Agrégation in Economics and Management (Rank: 1 st /799), Summa cum Laude [National competitive exam for teaching in French high schools]

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1 FREDERIC BASSO, PH.D London School of Economics and Political Science Houghton Street, London WC2A 2AE Tel.: +44(0) POSITION CURRICULUM VITÆ Assistant Professor in Social Psychology/Economic Psychology, current London School of Economics and Political Science, UK Associate professor of Business administration (consumer behaviour unit) University of Rennes 1, Graduate School of Management, France Full-time teaching fellow (Attaché temporaire d'enseignement et de recherche (ATER) à temps plein), University of Rennes 1, Graduate School of Management Part-time teaching fellow (Attaché temporaire d'enseignement et de recherche (ATER) à mi-temps), University of Rennes 1, Graduate School of Management Research assistant (Allocataire moniteur normalien (AMN)), University of Rennes 1, Graduate School of Management EDUCATION PhD in Business Administration Consumer behaviour (Sciences de Gestion, spécialité comportement du consommateur), University of Rennes 1, France, Summa cum Laude Thesis: L incorporation des food imitating products : la métaphore alimentaire des produits d hygiène entre marketing, santé publique et neurosciences sociales [Food imitating products: the food metaphor of cleansing products, perspectives from marketing, public health and social neuroscience] (624pp.) Supervisors: Prof. Ph. Robert-Demontrond & Prof. O. Oullier. Committee: Prof. J. Brée, Prof. G. Cliquet, Prof. R. Ladwein, Dr. M. Pessiglione M.Sc., Organisational studies (Rank: 1 st /11), University of Nantes, France, Summa cum Laude Dissertation: Emotions et organisation dans un centre d appels antipoison [Emotions and organisation in a poison control centre] (184pp.) Supervisors: Prof. D. Thiel & Dr. C. Clergeau Agrégation in Economics and Management (Rank: 1 st /799), Summa cum Laude [National competitive exam for teaching in French high schools] M.Sc., Law and Management, University of Rennes 1, France, with honours Dissertation: La Societas Cooperativa Europaea : une insertion de l Economie Sociale dans le Marché Intérieur [Societas Cooperativa Europaea: Introducing social economy in common market] (55pp.) Supervisors: Prof. J.-Ch. Poutineau & Dr. J.-B. Lehnof B.A., Law, University of Rennes 1, France M.Sc., Law, Economics and Management (Cachan, France) (Rank: 3 rd /209), Ecole Normale Supérieure (Cachan), [French Grande École] Magna cum Laude - 1/8 -

2 HONOURS, AWARDS & FELLOWHIPS 2014 LSE Departmental RIIF ( 5,600, with Pr. Saadi Lahlou) 2012 Award from IGR-IAE Foundation for Research in Management science ( 2,000) 2012 Award from Rennes 1 University Foundation Progress, Innovation, Entrepreneurship for one of the best PhD dissertation in Social sciences ( 1,000) Competitive doctoral fellowship (Rank 1 st /20), French Ministry for Research Full fellowship, Ecole Normale Supérieure (Cachan, France) 1993 Le Monde de l Education Poetry award RESPONSIBILITIES Staff-Student liaison committee (Chair), London School of Economics and Political Science, UK Elected member, Scientific council, IGR-IAE de Rennes (Graduate School of Management), University of Rennes 1, France Elected member, Doctoral school council (SHOS/social sciences), European University of Brittany (UEB), France TEACHING London School of Economics and Political Science, UK 2014 (Jan)-2015 PS415 Social Psychology of Economic Life (half-unit option) (convenor) 2014 (Sept)-2015 PS456 Consumer Psychology (half-unit option) (co-convenor) 2014 (Sept)-2015 PS404 Organisational Social Psychology (core course) (contributor) 2014(Jan-Mar) MY429 Introspection-based Methods in Social Research (half-unit option) (contributor) 2014 (Jan)-2015 PS497 MSc Dissertation supervision (14 to 18 students) Graduate School of Management, University of Rennes 1, France Social psychology of markets (postgraduate), 12 hours/year Social psychology of markets (postgraduate), 08 hours/year Sociology of markets (postgraduate), 08 hours/year Advertising & Public relations (postgraduate), 20 hours/year Law and marketing (postgraduate), 10 hours/year Product management (postgraduate), 10 hours/year Political economy (postgraduate), 09 hours/year Corporate social responsibility (postgraduate), 06 hours/year Strategic management (postgraduate), 14 hours/year Sensory and experiential marketing (postgraduate), 10 hours/year Marketing plan (postgraduate), 10 hours/year Labour law (postgraduate), 07 hours/year Contract law (undergraduate/postgraduate), 07 hours/year Business and corporate strategy (undergraduate), 14 hours/year Political economy (undergraduate), 14 hours/year Ecole Normale Supérieure (Cachan/Rennes), France Social psychology of markets (postgraduate), 03 hours/year Sociology of markets (postgraduate), 03 hours/year Economical, legal and social themes (postgraduate), 15 hours/year Organisation studies (postgraduate), 06 hours/year - 2/8 -

