1 Tutorial Sociology I Qualitative Research Methods in the Social Sciences Vanessa Dirksen Department of Sociology University of Constance
2 Typical features of qualitative research 1. Qualitative researchers are concerned primarily with practice and process (the How) rather than outcomes or products. Focus on the process that is occurring. 2. Qualitative researchers are interested in meaning how people, language, classifications, and orders make sense of and structure experiences. Focus is on participants perceptions and experiences and the way they make sense of their lives. The attempt is therefore to understand not one, but multiple realities. 3. The qualitative researcher is the primary instrument for data collection and analysis rather than some inanimate mechanism. Data are mediated through his human instrument, rather than through inventories, questionnaires, or machines.
3 Typical features qualitative research 4. Qualitative research involves fieldwork. The researcher physically goes to the people, setting, site, or institution to observe or record behavior and events in its natural setting. 5. Qualitative research includes description in that the researcher is interested in process, meaning, and understanding gained through words or pictures. 6. The process of qualitative research is inductive in that the researcher builds abstractions, concepts, hypotheses, and theories from details. (bottom-up). Theory or hypotheses are not established a priori Adapted from Merriam (1988). Case study research in education.
4 Typical features of qualitative research 7. Idiographic interpretation is utilized attention is paid to particulars; and data are interpreted in regard to the particulars of a case rather than generalizations 8. Is an emergent design in its negotiated outcomes. Because it is the subjects realities that the researcher attempts to reconstruct, meanings and interpretations are negotiated with human data sources
5 Labels Relativistic Holistic/ organic Interpretative Inductive Idiographic Intensive Descriptive/ exploratory Speculative/ illustrative Subjective Grounded Does not impose theory Flexible/ fluid Fieldwork Political Non-rigorous Soft Story telling adapted from Halfpenny (1979)
6 Points of departure qualitative research Verstehen: understanding from within, by means of empathy, intuition, or imagination (as opposed to knowledge from without, by means of observation or calculation) a pre-interpreted social world Role of Verstehen currently debated in social research Role-taking (Mead) Methodologically Direct examination of the empirical world (Blumer) Meaningful reality objectified in concepts (Schutz; ideal types; Blumer; sensitizing concepts) Continuous cycles of collecting, analysis, reflection, and verification
7 Points of departure qualitative research There is no such thing as a neutral observer: What we as social researchers see as empirical reality is a consequence of the theories which we bring to bear in organizing our understanding of it
8 Interpretivism The ways that the objectivity of the world is locally accomplished and managed with reference to broad organizational, social and cultural resources Purpose: Interpretation, understanding and thick description dense, detailed descriptions of social life (Geertz, 1974): include context of action, the intention of the social actors, and the processes through which social action and interaction are sustained and/or changed Use of of interpretive resources and categories in constituting everyday realities (rhetorics of collective representations) e.g., local culture, discourse structures, and organizational embeddedness
9 Criteria for judging a qualitative study The researcher seeks believability, based on coherence, insight and instrumental utility and trustworthiness through a process of verification rather than through traditional validity and reliability measures (Becker, forthcoming) Concerned with questions such as: Accuracy of data (based on close observation) Whether data are precise (close to the things and situations discussed & observed) - grounded theory method Whether an analysis is full or broad
10 The Practical Epistemology of Qualitative Research (Becker, forthcoming) If we take account of the viewpoint of the social actor, how (accurately) do we do it? How do we deal with embeddedness of all social actions in the world of everyday life? How thick can we and should we make our description?
11 If we take account of the viewpoint of the social actor, how (accurately) do we do it? The nearer we get to the conditions in which they actually do attribute meanings to objects and events, the more accurate our descriptions of those meanings are likely to be Various meanings of taking the point of view of the other summaries and interpretations of the Other s viewpoints or letting them express it themselves
12 If we take account of the viewpoint of the social actor, how (accurately) do we do it? Actors do not give stable or consistent meanings to things & frequently change their minds Moreover, they often do not know what things mean ask not for meaning, but for purpose (Spradley, 1979) Error of attribution. All social scientists attribute a point of view and interpretations to the people whose actions are analyzed (Blumer, 1969) requires the verification of speculations
13 If we take account of the viewpoint of the social actor, how (accurately) do we do it? Reflexivity as a strategic element in developing insight (Hine, 2000): How presuppositions and cultural positioning of the ethnographer shape the study Member reflexivity ( member feedback ). Destabilization of ethnographic authority within the text itself ( epistemologically correct approach)
14 How do we deal with embeddedness of all social actions in the world of everyday life? Obtrusive methods. The situation is not just what it would have been without the social scientist However, by observing people in their natural setting we cannot insulate them from the consequences of their actions seeing the real world of everyday life. The observation which requires less interference and fewer assumptions is more likely to be accurate A better goal then thickness might be breadth to find out something about every topic the research touches on
15 How thick can we and should we make our description? Thick description The fuller the description, the better? The object of any description is not to reproduce the object completely ( ) but rather to pick out its relevant aspects (Becker, forthcoming) Despite new means of recording, the full reality is a long way away
16 Ethnography Both process and outcome: Ethnography means literally to write a people, to help construct a people s identity by writing them (Hess, 1992: 4). Ethnography means participant observation, frequent and often informal interviews, and the cultivation of insiders known as informants.
