1 Containing Future E-Discovery Risk and Cost: The Impact of Electronic Records Management Systems October 10, 2012 Presentation to ARMA Golden Gate M. James Daley, Esq., CIPP/US Laura Clark Fey, Esq., CIPP/US Daley & Fey LLP
2 Agenda The Context and Business Case for Electronic Records Management Systems ( ERMS ) Case Studies Demonstrating ROI Practical Suggestions for Selecting and Implementing ERMS Solutions
3 But first a look back.
4 THE WISDOM OF THE ANCIENTS
5 THE WISDOM OF THE ANCIENTS, PASSED ON FROM GENERATION TO GENERATION, SAYS THAT WHEN YOU DISCOVER THAT YOU ARE RIDING A DEAD HORSE, THE BEST STRATEGY IS TO DISMOUNT.
6 IN THE BUSINESS WORLD, A RANGE OF FAR MORE ADVANCED STRATEGIES ARE OFTEN EMPLOYED, SUCH AS.
7 1. BUYING A STRONGER WHIP.
8 2. CHANGING RIDERS.
9 3. THREATENING THE HORSE WITH TERMINATION.
10 4. APPOINTING A COMMITTEE TO STUDY THE DEAD HORSE.
11 5. ARRANGING TO VISIT OTHER COMPANIES TO SEE HOW THEY RIDE DEAD HORSES.
12 6. LOWERING THE STANDARDS SO THAT DEAD HORSES CAN BE INCLUDED.
13 7. RECLASSIFYING THE DEAD HORSE AS "LIVING-IMPAIRED.
14 8. HIRING OUTSIDE CONTRACTORS TO RIDE THE DEAD HORSE.
15 9. HARNESSING SEVERAL DEAD HORSES TOGETHER TO INCREASE THEIR SPEED.
16 10. CONDUCTING A PRODUCTIVITY STUDY TO SEE IF LIGHTER RIDERS WOULD IMPROVE THE DEAD HORSE'S PERFORMANCE.
17 11. REWRITING THE EXPECTED PERFORMANCE REQUIREMENTS FOR ALL HORSES.
18 Electronic Records Management Systems A Considered Approach to Dismounting a Dead or Dying Electronic Records Management Horse
19 Part I: The Business Case for ERMS Solutions ERMS Definition and Drivers Legal, Compliance and Business Benefits of ERMS Solutions Practical Tips on Exploring ERMS Solutions
20 ERMS Defined Electronic Records Management: [U]sing automated techniques to manage records regardless of format. ERM is the broadest term that refers to electronically managing records on varied formats, be they electronic, paper, microform, etc. (NARA) Electronic Records Management System ( ERMS ): A system consisting of software, hardware, policies, and processes to automate the preparation, organization, tracking and distribution of records regardless of media. (ARMA International)
21 ERMS Landscape The volume of unstructured information is exploding Social media and new media have expanded the scope and complexity of electronic information management Decreased storage costs have fueled a culture of oversaving Tools for managing unstructured information have been immature, and unavailable to knowledge workers
22 ERMS Drivers Information overload estimated to cost the U.S. economy a minimum of $900 billion per year in lowered employee productivity and reduced innovation Similar impact globally Poor records management has resulted in severe harm to reputation (Wall St. Journal RIM Wall of Shame)
23 ERMS Drivers Companies typically misfile 3-5% of their records 1.76 hours per day: Searching for and gathering information Average cost to recreate a lost document is ~$180/document Large organizations lose or misfile approximately one million records per year, at an annual cost of $5 million/year
24 ERMS Drivers 2011 RIM Study: Records Management Landscape Access to records across enterprises remains poor Goal of an enterprise-wide ERM system is popular, but difficult to achieve Compliance and reduced storage costs are biggest drivers for ERMS Companies are over-saving information, resulting in increased cost and legal risk
25 Legal and Compliance Benefits of ERMS Solutions Assists organizations in complying with a multitude of records retention requirements Increases ability to promptly and properly comply with requests for information from regulatory authorities Enhances ability to meet data privacy and security obligations (access rights, audit trails, etc.) Eliminates the use of backup tapes as a poor substitute for ERM
26 Legal and Compliance Benefits of ERMS Solutions Reduces risk of sanctions for legal hold violations and/or failure to timely provide relevant records and information Lessens risk of an incomplete or inaccurate record of organizational activities Enhances argument that helpful records and information should be admissible in evidence
27 Other Business Benefits of ERMS Solutions: Preservation of Corporate Knowledge Preserves institutional knowledge, especially with employment mobility and downsizing Safeguards vital corporate records and enables continuity of operations in the event of emergency or disaster Provides a legally defensible basis of not keeping everything forever! (U.S. Supreme Court in Arthur Andersen case)
28 Other Business Benefits of ERMS Solutions: Enhanced Information Sharing Promotes knowledge-sharing, and improves staff access to needed records and information Increases confidence in integrity of corporate records, leading to wider recognition of their information value and more effective use of them Avoids re-creating the wheel (e.g., by permitting use of prior contract as basis for new contract)
29 Other Business Benefits of ERMS Solutions: Improved Decision-Making and Responses Enables swifter, more effective, and comprehensive evidence-based decision-making Facilitates faster, more accurate responses to customers and shareholder inquiries Provides management with better data on number of records created, searched and retrieved, and turnaround times, which allows new metrics to be defined, tracked and reviewed in order to facilitate targeted improvements
