Partner Report: Vysoká škola ekonomická v Praze
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1 Business Edition Partner Report Vysoká škola ekonomická v Praze
2 Partner Report: Vysoká škola ekonomická v Praze Introduction The trendence Graduate Barometer Business Edition Prepared for Vysoká škola ekonomická v Praze Welcome to the trendence Graduate Barometer First of all we would like to thank you for your participation in the trendence Graduate Barometer Through cooperation with institutions like yours, this year has been our most successful yet, with students taking part in the survey: about participants more than we had in the previous survey. Over the years, trendence has become Europe s leading research institute conducting online student surveys. The results of these surveys are used by employers and universities to learn more about students, making our data an important bridge between higher education and the labour market. We look forward to many more years of cooperation with your institution. We hope you find this report interesting and useful, and welcome any comments or requests you may have. Yours sincerely Ulrike Heyne Research Manager - Europe 2 The trendence Graduate Barometer Business Edition trendence 2010
3 Contents Partner Report: Vysoká škola ekonomická v Praze Contents Introduction...2 Contents...3 About the Survey...4 Europe wide participation in the trendence Graduate Barometer Sample groups...6 Chapter I: Education and university evaluation...7 Important factors when choosing a university course...8 Evaluation of university performance...9 Importance vs. evaluation...10 Evaluation of university performance - overall satisfaction in Europe...11 Skills provided by the university and university career fair...12 Interest in studying a masters course abroad...13 Desired master course destination...14 Students wanting to study a master course in Czech Republic...15 Chapter II: Career...16 Opinions - future career...17 Job application process...18 Estimated timeframe to find first position (months)...18 Estimated number of applications to find first position...19 Expectations of first position...20 Expected gross annual salary...20 Expectations of first position...21 Mobility...22 Chapter III: Employer attractiveness...23 Employer attractiveness...24 Chapter IV: The students...25 Student sample profile...26 Age...26 Gender...26 Subject...27 Expected length of education and academic achievement...28 Experience and highly advanced English language skills...29 English language skills (according to students)...30 Opinions - student fees...31 About trendence...32 The trendence Graduate Barometer Business Edition trendence
4 Partner Report: Vysoká škola ekonomická v Praze About the Survey About the Survey The European Student Barometer has grown to be the largest survey on career, education and employer topics in Europe. More than 850 institutions in 24 countries took part and about students answered the survey. The survey was conducted in the following countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, the United Kingdom and in two new countries: Bulgaria and Turkey. The field phase of the survey took place from The students were asked about their preferences and expectations in their future career, their satisfaction with their university, and the attractiveness of future employers. The main target group for the survey was business/economics and engineering/it/natural science students, however, we are of course interested in hearing the opinions of all students. Therefore we have three editions of the trendence Graduate Barometer Partner Report: business, engineering and total (including students of all fields of study). The survey was conducted online and the students were invited by the universities by , newsletter or web page banner. Your report is divided into four chapters: Education and university evaluation, Career, Employer attractiveness and the Students. 4 The trendence Graduate Barometer Business Edition trendence 2010
