2015: BRAND & LOYALTY. consumer satisfaction ::: consumer confidence ::: consumer loyalty. Strategic summit

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1 2015: BRAND & LOYALTY consumer satisfaction ::: consumer confidence ::: consumer loyalty Strategic summit Leaders to Leaders Budapest Music Center, October

2 ABOUT us

3 BRANDFESTIVAL is Central Europe s most remarkable strategic conference and professional summit PARTICIPANTS 400 significant leaders and top-level communication managers from Europe and all over the world TOPICS corporate strategies in a challanging communication period DISCUSSION corporate leaders with outstanding performance, and the most influential thinkers in the world

4 16550 press releases 6000 participants 2700 registered CMOs, CFOs 870 registered CEOs 643 presentations 397 Brands 14 BrandFestivals 5 Ernst & Young Entrepreneur of the Year Winners 2 Nobel Prize Winners 2 Prime Ministers 1 Mobile application

5 KEYNOTE speakers

6 Josh Orton Deputy Director of the New Media Obama for America Campaign Mihály Csíkszentmihályi Head of the department of Univ. of Chicago Alexander Brody Marketing and Advertising professional Alan Siegel Chairman Siegel+Gale Edmund S. Phelps Economics, Nobel Columbia University Robert J. Aumann Economics, Nobel Hebrew Univ. of Jerusalem Mohammed Gawdet VP, emerging Google Roberto Boscolo Boscolo Hotels Mike Ashton Senior Vice Hilton Hotels Porter Gale Marketing Virgin America Jonny Bauer Head of Droga5 Rohit Deshpande Professor of Harvard University Inge Juliusson Marketing Ikea CEE Ignacio Oreamuno GiantHydra, Ihaveanidea.com

7 Agnello Dias Taproot India Alexandre Pasini Director of Strategic Sid Lee David Revah Digital Creation McCann Erickson Párizs Kate Galbraith Green The Economist Meredith Bergmann Green Media Solutions Tom HC Anderson Anderson Analytics Marc Mathieu Senior VP of Brand Coca-Cola Filiep Deforche Managing The Boston Consulting Group Matthew Rosenberg Executive Vice Big Spaceship Ralf Langwost Idea Management Andy Cameron International Creative Wieden & Kennedy Chris Mendola Creative 180 Amszterdam Mick Denehy Founding EACA Cesar Montes Marketing Intelligence G2

8 Cséfalvay Zoltán Parliamentary Ministry of National Economy Stumpf István Constitutional Court Christopher Mattheisen Magyar Telekom Szabó György ex Sanoma Média Budapest Zrt. Mosonyi György ex MOL Nyrt. Sánta Sándor Bonbonetti Dirk Gerkens ex RTL Klub Várdy Zoltán ex TV2 Havas István Ernst & Young Kútvölgyi Pál BROKERNET Beck György Vodafone Magyaroszág Kovács Tamás ex Executive Opel Magyarország Tóth Orsolya Operations IMG Papp István Executive Microsoft Magyarország

9 BRANDS & topics

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11 Leadership Brand Strategies Trend Forecast Through The Line Strategies Digital Branding Business & Creativity Branded Entertainment Branded Content Storytelling Media Innovation Social Trends Apps & Rich Media Crowdsourcing Engagement Simplification Consumer LOYALTY

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13 2001- BRANDING strategies II NEW Leadership II NEW Economy II CONSUMER Engagement II BRAND Simplification BrandFestival is Central Europe s most remarkable strategic symposium and professional summit. From 2001, each year we welcome 400 significant leaders, top-level and C-level managers from Europe and all over the world. During the event we are mostly focused on corporations STRATEGIC and COMMUNICATION challenges. These discussions are supported by leaders of corporations with outstanding performance, Nobel Prize-winning economists and the most influential thinkers in the world.

14 2001- BRANDING strategies II NEW Leadership II NEW Economy II CONSUMER Engagement II BRAND Simplification The brand communication is a value-added business activity. The presented "brand equations" offered an opportunity the companys leaders to make their COMMUNICATION more effective.

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16 2007- BRANDING strategies II NEW Leadership II NEW Economy II CONSUMER Engagement II BRAND Simplification The core benefit of BrandFestival is the competition. The competition, which is a guarantee of quality. What it takes to be a leader in the 21st century? What does the New Leadership mean: be competitive, realize the potential of new media opportunities, be fair, build your team, utilize your creative strength, think STRATEGICALLY

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18 The aim of the Golden Nut Award is to develop the innovation of the strategic thinking. Three-stage judging process used to select winners. Advertisers, agencies and the media owners also were included in the evaluation board. Five aspects in the evaulation: innovativity, awareness, message transmission, creativity, achievement.

