M&L 8381 RESEARCH SEMINAR SUPPLY CHAIN MANAGEMENT AUTUMN 2015

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1 M&L 8381 RESEARCH SEMINAR SUPPLY CHAIN MANAGEMENT AUTUMN 2015 Class Date/Time and Location: See Class Schedule (p.4) Office: 506A Fisher Hall Phone: Office Hours: By appointment Douglas M., Ph.D. INTRODUCTION The seminar is designed to acquaint participants with strategies and theories regarding supply chain management (SCM). We will examine literature that provides some historic perspective on topics and the current thinking as described in our primary journals. During this seminar, we will study the theory and practice of buyer-seller relationships and supply chain management. Aspects of the literature are examined which relate to performance measurement. COURSE OBJECTIVES 1. To understand the current theory and practice of SCM and the Global Supply Chain Forum ( ) view of SCM. 2. To understand how corporate strategy informs supply chain strategy. 3. To appreciate the complexity of decision-making when managing supply chains and to explore methods for cross-functional integration. 4. To be familiar with the challenges associated with measuring performance and managing relationships in supply chains. 5. To identify ways to contribute to the body of knowledge and improve management practice. 6. To evaluate the research methods used in SCM research to date. 1

2 GRADING POLICY Article Evaluations: To encourage seminar discussion, each participant will briefly review and critically summarize seven (7), one for each of the seminar sessions. The objective is for each seminar participant to examine one article in some depth in terms of its value to the session and to the overall seminar. The four-page, double-spaced analyses should consist of five parts: a summary of the paper's main points; the contribution of the piece to the general body of knowledge; a critique of the paper in terms of theory, practice, and methodology; managerial implications of the research; and directions for future research to enrich the body of knowledge. Your paper should be double-spaced, 12-point font, with 1- inch margins on the top, bottom, and sides. An outline of the critique format is provided in the next section. Grades will be assessed as follows: Seven (7) Article Evaluations 35% Class Participation 25% Final Exam 40% 2

3 ARTICLE EVALUATION FORMAT The evaluations should be no more than four pages long, double-spaced and not much shorter. Please follow the format below, using headings, in writing your evaluations. The evaluation should: 1. Provide a brief synopsis of the major points of the paper (approximately threefourths page.) The reader should know what the article covered and found. What thoughts does the paper bring to the topic? Provide some detail of results, ideas, etc. 2. List the contributions of the paper (approximately one-half page.) How does the material relate to better understanding? 3. Assess how well the paper relates to the topic (and questions) for discussion. Critique the methodology or approach of the paper to studying the particular problem addressed (one or two pages.) Are the points well grounded in theory? In practice? That is, how much sense do the propositions make? Are there holes in the logic or presentation? Omissions? Address relevant discussion questions. Relate to other readings for the session. How does this article fit or not fit? Relate to past readings/topics as appropriate. It is important to do this. 4. Indicate the managerial implications of the research (approximately one-fourth page.) 5. Suggest directions for future research (approximately one-half page.) What additional study is needed on the subject? What additional topics should be researched? Please frame these as potential research questions. Only one evaluation of a paper should be submitted per participant per week. Evaluations are due 24 hours prior to the beginning of class. This can be sent via with hard copies brought to class. Copy the evaluations for all seminar participants. Label the five main sections in your evaluation and address the relevant areas in each section. Consider the session objectives and questions that relate to the article. 3

4 CLASS SCHEDULE M&L RESEARCH SEMINAR IN SUPPLY CHAIN MANAGEMENT 8381 AUTUMN 2015 DATE TOPIC PROFESSOR Wednesday, August 26 from 1PM - to 4PM 500 Fisher Hall Preparing For Your Academic Career Wednesday, September Mason Hall Supply Chain Management (historical perspective) Wednesday, September Mason Hall Supply Chain Metrics Wednesday, Sept Fisher Hall Customer Relationship Management Monday, Sept Fisher Hall Supplier Relationship Management Wednesday, Sept Fisher Hall Supply Chain Relationships Wednesday, October Fisher Hall Measuring and Selling Value Wednesday, October 14 Final Exam 4

5 PREPARING FOR YOUR ACADEMIC CAREER Read the following articles and be prepared to discuss the implications for the research that has been completed in supply chain management and for your research as you move forward in your career. 1. Brown, Stephen W. et al (2005), Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure, Journal of Marketing, Vol. 69, No. 4, pp Harmon, Michael M. (2006), "Business Research and Chinese Patriotic Poetry: How Competition for Status Distorts the Priority Between Research and Teaching in U.S. Business Schools", Academy of Management Learning & Education, Vol. 5, No. 2, pp Podolny, Joel M. (2009), The Buck Stops (and Starts) at Business School, Harvard Business Review, June, pp Mingers, John and Hugh Willmott (2010), " Performative Effects of Journal Ranking Lists", Working Paper Series, Kent Business School, University of Kent, Canterbury CT7 2PE, UK, pp Storbacka, Kaj (2014), "Does publish or perish lead to stylish rubbish?" Journal of Business Market Management,Vol. 7, No.1, pp , Douglas M. and Matias G. Enz (2015), We Must Find the Courage to Change, Journal of Business Logistics, Vol.36, No. 1, pp Importance of replication 7. Hunter, J.E. (2001), The Deperate Need for Replications, Journal of Consumer Research, Vol. 28, No.2, pp Goldsby, Thomas J. and Chad W. Autry (2011), "Toward Greater Validation of Supply Chain Management Theory and Concepts: The Roles of Research Replication and Meta-Analysis", Journal of Business Logistics, Vol. 32, No.4, pp