5 Contents Participating countries Europe wide participation in the trendence Graduate Barometer 2010 Country Answers Country Answers Austria Netherlands Belgium Norway Bulgaria Poland Czech Republic Portugal Denmark Romania Finland Russia France Slovakia Germany Spain Greece Sweden Hungary Switzerland Ireland Turkey Italy United Kingdom Total The trendence Graduate Barometer Business Edition trendence
6 Partner Report: Vysoká škola ekonomická v Praze Sample groups Sample groups Europe: Sample: Numbers of answers for the Business Edition Czech Republic: 6201 Sample: Numbers of answers for the Business Edition Vysoká škola ekonomická v Praze: 275 Sample: Numbers of answers for the Business Edition 6 The trendence Graduate Barometer Business Edition trendence 2010
7 Chapter I: Education and university evaluation
8 Partner Report: Vysoká škola ekonomická v Praze Education and university evaluation Important factors when choosing a university course Teaching quality Course content and structure Reputation among employers 40.3% 81.5% 87.5% 79.8% 78.6% 70.5% Practical course content Cooperation with employers 35.2% 42.7% 61.6% 59.4% International orientation Academic reputation University facilities 29.4% 31.3% 50.0% 44.6% 41.2% 40.2% Lecturer/tutor availability and helpfulness 38.4% 51.2% Campus activities / s tudent life IT facilities Good location Accommodation availability Assistance with career planning University administration service Cheap location 18.5% 27.7% 19.9% 22.3% 27.3% 21.9% 16.1% 17.0% 14.4% 17.0% 15.6% 8.0% 4.0% 1.8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Europe Czech Republic Vys oká š kola ekonomická v Praze! The diagram shows the % of students who selected the factor as important when choosing a university course. % Question: Which are the most important factors for you when choosing a university/university course? 8 The trendence Graduate Barometer Business Edition trendence 2010
9 Chapter I Partner Report: Vysoká škola ekonomická v Praze Evaluation of university performance Good location Univers ity facilities Campus activities / s tudent life IT facilities 51.0% 76.8% 85.0% 76.3% 81.5% 78.7% 72.0% 78.6% Reputation among employers 40.1% 76.9% Academic reputation 50.3% 65.5% International orientation Course content and structure Cooperation with employers 36.4% 55.7% 64.9% 70.0% 64.7% 64.7% Ass istance with career planning Teaching quality Lecturer / tutor availability and helpfulness Univers ity adminis tration s ervice Accommodation availability 18.0% 62.3% 61.6% 61.7% 63.6% 55.9% 53.3% 52.8% 54.9% 50.2% Practical course content Cheap location 19.9% 39.8% 31.4% 44.8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Europe Czech Republic Vys oká š kola ekonomická v Praze! The diagram shows the % of students who evaluated the performance of your university as good for each of the above factors. % Question: How does your university perform on these factors? The trendence Graduate Barometer Business Edition trendence
10 Partner Report: Vysoká škola ekonomická v Praze Education and university evaluation Importance vs. evaluation Good location University facilities Campus activities / s tudent life IT facilities Reputation among employers Academic reputation International orientation Cours e content and structure Cooperation with employers Ass istance with career planning Teaching quality Lecturer/tutor availability and helpfulness Univers ity administration s ervice Accommodation availability Practical course content Cheap location Importance (s tudents from your univers ity) Evaluation of your univers ity! The diagram compares what is important to students at your university and how they evaluate your university in these factors. % 10 The trendence Graduate Barometer Business Edition trendence 2010
11 Chapter I Partner Report: Vysoká škola ekonomická v Praze Evaluation of university performance - overall satisfaction in Europe Country Average overall satisfaction Country Average overall satisfaction Europe 4.8 Netherlands 5.2 Austria 4.1 Norway 5.4 Belgium 5.0 Poland 5.0 Bulgaria 5.3 Portugal 4.8 Czech Republic 4.4 Romania 4.9 Denmark 4.6 Russia 5.4 Finland 4.7 Slovakia 4.5 France 5.2 Spain 4.6 Germany 4.1 Sweden 5.1 Greece 4.6 Switzerland 4.6 Hungary 4.8 Turkey 4.9 Ireland 5.0 United Kingdom 5.0 Italy 4.8 Vysoká škola ekonomická v Praze 4.5! The map shows the overall satisfaction among the students in Europe. % Question: Overall how satisfied are you with your university/course? (1 = very dissatisfied and 7 = very satisfied). The trendence Graduate Barometer Business Edition trendence