19 PERFORMANCE Discuss the most important challenges of leading international and domestic experts FIRST workshop conference in Hungary Develop solutions for the industry leaders in the summit together Publish the results of a professional publication INDEX 1. CORE BUSINESS PLANNING 2. STRATEGIC AND COMMUNICATION AUDIT 3. MARKETING SAVINGS 4. EVENT FOR SALE 5. HEADQUARTER AND LOCAL COMPETITION 6. CREATIVE IDEA IN TRANSFORM 7. DIRECT SALES 8. NETWORK EFFECT/CO-BRANDING

20 2009- BRANDING strategies II NEW Leadership II NEW Economy II CONSUMER Engagement II BRAND Simplification The conference program was based on two main pillars. On the one hand, we cooperated with the Anderson Analytics, the new generation of management consulting firm, that created the "Marketing Trends Report research. There was an other unique element of BrandFestival conference program. We made a research among 100 domestic those factors that affecting their work. BUSINESS DECISION-MAKERS and experts on

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24 2010- BRANDING strategies II NEW Leadership II NEW Economy II CONSUMER Engagement II BRAND Simplification One of the main challenges of marketing is how to increase consumer engagament through structured brand experience. The BrandFestival represented the necessity of this new market approach. A unique element of a conference was a planning tool. The participants of the conference were involved with an ipad and smartphone application (Orange Paper). The two-day event was designed to demonstrate the direction ofbrand engagement STRATEGIES

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26 ORANGE PAPER The participants of the conference were involved with an ipad and smartphone application (Orange Paper), which has been developed by Sanoma Mobil Media department. The Orange Paper was a planning tool for the participants, who received some relevant information related to marketing, communication and business process.

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28 2011- BRANDING strategies II NEW Leadership II NEW Economy II CONSUMER Engagement II BRAND Simplification In order to increase the profitability of a company, executives must appoint new strategic directions to gain competitive advantage, that can be summarised as follows: product development, lower prices, innovation, portfolio expansion. Companies need to explore how to simplify the operational processes and brand communication.simplified communication enhance relationships with customers and build BRAND LOYALTY

29 ALAN SIEGEL :simplification: Simplified communication enhance relationships with customers and build BRAND LOYALTY Simplified communications win customers and influence their thoughts and behaviors. We cut through the volume and complexity of the information. Reorganizing, customizing streamlining and communications to make them clearer and more relevant.

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34 KEYNOTE speakers

35 Varga Mihály Minister of National Ministry of National Economy Paul Krugman Economics, Nobel Princeton University Christopher Laska Telenor Hungary Patai Mihály UniCredit Bank Hungary Zrt. Ingo Fröhlich Executive Mercedes-Benz Hungária Thomas Gad Senior Strategist & Brandflight Jez Frampton Interbrand Joe Alexander Chief Creative The Martin Agency Kaoru Sugano Creative Dentsu Tokyo Baldauf László CBA Joris Huijsmans Heineken Hungária Gerbrant de Boer Sole-Mizo Zrt. Andrew G. Vajna Nemzeti filmipar fejlesztéséért felelős kormánybiztos Ben Hayman Head of Communispace

36 CONCEPT & topics

37 CONCEPT is an inspiring, thought provoking, future hunting private club event spiced up with delicious food leaders have the opportunity to talk to each other about trends, opportunities in a constantly changing and challenging world is an exclusive event from leaders to leaders

38 Leaders of the future will need to be adept conceptual and strategic thinkers, have deep integrity and intellectual openness, find new ways to create loyalty, lead increasingly diverse and independent teams over which they may not always have direct authority, and relinquish their own power in favor of collaborative approaches inside and outside the organization.

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40 How much more will it cost to acquire a new customer than to keep an old one? The BrandFestival 2015 accompanies the customer journey and thoughts from the armchair to the store and back of the home again, efficient examples presented How can we convert from a satisfied consumer to a loyal client? What kinds of brand activities do we have to do to keep the loyalty level?

41 BREAKTHROUGH ideas We connect and combine sevices and strategies to create a professional forum on marketing communication focusing on owerall changes in the communication field. Our aim is to foster discussion on effective solutions, which will create lasting impressions. That s where we come in with focusing on the changing WORLD this autumn.

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