3 PEER-REVIEWED PUBLICATIONS Articles Basso F., Robert-Demontrond Ph., Hayek-Lanthois M., Anton J.-L., Nazarian B., Roth M. & Oullier O. (2014), Why people drink shampoo? Food Imitating Products are fooling brains and endangering people for marketing purposes, PLoS ONE 9(9): e doi: /journal.pone Bouillé J., Robert-Demontrond Ph. & Basso F. (2014), Measuring the persuasive power of consumerist activism: an experimental study on the Polity model applied to food imitating products, Recherche et Applications en Marketing English edition, 29(1), Petit O., Basso F., Huguet P., Plassmann H. & Oullier, O. (2011), Apport des «neurosciences de la décision» à l'étude des comportements alimentaires et de l obésité [Food behaviour and obesity: Insights from decision neuroscience], Médecine /Sciences, 27(11), Basso F. & Oullier O. (2011), SMOKERS ARE SUCKERS: Should incongruous metaphors be used in public prevention?, American Journal of Public Health, 101(2), Basso F. & Oullier O. (2010), 'Smile down the phone': Extending the effects of smiles to vocal social interactions, Behavioral and Brain Sciences, 33(6), Oullier O. & Basso F. (2010), Embodied economics: How bodily information shapes the social coordination dynamics of decision-making, Philosophical Transactions of the Royal Society - B Biological Sciences, 365(1538), Basso F. & Oullier O. (2009), When organization meets emotions, does the sociorelational framework fail?, Behavioral and Brain Sciences, 32(5), 391. Book Basso F. & Oullier O. (accepted), Le Corps et les Prix Esquisse d une théorie sensorielle de la valeur [Embodied prices: Seeds of a sensory theory of value], Marseille: Presses Universitaires de Provence (330pp.), expected to be published by the end of Book chapters Robert-Demontrond Ph. & Basso F. (2014), Merleau-Ponty et la chair du monde [Merleau-Ponty and the flesh of the world] (Chapter 6, pp ) in Rémy E. & Robert-Demontrond Ph. (Eds.) Regards croisés sur la consommation Tome 1. Du fait social à la question du sujet [Crossed views on consumption 1. From social fact to the question of the subject], Paris: Editions Management et Société. Oullier O. & Basso F. (2012), Variabilité et limites méthodologiques du recours à l imagerie cérébrale dans les tribunaux [Variability and methodological issues related to the use of brain imaging techniques in court] (Chapter 7, pp ) in Oullier O. (Ed.), Le cerveau et la loi : analyse de l émergence du neurodroit [The brain and the law: an analysis of the emerging field of neurolaw], Centre for Strategic Analysis of French Prime Minister papers. Basso F., Guillou L. & Oullier O. (2010), Embodied entrepreneurship: A sensory theory of value (Chapter 12, pp ) in Stanton A., Day M. & Welpe I. (Eds.), Neuroeconomics and the firm, New York: Edward Elgar. - 3/8 -

