simplify Understanding Deeply to Express Simply.

Transcription

1 simplify Understanding Deeply to Express Simply.

2 Understand Deeply to Express Simply. Fusion was founded in 2001 with a mission to fuse together the creative and strategic sides of the brain to get results. Our strategic brain digs deep to get the complexities. Our creative brain expresses it in its simplest and graphic form we call it distilling to the simple syrup. From intricate heath care offerings to complex financial services to trusted consumer packaged goods, we bring complex products to life.

3 TOUGH on Leaks. GENTLE on Skin. Taking the Mystery and Embarrassment Out of Ostomy Care by Making Product and Application Proactive and Simple. Only one skin barrier delivers the powerful, proven protection of Moldable Technology. Now available in more options, to give your patients the freedom and confidence to live life to the fullest. It s time for a change. It s time to Go Moldable.

4 Making Tanning Way More Than Skin Deep by Elevating Cosmetic Treatment to Confidence Builder.

5 Creating Simplicity: in the Confusing World of Financial Services, Graphics to Convey Strength and Serenity with Three Short Words to Express what the Target Wants: Clarity, Confidence and Control.

6 Strategy Ideation Branding Web Product Concepts Creative Digital Packaging Our Services

7 $1 Billion Hedge Fund BYRNE ASSET MANAGEMENT The Gershen Group, LLC Financial Services Clients

8 Fusion in Financial Services We believe in marketing magic and 50% of this magic is the right strategy and positioning and the right branding. The other 50% of the magic is blocking and tackling to make things happen. We create partnerships with our clients to do both. We can help strategize and execute over a range of services: Setting The Strategic Backbone and Direction Branding and Corporate Identity Strategic Messaging and Content Creation Website Design and Build Presentations Monthly fact sheets and communication Event Materials Preparation Event Planning Campaigns Advertising PR Management Conference Planning Annual Planning

9 Positioning, Branding and Material Development for Hedge Fund Situation Exclusive hedge fund with a 20+ year track record and a compelling story, sought investors. Having lived off of the motto Don t call us. We ll l call you, marketing was new to them, but they had a great (and complex) story to tell. Fusion Solution Fusion started from scratch to highlight unusual but investor friendly guiding principles and the longevity of team together. We also asked for 1, 3 and 5 year number to ease consultant comparisons (previously showing only a 20 year sharp of.75, the 5 year sharp is 2.8!). Lastly, we worked with the team to deeply understand strategy and then created very simple graphics to explain how the fund generates returns. Results Finishing as we speak

10 Equinox Fund Management Situation As CMO of Equinox, Kate launched 4 mutual funds; she managed all aspects of marketing including website, brochures, campaigns, white papers, events and conferences, printing and fulfillment, and PR. Fusion Solution Kate worked closely with the Sales Force, traveling with them in different regions to gain knowledge of FAs needs. Understanding FAs discomfort at presenting complex products, she greatly expanded educational and FINRAfiled materials for FAs to share with clients, developed bi-annual due diligence conferences for education and personal outreach. Moved EFM to be the first to produce fact sheets with monthly performance reports and commentary. Results Launched first actively managed 40 Act managed futures fund in December grew to close to $1 billion AUM in 2 years.

11 INTERMITTENT URINARY CATHETER TM Over 13 years of Impactful Strategy and Design Experience the difference GentleCath Intermittent Catheters Helping to make the transition back to everyday life simple and safe. AP CATHDetailAid.indd 2 2/21/13 2:29 PM

12 Hybrid Experience Agency Depth WHY Fusion? True Partnership Inspired Creativity Proven Execution

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