6 SUPPLY CHAIN MANAGEMENT (Historical Perspective) Graham Stevens was one of the early authors to use the terms "supply chain" and supply chain management" in publications. 1. Graham C. Stevens (1989), "Integrating the Supply Chain", International Journal of Physical Distribution & Logistics Management, Vol.19, No. 8, pp Graham C. Stevens (1990), Successful Supply-Chain Management, Management Decision, Vol. 28, No. 8, pp The articles by Cooper et al and the article by Mentzer et al represent two approaches to cross-functional frameworks in SCM. Evaluate the two approaches. 3. Cooper, Martha C., Douglas M. and Janus D. Pagh (1997), "Supply Chain Management: More Than a New Name for Logistics," The International Journal of Logistics Management, Vol. 8, No. 1, pp Mentzer, John T., William DeWitt, James S. Keebler, Min Soonhoong, Nancy W. Nix, Carlo D. Smith and Zach G. Zacharia, (2001), Defining Supply Chain Management, Journal of Business Logistics, Vol. 22, No. 2 (2001), pp , Douglas M. (2014), Supply Chain Management, Chapter 1, in Douglas M., Editor, Supply Chain Management: Processes, Partnerships, Performance, Fourth Edition, Ponte Vedra Beach, FL: Supply Chain Management Institute, pp Evaluate the following manuscripts in terms of their contribution to the literature. 6. Frankel, Robert et al, (2008), The Domain and Scope of SCM s Foundational Disciplines Insights and Issues to Advance Research, Journal of Business Logistics, Vol. 29, No. 1, pp Ellram, Lisa M., and Martha C. Cooper (2014), "Supply chain management: It's all about the journey, not the destination." Journal of Supply Chain Management Vol. 50. No.1, pp

7 SUPPLY CHAIN METRICS For each of the following articles, critically evaluate the piece, give specific details regarding any contributions that you believe each has made, and identify one or more potential refinements that would increase the contribution of the work. 1. Caplice, C. and Y. Sheffi (1994), "A Review and Evaluation of Logistics Metrics," International Journal of Logistics Management, Vol. 5, No. 2, pp Beamon, B. M. (1999), "Measuring Supply Chain Performance," International Journal of Operations & Production Management, Vol. 19, No. 3, pp Brewer, P. C. and T. W. Speh (2000), "Using the Balanced Scorecard to Measure Supply Chain Performance," Journal of Business Logistics, Vol. 21, No. 1, pp , Douglas M. and Terrance L. Pohlen, (2001) "Supply Chain Metrics", International Journal of Logistics Management, The, Vol. 12 Issue 1, pp Hausman, Warren H. (2004), Emerging Supply Chain Practices, Chapter 4 in The Practice of Supply Chain Management: Where Theory and Application Converge, Springer New York, pp Bastl, Marko, Tonci Grubic, Simon Templar, Alan Harrison and Ip-Shing Fan, (2010), Inter-organisational Costing Approaches The Inhibiting Factors, International Journal of Logistics Management, Vol. 21, No.1, pp Flynn, Barbara B., Baofeng Huo, and Xiande Zhao. "The impact of supply chain integration on performance: a contingency and configuration approach." Journal of operations management 28, no. 1 (2010):

8 CUSTOMER RELATIONSHIP MANAGEMENT For each of the following articles, critically evaluate the piece, give specific details regarding any contributions that you believe each has made, and identify one or more potential refinements that would increase the contribution of the work. 1. Ryals, L. and Knox, S. (2001), Cross-functional Issues in the Implementation of Relationship Marketing Through Customer Relationship Management, European Management Journal, Vol. 19, No. 5, pp Boulding, W., Staelin, R., Ehret, M., and Johnston, W. J. (2005), A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go, Journal of Marketing, Vol. 69, No. 4, pp Payne, A. and Frow, P. (2005), A Strategic Framework for Customer Relationship Management, Journal of Marketing, Vol. 69, No. 4, pp Bohling, T., Bowman, D., LaValle, S.; Mittal, V., Narayandas, D., Ramani, G., and Varadarajan, R. (2006), CRM Implementation: Effectiveness, Issues and Insights, Journal of Service Research, Vol. 9, No. 2, pp Ryals, L. (2005), Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships, Journal of Marketing, Vol. 69, No. 4, pp Zablah, A. R., Bellenger, D. N., and Johnston, W. J. (2004), An Evaluation of Divergent Perspectives on Customer Relationship Management: Towards a Common Understanding of an Emerging Phenomenon, Industrial Marketing Management, Vol. 33, No. 6, pp Payne, A. and Frow, P. (2006), Customer Relationship Management: from Strategy to Implementation, Journal of Marketing Management, Vol. 22, No. 4, pp , Douglas M. (2010), Customer Relationship Management as a Business Process, Journal of Business and Industrial Marketing, Vol. 25, Issue 1, pp

