Protecting Australians for 135 years.

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1 With you for life.

2 Protecting Australians for 135 years. Who we are As a leading friendly society, we re synonymous with trust and integrity. We offer simple, straightforward life products you and your clients can rely on, without the built-in overheads associated with larger dominant insurers and banks. We are NobleOak Life Limited, an Australian APRA regulated life insurer with 135 years experience looking after Australians. What we offer You can select from a full range of life insurance products including Term Life, Total and Permanent Disability (TPD), Trauma Insurance, Income Protection (IP) and Business Expenses insurance. Our purpose Why NobleOak You ll discover that working with NobleOak is better for your clients because our products are different from other life insurance offerings in these four ways. 1. Independently Australian NobleOak is the local alternative to the big international banks and insurance giants. We are independent and do not own any distribution channels, such as adviser groups, so conflict between these channels is avoided. 2. Trustworthy We are the friendly face of life insurance, the people who have been handling your life insurance and funeral plans in a neighbourly and compassionate way for 135 years. Throughout the ups and downs of world wars, recessions and the depression, NobleOak was a reliable constant always paying claims. Of course now, Australians have the comfort of knowing that NobleOak is regulated by APRA and ASIC, the same as all the big institutional life offices. We believe almost every Australian with dependents needs life insurance. They owe it to their families and themselves to leave a legacy. NobleOak is determined to simplify life insurance and make it available directly in an honest, transparent and cost-effective way to better protect Australians. We are a genuine local alternative to dominant wealth businesses and banks. 3. Straightforward Here at NobleOak we genuinely believe in the importance of life insurance. That s why we have always provided simple, straightforward and trustworthy products explained in easy-to-understand language. So our customers have always known exactly what they re getting. 4. Focused and flexible Even though we have a formidable history and are significantly reinsured with global reinsurance partners, we re still a small core team without excessive overheads. This means we re adaptable and committed. As a valued business partner, you would not only have a dedicated account manager but also you d have direct access to our CEO, COO and Head Underwriter. We have an unmatched ability to adapt quickly to the changing market and have invested a great deal in administration and web technology to remain nimble. 2 with you for life 3

3 As families grow, NobleOak has always been there. And always will. Our history 1781 NobleOak grew from the Druids Friendly Society, founded in England Bro James Hymen migrated from London to set up Druids Lodge NobleOak first offered insurance to its members NobleOak Life Limited was established as a mutual society Demutualisation occurred, converting members to shareholders and providing greater access to capital and future growth Looking forward to providing Australian families with financial security, today and tomorrow. A word about NobleOak NobleOak means a storehouse of wisdom, growth and endurance. Druid is a Celtic term for oak and signifies life, strength, wisdom, nobility and family. Our Ownership Structure As an ex-mutual society, NobleOak is proud to be owned by over 3,500 Australians. Our culture We are a team that likes to work closely with our alliance partners. The four key elements of our culture are to: Make it happen Meet promises and execute well with a sharp cost focus. Simplify Keep it simple with easy-to-understand products, application processes and messages. Adapt Be responsive to change and use technology for efficiency. Be noble Put our policyholders and members first at all times. Our Team Chairman Paul Sampson Paul has over 25 years experience in life insurance and wealth management. He was previously CEO of AXA Life Insurance Co. Japan, Non-Executive Director of AXA. Asia Pacific Holdings and Chairman of National Mutual Funds Management. Paul has been successful in turnaround management, implementing customer-centric strategies and developing alternate distribution channels COO Steve Hitchcock Steve s experience in life insurance spans 30 years and encompasses direct, intermediated and group channels. These include general management, direct sales, marketing, product, pricing, actuarial, reinsurance and administration. Steve worked at TAL (formerly Tower) and insuranceline. CEO Anthony Brown An MBA Qualified Chartered Accountant, Anthony has over 25 years experience with wide-ranging responsibilities. He has led distribution, strategy, marketing and operations for financial services and insurance businesses such as AMP, Promina, Suncorp and KPMG. 4 with you for life 5

4 Partnering with you. Our network NobleOak has a core team responsible for in-house functions including claims handling, servicing, underwriting, technology support, sales and marketing. We are also able to offer flexibility by carefully overseeing the best suppliers and service providers in the industry. This allows us to manage costs and respond quickly to changing alliance partner and client needs. We may have been around for 135 years but we look to the future by adopting the right flexible structure for our changing environment. An outline of the NobleOak network: Direct marketing support Sales support Reinsurer Technology providers Core NobleOak Team Alliance Partner (Distribution) Claims and service providers Actuarial and compliance Our partners NobleOak only associates with professional, enthusiastic and committed businesses and trusted brands that believe in delivering true value to members and customers. That s why we re so selective about who we work with. Choosing our partners We believe there must be mutual benefit so, when assessing potential alliance partners, we will prioritise by: 1. The affinity you have with your members or customers. 2. How complementary your products and brand are to NobleOak. 3. The potential size of the benefit to members and shareholders. 4. How well our cultures and beliefs match. Working with our partners When we join forces with our alliance partners, we ensure they are successful by jointly establishing an implementation and review team from both NobleOak and the partner. That way we can work closely together and continually adapt the relationship. We also draw on expert advice from our panel of over 10 highly experienced external senior life insurance and financial services specialists from management teams across the industry. 100% of legitimate claims paid over 10 years At NobleOak, we pride ourselves on our simple and personal claims service. We ve paid 100% of legitimate claims over the past 10 years and have a high focus on the satisfaction of our policyholders. When your client makes a claim, we understand they may be dealing with a very stressful situation. NobleOak has helped many Australians over 135 years in providing assistance when needed. We continue with this tradition of looking after the needs of the NobleOak community. Our dedicated, professional 5. The level of commitment to make the business relationship a success. claims team is here to help during difficult times and pay genuine claims as quickly as possible. 6 with you for life 7

