THMA Dissertations 1

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1 THMA Dissertations 1

2 1998 Antalicz Viktória Evaluation of the Development of Hungary Tourism Corporation (M.T. Rt.) and its Impact on Promoting Hungary as a Tourist Destination (L.sz.: SZA1.98) Dévényi Alíz Comparative Analysis of the Activities and Functions of Human Resource Management prior to 1989 in the Hungarian Hotel Industry, andpost 1989 in the Atrium Hyatt Budapest and Budapest Hilton hotels (L.sz.: SZA2.98) Doffek Tamás Analytical Evaluation of the Financial and Stock Exchange Performance of the Danubius Hotels Group from (L.sz.: SZA3.98) Dragovics Beáta A Critical Assessment of the Role of Marketing in the Hungarian Hotel Industry in the Balaton Region (L.sz.: SZA4.98) Gerhardt Krisztina Comparative Analysis of the Demand for Healthy Eating in the Restaurant Industry in Budapest (L.sz.: SZA8.98) Y. Krasheninnikov A critical evaluation of promoting Croatia as a Tourist Destination since the end of the Balkan War (L.sz.: SZA12.98) Henja Leino Comparative Analysis of Working Environment in Five-star Hotels in Budapest and EC Countries (L.sz.: SZA14.98) Huh Eun-Young An analysis of the satisfaction level of meeting planners with the hotel convention service in Budapest (L.sz.: SZA5.98) Julianna James Evaluation of Cross-cultural Management in the Hungarian Hotel Industry since 1989 (L.sz.: SZA13.98) Kádár Sándor A comparative analysis of the application of motivation management in Budapest Marriott and Budapest Hilton Hotels (L.sz.: SZA9.98) Komonczy Zsolt Development of the Hungarian Money Market, the Budapest Stock Exchange and its Impact on the Hotel Industry (L.sz.: SZA10.98) Kovács Domonkos Critical Evaluation of the Effects of the Privatization in the Hospitality Industry (L.sz.: SZA11.98) 2

3 Nyitrai Anita A comparative analysis of management's and staff's motivation in the implementation of Frequent Guest Programmes at members of International Hotel Chains in Hungary (L.sz.: SZA15.98) Palya Anikó A critical evaluation of Total Quality Management and its practices at the Budapest Marriott Hotel (L.sz.: SZA16.98) Paphalmy Péter An Investigate Study of Ecotourism and Environmental Issues Concerning Hungarian Tourism and Hospitality (L.sz.: SZA17.98) Péter Krisztina A critical evaluation of the role of destination management companies in incentive movements to Hungary (L.sz.: SZA18.98) Rácz Beáta A study on how public relations function changes with the change of ownership, a comparative analysis of the hotels Duna Intercontinental and Budapest Marriott (L.sz.: SZA19.98) Sugár Korinna A proposal for OTP Travel Ltd. on how to create a distribution system at national level (L.sz.: SZA20.98) Szentmáry Balázs Rodrigo A Critical Evaluation of How Hotel Managers Percieve Yield Management in the Hungarian Hotel Industry (L.sz.: SZA21.98) Szigethy Szilvia Erika Analysis of the castle and castle hotel development in Fertőd (L.sz.: SZA22.98) Taraczky Andrej Critical Analysis of Market Value Fluctuations of the Hungarian Hotel Shares (L.sz.: SZA23.98) Vajda Stella The Measurement of Customer Satisfaction : A Comparative Analysis of Guest Questionnaires, their Function and Effectiveness in the Danubius and Pannónia Hotel Chains in Budapest (L.sz.: SZA24.98) Varga Zsuzsanna A Comparative Analysis of the Marketing Practices of a Provincial and a City Thermal Unit of the Danubius Hotels Group (L.sz.: SZA25.98) Vecsenyi Anna A Critical Analysis of Budapest's Potential as a Leading Conference Destination (L.sz.: SZA26.98) 3