30 Other Business Benefits of ERMS Solutions: Financial Benefits Savings in staff time required to file records and information Savings in staff time required to retrieve information Savings in staff time required to re-create the wheel
31 Other Business Benefits of ERMS Solutions: Financial Benefits Reduction in on-site and off-site storage cost Reduction in e-discovery costs Reduction in FTEs dedicated to file management functions
32 Part II: Case Studies Demonstrating ROI Records management in the news Organizations that paid a price for poor records management ERMS solution success stories
33 Legal & Reputational Reasons: Records Management in the News Reported shredding of documents to obstruct justice (Enron) Falsification of financial statement (WorldCom) Judicial sanctions imposed for destruction of royalty records (Walt Disney Company) Allegations that CEO ordered destruction of documents relating to governmental investigation of securities trading (ImClone) Criminal trial for destruction of audit records (Arthur Anderson)
34 Organizations that Paid a Price for Poor Records Management Who: UBS Warburg LLC When: July of 2004 Claim: During an ongoing gender-discrimination lawsuit (Zubulake v. UBS Warburg), UBS Warburg deleted relevant e- mails despite court order; failed to locate, preserve records and produce and other documents in a timely manner Consequences: Ordered to produce relevant documents and pay for re-deposition of some witnesses and to pay specified legal expenses of the plaintiff
35 Organizations that Paid a Big Price for Poor Records Management Who: Lucent Technologies Inc. When: May 2004 Claim: Lucent provided incomplete records in response to a Securities and Exchange Commission investigation Consequences: $25 million fine
36 Organizations that Paid a Price for Poor Records Management Who: Philip Morris USA/Altria Group When: July 2004 Accusation: Deleted that was over 60 days old for more than two years after a legal order to preserve all documents relating to litigation. Failed to follow the company's internal procedures for document and preservation. Consequences: $2.75 million fine
37 Organizations that Paid a Price for Poor Records Management Who: Banc of America Securities When: March 2004 Claim: Violation of Exchange Act record-keeping requirements, including failure to produce records in a timely manner and failure to preserve documents after SEC staff request Consequences: $10 million fine; censure
38 ERMS Success Stories Type of Business: Fortune 100 Manufacturing Company Key Goals: Reduce Cost of Litigation Management Challenges Faced: 20 Global Outside Counsel Law Firms needing Access to the Same Company Documents Demonstrated Success: ERMS system devoted to Litigation Hold Management Estimated Annual Savings of $10M
39 ERMS Success Stories Type of Business: Fortune 500 Pharmaceutical Company Key Goals: Manage Offsite RIM Storage Costs Challenges Faced: Several Silos of Information, and Large Amounts of Printed Documents and ESI Inherited in Merger Demonstrated Success: ERMS empowered Company to successfully complete a Print and Electronic Legacy Information Disposition Project, resulting in significant risk and cost reduction Estimated hard ROI of $3M per year in globla storage costs alone
40 ERMS Success Stories Type of Business: Fortune 1000 Technology Company Key Goals: Ensure regulatory compliance and protect key IP assets Challenges faced: How to apply controls and manage all PII and IP information structured and unstructured Demonstrated compliance and reduced loss of intellectual property and PII data breaches
41 Part III: Practical Recommendations for Selecting and Implementing ERMS Solutions Carefully identify candidate vendors and consultants Identify business and legal requirements Develop detailed, phased project implementation plan looking for quick wins for management
42 Your ERMS Requirements? Record retention and preservation Search and retrieval Records categorization and classification Integration of RIM, privacy, litigation and security requirements
43 Basic Functionality for ERMS Chain of Custody Authenticity, integrity, accuracy and completeness of the information Capture of relevant metadata and embedded data (Track changes, speakers notes, etc.) Auditing and tracking of changes to data in regulatory and auditing contexts (SOX; 21 CFR Part 11)
44 What Basic Functionality is Required from ERMS? Record security Digital signatures Records retrieval Key word vs. concept searching Record disposition DOD Standards
45 Key Considerations in Solution Selection Initial costs On-going costs User acceptance -- Extent of cultural adjustment Legal defensibility Records management capabilities Data protection, data privacy and data security E-discovery functionality Solution maturity
46 Solution Roadmap Selecting the right ERMS Solution involves: Assessing your needs Picking your battles Understanding your options Testing the contenders
47 Vendor Recommendations Look for Systems that: Are owner-customizable as to Features and Functionality Focus on the entire RIM lifecycle Allow for easy identification and disposition of records when no longer needed Supports exporting in a variety of formats
48 Questions to Ask about ERMR Solutions What is the vendor using to manage print and ESI Records? What are references for other similar successful implementations? How do they differentiate in risk and cost reduction versus their competition?