4 Basso F., Oullier O., Hayek-Lanthois M. & Robert-Demontrond Ph. (2010), From marketing differenciation to household poisoning: are commercial practices on cleansing products a public heath issue? (Chapter 8, pp ) in Oullier O. & Sauneron S. (Eds.), Improving health prevention with behavioural, cognitive and neuroscience, Paris: La documentation française. Basso F. & Oullier O. (2010), Le rôle des émotions dans la réalisation du processus de prise de décision [The role of emotions in decision-making] (Chapter 5, pp ) in Amblard M. (Ed.), La Rationalité - Mythes et réalités [Rationality - Myths and realities], Paris: L'Harmattan. MANUSCRIPTS SUBMITTED, MANUSCRIPTS IN PREPARATION AND WORKING PAPERS Robert-Demontrond Ph., Basso F. & Joyeau A. (conditionally accepted with major revisions), Recherche et Applications en Marketing [French]. Bouillé J., Basso F., & Robert-Demontrond Ph., (submitted), Recherche et Applications en Marketing [French]. Petit O., Basso F., Merunka D. & Oullier O. (literature review), I control myself because I feel pleasure The role of bodily states in consumer self-regulation, in preparation. Basso F., Bouillé J., Le Goff K., Robert-Demontrond Ph. & Oullier O. (behavioral data collected and analyzed), Is food a key ingredient in the recipe for successful product design? The case of Food Imitating Products from the standpoint of implicit cognition, in preparation. Basso F., Petit O., LeBellu S., et al. (behavioral and fmri data collected and analyzed). Subcam in grounded cognition: Taste inferences from first and third person perspectives, in preparation. Bouillé J., Basso F., Robert-Demontrond Ph. & Oullier O., La métaversification de l expérience virtuelle de consommation: une approche méthodologique par les neurosciences sociales [The metaversification of virtual consumption experience: a social neuroscience methodological perspective], working paper, 32pp. Basso F., Metaphors (consumers) researchers live by Les apports de la théorie des métaphores conceptuelles à la consumer culture theory [ Metaphors (consumers) researchers live by Conceptual metaphor theory and consumer culture theory], working paper, 30pp. BOOK REVIEW Basso F. (2011), Carsten Herrmann-Pillath (2010), The economics of identity and creativity: A cultural science approach, Recherche et Applications en Marketing, 26(1), p CONFERENCE PAPERS (PEER-REVIEWED) Bouillé J., Basso F. & Robert-Demontrond Ph. (2013), «Les métaphores dans la vie militante» : L apport de la théorie des métaphores conceptuelles à l étude de l activisme consumériste [ Metaphors activists live by : Consumer activism in light of conceptual metaphor theory], 12èmes Journées Normandes de Recherche sur la Consommation, Caen, France, November 28-29, 27pp. Basso F., Bouillé J., Le Goff K., Robert-Demontrond Ph. & Oullier O. (2013), De l impensé marketing à l implicite cognitif du design émotionnel : une approche méthodologique des Food - 4/8 -

