMER SERVICE MATURITY AN IN-DEPTH LOOK AT MICROSOFT CUSTOMERS RESEARCH NOTE February 2015 ASSESSING CUSTOMER SERVICE MATURITY AN IN-DEPTH LOOK AT MICROSOFT CUSTOMERS THE BOTTOM LINE Organizations are increasingly challenged to deliver higher quality, more consistent

More information

SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer

SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer Oliver Conze, Global VP Product Management, SAP June 3, 2014 @oliverconze Legal

More information

TravelCRM The complete CRM solution for Tour Operators

TravelCRM The complete CRM solution for Tour Operators TravelCRM The complete CRM solution for Tour Operators TravelCRM is the complete CRM solution for Tour Operators. Using the latest version of Microsoft Dynamics CRM as the platform, TravelCRM provides

More information

Assessing your email marketing maturity #emailmaturity

Assessing your email marketing maturity #emailmaturity Assessing your email marketing maturity #emailmaturity PATRICK TRIPP Sr. Product Marketing Manager, ADOBE People are checking email around the clock 3.2h 6.3h 91% 87% 18% 3.1h 2 Source: Adobe Consumer

More information

5 Reasons to Use Paid Search Advertising

5 Reasons to Use Paid Search Advertising e B O O K 5 Reasons to Use Paid Search Advertising According to a May 2011 Pew Internet survey, 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical

More information

DIALSOURCE. Sales Acceleration Software

DIALSOURCE. Sales Acceleration Software DIALSOURCE Sales Acceleration Software CASE STUDY UNDERGROUND ELEPHANT Accelerating demand generation and streamlining sales for the insurance marketplace Underground Elephant is a rapidly growing technology

More information

Building Your CRM Short List: What You Need to Know Before You Buy

Building Your CRM Short List: What You Need to Know Before You Buy Building Your CRM Short List: What You Need to Know Before You Buy Nov. 28, 2007 Moderator: Matt Villano, senior contributing editor, Campus Technology Introduction Agenda Building your CRM shortlist:

More information

BUSINESS-TO-BUSINESS MARKETING 2016-2017

BUSINESS-TO-BUSINESS MARKETING 2016-2017 BUSINESS-TO-BUSINESS MARKETING 2016-2017 September 2015 335 pages ISBN# 9781577832300 Published by Richard K. Miller & Associates (RKMA) PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B

More information

SIEBEL ECUSTOMER. Siebel ecustomer Self-Service Application

SIEBEL ECUSTOMER. Siebel ecustomer Self-Service Application SIEBEL ECUSTOMER Oracle s Siebel Customer Relationship Management (CRM) applications enable organizations to sell to, market to, and serve their customers more effectively across multiple channels in any

More information

Five Simple Steps to Increase Supplier Adoption of einvoicing Jeff White

Five Simple Steps to Increase Supplier Adoption of einvoicing Jeff White Five Simple Steps to Increase Supplier Adoption of einvoicing Jeff White Director, Implementations & Integration ADP Procure-to-Pay Solutions Agenda Trends in invoice automation Barriers to einvoicing

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud

More information

White paper. Key considerations for successful lead management. Marketing Solutions

White paper. Key considerations for successful lead management. Marketing Solutions Marketing Solutions White paper Key considerations for successful lead management Written by: Christine Mariconda President Mariconda Marketing Solutions 631.462.6139 Tel 631.462.6138 Fax cm@mariconda-marketing.com

More information

Avature Employee Referrals Solution

Avature Employee Referrals Solution Get Engaged to Talent version nº V9.1 Avature helps you tap into employees' social networks and increase their engagement in your ERP so that you can maximize the results of this powerful talent sourcing

More information

Voice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent.

Voice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent. Voice wish, choice, or opinion openly or formally expressed - Merriam Webster listen, understand and respond May 2010 2010 Corp. All rights reserved. www..com Overwhelming Dialog Consumers are leading

More information

Products CRM and Business Intelligence for DNA

Products CRM and Business Intelligence for DNA Products CRM and Business Intelligence for DNA Leverage Your Financial Institution s Rich, Robust Data to Analyze Performance and Build Stronger Accountholder Relationships Products Knowledge is power.