12 Partner Report: Vysoká škola ekonomická v Praze Education and university evaluation Skills provided by the university and university career fair My university course provides me with the skills necessary for the labour market Vysoká š kola ekonomická v Praze 54.6% 17.2% 28.2% Czech Republic 53.3% 15.1% 31.6% Europe 56.8% 27.1% 16.1% Agree Dis agree No opinion Awareness and use of career fair at the university Does your university have a careers fair? 98.2% 1.8% Have you attended / do you plan to attend this career fair? 92.1% 7.9% yes no 12 The trendence Graduate Barometer Business Edition trendence 2010
13 Chapter I Partner Report: Vysoká škola ekonomická v Praze Interest in studying a masters course abroad 23.0% % 39.0% % 54.0% % 70.0% % Country % Country % Europe 55.5% Netherlands 46.6% Austria 59.7% Norway 36.3% Belgium 46.2% Poland 39.7% Bulgaria 64.6% Portugal 47.6% Czech Republic 28.5% Romania 67.7% Denmark 57.3% Russia 81.5% Finland 42.4% Slovakia 23.5% France 55.0% Spain 62.3% Germany 49.7% Sweden 50.5% Greece 74.7% Switzerland 54.4% Hungary 49.3% Turkey 85.4% Ireland 34.8% United Kingdom 52.2% Italy 57.2% Vysoká škola ekonomická v Praze 48.6%! The map and tables show the % of students who answered yes to this question. % Question: Are you interested in studying a master degree in a foreign country? The trendence Graduate Barometer Business Edition trendence
14 Partner Report: Vysoká škola ekonomická v Praze Education and university evaluation Desired master course destination United Kingdom US Germany Australia Canada Fra nce Switzerland Spain Austria Netherlands Sweden Belgium Irela nd (Republic) Norway Denmark China Finland Italy Russia Poland Greece Portugal Slovakia Turkey Hungary 20.2% 29.2% 23.6% 26.4% 20.1% 25.5% 17.7% 25.5% 16.9% 19.8% 14.5% 15.1% 11.7% 13.2% 11.6% 9.4% 8.4% 9.4% 9.4% 8.5% 8.8% 8.5% 7.9% 7.5% 5.9% 5.7% 2.7% 4.7% 7.8% 3.8% 6.3% 2.8% 2.2% 2.8% 0.9% 0.9% 3.4% 0.0% 3.0% 0.0% 2.0% 0.0% 0.7% 0.0% 0.5% 0.0% 46.4% 55.7% 59.3% 65.1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Europe Czech Republic Vysoká škola ekonomická v Praze! The diagram shows the most desired master course destinations of students in your country. % Question: Where would you like to study this master degree? 14 The trendence Graduate Barometer Business Edition trendence 2010
15 Chapter I Partner Report: Vysoká škola ekonomická v Praze Students wanting to study a master course in Czech Republic 0.0% - 6.9% 7.0% % 15.0% % 22.0% % Country % Country % Austria 1.4% Netherlands 0.5% Belgium 1.0% Norway 0.5% Bulgaria 0.9% Poland 1.7% Czech Republic 0.0% Portugal 3.4% Denmark 0.0% Romania 1.4% Finland 0.4% Russia 6.0% France 0.9% Slovakia 29.1% Germany 0.6% Spain 1.2% Greece 2.5% Sweden 0.0% Hungary 1.2% Switzerland 0.1% Ireland 3.2% Turkey 2.8% Italy 0.5% United Kingdom 0.0%! The map shows the percentage of students from each country who would like to study a master course in your country. % The trendence Graduate Barometer Business Edition trendence
16 Chapter II: Career
17 Chapter II Partner Report: Vysoká škola ekonomická v Praze Opinions future career I am worried about my future career Vysoká š kola ekonomická v Praze 27.0% 51.1% 21.9% Czech Republic 32.5% 45.5% 22.0% Europe 54.1% 35.8% 10.0% Agree Dis agree No opinion The trendence Graduate Barometer Business Edition trendence
18 Partner Report: Vysoká škola ekonomická v Praze Career Job application process Estimated timeframe to find first position (months) Country Months Country Months Europe 4.4 Netherlands 3.4 Austria 3.1 Norway 2.7 Belgium 3.6 Poland 5.1 Bulgaria 2.8 Portugal 3.9 Czech Republic 3.3 Romania 4.1 Denmark 3.9 Russia 2.7 Finland 3.2 Slovakia 4.7 France 3.4 Spain 4.4 Germany 4.2 Sweden 4.0 Greece 6.7 Switzerland 3.1 Hungary 4.4 Turkey 7.9 Ireland 4.7 United Kingdom 4.1 Italy 5.5 Vysoká škola ekonomická v Praze The trendence Graduate Barometer Business Edition trendence 2010
