Trends and Tactics for Improving the Impact of Our elearning Programs

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1 @PearsonNorthAm Trends and Tactics for Improving the Impact of Our elearning Programs 1 American Health Information Management Association Jason Malley, Vice President Business and Innovation AHIMA Sean Stowers, Director Learning Services Pearson

2 Tips for the Webinar Tweeting? Please use this 2 American Health Information Management Association (800) or (805)

3 Welcome For More Info / To Register / To Access Archive: Search Webinars or On Demand at TrainingIndustry.com 3 American Health Information Management Association (800) or (805)

4 Your speakers Jason Malley Vice President, Business and Innovation American Health Information Management Association (AHIMA) Sean Stowers Director of Learning Services Pearson Professional 4 American Health Information Management Association

5 5 American Health Information Management Association Our Session Today

6 Agenda The AHIMA Academy Transformation Where We Were Platform VLab Online Learning Where We Are Today Unified Platform Streamline Experience Build Less /Sell More What the Future Holds Q&A 6 American Health Information Management Association

7 Building the AHIMA Academy 7 American Health Information Management Association

8 About AHIMA American Health Information Management Association (AHIMA) A professional membership organization focused on providing the knowledge, recourses and tools to advance the Health Information Management profession Founded as the American Medical Records Association 86 years ago Serves 72,000 members in health information management Supports full range of educational programs certificates, AA, BS, and MA 8 Industry Standard Certifications Over 300 college and university partners 100 s of corporate and health care clients. 8 American Health Information Management Association

9 Clunky Platform Changing Content Legacy Technologies AHIMA s Previous Online Learning Service: The Three-Headed Hound 9 American Health Information Management Association

10 Where We Were Our online learning delivery-system was outdated and did not allow for responsive adaptations to market and content demands. As recognized leaders in the field, our content was not always current or world class. Industry change (ICD-10) created tremendous opportunity and created increased competition. The work of our profession (our members) was rapidly changing, with evermoving goals and targets established by the Department of Health and Human Services. Our ability to rapidly develop and maintain products and services was diminished by legacy technology decisions In short, we needed to adapt. 10 American Health Information Management Association

11 11 American Health Information Management Association Our Challenges

12 A Case In Point Online Learning The Good Strong subject matter expertise Leading brand Captive audience Continuing Ed credits (CEUs) Broad Content areas The Ugly Subject matter expertise not always visible in system Brand not reflected in LMS Lack of instructional design Little consistency in look and feel Did not target captive audience No systematic capture of CEUs Library of over 500 courses No portfolio management Broad overlap Little version control 12 American Health Information Management Association

13 The Bad 13 American Health Information Management Association

14 The Bad 14 American Health Information Management Association

15 The Bad 15 American Health Information Management Association

16 The Bad 16 American Health Information Management Association

17 The Bad 17 American Health Information Management Association

18 The Good 18 American Health Information Management Association

19 The Good 19 American Health Information Management Association

20 The Good 20 American Health Information Management Association

21 A Case In Point - VLab The Good Innovative, hands-on experience with leading ehr applications Applied skills-based utility for HIM students Used by leading academic institutions Multiple utilities The Ugly The overall experience was cumbersome; required up to 5 different logins The learning materials were scattered, residing in up to three different repositories, all requiring more logins Was not scalable beyond the existing customer base Emerging competitors in the brought better design Competitor design can t compete with VLab utilities offerings 21 American Health Information Management Association

22 The Good 22 American Health Information Management Association

23 The Good 23 American Health Information Management Association

24 The Good 24 American Health Information Management Association

25 A meaningful experience is the only experience. 25 American Health Information Management Association

26 AHIMA Academy New AHIMA Academy Brand Encompasses All Online Learning and VLAB Provides training in the following areas: Medical Billing and Coding Exam and Certification Preparation (Live and Online) Clinical Documentation Improvement Privacy and Security Data Analytics Leadership and Professional Development Faculty Development Practical Professional Experience (VLab) Allows AHIMA to Launch Authorized Training Program Former trainer program rebranded to Recognized ICD-10 Advisor Program 26 American Health Information Management Association

27 Where We Are Now Partnership with Pearson and LearnSomething to provide a unified learning experience for all AHIMA Online Learning Content Single LMS to house both online learning and VLab experience Redesign and redeployment of Online Learning enhances: Customer experience Ease of customer access Scorm/AICC/LTI Robust reporting Redesign of VLab provides Richer learning experience Inviting UI Robust reporting 27 American Health Information Management Association

28 Partnership = Build Less, Sell More Our partnership has allowed us to: Create a better user experience overall Respond rapidly to content demands for currency, consistency, and accuracy Regain and maintain market share Support AHIMA as the gold-standard for HIM content Leverage the technology expertise of partners to support our training mission 28 American Health Information Management Association

29 29 American Health Information Management Association What s Next

30 Our Roadmap Create a greater alignment between our print, digital, and live training products and services; Identify new product development opportunities evaluated by build, buy, or partner criteria Perform efficacy study for VLab product Expand online education and VLab offerings to additional, targeted markets 30 American Health Information Management Association

31 Q & A Jason Malley VP Business and Innovation AHIMA Jason.Malley@ahima.org Sean Stowers Director of Learning Services Pearson Professional sean.stowers@pearson.com 31 American Health Information Management Association

32 Upcoming Webinars Oct 29: Agile Isn t for Everyone For More Info / To Register / To Access Archive: Search Webinars or On Demand at TrainingIndustry.com 32 American Health Information Management Association

33 More ways to enhance performance improvement Join our LinkedIn Group to continue this discussion. Visit the TrainingIndustry.com Webinars page for more information. 33 American Health Information Management Association

34 Thank You! On behalf of TrainingIndustry.com, thanks to: Today s Speakers: Jason Malley & Sean Stowers Today s Sponsor: Pearson All of you for attending! Questions or Comments? Please contact Amanda Longo: alongo@trainingindustry.com 34 American Health Information Management Association

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