More information

An Integrated Customer View. Ample White Paper

An Integrated Customer View. Ample White Paper Health Insurance Platform to Create Enterprise 360-DegreeCustomer View An Integrated Customer View The Need for a 360-DegreeCustomer View How often have we heard that system data is incomplete or inconsistent,

More information

WHITE PAPER. Social media analytics in the insurance industry

WHITE PAPER. Social media analytics in the insurance industry WHITE PAPER Social media analytics in the insurance industry Introduction Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements,

More information

Marketing Automation with Microsoft Dynamics

Marketing Automation with Microsoft Dynamics Marketing Automation with Microsoft Dynamics Deliver impactful marketing campaigns and consistent communications with Microsoft Dynamics CRM for Marketing Provide marketing professionals with robust data

More information

ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE

ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE KEY FEATURES Global social media, web, and news feed data Market-leading listening quality Automatic categorization Configurable dashboards, drill-down

More information

In 2001. in the Wasatch mountains of Utah Agile manifesto was signed

In 2001. in the Wasatch mountains of Utah Agile manifesto was signed The Agile Company In 2001 in the Wasatch mountains of Utah Agile manifesto was signed Manifesto for Agile Software Development Individuals and interactions over processes and tools Working software over

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

BUSINESS-TO-BUSINESS MARKETING 2014-2015

BUSINESS-TO-BUSINESS MARKETING 2014-2015 BUSINESS-TO-BUSINESS MARKETING 2014-2015 Published by Richard K. Miller & Associates (RKMA) February 2014 biennial 316 pages ISBN# 9781577831969 PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING

More information

Bruce Rogers. Forbes. Chief Insights Officer and Head of the CMO Practice

Bruce Rogers. Forbes. Chief Insights Officer and Head of the CMO Practice Publish or Perish Bruce Rogers Forbes Chief Insights Officer and Head of the CMO Practice Publish or Perish A CMO Roadmap for Managing, Systematizing, and Optimizing The Marketing Content Supply Chain

More information

TEAM WORKFLOW MANAGEMENT SYSTEM

TEAM WORKFLOW MANAGEMENT SYSTEM TEAM WORKFLOW MANAGEMENT SYSTEM TEAM Workflow Management Small and Medium businesses are the builders, of any rising economy, they share more than 90% of GDP worldwide, Enhancement of internal business

More information

Game-Changing Program For Financial Advisors & Insurance Agents. (An Introduction to TicoonSales)

Game-Changing Program For Financial Advisors & Insurance Agents. (An Introduction to TicoonSales) Game-Changing Program For Financial Advisors & Insurance Agents (An Introduction to TicoonSales) Who We Are In business since 1996 About Ticoon 100% focused on the Canadian financial services and life

More information

FundGUARD. On-Demand Sales and Marketing Optimization for Mutual Funds and Wealth Management

FundGUARD. On-Demand Sales and Marketing Optimization for Mutual Funds and Wealth Management FundGUARD On-Demand Sales and Marketing Optimization for Mutual Funds and Wealth Management Angoss FundGUARD is the only solution that provides sales leaders and marketing professionals with predictive

More information

Leverage Insights. Ignite Brand Engagement.

Leverage Insights. Ignite Brand Engagement. Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers

More information

Leveraging the Microsoft BI Stack to provide a Digital Marketing Dashboard. Chris Kuelbs, Lead Project Manager Polaris Industries

Leveraging the Microsoft BI Stack to provide a Digital Marketing Dashboard. Chris Kuelbs, Lead Project Manager Polaris Industries Leveraging the Microsoft BI Stack to provide a Digital Marketing Dashboard Chris Kuelbs, Lead Project Manager Polaris Industries 1 About Polaris Annual 2009 sales of $1.6 billion Polaris designs, engineers,

More information

Call Tracking. Simplified. Intelligent call tracking ties it all together

Call Tracking. Simplified. Intelligent call tracking ties it all together Call Tracking Simplified Intelligent call tracking ties it all together 2 Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore

More information

e-crm: Latest Paradigm in the world of CRM

e-crm: Latest Paradigm in the world of CRM e-crm: Latest Paradigm in the world of CRM Leny Michael (Research Scholar, Bharathiyar University, Coimbatore) Assistnat Professor Caarmel Engineering College Koonamkara Post, Perunad ranni-689711 Mobile

More information

Hosted CRM Comparison Guide. Focus Research March 2009

Hosted CRM Comparison Guide. Focus Research March 2009 Hosted CRM Comparison Guide Focus Research March 2009 Focus Research 2009 Salesforce.com Inc. SalesBoom Sage Software RightNow Technologies Inc. Oracle Salesforce On Demand CRM, SageCRM.com RightNow CX