4 Virág Katalin An Evaluation of Management Development Activity and Needs in Hotel Aquincum and in Hotel Kempinski at Middle Managerial Level (L.sz.: SZA27.98) Weisz Paul Jenő A Comparison between Various Travel Agencies in Budapest - Hungary and Their usage of The Internet as a Tool in Their Operation (L.sz.: SZA28.98) Zöldi Ágota A Critical Evaluation of Education and Training needs in Malév Air Tours Travel Agency (L.sz.: SZA29.98) 4

5 1999 Antal Eszter A Sustainable Dream? Asbóth Gyöngyi Senor Don Quijote, would you mind to spend a week in Hungary? (L.sz.: SZA1.99) (L.sz.: SZA2.99) Bara Eszter A Critical Analysis of Direct Selling Employee Motivation and Satisfaction Methods Applied in Four and Five Star Hotels in Hungary and the United Kingdom (L.sz.: SZA3.99) Bársony Péter A Comparative Analysis of the Hungarian GDS Milieu, with Special Attention to CRS Usage in Travel Agencies (L.sz.: SZA4.99) Bódy Mónika Analysing Customer Expectations and the Determining Factors of Quality Service in Fivestar Hotels in Hungary (L.sz.: SZA5.99) Bohn Ildikó Analysis of a Day Tour to Castle Grassalkovich in the Mirror of the Sisi Anniversary (L.sz.: SZA6.99) Boros Nóra Single Market-Single Hotel Classification? (L.sz.: SZA7.99) Fehérvári Klára A Critical Evaluation of the Marketing Tools Used in the Timeshare Industry in Hungary (L.sz.: SZA8.99) Fekete Barbara A Critical Analysis of the Effective Use of Training as it is Applied by the Hungarian 5 Star Hotels (L.sz.: SZA9.99) Frank Benedek Business as Unusual : A Critical analysis of the challenges of Airline catering in the 21st century, with a special focus on three Central-European carriers (L.sz.: SZA10.99) Galla Gergely Personal Service or Automated Hotel Operation? (L.sz.: SZA11.99) Glóner János An Evaluation of Communication Systems in the Danubius Hotel Gellért, Kempinski Hotel Corvinus and the Hilton Budapest (L.sz.: SZA12.99) Kővári Tímea The Privatisation of the Budapest Marriott Hotel and the Hotel Inter-Continental Budapest in the Light of Employees' Perception (L.sz.: SZA13.99) 5

6 Kruták Zsófia How to build a place in ruins into a highly visited tourist attraction? The development and the marketing activity of the Royal Palace in Gödöllő (L.sz.: SZA14.99) Mezey Mariann Evaluation of the Yield Management Operation at Hilton Budapest (L.sz.: SZA15.99) Patai András The Analysis of a Customer-oriented Human Resources Management in IBIS and Mercure Hotels of Accor-Pannonia Hotels, with a Special Emphasis on Trainings (L.sz.: SZA16.99) Peimli Zsaklin A Critical Analysis of the Marketing System of Budapest Marriott Hotel (L.sz.: SZA17.99) Perecz Leslie The Impact of Foreign Hotel Management in Hungary (L.sz.: SZA18.99) Szabó Judit Charter Operations in Central Europe : A Comparative Analysis of the Operation of Malév, Lauda Air and Austrian Air Transport (L.sz.: SZA19.99) Ujházi Eszter The Present and the Future of the Hungarian Convention Industry Víg Tamás Critical Analysis of Budapest/Ferihegy International Airport Weöres Márta The Economic Impact of Sports Tourism in Australia (L.sz.: SZA20.99) (L.sz.: SZA21.99) (L.sz.: SZA22.99) 6