49 Resources Review relevant standards and determine vendor s compliance with same (e.g., DoD; ISO; ANSI/AIIM/ARMA) Attend ARMA annual conference and trade shows to meet with vendors and explore their products Review information rating and ranking technology solutions (e.g., Gartner, Forrester) Consult with trusted advisors who have deep expertise assisting clients with technology solutions Ask your network about experiences with different vendors
50 Technology Selection & Implementation: Needs Assessment and Project Planning Identify business requirements for immediate and long-term e- mail information and records management needs through workshop sessions with stakeholders from IT, Legal, Records Management, and business units Develop and continually refine a detailed project plan for the vendor RFP process and selection, proof-of-concept, budget planning and approval, and implementation planning Architect preliminary design specification for use in creating RFP Develop a preliminary budget
51 Technology Selection & Implementation: Needs Assessment and Project Plannning Questions to Ask for Needs Assessment: What are our current and future anticipated needs from an ERMS? What records do we want to capture and manage using our ERMS? What formats do we use now, and which are we likely to use moving forward?
52 Technology Selection & Implementation: Needs Assessment and Project Planning Questions to Ask for Needs Assessment: What is our legal framework and how does that affect our decision? How do we use records now and how do we anticipate using them in the future? How should records be organized and indexed to facilitate retrieval?
53 Technology Selection & Implementation: Needs Assessment and Project Planning Questions to Ask for Needs Assessment: How do our records fit into our current workflow? How will we need to modify our workflow to accommodate each ERMS under consideration? At what points in our workflow will we need to capture records? How will we dispose of records in our ERMS? Will the system allow us to transfer, convert and/or migrate easily? Will the new tools integrate easily with our existing IT architecture, tools and RIM workflows (Don t let tail wag the dog).
54 Technology Selection & Implementation: Vendor RFP Process and Selection Carefully prepare detailed user scenarios as basis for vendors to demonstrate how their solution meets your company s critical business requirements Develop and finalize the vendor RFP Select the vendors for RFP participation and issue the RFP to selected vendors Develop a scorecard to measure RFP responses
55 Technology Selection & Implementation: Vendor RFP Process and Selection Score and assess the RFP responses and select finalist vendors to invite for vendor demonstrations Develop a vendor demonstration model/ framework to direct finalist vendor demonstrations Conduct vendor demonstrations to understand, assess, compare, and document vendor capabilities and costs Select vendor to perform proof-of-concept using vendor solutions in your unique environment
56 Technology Selection & Implementation: Proof- of-concept Develop critical success factors (e.g., usability, etc.) that should be vetted during the POC Identify the POC participants Make reasonable adjustments to the conceptual model and policy/ business decisions based on solution capabilities
57 Technology Selection & Implementation: Proof-of-Concept Ensure legal involvement in the execution of the POC Assess how the vendor solution performs against the critical success factors of the POC Seek budget approval for selected vendor or otherwise determine next steps
58 Technology Selection & Implementation: Implementation Plan Develop detailed project plan, including project timeline and milestones, for implementation of pilot test of the selected vendor solution Revise requirements and/ or business/ policy decisions based on lessons learned from pilot Develop and implement enterprise communication plan as to changes Develop plan and schedule for full roll-out of selected vendor solution
59 Technology Selection & Implementation: Deployment Invest in training Invest in coordination with IT and business units Systems and business analyst involvement Implement compliance monitoring plan Invest in constant process improvement
60 Lessons Learned from Prior ERMS Solution Implementation Projects Define success at the start Incorporate stakeholders and business units throughout at all key points in project Focus on defining business and legal requirements Require vendor to show you that solution does what it purports to do Invest in rigorous project management in all phases of the Project
61 In Summary. The right ERMS Solution can enhance a company s ability to create a records management and e-discovery architectural framework that: Is reasonable and legally defensible Is able to manage information that needs to be retained for business, legal, and/ or historical reasons Is user-friendly Reduces time and cost of records management and e-discovery for e- mail and Microsoft Office content Treats records management and e-discovery as a repeatable, verifiable, and measurable business process
62 Sacred Records Management Truth The Value of Information is Proportionate to its Accessibility
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