5 Straightforward products and simple service you can rely on. Our products in more detail: Term Life Income Protection Maximum sum insured $15m Monthly benefit payable in the event that the Life Lump sum payable in the event of death whilst policy in force Insured is disabled due to injury or sickness and unable to work Indexation of benefits annually by a minimum of 3%, and maximum 5% prior to age 60 Maximum sum insured $25,000 per month ($300,000 per annum) Terminal illness also included if evidence received confirming life expectancy of 12 months or less (capped at $1m) Indexation of benefits annually by a minimum of 3%, and maximum 5% prior to age 60 (capped at $15,000 per month) Benefits cease age 85 Specified Injuries and sickness benefit of 3 or 6 months, depending on waiting period; not Total and Permanent Disability (TPD) Maximum sum insured $3m Lump sum payable in the event of Total and Permanent Disablement whilst the policy is in force Indexation of benefits annually by a minimum of 3%, and maximum 5% prior to age 60 (capped at available for waiting period >90 days Recurring disablement benefits Rehabilitation Benefit up to 6 months benefits Spouse benefit Claim benefit increase s after 12 months on claim, lesser of CPI or 5% Own Occupation first 2 years, then Any Occupation Partial Disablement benefit $1m) Cover ceases Any occupation covered Benefits ceased at age 75, ADL definition from age 65. Minimum 25 hours working per week Business Expenses Monthly benefit payable in the event that the Life Our products NobleOak manufactures and distributes the following products through our wholly owned subsidiary, Noblelink: Term Life pays a lump sum on death or the diagnosis of a terminal illness. Total and Permanent Disability (TPD) pays a lump sum if the policyholder becomes disabled and is unable to ever work again. Trauma (Critical Illness Insurance) pays a lump sum on the diagnosis or occurrence of one of a list of specific illnesses Income Protection provides a replacement income of up to 75% of current income if the policyholder is unable to work due to illness or injury. A policyholder may also elect to acquire an additional 10% on top of the 75% for superannuation contributions whilst on claim. Business Expenses provides a benefit for self-employed people and business owners if they are unable to work due to sickness or injury. Up to 100% of allowable expenses that a business is likely to incur can be insured. Trauma Maximum sum insured $2m 37 insured benefits Coronary artery angioplasty is 25% of benefit capped at $25k. Indexation of benefits annually by a minimum of 3%, and maximum 5% prior to age 60 (capped at $1m) Benefits cease age 70 Insured is disabled due to injury or sickness and unable to work Benefit is the lesser of monthly benefit and 1/12 of the Allowable Business Expenses incurred during preceding 12 months. Maximum sum insured $25,000 per month ($300,000 per annum) No indexation Partial Disablement benefit Complicated pregnancy included Waiver of premium Cover ceases at policy anniversary after age 65 such as heart attack, cancer or stroke. 8 with you for life 9

6 Did you know these key life insurance facts and figures? $669,000,000,000 The estimated life underinsurance gap in Australia is around $669 billion (source Rice Warner report on Underinsurance in 2011). This has created a significant burden on families suffering hardship and pressure on our social security system. 1 in 5 men and 1 in 7 women will suffer a critical illness by 64 years. Alliance Partnership A growing market Limited providers Contact The Australian life insurance industry is a $10 billion plus a year market (annual premiums), growing at 5-12% per annum. (source: APRA 2011). Increase in direct channel It s estimated that life insurance sold directly (without an adviser) will increase from 25% to 40% of the market in 10 years (source: Plan for Life 2012). With only 17 active life licenses in Australia manufacturing retail products, NobleOak is the only truly independent niche life insurer. (source: APRA 2011). Poor differentiation 75% of consumers believe there is no significant difference in the products and services offered by insurance companies (Accenture Global Research report). This is a key reason why NobleOak s friendly society heritage and ability to mutually work with alliance partners is so important. Building an alliance or business relationship with NobleOak can benefit your members or customers and be financially rewarding for your business. If you re interested and would like to know more, please get in touch. You can contact our team at NobleOak on or enquiry@nobleoak.com.au Website: Address: L4, 89 York Street, Sydney NSW 2000 GPO Box 4793, Sydney NSW with you for life 11

7 Contact You can contact our team at NobleOak on or Website: Address: L4, 89 York Street, Sydney NSW 2000 GPO Box 4793, Sydney NSW 2001 This document is issued by NobleOak Life Limited ABN AFSL Level 1 50 York Street Sydney NSW Any information provided in this document is of a general nature and does not take into consideration your objectives, financial situation or needs. Please refer to the relevant Product Disclosure Statement (PDS) for information on any of the products mentioned in this document. A copy of the PDS for our life insurance products may be obtained free of charge by contacting us on with you for life