9 SUPPLIER RELATIONSHIP MANAGEMENT For each of the following articles, critically evaluate the piece, give specific details regarding any contributions that you believe each has made to supplier relationship management, and identify one or more potential refinements that would increase the contribution of the work. 1. Dryer, J.H., Cho, D.S. and Wu, W. (1998), Strategic Supplier Segmentation: The Next Best Practice in Supply Chain Management, California Management Review, Vol. 40. No. 2, pp Lee, H. (2010), Don t Tweak Your Supply Chain Rethink It End to End, Harvard Business Review, October, pp Giannakis, M. (2007), Performance measurement of supplier relationships, Supply Chain Management: An International Journal, Vol. 12, No. 16, pp Tuli, K. R., Kohli, A. K., & Bharadwaj, S. G. (2007), Rethinking Customer Solutions: From Product Bundles to Relational Processes, Journal of Marketing, Vol. 71, No.3, pp , Douglas M. and Schwieterman, Matthew A. (2012), Supplier Relationship Management as a Macro Business Process, Supply Chain Management: An International Journal, Volume 17, Issue 3, pp

10 SUPPLY CHAIN RELATIONSHIPS (PARTNERSHIPS) The following are questions that will be used as the basis for structuring our discussion on the assigned readings. Read the Baba article first and pay particularly close attention to the first nine pages. Evaluate Baba s (1998) criticism of partnership research and her suggestions for how future research on the subject should be conducted. 1 Baba, Marietta L. (1988), Two Sides to Every Story: An Ethnohistorical Approach to Organizational Partnerships, City & Society, Vol. 2, No. 2, pp How does the Morgan and Hunt article in relationship marketing support inquiry into supply chain relationships? 2 Morgan, Robert M. and Shelby D. Hunt (1994), The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, Vol. 58, No. 7, pp For each of the following articles, critically evaluate the piece, give specific details regarding any contributions that you believe each has made, and identify one or more potential refinements that would increase the contribution of the work. 3 Ellram, Lisa and T. Hendrick (1995), Partnering Characteristics: A Dyadic Perspective, Journal of Business Logistics, Vol. 16, No. 1, pp , Douglas M., Margaret A. Emmelhainz, and John T. Gardner (1996), Developing and Implementing Supply Chain Partnerships, The International Journal of Logistics Management, Vol. 7, No. 2, pp , Douglas M., A. Michael Knemeyer and John T. Gardner (2004), Supply Chain Partnerships: Model Validation and Implementation, Journal of Business Logistics, Vol. 25, No. 2, pp Mena, Carols, Andrew Humphries and Richard Wilding (2009), A Comparison of inter and intra-organizational relationships: Two case studies from UK food and drink industry, International Journal of Physical Distribution & Logistics Management, Vol. 39, No. 9, pp

11 MEASURING AND SELLING VALUE For each of the following articles, critically evaluate the piece, give specific details regarding any contributions that you believe each has made, and identify one or more potential refinements that would increase the contribution of the work. 1. Novack, R. A., Rinehart, L.M. and Langley, C. J. (1994), "An Internal Assessment of Logistics Value," Journal of Business Logistics, Vol. 15, No. 1, pp , D. M. and Burduroglu, R. (2000), "Measuring and Selling the Value of Logistics," International Journal of Logistics Management, Vol. 11, No. 1, pp Ulaga, W. (2003), "Capturing value creation in business relationships: a customer perspective," Industrial Marketing Management, Vol. 32, No. 8, pp Vargo, S. L. and Lusch, R. F. (2004), "Evolving to a new dominant logic for Marketing". Journal of Marketing, Vol. 68, No.1, pp Payne, A. F., Storbacka, K., & Frow, P. (2008), "Managing the co-creation of value," Journal of the Academy of Marketing Science, Vol. 36, No.1, pp Enz, Matias G. and, Douglas M. (2012), "Using cross-functional, crossfirm teams to co-create value: The role of financial measures, Industrial Marketing Management, Vol. 41, Issue 3, pp , Douglas M. and Enz, Matias G. (2012), "Managing and Measuring Value Co-creation in Business-to-Business Relationships," Journal of Marketing Management, Vol. 28, Issue 13-14, pp /23/

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