19 Chapter II Partner Report: Vysoká škola ekonomická v Praze Job application process Estimated number of applications to find first position Country Applications Country Applications Europe 30.3 Netherlands 13.3 Austria 30.0 Norway 12.9 Belgium 21.1 Poland 44.1 Bulgaria 19.6 Portugal 26.9 Czech Republic 20.2 Romania 37.0 Denmark 24.8 Russia 18.1 Finland 24.3 Slovakia 33.3 France 34.6 Spain 27.4 Germany 32.4 Sweden 22.3 Greece 23.1 Switzerland 21.5 Hungary 33.2 Turkey 9.9 Ireland 28.2 United Kingdom 29.0 Italy 28.1 Vysoká škola ekonomická v Praze 22.0 The trendence Graduate Barometer Business Edition trendence
20 Partner Report: Vysoká škola ekonomická v Praze Career Expectations of first position Expected gross annual salary Country Gross annual salary Country Gross annual salary Europe Netherlands Austria Norway Belgium Poland Bulgaria Portugal Czech Republic Romania Denmark Russia Finland Slovakia France Spain Germany Sweden Greece Switzerland Hungary Turkey Ireland United Kingdom Italy Vysoká škola ekonomická v Praze The trendence Graduate Barometer Business Edition trendence 2010
21 Chapter II Partner Report: Vysoká škola ekonomická v Praze Expectations of first position Desired weekly working hours Vysoká š kola ekonomická v Praze 44.2 Czech Republic 45.4 Europe 44.1 Desired time in first position (years) Vysoká škola ekonomická v Praze 4.8 Czech Republic 7.5 Europe 6.1 The trendence Graduate Barometer Business Edition trendence
22 Partner Report: Vysoká škola ekonomická v Praze Career Mobility After graduating I will leave my country to find a professional position abroad Vysoká š kola ekonomická v Praze 19.2% 31.8% 49.0% Czech Republic 14.6% 41.6% 43.7% Europe 27.8% 40.0% 32.2% Agree Dis agree No opinion Imagine you received an attractive job offer. To what extent would you relocate? I would Relocate world wide 29.6% 40.4% Relocate within Europe 26.8% 27.3% Relocate within my country of res idence 16.7% 23.5% Not relocate 15.5% 20.1% Europe Czech Republic Vys oká škola ekonomická v Praze 22 The trendence Graduate Barometer Business Edition trendence 2010
23 Chapter III: Employer attractiveness
24 Partner Report: Vysoká škola ekonomická v Praze Employer attractiveness Employer attractiveness Rank Company (top 10) Vysoká škola ekonomická v Praze 1 Česká národní banka (ČNB) 15.6% 2 Skupina ČEZ 14.4% 3 L Oréal 12.4% 4 Ernst & Young 10.8% 5 PricewaterhouseCoopers 10.0% 6 Google 8.4% 6 Deloitte 8.4% 8 Apple 8.0% 9 Československá obchodná banka (ČSOB) 6.8% 10 IBM 6.4% Rank Company (top 10) Czech Republic 1 Skupina ČEZ 18.1% 2 Česká národní banka (ČNB) 15.7% 3 Google 7.7% 4 Microsoft 7.1% 5 Česká spořitelna 6.9% 6 Komerční banka 6.7% 7 Apple 6.2% 8 PricewaterhouseCoopers 5.3% 9 Ernst & Young 5.2% 10 IBM 4.8% Rank Company (top 10) Europa 1 PricewaterhouseCoopers 6.8% 2 Google 6.3% 3 Ernst & Young 6.0% 4 L'Oréal 5.7% 5 Deloitte 5.2% 6 Apple 5.2% 7 KPMG 4.8% 8 Coca-Cola 4.6% 9 Microsoft 4.3% 10 BMW Group 3.7%! The three tables show a top 10 of the most popular employers in Europe, in your country and among your students. % Question: Which employers would you most likely apply to upon graduation? The students could select 3 companies from a list of The trendence Graduate Barometer Business Edition trendence 2010
25 Chapter IV: The students
26 Partner Report: Vysoká škola ekonomická v Praze The students Student sample profile Age (average) Vysoká š kola ekonomická v Praze 21.9 Czech Republic 24.0 Europe 22.7 Gender Country Male Female Europe 43.3% 56.7% Austria 41.5% 58.5% Belgium 44.1% 55.9% Bulgaria 30.8% 69.2% Czech Republic 35.0% 65.0% Denmark 47.6% 52.4% Finland 32.1% 67.9% France 45.1% 54.9% Germany 52.5% 47.5% Greece 47.8% 52.2% Hungary 33.8% 66.2% Ireland 38.2% 61.8% Italy 43.9% 56.1% Netherlands 54.3% 45.7% Norway 58.8% 41.2% Poland 33.4% 66.6% Portugal 47.4% 52.6% Romania 29.8% 70.2% Russia 34.1% 65.9% Slovakia 30.8% 69.2% Spain 40.2% 59.8% Sweden 47.2% 52.8% Switzerland 58.5% 41.5% Turkey 54.5% 45.5% United Kingdom 48.1% 51.9% Vysoká škola ekonomická v Praze 39.2% 60.8% 26 The trendence Graduate Barometer Business Edition trendence 2010