5 Imitating Products par le test des associations implicites [A methodological approach of food imitating products using implicit association test], 29 th International Conference of the French Marketing Association, La Rochelle, France, May Bouillé J., Robert-Demontrond Ph. & Basso F. (2012), Measuring the persuasive power of consumerist activism: an experimental study on the Polity model applied to food imitating products, 28 th International Conference of the French Marketing Association, Brest, May Basso F. (2010), Metaphors consumers (researchers) live by - Conceptual metaphor theory and consumer culture theory, 26 th International Conference of the French Marketing Association, Le Mans, France, May Basso F., Robert-Demontrond Ph. & Oullier O. (2009), A metaphorical analysis of the experiential consumption aspects of cleansing products, 14 th Marketing Research Conference in Burgundy, France, November Bouillé J., Basso F., Robert-Demontrond Ph. & Oullier O. (2009), The metaversification of virtual consumption experience: a social neuroscience methodological perspective, 14 th Marketing Research Conference in Burgundy, France, November POSTERS Basso F., Robert-Demontrond Ph., Hayek-Lanthois H., Anton J.-L., Nazarian B., Roth M. & Oullier O. (2013), An embodied approach of Food Imitating Products using fmri, 25th Association for Psychological Science Annual Convention, Washington, D.C., USA, May Basso F., Bouillé J., Le Goff K., Robert-Demontrond Ph. & Oullier O. (2013), A methodological approach of Food Imitating Products using Implicit Association Test, 25th Association for Psychological Science Annual Convention, Washington, D.C., USA, May COMMUNICATIONS AT CONFERENCES Basso F. (2009), Multisensory integration in consumer's risk perception, Tutorat collectif des IAE, IAE Paris XII, France, June 17. Basso F. (2009), Multisensory integration in consumer's risk perception, French-German doctoral seminar, Universität zu Kiel, Germany, June 12. Basso F. (2009), Multisensory integration in consumer's risk perception, Conference of the French Marketing Association, University College of London, UK, May INVITED PRESENTATIONS Basso F. & Petit O. (2014), Subcam in grounded cognition: Taste inferences from first and third person perspectives, Réunion Mensuelle de Neuroimagerie, Institut des Neurosciences de La Timone, Marseille, France, June 19. Basso F. (2014), Subcam in a grounded cognition perspective, Department of Social Psychology, London School of Economics, London, UK, June 03-5/8 -

6 Basso F., Robert-Demontrond Ph., Hayek M., Anton J.-L., Nazarian B., Roth M. & Oullier O. (2013), Food Imitating Products: Fooling brains and endangering people for marketing purposes, Journée du Centre de Recherche en Economie et Management (CREM), Saint-Malo, France, June 18. Basso F. & Petit O. (2013), Decision neuroscience and nudging in public health The case of obesity, Regards interdisciplinaires sur l obésité ~ Construire la transition vers les régimes alimentaires durables, Journées scientifiques de l Université de Nantes, La Cité, Nantes, June 07. Basso F. (2013), A grounded cognition approach in consumer behaviour, Institute of Social Psychology, London School of Economics, London, UK, March 05. Basso F. (2013), Cognitive linguistics in consumer behaviour, Interdisciplinary Centre for Human and Social Process Analysis Seminar (CIAPHS), University Rennes 2, Rennes, France, February 14. Basso F. (2012), Metaphor in marketing practices, Sciences-Po Rennes, Rennes, France, Novembre 21. Basso F. (2012), Toxic products food attributes: from a qualitative study of physician/patient interaction to an fmri study implementation, Association for research in toxicology (ARET) convention, Grand Amphithéâtre Museum National d'histoire Naturelle, Paris, France, June Basso F. (2012), Ecodesign and sustainable consumption: Green products marketing, School of Environmental Engineering, Rennes, France, March 14. Basso F. (2011), Food Imitating Products, Institute of Social Psychology, London School of Economics, London, UK, June Basso F. (2011), De l'entretien, Première Journée Internationale de l'entretien (Maison des Ecrivains et de la Littérature), Petit Palais (Auditorium), Paris, France, May 28. Basso F. (2010), Consumer behavior and social neurosciences The challenge of embodiment, ASCO Conference (Ecole Nationale Supérieure de Cognitique), Bordeaux, France, April 14. Basso F., Oullier O., Plassmann H., Walliser B. (2010), Neuroeconomics Consumer behaviour, Round Table, 9 th Cognitive Sciences Forum, Cité Universitaire, Paris, France, March 22. Basso F. (2010), Evaluation and embodiment, Aix-Marseille Psychoanalysis Regional Group, Les Après-midits, L'évaluation, la valeurre, le parlêtre, Marseille, France, February 13. Basso F. (2009), From aestheticization to poisoning: an automatic response to marketing logic?, Cognitive Psychology Lab, Aix-Marseille University, France, September 18. Basso F. (2009), From embodied interaction to relative prices in Hayekian thought Principles and consequences for neuroeconomics, GREQAM - Interactions workshop, Aix-Marseille University, France, April 17. Basso F. (2009), Could neurosciences help consumer protection?, Conference in Neuroeconomics, Aix-Marseille University, France, March /8 -

