scio PROGRAM MASTER PROGRAM (60 ECTS) 8/28/2015 WELCOME TO THE MASTER CORPORATE COMMUNICATION the master track corporate communication (corpcom)

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1 Graduate School of Communication WELCOME TO THE MASTER CORPORATE COMMUNICATION introduction dr. piet verhoeven, associate professor & toni van der meer, msc, phd student cs/corporate communication August 27, 2015 PROGRAM the master track corporate communication (corpcom) corpcom as a scientific research field what to do after your master corpcom? Phd? next week questions? MASTER PROGRAM (60 ECTS) Semester 1 Semester 2 Block 1 Block 2 Block 3 (january) Block 1 Block 2 Block 3 (june) Strategic Communication IN Organizations Research Methods Tailored to the Thesis (6 ects) Elective (6 ects) Thesis Phase III: Data Gathering & Writing Thesis (18 ects) Elective (6 ects) Strategic Communication OF Organizations Thesis Phase I: thesis preparation groups Thesis Phase II: Final Thesis Proposal scio 1

2 scoo MASTER PROGRAM (60 ECTS) Semester 1 Semester 2 electives Block 1 Block 2 Block 3 (january) Block 1 Block 2 Block 3 (june) Research Methods Elective (6 ects) Thesis Phase III: Data Gathering & Writing Strategic Communication IN Organizations Tailored to the Thesis Thesis (18 ects) (6 ects) Elective (6 ects) Strategic Communication OF Organizations Thesis Phase I: thesis preparation groups Thesis Phase II: Final Thesis Proposal ELECTIVES 1. public relations (pr), media and the public 2. organizations on the web 3. corporate communication & hypermodernity 4. the economic crisis and the media 5. communication technology@work 6. corporate social responsibility & communication research and thesis 2

3 MASTER PROGRAM (60 ECTS) Semester 1 Semester 2 Block 1 Block 2 Block 3 (june) Block 1 Block 2 Block 3 (january) Research Methods Thesis Phase III: Data Gathering & Writing Tailored to the Thesis Thesis (18 ects) with individual supervisor (6 ects) ascor Thesis Phase I: thesis preparation groups: developing a research idea, question and method pass or fail assigning individual thesis supervisor Thesis Phase II: Developing Final Thesis Proposal with individual supervisor pass or fail ASCOR PROGRAM GROUPS CORPCOM study how organizations connect to their internal and external publics production, content and effects of communication of organizations mediated communication social context journal of pr research pr review management communication quarterly journal of applied communication research journal of business and technical communication corporate communications pr inquiry international journal of strategic communication Prism corporate reputation review journal of communication management 3

4 Recruiting young professionals Employers prefer young professionals with a dedicated academic education in communication management Companies focus on international aspects, while internships are quite important when agencies hire young practitioners Most important qualifications when recruiting early career professionals University education in communication management/pr English language 51,7% 58,7% Important qualifications: Companies (joint stock & private) Governmental organisations Non profit organisations Consultancies and agencies University education in communication management / PR 57.8% 68.2% 58.2% 53.5% English language 58.0% 34.0% 55.0% 48.8% Internships, on the job training 44,9% Internships on the job training 40.4% 44.4% 46.1% 55.0% Professional PR/communications qualifications University education in any / another subject International experience 28,7% 27,9% 42,7% Professional PR / communication qualifications University education in any / another subject 40.3% 54.2% 48.2% 35.9% 24.0% 33.0% 34.6% 32.6% Business and management qualifications 18,5% International experience 30.5% 25.4% 22.5% 26.8% Extra languages University education in business administration 13,8% 13,1% Extra languages 15.0% 12.6% 14.6% 12.5% University education in business administration 15.1% 11.5% 6.8% 13.7% / Zerfass et al / n = 2,185 PR professionals. Q 23: Which of the following education and training qualifications are most important for your organisation when recruiting early career PR / communication professionals? Please select the three most important items / Zerfass et al / n = 2,185 PR professionals. Q 23: Which of the following education and training qualifications are most important for your organisation when recruiting early career PR / communication professionals? Please select the three most important items. 24 4

5 a career in corpcom What to do after your Master CorpCom? PhD? Toni G.L.A. van der Meer After your Master (Research) Master What is it that a PhD candidate actually does? 29 5

6 Toni G.L.A. van der Meer University of Amsterdam, ASCoR

7 PROFESSIONAL ORIENTATION ACTIVITIES cs on the spot book and drinks symposium scoo and scio end of block 2, with welcom (professional organization) corp com career cafee classes start next week NEXT WEEK check your schedule and blackboard check your e mail for instructions for the first meetings questions? Graduate School of Communication WELCOME TO THE MASTER CORPORATE COMMUNICATION thank you for your attention good luck and have fun! 7