7 2000 Angyal Mónika A Comparative Analysis between the Public Sector Tourism Organizations in Hungary and in Austria (L.sz.: SZA1) Boros Gyöngyi Marketing and Customer Expectation in the Gundel Restaurant : A Critical Evaluation (L.sz.: SZA2) Bőhm Kornél A Critical Analysis of the Introduction Process of the EU-standard HACCP system to the Hungarian Hotel Industry (L.sz.: SZA3) Budai Judit The Effects of Foreign Direct Investment on the Hungarian Tourism Industry (L.sz.: SZA4) Farkas Péter An Analysis of Budafok's Winetourism, and of the Lics Winery's Functions (L.sz.: SZA5) Fixler András A Critical Evaluation of Jewish Heritage Tourism and the Jewish Heritage Sites in Budapest (L.sz.: SZA6) Fritz Ákos Local Travel Agencies are they in the slow or the fast lane of the Information Super Highway (L.sz.: SZA7) Gábor Eszter A Comparative Analysis between Theory and Practice with Respect to the Principal Elements of Marketing Communication at Neckermann Travel Service Ltd. (L.sz.: SZA8) Gál Orsolya Tourist Analysis of Balaton Especially Siófok from Marketing Aspects (L.sz.: SZA9) Gereben Mátyás Critical Analysis of human resource management in Budapest five star hotels with special attention to motivation and empowerment (L.sz.: SZA10) Gergely Anna Refurbishments in Radisson SAS Béke Hotel Budapest : a critical analysis (L.sz.: SZA11) Gergely Zsófia A critical analysis of the present situation and future tendencies in the congress tourism of Budapest (L.sz.: SZA12) 7

8 Győri Péter A critical evaluation of the affect of strategic management on the organisational structure of the intercontinental hotel, Budapest in view of the future changes in the five-star hotel market (L.sz.: SZA13) Harci Tamás Thailand as a dominant force in tourism (L.sz.: SZA14) Kalmár Zsófia A Critical Analysis of the Regulation of Consumer Protection affecting the Hotel, Restaurant and Café Sector in the European Union, and its Present and Future Impact on the Sector in Hungary (L.sz.: SZA15) Katona Tamás "Life outside the bell-glass" : Critical Evaluation of Tourist Information Methods and Quality Public Transportation Standards Focused on Budapest (L.sz.: SZA16) Kárász Zsófia The Critical Analysis of the Sales Activity within the Grand Hotel Hungária (L.sz.: SZA17) Kovács Éva A comparative analysis of the present and future state of Conference Services at three properties of Inter-Continental Hotels and Resorts (L.sz.: SZA18) Kovács Gábor Barna The critical analysis of the Human Resource Management of Danubius Hotels Group with particular attention to the Training system (L.sz.: SZA19) Kulcsár Beáta Youth Hostels in Budapest : meeting international standards? Lippner Tamás Non-material recognition as a motivational tool in the hotel industry (L.sz.: SZA20) (L.sz.: SZA21) Maklári Gabriella "Coincidentally or Individually?"-A Comparative Analysis of Three Irish Bar and Restaurant of the same ownership in Ireland, Hungary and the USA (L.sz.: SZA23) Mastan Christina Evaluation of Global Hotel Brands in Hungary and the Likely Future Impact on Domestic Hotel Companies (L.sz.: SZA22) Mihály Erika The Economical and Ecological Benefits of Hunting Tourism in Hungary (L.sz.: SZA24) Nemesdaróczi Dávid Extended stay sales strategies of the Millenium Court Marriott Executive Apartments : A Critical Analysis (L.sz.: SZA25) 8