27 Chapter IV Partner Report: Vysoká škola ekonomická v Praze Student sample profile Subject Economics 60.5% 60.0% Management 46.0% 44.0% Marketing 14.2% 18.4% Accounting 8.7% 13.1% Finance 7.8% 10.2% Business information sys tems/technology 4.6% 5.1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Europa Czech Republic Vys oká škola ekonomická v Praze The trendence Graduate Barometer Business Edition trendence
28 Partner Report: Vysoká škola ekonomická v Praze The students Student sample profile Expected length of education and academic achievement Expected length of education (in years) Vysoká š kola ekonomická v Praze 5.2 Czech Republic 4.7 Europe 4.8 Academic Achievement (Self assessed: 5 = outstanding achievement, 1 = poor achievement) Vysoká š kola ekonomická v Praze 3.6 Czech Republic 3.3 Europe The trendence Graduate Barometer Business Edition trendence 2010
29 Chapter IV Partner Report: Vysoká škola ekonomická v Praze Experience and highly advanced English language skills Experience and skills Non course related work experience 83.4% 84.1% Highly advanced English language skills 34.5% 52.1% Cours e related work experience 51.9% 62.2% Work, study or voluntary activities in a foreign country 39.8% 43.4% Extra-curricular activities 30.1% 36.2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Europe Czech Republic Vysoká škola ekonomická v Praze The trendence Graduate Barometer Business Edition trendence
30 Partner Report: Vysoká škola ekonomická v Praze The students Experience and highly advanced English language skills English language skills (according to students) 29.0% % 47.0% % 65.0% % 82.0% % Country % Country % Europe 60.8% Netherlands 64.0% Austria 87.5% Norway 79.5% Belgium 58.9% Poland 54.6% Bulgaria 39.6% Portugal 52.3% Czech Republic 34.5% Romania 45.6% Denmark 72.3% Russia 44.0% Finland 80.4% Slovakia 60.6% France 58.8% Spain 29.6% Germany 74.9% Sweden 75.9% Greece 71.5% Switzerland 73.7% Hungary 32.6% Turkey 36.5% Ireland 100.0% United Kingdom 100.0% Italy 29.7% Vysoká škola ekonomická v Praze 52.1% 30 The trendence Graduate Barometer Business Edition trendence 2010
31 Chapter IV Partner Report: Vysoká škola ekonomická v Praze Opinions student fees Students should pay for their tertiary education Vysoká š kola ekonomická v Praze 30.3% 41.2% 28.6% Czech Republic 26.3% 47.3% 26.4% Europe 21.4% 64.8% 13.8% Agree Dis agree No opinion The trendence Graduate Barometer Business Edition trendence
32 Partner Report: Vysoká škola ekonomická v Praze About trendence trendence is Europe s leading research institute specialising in employer branding, personnel marketing and recruiting. Every year, more than school-leavers, students and young professionals from all over the world take part in our studies on their career ambitions and employers of choice. These studies results are an invaluable support to organisations HR departments: by providing authoritative, representative information on potential employees, they inform crucial decisions on recruitment and marketing strategies. Furthermore, our results assist schools and higher education institutions in appraising their performance and developing a coherently strategic approach. The Top 100 rankings of the most desirable employers, compiled from our studies, are a particular focus of interest, acting as guides and benchmarks for the media, employers and the employees of the future alike. Our commitment to the quality of trendence research results is demonstrated by the fact that key members of our team hold ESOMAR memberships and by our absolute adherence to ISO and other recognised market research standards. trendence also produces various print and online publications to support school-leavers and students in their career decisionmaking process. trendence is part of Group GTI, the world s largest careers publisher, which has offices in Europe and Asia. As the market leader in a dynamic environment, trendence regularly sees annual growth in double figures. Our clients are primarily organisations with international or global operations. trendence Institut Markgrafenstr. 62 D Berlin For enquiries regarding research methodology please contact: Ulrike Heyne Research Manager Ulrike.Heyne@trendence.com Phone +49 (0) Fax +49 (0) The trendence Graduate Barometer Business Edition trendence 2010
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