17 Origin in anthropology: Ethnography From isolated communities to communities in socio, political, economic context From agrarian to modern, Western, societies; From primitive to industrial societies ( anthropology at home, Jackson, 1987) Ethnography of science, organizations, etc. Changing role of fieldworker From bounded places to imagined and invented communities (Anderson, 1991; Hobsbawm, 1983)
18 Key to ethnography The description of the ordinary and taken-for-granted; objective: making the implicit explicit. It uses the concept of culture as a lens through which to interpret results. Sensitivity to the making of context: it perceives human behavior, perceptions and artifacts in light of the socialpolitical and historical context Traditionally, fieldwork is done in a bounded, physical, setting (culture as local) Awareness of the role of the researcher - the influence of the researcher in shaping the interactions, by being present (reflexive stand)
19 Ethnographic methods of data collection Direct observation (Malinowski): by way of firsthand experiences, looking upon matters through the eyes of the other. shed light on the actual motives of the others actions and whereabouts (intention vs. actual acts) Studying people in their natural environment (physical presence): the researcher goes into the field instead of bringing the field to the investigator Intensive (face-to-face) contact with informants (gain a rich and contextualized picture) Participation (interactive) - observing behavior by participating in the group. Gaining first-hand experiences Prolonged engagement, longitudinal ( immersion, going native ) in order to get to an in-depth understanding In-depth interview: it is participants who structure the form and content of extensive reflective responses (sometimes called narratives) evoked by a broad initial enquiry from the interviewer Use of multiple data sources Usually equaled with participant observation: broadly conceived, participant observation includes activities of direct observation, interviewing, document analysis, reflection, analysis, and interpretation (Schwandt, 2000: 88).
20 Ethnomethodology (Garfinkel, Cicourel) Social order is the product of every day acting of people. the unconscious routines by which people manage their inter-personal contacts member s practical everyday procedures ( ethnomethods ) for creating, sustaining, and managing a sense of objective reality The analysis of rationality, practical reasoning, and the achievement of everyday reality - Tension: treatment of sequences of activities vs. a more general interest in mundane reasoning - Due to emphasis on description from within - Primary concern fro relations between activities rather than for their meaning
21 Ethnomethodology E.g., performance of scientific work Explored only in terms of its logics, epistemology, or paradigms if they imply cognitive resources for the work itself. ( wordly observability ) Reasoning displayed in the light of accountable details Order not to be found in occupational cultures and social institutions but activities are organized locally. Radical interpretation: Livingston (1986) on the work of mathematical reasoning: mathematical rigor resides in the local sequences of actions produced by mathematicians (detailed, real-world enactment)
22 Ethnomethodology Conversation analysis: fine-grained analysis of naturally occurring spoken interaction (sometimes also includes non verbal interaction) E.g., situated rules of talk embody power and authority differences Speech seen as the primary source in the construction of meaning (against interpretive stand) Conversation regarded as a collaborative conduct Discovery of competences or methods whereby speakers generate orderly sequences of activity
23 Data Data gathering Situations, contexts, phenomena reported in words or pictures (descriptive) -everyday language of respondents or technical language researcher Presented with a lot of information (cannot insulate from data) Techniques Data reduction techniques Data analysis techniques Arguments Observation, participant observation, structured/ semi-structured & open interviews, focus groups, content analysis of documents Open and axial coding Developing themes Typology construction Description Theory generation -analytic induction -Grounded theory -Categorizing and connecting From everyday typifications to typologies Narrative construction of convincing description of processes under investigation
24 Advantages and Limitations of Data Collection Types Data Collection Types Options Within Types Advantages of the Type Limitations of the Type Complete participant -researcher conceals role. Researcher has first hand experience with informant Researcher may be seen as intrusive. Observer as participant -role of researcher is known Researcher can record information as it occurs Private information may be observed that researcher cannot report. Observations Participant as observer -Observation role secondary to participant role. Complete observer - Researcher observes without participating Unusual aspects can be noticed during observation. Useful in exploring topics that may be uncomfortable for informants to discuss. Researcher may not have good attending and observing skills. Certain informants (e.g., children) may present special problems in gaining rapport.