9 Nikolov Judit Contradiction in Practice and Theory-Critical analysis of Frequent Guest Programs in three five-star hotels in Budapest (L.sz.: SZA26) Orosházi Csilla Budapest-Spa City? (L.sz.: SZA27) Oroszki Judit Critical analysis of Transylvania, as a tourist destination for Hungarian tourists (L.sz.: SZA28) Paizs Zsófia A critical evaluation of Teamwork and its practice at the Budapest Marriott Hotel (L.sz.: SZA29) Peimli B. Zsanett An analysis of tourism for people with disabilities in Hungary (L.sz.: SZA30) Rantala Elina The Comprehensive Analysis of the Effects and Consequences of the European Union Membership into the Tourism in Hungary (L.sz.: SZA31) Soós Kata The Marketing Activity of Vista Air Travel Agency and its Usage of Internet as a Marketing Tool (L.sz.: SZA32) Szeverényi Gabriella A critical analysis of the demand for further developing conference tourism in Hungary (L.sz.: SZA33) Traxler Melinda An Analysis of the Marketing Effectiveness of Outbound Tour Operators Participating in a Travel Fair (L.sz.: SZA34) Váradi-Szabó Balázs The Future of Hungarian National Tourism Marketing Done by the Hungarian National Tourist Office as Perceived by the Expert Members of the Hungarian Travel Industry (L.sz.: SZA35) Várkonyi Gergely A Critical analysis of the differences in the role of Human Resources Management in the hiring and termination processes in Hungary and in the United States (L.sz.: SZA36) Wagner Róbert The analysis of two high quality hotels in Austria and Hungary (L.sz.: SZA37) Kóczián Gabriella Quality in the travel industry reflecting the activities of Carlson Wagonlit Travel (L.sz.: SZA38) 9

10 2001 Andrásfalvy Ilona Development of Tourism in Mexico (L.sz.: SZA1.1) Bassó Anita The evaluation of the role of international tourism organisations (ASTA, RDA) in the life of Hungarian travel agencies, and the benefits of being a "member" travel agent (L.sz.: SZA2.1) Bolgár Lili Analysis of the Tourism Potential of the U.S. Market in Hungary (L.sz.: SZA3.1) Bozóki Nóra Conference tourism in Szeged : Now and Recommendations for Tomorrow (L.sz.: SZA4.1) Csalótzky Izabella The Museum as Cultural and Leisure Complex in the 21st Century (L.sz.: SZA5.1) Csúcsy Katalin Same brand-different cultures? - A comparative analysis of two Marriott properties in Hungary and in the United States (L.sz.: SZA6.1) Dóka Gábor Analysis and Evaluation of a Seasonal Restaurant (L.sz.: SZA7.1) Geszti Andrea The Importance of Quality Management in the Hospitality Industry : the Critical Evaluation of the quality Control Operation of the Danubius Hotels Group, based on the practices at Hotel Gellért (L.sz.: SZA8.1) Gyárfás Eszter Marketing Arts-Managing Festivals (L.sz.: SZA9.1) Hecser Petra Analysis of the Tourism in Greece Concentrating on the Hungarian Demand (L.sz.: SZA10.1) Hofgard Balázs An Empirical Analysis of the Conference Tourism in Hungary and the Effect of the Széchenyi Plan on the Industry (L.sz.: SZA11.1) Jójárt Judit Critical Analysis of the Possibilities Increasing Competitiveness and Sales Volume of High Quality Hotel Restaurants (L.sz.: SZA12.1) Juhász Csenge Protection of Travellers in Organised Tourism (L.sz.: SZA13.1) 10

11 Kancler Réka The needs of elderly travellers in Hungary (L.sz.: SZA14.1) Kerekes Dóra The Progress and The Role of Information Technology in Sales and Marketing in the Past Decade (L.sz.: SZA15.1) Koczka Szabolcs Franchising choice as a form of business structure : its advantages and disadvantages (L.sz.: SZA16.1) Losonci Balázs A critical analysis of the effects of globalisation in the Hungarian hotel industry with regards to business strategies and human resources (L.sz.: SZA17.1) Micsinai Tímea Integrating e-business into the hotels' strategy and operations by Marriott International and Hyatt Rency Budapest (L.sz.: SZA18.1) Móricz Boglárka The Significance of Quality Assurance and Possibilities of its Implementation in the Hotel Industry (L.sz.: SZA19.1) Nagy Kornélia A critical analysis of destination management and settlement development from a touristic point of view in the sub-region of Szigetvár (L.sz.: SZA20.1) Nagy Richárd The Organization and the Operation of the Hungarian Defense Forces Protocol and Special Events Directorate in the Mirror of the Private Sector (L.sz.: SZA21.1) Nyerges Tímea Hungarian Country Image Efficiency Research Polacskó Dániel Changes and tendencies in the travelling habits of Hungarian youths Stein Melinda Franchise in the Hotel Industry (L.sz.: SZA22.1) (L.sz.: SZA23.1) (L.sz.: SZA24.1) Szini Domokos Analytic Comparison of the Development and Current Situation of two Major Hungarian Wine Regions' Tourism (L.sz.: SZA25.1) Tagányi Éva Setting up a Coffee House in Budapest -A Feasibility Study (L.sz.: SZA26.1) Tarján Tamás Comparative Analysis of Different Quality Management Strategies and Methods in Two Local Chain Hotels and a Global Chain Hotel in the United Kingdom and in Hungary (L.sz.: SZA27.1) 11