More information

An Oracle White Paper October 2010. Siebel Financial Services Customer Relationship Management for Banking

An Oracle White Paper October 2010. Siebel Financial Services Customer Relationship Management for Banking An Oracle White Paper October 2010 Siebel Financial Services Customer Relationship Management for Banking Executive Overview Banks are in constant interaction with customers. A winning and proven strategy

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

Integration of Demand Generation Tools with Customer Relationship Management

Integration of Demand Generation Tools with Customer Relationship Management Integration of Demand Generation Tools with Customer Relationship Management White Paper Integration Series May 2010 Page 1 of 9 CONTENTS 1. Overview... 3 2. Market & Introduction to Products... 4 Vertical

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C.

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Data Management Platforms will flourish in the data-centric economy October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Contents Introduction... 3 Brands and enterprises will turn to

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

What can Media Companies Learn from Events Industry Lead Generation Machine

What can Media Companies Learn from Events Industry Lead Generation Machine What can Media Companies Learn from Events Industry Lead Generation Machine About BrightBull Working with B2B and Event companies to drive leads and revenue through inbound marketing Trusted by: How Do

More information

MDS CLOUD Centralized Printing Fleet Intelligence

MDS CLOUD Centralized Printing Fleet Intelligence MDS CLOUD Centralized Printing Fleet Intelligence Proactive support for multiple customer printing fleets through one, turnkey, centralized management and intelligence portal. Welcome to MDS Cloud. YOUR

More information

USING DATA TO ENHANCE MARKETING EFFECTIVENESS. Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015

USING DATA TO ENHANCE MARKETING EFFECTIVENESS. Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015 USING DATA TO ENHANCE MARKETING EFFECTIVENESS Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015 About Milestone Digital Marketing Software and Services Unalytix

More information

CHANNEL OPTIMIZATION THROUGH PERSONALIZATION

CHANNEL OPTIMIZATION THROUGH PERSONALIZATION CHANNEL OPTIMIZATION THROUGH PERSONALIZATION 1 Introductions Zimm Zimmermann Vice President, Personalization Platform Marketer Competencies Platform Data Consumer Privacy & Compliance Audience Management

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Intelligent call tracking ties it all together. Call Tracking Simplified

Intelligent call tracking ties it all together. Call Tracking Simplified Intelligent call tracking ties it all together Call Tracking Simplified Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore

More information

Social Media. Campaign Checklist

Social Media. Campaign Checklist Social Media Campaign Checklist Planning a social media campaign can be a daunting task. Where do you start? What do you need to plan for? This checklist will help you organize your entire campaign in

More information

Five Strategies for Increasing the ROI of Marketing Events

Five Strategies for Increasing the ROI of Marketing Events Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester

More information

Chapter 11. CRM Technology

Chapter 11. CRM Technology Chapter 11 CRM Technology Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is

More information

Overview. LinkedIn Marketing Solutions: Financial Services

Overview. LinkedIn Marketing Solutions: Financial Services Marketing Solutions: Financial Services Overview Digital disruption, regulatory demands and increased competition are changing the way financial services brands reach out to and engage with their audiences.

More information

WHITE PAPER. The role of CRM in integrated customer service management

WHITE PAPER. The role of CRM in integrated customer service management WHITE PAPER The role of CRM in integrated customer service management INTRODUCTION When you think about CRM, do you think first (and often only) of one department in your company? For instance, some companies

More information

The role of CRM in integrated customer service management

The role of CRM in integrated customer service management WHITE PAPER The role of CRM in integrated customer service management Benefits to having an integrated approach to service management INTRODUCTION When you think about CRM, do you think first (and often

More information

Accenture Parts Optimization: Warranty Services Gaining Control Over Warranty Costs

Accenture Parts Optimization: Warranty Services Gaining Control Over Warranty Costs Accenture Parts Optimization: Warranty Services Gaining Control Over Warranty Costs 2 Accenture Warranty Optimization Services: Gaining Control Over Warranty Costs The numbers are compelling: On average,

More information

Why Automation Should Drive Your Marketing Engagement, Starting Now

Why Automation Should Drive Your Marketing Engagement, Starting Now Why Automation Should Drive Your Marketing Engagement, Starting Now Do we need a marketing automation system? If you re planning on marketing in 2016 and beyond, the answer is Yes. The truth of the matter

