Analysis of Russian PBX market in 2011 July 2012

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1 Analysis of Russian PBX market in July 2012 J son & Partners Consulting conducted a research of Russian PBX market in. According to J son & Partners Consulting estimations, PBX sales in amounted 2036,7 thousand ports. The most popular brands are Panasonic, Avaya, LG-Ericsson, Samsung, Siemens Enterprise Communications. Table 1. PBX sales, - Vendors Number of ports, Number of ports, thous. per unit, thous. per unit, Panasonic 721,1 832,1 Avaya 218,7 323,4 LG-Ericsson Samsung 99,1 164,9 Siemens EC ,7 Asterisk/Digium 28,9 75,6 Cisco 45,8 74 Aastra 22,5 61,1 Iskratel 51,9 49 NEC 46 45,7 Alcatel-Lucent 22,7 22,3 Other 34 53,9 Total 1625,7 2036,7 was the most successful from the last several years for Russian companies, supplying and selling all kinds of corporate telecommunication equipment. For example, according to IDC data, Russian server market grew by 28% in. PBX market increase not much less as well.

2 Pic. 1. Comparison of growth rates of PBX and corporate servers markets in Russia Servers PABX, IDC Unlike servers market, supplies to SMB segment take the biggest share of PBX market. This may indicate the increased supplies of Panasonic which occupying almost 41% of the market: almost all PBX of the company are intended for SMB segment. Besides Panasonic in leading positions were held by the companies Avaya, LG-Ericsson, Samsung, Siemens Enterprise Communications, which in general structure of PBX sales in Russia took, 11%, 8% and 5% correspondently. Pic. 2. PBX sales shares disaggregated according to producers, - 1% 6% 4 5% 8% 1% 41% Panasonic Avaya LG-Ericsson Samsung Siemens EC Asterisk/Digium Cisco Aastra Iskratel 11% NEC 1 Alcatel-Lucent Other Like in Panasonic takes the leading position in sales. Although its share significantly reduced, the number of sold port increased.

3 Avaya is the leader of IP-PBX sales, its share is 3 of all IP-PBX sales in Russia. Pic. 3. IP and analogue PBX sales shares disaggregated according to producers, thous. ports, - Structure of sales by type of PBX ports (analogue or IP) can be significantly different for different manufacturers. It s worth noting the fact that among all the producers only Avaya considerably changed its sales structure to IP ports supplies. In the Asterisk/Digium was leading in IP ports supplies in its own sales, its products as well as Panasonic products is targeted for SMB segment. Among the classic solutions the leader of IP port supplies in its own sales isalcatel-lucent.

4 Pic. 4. PBX sales by types, % from the number of sold ports, - IP-PBX share increase in general supplies in indicates that Russian market kept following world trends of transition from analogue ports to IP. According to J son & Partners Consulting, IP ports supplies also increased in SMB segment.

5 Pic. 5. Comparison of PBX market structure, - 21% IP ports 8 79% Analog ports In the biggest number of PBX in Russia was sold in the Central Federal District 791,8 thousand ports. It is followed by the Volga Federal District (351,3 thousand ports) and the Urals Federal District (311,6 thousand ports). The smallest number of PBX was sold in the North- Caucasus Federal District 22,8 thousand ports and in the Far Eastern Federal District 73,5 thousand ports. Table 2. PBX sales disaggregated according to the RF federal districts, - Federal District Number of ports, thous. per unit, Number of ports, thous. per unit, Far Eastern Federal District 48,5 73,5 Central Federal District 719,4 791,8 North Western Federal District 220,6 252,2 Siberian Federal District 154,8 155,4 South Federal District 64,0 78,1 North-Caucasus Federal District 22,3 22,8 The Urals Federal District 169,7 311,6 The Volga Federal District 226,4 351,3 Information ballot is prepared by the company J'son & Partners Consulting. We do our best to provide you with factual and prognostic data reflecting the whole situation and being at our disposal at the moment of the material publication. J'son & Partners Consulting reserves the right to revise the data about subscribers base after publication by distinct operators.

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