12 Turcsányi Balázs A critical analysis of the North American cruise industry, with special focus on Carnival cruise line (L.sz.: SZA28.1) Verhanovits Zsuzsanna Critical Analysis of the Changes in the Hungarian Hospitality Industry after the Privatisation (L.sz.: SZA29.1) Viszoki Ágnes Regions of Spain and the frequency of visits by holiday-makers from a Hungarian perspective (L.sz.: SZA30.1) Vitéz Judit Critical Analysis of the Management through the ownership changes of Marriott Hotel and Wyndham Hotel, Colorado Springs, CO (L.sz.: SZA31.1) Ziegler Stefan A critical analysis of Hungary's position as a destination for foreign investment in the tourism sector (L.sz.: SZA32.1) 12

13 2002 Andrási Gábor The Role of Information Systems in the Hotel Industry and the Internet in Tourism (L.sz.: SZA1.2) Auguszt-Arató Flóra A critical analysis of the introduction process of the HACCP system to the Hungarian catering industry through the example of the Auguszt Confectionery (L.sz.: SZA2.2) Bartus Ildikó Introduction of a Cooking School and Evaluation its Possibilities in the Hungarian Food Service Market (L.sz.: SZA3.2) Bálint András Analysis of Security Operations in the Hospitality Industry reflected through the Broadmoor Hotel in Colorado Springs and the Aquincum Hotel in Budapest (L.sz.: SZA4.2) Bíró Klára Analyzing the Role of Telemarketing and Membership Programs in the Hungarian five-star Hotel Industry : through the Example of Hyatt Regency Budapest (L.sz.: SZA5.2) Borbáth Kornél A comparative analysis of the Marco Island Marriott and the Budapest Marriott, focusing on the Food and Beverage outlets (L.sz.: SZA6.2) Bujdosó Gábor Critical analysis of the existing security, safety and loss-prevention procedures, principles and practices in three 5 star hotels in Budapest : comparing practice and theory (L.sz.: SZA7.2) Choma Gergő Critical Analysis of tourism development opportunities in Szabolcs-Szatmár Bereg county (L.sz.: SZA8.2) Csikós Gergely Analysis of Food and Beverage Operations in Israel (L.sz.: SZA9.2) Csótai Borbála The Internet serving the needs of Professional Congress Organizers : analysis of Internet usage among PCOs in Hungary (L.sz.: SZA10.2) Domoszlai Eszter Comparative Analysis of the impacts of terrorist attacks on the Hospitality Industry with special focus on two Marriott hotels, one in Hungary and one in the USA (L.sz.: SZA11.2) 13