More information

Three Ways to Earn Rock Star Status Oracle Marketing Cloud

Three Ways to Earn Rock Star Status Oracle Marketing Cloud Three Ways to Earn Rock Star Status Oracle Marketing Cloud Steven Ward, Sr. Manager Customer Success, OMC Matthew Lewis, Head of Email & Push Notifications, Product Madness Ellen Green, Sr. Manager Customer

More information

Graduating CRM Beyond Pipeline Management CRM

Graduating CRM Beyond Pipeline Management CRM Graduating CRM Beyond Pipeline CRM Graduating CRM Beyond Pipeline Graduating CRM Beyond Pipeline So you ve got your CRM deployment running smoothly. Congrats to you! If you re like most of our customers,

More information

INTRO TO TICOONSALES

INTRO TO TICOONSALES INTRO TO TICOONSALES Ticoon GAME CHANGING PROGRAM FOR ADVISORS & INSURANCE AGENTS ABOUT TICOON Who we are and what we do About Ticoon WHO WE ARE In business since 1996 100% focused on the Canadian financial

More information

DEMAND GENERATION SURVEY B2B ENTERPRISE. Executive Summary. A Benchmarking Study from ANNUITAS

DEMAND GENERATION SURVEY B2B ENTERPRISE. Executive Summary. A Benchmarking Study from ANNUITAS 2014 Executive Summary B2B ENTERPRISE From April 8 to June 15, 2014 ANNUITAS conducted a study to analyze current B2B Demand Generation strategies and discover key patterns, including where B2B DEMAND

More information

Turning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing

Turning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing Turning Leads Into Quality Sales by Aligning Sales & Marketing Presented by NuSpark Marketing Sales & Marketing Fight Bicker, Bicker Let s Unite Less Lead Loss! Better Conversion Rates! Align Your Organization

More information

SMART MARKETER S GUIDE TO CALL-THRU ANALYTICS

SMART MARKETER S GUIDE TO CALL-THRU ANALYTICS SMART MARKETER S GUIDE TO CALL-THRU ANALYTICS How the new discipline of call-thru analytics is transforming DTC response measurement and campaign optimization. White Paper February 2009 Abstract If you

More information

Customer Engagement. Gabriel Chan Financial Services Industry Dynamics CRM

Customer Engagement. Gabriel Chan Financial Services Industry Dynamics CRM Customer Engagement Gabriel Chan Financial Services Industry Dynamics CRM Cliché Lean and focus on customers Think like a designer and lead the way Mission : Empowering individuals & organisations to do

More information

Student Lifecycle Journey

Student Lifecycle Journey Student Lifecycle Journey Richard Green richard.green@microsoft.com @rich_jg Higher Education Lead, Microsoft UK Universities must adapt to the new student journey Prospect Applicant Student Alumni Your

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.

More information

Pivotal CRM: The Market s Most Innovative CRM Solution

Pivotal CRM: The Market s Most Innovative CRM Solution Pivotal CRM: The Market s Most Innovative CRM Solution Pivotal CRM: Microsoft Partner of the Year Why Your Business Will Love Pivotal CRM BUSINESS INNOVATION What Is Business Innovation? Business innovation

More information

Content Marketing Platform (CMP) & 9.1 release

Content Marketing Platform (CMP) & 9.1 release Content Marketing Platform (CMP) & 9.1 release AGENDA What is the Ektron CMP Ektron v.9.1 Pricing and packaging for the CMP We are focused on Providing the best tools for the inbound marketing recipe Empowering

More information

Right Message, Right Person, Right Time

Right Message, Right Person, Right Time Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing

More information

iextensions CRM v6.3 Marketing Datasheet

iextensions CRM v6.3 Marketing Datasheet iextensions CRM v6.3 Marketing Datasheet What Does iextensions CRM Do for Marketing? Helps Me Effectively Manage and Measure the Success of My Marketing Campaigns Overall Benefits: Lets me plan, develop

More information

Redefining Partner Relationship Management Inform Transact Serve

Redefining Partner Relationship Management Inform Transact Serve Redefining Partner Relationship Management Inform Transact Serve 2002 Comergent Technologies, Inc. All rights reserved. Table of Contents Executive Summary 3 Introduction 4 Traditional Partner Relationship

More information

Intelligent Contact Management with. Flexible cloud services from VoltDelta. Contact centre Self service Customer insight