25 Advantages and Limitations of Data Collection Types Data Collection Types Options Within Types Advantages of the Type Limitations of the Type Interviews Face-to-face, one on one, in-person interview. mediated. Telephone or online interview Useful when informants cannot be directly observed. Informant can provide historical information. Provides indirect information filtered through the views of interviewees. Provides information in a designated place rather than the natural field setting. Group - researcher interviews informants in a group (focus group interview) Allows researcher control over the line of questioning. Researcher s presence my bias responses. Not all people are equally articulate and perceptive.
26 Advantages and Limitations of Data Collection Types Data Collection Types Options Within Types Advantages of the Type Limitations of the Type Documents Public documents such as minutes of meetings, newspapers Private documents such as journal or diary, letters (biographical) Enables a researcher to obtain the language and words of the informants. Can be accessed at a time convenient to researcher -unobtrusive source of information Represents data that are thoughtful in that informants have given attention to compiling May be protected information unavailable to public or private access. Requires the researcher to search out the information in hard-to-find places. Materials may be incomplete (representativeness). The documents may not be authentic or accurate. As written evidence, it saves a researcher the time and expense of transcribing Credibility (free from error or distortion) not guaranteed. Audience context may be easily overlooked.
27 Advantages and Limitations of Data Collection Types Data Collection Types Options Within Types Advantages of the Type Limitations of the Type Audiovisual Materials Photographs Videotapes Art Objects Computer Software Film May be an unobtrusive method of data collecting. Provides an opportunity for informants to share directly his or her reality. Creative in that it captures attention visually May be difficult to interpret. May not be accessible publicly or privately. The presence of an observer (e.g., photographer) may be disruptive and affect responses.
28 Advantages and Limitations of Data Collection Types Data Collection Types Options Within Types Advantages of the Type Limitations of the Type All interaction is immediately captured. No need for transcription. Displayed behavior may be not genuine and check is difficult to make. Virtual Methods Text-based representations of (elapsed) interaction online. (textual analysis) Visual representation of interaction online. (graphical analysis) Real life interaction. (online participant observation and interview) Allows the researcher to enter the field from the confined space of the home. And to access interaction and participate in different time zones. May be an unobtrusive method of data collecting. Provides an opportunity for informants to present themselves (the internet as ethnographic object). Problem to provide for the meaningful context of online interaction. Difficulty of immersion. True ethnographic research possible or merely a different understanding of ethnography? Still mainly text-based environments. Low social presence or media richness despite use of emoticons. Ability to integrate the text, image and audio.
29 References Used Anderson, B. (1991) Imagined Communities: Reflections on the Origin and Spread of Nationalism. London: Verso. Atkinson, P. (1988) Ethnomethodology: A Critical Review, Annual Review of Sociology, 14: Becker, H. (forthcoming) The Epistemology of Qualitative Research, in Jessor et. al., Essays on Ethnography and Human Development. Chicago: University of Chicago Press. Blumer, H. (1969) Symbolic Interactionism. Englewood Cliffs. New Jersey: Prentice-Hall. Geertz, C. (1974) The Interpretation of Cultures. Selected Essays by Clifford Geertz. Basic Books. Gilbert, N. (2001) Researching Social Life. London: Sage. Hess, D. J. (1992) Introduction: The New Ethnography and the Anthropology of Science and Technology, in D. Hess and L. Layne (eds.) Knowledge and Society: The Anthropology of Science and Technology, Greenwich: JAI Press. Hine, C. (2000) Virtual Ethnography. London: Sage. Hobsbawm, E.J. and Ranger, T. (1983) (eds.) The Invention of Tradition. Cambridge: Cambridge University Press. Jackson, A. (ed.) (1987) Anthropology at Home. London: Tavistock Publications. Livingston, E. (1986) The Ethnomethodological Foundations of Mathematics. London: Routledge. Merriam (1988). Case Study Research in Education: A Qualitative Approach. San Francisco, CA: Jossey- Bass Publishers. Spradley, J.P. (1979) The Ethnographic Interview. New York: Holt, Rinehart & Winston. Schwandt, T. A. (2000) Three Epistemological Stances for Qualitative Inquiry: Interpretivism, Hermeneutics, and Social Constructionism, in N.K. Denzin and Y. S. Lincoln (eds.), Handbook of Qualitative Research (2nd ed), p Thousand Oaks: Sage.
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