14 Eslava B. Kinga A comparative analysis of the housekeeping department's human resource management in the La Fontana Hotel Bogotá and the Kempinski Hotel Corvinus Budapest (L.sz.: SZA12.2) Farkas Krisztina Investigation of motivation for visiting countryside destinations in Hungary and the perceived benefits gained from the visit (L.sz.: SZA13.2) Gábor Ádám A critical analysis of the present situation and future tendencies in the conference tourism of Hungary (L.sz.: SZA14.2) Gorzó Dóra Applied Situational Leadership in Hotel Tiliana*** Superior (L.sz.: SZA15.2) Grosschmid Julia Nature-Tourism Hungary Past and Present with an Outlook to the Future (L.sz.: SZA16.2) Hartmann Marica The Role of Total Quality Management and Quality Assuarance Techniques in the Hotel Industry through the Example of Guest Relations Based on the Experience in Hyatt Regency Budapest (L.sz.: SZA17.2) Honti Boglárka Esztergom : a critical analysis of destination management and settlement development from a tourist point of view (L.sz.: SZA18.2) Hopka Attila Settlement and Development Options for the Starwood Hotels and Resorts Worldwide Incorporated in Hungary (L.sz.: SZA19.2) Jenei Virág Critical analysis of the Introduction of Spa Boards in Hungary (L.sz.: SZA20.2) Kádár Viktória Comparing Analysis of Training Programs and Employee Motivations at Wyndham Casa Marina and Reach Resort and Kempinski Hotel Corvinus Budapest with Emphasis on the Front Desk (L.sz.: SZA21.2) Kala Bernadett Critical analysis of the defects in the legal regulation of the travelling industry (L.sz.: SZA22.2) Kosárka Péter Environmental management in the hospitality industry Králik Edina Why is Budapest NOT the same without the "Wiener Kaffeehaus"? (L.sz.: SZA23.2) (L.sz.: SZA24.2) 14

15 Laky Dóra The Role of Gastronomy in Hungary's Foreign Tourism (L.sz.: SZA25.2) Ligetvári Zoltán Comparative Analysis of the Mercure Hotels in Vienna and Budapest (L.sz.: SZA26.2) Nyiri Csilla Critical analysis of the activities of public tourism management organisations focusing on domestic tourism (L.sz.: SZA27.2) Pchelkina Jana Analysis of the effect of September 11 on the hotel industry : the impact on hotel performances in different world regions and tightened security in hotels with the emphasis on five-star hotels in Budapest (L.sz.: SZA28.2) Sinka Zsolt Comparative analysis of the Hotels in the Mátra and around the Lake Balaton (L.sz.: SZA29.2) Szalay Szivia The Critical analysis of the Conference Market of Budapest (L.sz.: SZA30.2) Szelei-Kiss Ádám A Comparative Analysis of the Banquet Departments in the Marco Island Marriott and the Budapest Marriott (L.sz.: SZA31.2) Szőke Eszter Critical Analysis of the Wellness Tourism in Hungary (L.sz.: SZA32.2) Tamási Anna Critical Analysis of the Timeshare Industry in Relation to Marketing Approaches (L.sz.: SZA33.2) Tihanyi Henriett Analysis of the Development of the Castle of Sümeg and its Marketing Activities (L.sz.: SZA34.2) Tóth Judit Comparative Analysis of two different type and size Housekeeping Departments (L.sz.: SZA36.2) Tóth Réka Edina Tourism in the city of Pécs in the Milleniums of 1896 and 2000 Tumpek Ádám Strategic Airline Alliances : Friend or Foe? Vincze Ákos Trends in the Winter Sport Tourism of the Hungarian Population (L.sz.: SZA35.2) (L.sz.: SZA37.2) (L.sz.: SZA38.2) 15

16 Virág Csaba The Prospective Utilization of Szentendre's Tourism Assets by Taking Advantage of Szentendre's Tourism Potential (L.sz.: SZA39.2) 16