Intelligent Contact Management with. Flexible cloud services from VoltDelta. Contact centre Self service Customer insight R Intelligent Contact Management with Flexible cloud services from VoltDelta >> >> >> Contact centre Self service Customer insight Contact centre out of the cloud Intelligently manage every contact channel

More information

POSITION DETAILS. Centre for Higher Education Development (CHED)

POSITION DETAILS. Centre for Higher Education Development (CHED) JOB DESCRIPTION NOTES Forms must be downloaded from the UCT website: http://www.uct.ac.za/depts/sapweb/forms/forms.htm This form serves as a template for the writing of job descriptions. A copy of this

More information

POSITION DESCRIPTION

POSITION DESCRIPTION POSITION DESCRIPTION POSITION TITLE: Digital Marketing Manager CLASSIFICATION LEVEL: Bond Level 6 SCHOOL/OFFICE: Marketing & Recruitment DATE POSITION CLASSIFIED/UPDATED: October 2015 This position is

More information

NetSuite CRM+ Powerful CRM That Drives The Complete Customer Lifecycle. Why NetSuite CRM+? NETSUITE BENEFITS. Data Sheet

NetSuite CRM+ Powerful CRM That Drives The Complete Customer Lifecycle. Why NetSuite CRM+? NETSUITE BENEFITS. Data Sheet NetSuite CRM+ Powerful CRM That Drives The Complete Customer Lifecycle Data Sheet NETSUITE BENEFITS Benefits experienced by organizations using NetSuite CRM+ include 1 : Improve sales productivity by 15%

More information

The Requirement. The Organisation

The Requirement. The Organisation Scania Case Study ConsultCRM: Scania ConsultCRM: Scania The Organisation The Requirement Scania is a leading manufacturer of heavy trucks and buses as well as industrial and marine engines.the company

More information

Patient Relationship Management

Patient Relationship Management Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information

More information

Supply Chain Management Build Connections

Supply Chain Management Build Connections Build Connections Enabling a business in manufacturing Building High-Value Connections with Partners and Suppliers Build Connections Is your supply chain responsive, adaptive, agile, and efficient? How

More information

CUSTOMER SERVICE: WHAT IF YOU COULD.

CUSTOMER SERVICE: WHAT IF YOU COULD. CUSTOMER SERVICE: WHAT IF YOU COULD. Bill Marshall, Director, Pegasystems 1 BILL MARSHALL HEALTHCARE PRINCIPAL PEGA HEALTHCARE What if you could Excel in the Customer Journey 3 Excel in the Customer Journey

More information

Earning a Degree in Digital Emory University Touts 43% More Leads At Lower Cost

Earning a Degree in Digital Emory University Touts 43% More Leads At Lower Cost Case Study GOIZUETA BUSINESS S C H O O L Earning a Degree in Digital Emory University Touts 43% More Leads At Lower Cost 2014 Simplixity INTRODUCTION TO HIGHER EDUCATION ADVERTISING Institutions of higher

More information

Session 7 : Information Systems

Session 7 : Information Systems INFORMATION STRATEGY Session 7 : Information Systems Tharaka Tennekoon B.Sc (Hons) Computing, MBA (PIM - USJ) POST GRADUATE DIPLOMA IN BUSINESS AND FINANCE 2014 CRM CRM - Customer Relationship Management

More information

3 Step Approach to Improving Customer Experience and Driving Engagement

3 Step Approach to Improving Customer Experience and Driving Engagement 3 Step Approach to Improving Customer Experience and Driving Engagement 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered

More information

Business Intelligence (BI) Data Store Project Discussion / Draft Outline for Requirements Document

Business Intelligence (BI) Data Store Project Discussion / Draft Outline for Requirements Document Business Intelligence (BI) Data Store Project Discussion / Draft Outline for Requirements Document Approval Contacts Sign-off Copy Distribution (List of Names) Revision History Definitions (Organization

More information

Intelligence. Productivity. Mobility. Unified Service. Predictive analytics: Offline mobile: Self, assisted & field service

Intelligence. Productivity. Mobility. Unified Service. Predictive analytics: Offline mobile: Self, assisted & field service Productivity Intelligence Mobility Unified Service Next generation productivity: Predictive analytics: Offline mobile: Self, assisted & field service Surface trending documents with Delve Immersive Excel

More information

Life insurance policy administration: Operate efficiently and capitalize on emerging opportunities.