7 Bouillé J. & Basso F. (2009), The metaversification of virtual consumption experience, LAS- IRUTIC Seminar, University Rennes 2, France, March 09. TALKS Basso F., Robert-Demontrond Ph., Hayek-Lanthois M., Anton J.-L., Nazarian B., Roth M. et Oullier O. (2011), Food imitating products: An fmri experimentation SPM8 data treatment with or without Dartel and Fieldmap, fmri/meg workshop, La Timone Hospital, Marseille, France, January 20. Basso F. (2010), Conceptual metaphor theory and consumer culture theory, Center for Research in Economics and Management workshop, University of Rennes 1, Rennes, France, December 14. CONTRIBUTION TO GOVERNMENTAL REPORTS Basso F. (2010), Food Imitating Products, DG SANCO (European Commission), Scientific Commission on Consumer Safety (SCCS), Working Group on Food Imitating Products, Bruxelles, Belgium, March 03. Invited by the European Commission to attend a SCCS meeting in an expert capacity for the Opinion on the potential health risks posed by chemical consumer products resembling food and/or having childappealing properties (March 2011). Basso F. (2009), Household cleaners and personal care products, Centre for Strategic Analysis of French Prime Minister, Paris, France, June 16. Invited by the French Prime Minister to attend a Centre for Strategic Analysis meeting in an expert capacity for the Improving health prevention with behavioural, cognitive and neuroscience report (March 2010). MEDIA & MAINSTREAM PRODUCTIONS Interview with M. Honoré, (2012) Méfiez-vous des désinfectants au goût fraise [Keep away from strawberry cleansing products ], Ouest-France [leading French daily newspaper], Rennes, France, March 30. Basso F. (2012), Marketing et Neurosciences : Quel avenir pour le neuromarketing? [Marketing and neurosciences: What future for neuromarketing?], Prof. R. Ladwein website, culture-materielle.com, January. Interview with F. Stolpner, (2010) Le marketing à l'assaut du cerveau [Marketing attacks the brain], Témoignage Chrétien newspaper, November 7 issue. Interview with D. Christoffel, (2010) Radio thésards - Droits de Cités, Paris, April 27 show. Basso F. (2010), Food imitating products, Comics (under poster and slideshow form) about my PhD research for high school students, CIES Grand-Ouest, Rennes, France, May Interview with A. Robert-Géraudel (2009) La neuroscience peut-elle nous manipuler? [Can neuroscience manipulate us?], Ça m'intéresse magazine, November issue, n 45, p /8 -

8 Basso F., Bouillé J. & Mandard M. (2009), Dans la ligne de Mir - Un autre regard sur le comportement du consommateur [Another look at consumer behavior], Doctoral Short Film, Festival Sciences en cour(t)s, Public projection, Diapason, Rennes, France, April 2. TECHNICAL SKILLS & COMPETENCE Administration Academic membership Ad-hoc reviewer Language Software University of Rennes 1 students association supervisor Association for Psychological Science (APS) French Marketing Association (AFM) ICIS 2008 (track: Global Information Systems Management), American Journal of Public Health, Médecine/Sciences, Public Understanding of Science, New Ideas in Psychology French (mother tongue), English (fluent speaking, fluent reading, advanced writing) SPSS, SPM8, SnPM5, MarsBar, WFU PickAtlas, Photoshop, Adobe Premiere Pro CC, Adobe After Effects CC OTHER PROFESSIONAL ACTIVITIES 2012 Scientific advising in consumer psychology 2004 (August) Internship, Confédération Générale des Sociétés Coopératives de PACA (consulting association for cooperative society) (July) Camp counsellor, MGEN summer camp for children and adult with developmental disabilities - 8/8 -

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