17 2003 Bárdos Kornélia The Interdependency of Tourism and the Environment - A Comparative analysis of the Balaton Uplands National Park, Hungary and the Yosemite National Park, USA (L.sz.: SZA1.3) Bedecs Szilárd Descriptive Analysis of Country Clubs in the USA and in Hungary (L.sz.: SZA2.3) Berkes Dóra The 'Winds' of Change? - Analysis of Tourism at the Region of Lake Balaton Reflected Through Windsurfing and Kite-Surfing (L.sz.: SZA3.3) Bodóczky László Comparative Analysis between the United States and Hungarian wine tourism by chosen wine regions (L.sz.: SZA4.3) Bojtos Klára Comparative Analysis of the Role and Significance of Herend and Zsolnay Porcelain Manufactories in Hungarian Cultural Tourism (L.sz.: SZA5.3) Buzás András Dávid The analysis of the use of Web-based marketing in the tourism of cities. Evaluation of the tourist Homepage of Budapest in Comparison with other cities' policies (L.sz.: SZA6.3) Germanova Alexandra The Critical Analysis of Tourism Relation Alteration between Hungary and Russia after the year 1990 to the present day (L.sz.: SZA7.3) Hajtó Péter Golf Tourism in Hungary (L.sz.: SZA8.3) Hódsági Ádám Critical Analysis of the Tourism Potentials and Future Prospects of the South Plain Region (L.sz.: SZA9.3) Hoisz Katalin Critical analysis of the present situation of the Hungarian health and wellness tourism through the comparison of Sárvár and the Italian Salsomaggiore resorts (L.sz.: SZA10.3) Horváth Andrea Comparative analysis between the banquet service in Opryland Hotel and Hotel Intercontinental Budapest (L.sz.: SZA11.3) Horváth Réka Operational and Marketing Analysis of Retirement Communities : analytical Comparison of Holdfény Retirement Home and Brookdale Living Communities (L.sz.: SZA12.3) Huth Krisztina Tourism in the Canary Islands and its possible developments (L.sz.: SZA13.3) 17

18 Kalmár Judit Comparative Analysis of Two Resort Hotels -Crowne Plaza Resort Hilton Head Island and Hotel Helikon, Keszthely- Reflecting on the Effectiveness of Marketing Activities and Sales Procedures (L.sz.: SZA14.3) Kecskeméti Ágnes Situational Analysis of the Hungarian Wellness Tourism (L.sz.: SZA15.3) Kelemen Kata Evaluation of the convention tourism in reflection of the convention organizing market, through the introduction of Hotel Gellért (L.sz.: SZA16.3) Kmetz Andrea Exploring the Possibilities of Establishing a Regional Bed and Breakfast Network in Hungary-On the Basis of International Experience (L.sz.: SZA17.3) Korcsmár Tímea What is green? Why is green? (L.sz.: SZA18.3) Kormány Péter The effectiveness of human resource policies applied in the Hungarian hospitality industry measured by employee job satisfaction levels in Budapest 5 star hotels (L.sz.: SZA19.3) Kovács Eszter Five O'Clock Teahouse (L.sz.: SZA20.3) Kovács Henrietta Hungarian Tourism-International Marketing Strategy and Practice : a critical analysis (L.sz.: SZA21.3) Kövesdi Krisztina Marketing and PR Activities of Hungary as a Destination : comparative analysis between Hungary and Croatia (L.sz.: SZA22.3) Kreiter Dávid Analysis on poverty elimination in the underdeveloped countries through Tourism (L.sz.: SZA23.3) Mayer Katalin The Interrelationship between employee and guest satisfaction in achieving the goals of a service organization : a comparative analysis between the Residence Inn. Phoenix Airport by Marriott in Phoenix, Arizona, USA and the Hilton Budapest Hotel in Hungary (L.sz.: SZA24.3) Ménesi Attila The trend of the tourism of runners in Hungary and its position in the Central European region from tourist point of view (L.sz.: SZA25.3) Molnár András Critical Analysis of the Structural and Operational Effects of Privatisation on the Hungarian Hotel Industry in the Light of Danubius Hotels (L.sz.: SZA26.3) 18