Life insurance policy administration: Operate efficiently and capitalize on emerging opportunities. Life insurance policy administration: Operate efficiently and capitalize on emerging opportunities. > RESPOND RAPIDLY TO CHANGING MARKET CONDITIONS > DRIVE CUSTOMER AND AGENT LOYALTY > ENHANCE INTEGRATION

More information

Using SugarCRM for a Lead Generation and Inbound Marketing Hub

Using SugarCRM for a Lead Generation and Inbound Marketing Hub Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:

More information

CRM. Best Practice Webinar. Next generation CRM for enhanced customer journeys: from leads to loyalty

CRM. Best Practice Webinar. Next generation CRM for enhanced customer journeys: from leads to loyalty CRM Best Practice Webinar Next generation CRM for enhanced customer journeys: from leads to loyalty Featured guest speaker Leslie Ament SVP Research and Principal Analyst at Hypatia Research Group and

More information

A software solution...

A software solution... Insurance Policy Administration System A software solution......at a glance ReMark International. All rights reserved ReMark International. All rights reserved ReMark Administration & Policy Issuance for

More information

IT & Management Consulting Services

IT & Management Consulting Services 2008 Microsoft Corporation. All rights reserved. This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft, Excel, Microsoft Dynamics,

More information

Inbound marketing manager. Job description.

Inbound marketing manager. Job description. Inbound marketing manager. Job description. CONTENTS 1. Reporting to 3 2. Scope of role 3 3. Main responsibilities 3 4. Key skills and experience 5 5. Key behaviours 5 2014 Fresh Egg Limited 2 This job

More information

Targeting. 5 Tenets. of Modern Marketing

Targeting. 5 Tenets. of Modern Marketing 5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies

More information

Companies that use a demand generation technology reported 181% higher average close rates.

Companies that use a demand generation technology reported 181% higher average close rates. Companies that use a demand generation technology reported 181% higher average close rates. 5 Five Core Principles for Empowering Sales Reps with Demand Generation Tools The crisis in the financial market

More information

Email Marketing: Still the Killer App

Email Marketing: Still the Killer App Email Marketing: Still the Killer App Stefan Eyram, ExactTarget Digital Publishing Workshop: Jan 26, 2007 Stefan Eyram Slide 1 Email Marketing Agenda: Why Am I Here? Why Email Marketing? The 4 Ps of Email

More information

2015 Marketing Trends Survey

2015 Marketing Trends Survey 2015 Marketing Trends Survey Email marketing budgets continue to rise as marketers strive to improve automation, relevancy and data access A new StrongView industry survey conducted with SENSORPRO from

More information

Digital Marketing. Simplified. www.infosys.com/brandedge

Digital Marketing. Simplified. www.infosys.com/brandedge Digital Marketing. Simplified. www.infosys.com/brandedge DIGITAL MARKETING PAIN POINTS Infosys research indicates that there are numerous barriers to effective management of digital marketing campaigns,

More information

The Intelligent Solution for Routing, Interconnect and Settlement

The Intelligent Solution for Routing, Interconnect and Settlement The Intelligent Solution for Routing, Interconnect and Settlement WHOLESALE BILLING PARTNER SETTLEMENT LEAST COST ROUTING FRAUD MANAGEMENT BUSINESS INTELLIGENCE Optimize Your Entire Wholesale Billing Business

More information

the e-tailing group Personalization Comes of Age: 2014 Retail and Consumer Insights

the e-tailing group Personalization Comes of Age: 2014 Retail and Consumer Insights S Personalization Comes of Age: 2014 Retail and Consumer Insights S In an effort to understand evolving consumer behaviors and retailer initiatives, MyBuys and the e-tailing group partnered to analyze

More information

AA Automated Attendant is a device connected to voice mail systems that answers and may route incoming calls or inquiries.

AA Automated Attendant is a device connected to voice mail systems that answers and may route incoming calls or inquiries. CRM Glossary Guide AA Automated Attendant is a device connected to voice mail systems that answers and may route incoming calls or inquiries. ABANDON RATE Abandon Rate refers to the percentage of phone

More information

STRIATA SECURE ELECTRONIC DOCUMENT DELIVER

STRIATA SECURE ELECTRONIC DOCUMENT DELIVER SOLUTION OVERVIEW STRIATA SECURE ELECTRONIC DOCUMENT DELIVER SOLUTION OVERVIEW Achieve paper turn-off and a rapid ROI CONTENTS... 3 Do web based initiatives promote paper turn - off?... 3 Striata Secure

More information