19 Molnár József The Importance of Training as a Key Success Factor in Five-Star Hospitality Operations (L.sz.: SZA27.3) Mosó Adrienn Gastronomical Analysis of the Eger Wine Region (L.sz.: SZA28.3) Murgács Oresztész Focusing our underexposed image : the perception of Hungary in secondary markets (L.sz.: SZA29.3) Német Zsuzsanna What do we mean by branding in the Danubius Hotels Group? (L.sz.: SZA30.3) Olexa Adrienn Critical analysis of Tourism Development in Aggtelek National Park focusing on Ecotourism potentials (L.sz.: SZA31.3) Ori Szilvia Critical analysis of motivational factors of FDI flowing into the Hungarian upscale hotel market (L.sz.: SZA32.3) Papp Gyöngyvér The Intercultural Differences in the 5 star Hotels in Budapest (L.sz.: SZA33.3) Pásztor Kata Analyzing the Process of Inflight Catering by the Pattern of the Hungarian Airlines, Malév (L.sz.: SZA34.3) Peto Dániel Analysis of Economic Effects of the Association with the European Union on the Hungarian Tourism Industry (L.sz.: SZA35.3) Petrik Gyöngyvér Analysis of the Critical Success Factors of a Restaurant Operation, Through the Example of Traditional Hungarian and American Style Management in Budapest (L.sz.: SZA36.3) Polgár Petra Comparative Analysis of the Purchasing Activities at Sodexho Hungary and at Danubius Hotels Group (L.sz.: SZA37.3) Pólik Patrícia Critical Analysis of the Importance of Training in the Hospitality Industry reflected through the Budapest Hilton and the Residence Inn Phoenix Airport by Marriott (L.sz.: SZA38.3) Rajki Bálint Mega Events in the Formula One (L.sz.: SZA39.3) Sas Szilvia A critical analysis of the present situation of incentive travel in Hungary (L.sz.: SZA40.3) 19

20 Schien Barbara New Ways of Flying - Development of low cost airlines, prospects in Eastern Europe and Hungary (L.sz.: SZA41.3) Sófalvi Rita The Extended-stay Niche : Here to Stay?- The Future of The Extended-stay Niche in Europe - A comparative analysis of the extended-stay markets in the US and in Europe, with an outlook of the Budapest market (L.sz.: SZA42.3) Szijjártó Zsófia Hungarian Tourism-development in the framework of PHARE (L.sz.: SZA43.3) Szűcs Zalán Critical analysis of the global effects and impacts of terrorism on the Tourism Industry in the reflection of September 11, 2001 (L.sz.: SZA44.3) Tóbiás Gábor Are we ready to join? (L.sz.: SZA48.3) Varga Tamás Comprehensive Analysis of the Organizational Build-Up of the Olympic Games, Introduced through Sydney 2000 and Athens 2004 Olympic Games (L.sz.: SZA45.3) Vasenszky Rita Visitors of the Nature (L.sz.: SZA46.3) Zsöllei Kálmán The Overall Situation of Convention Related Tourism : Trends, Investments, Innovations (L.sz.: SZA47.3) 20

21 2004 Bakó Krisztina Critical analysis of the actual situation of hunting tourism in Hungary and of prospective changes due to the accession to the European Union (L.sz.: SZA1.4) Balette Lindy Critical analysis of the offers of tour operators and travel agencies for long haul destinations (L.sz.: SZA2.4) Bán Petra Critical destination analysis between Budapest and Prague (L.sz.: SZA3.4) Benyó Balázs Comparative Analysis of Körös-Maros National Park and Fertőd-Hanság National Park for the Purpose of Tourism (L.sz.: SZA4.4) Bobál Dávid Customer Protection in the Hospitality Industry (L.sz.: SZA5.4) Bogár Péter Critical Analysis of the Importance of Human Factor in the Hungarian Hospitality Industry (L.sz.: SZA6.4) Bosanac Nikolina Critical Analysis of Economic Relation between Croatia and Hungary, and its Influence on Tourism (L.sz.: SZA49.4) Börzsey Andrea Barbara Wine and gastronomy as a touristic attraction in the Balaton region Budai Nikoletta Analysis of the Incoming Youth Tourism of Budapest (L.sz.: SZA7.4) (L.sz.: SZA8.4) Csicsovszki Anita Present days of the Historical Wine Region : Tokaj-Hegyalja from a touristical point of view (L.sz.: SZA9.4) Debreczeni Melinda The role of the Pallavicini Castle Hotel in the regional development of Cserehát (L.sz.: SZA10.4) Fazekas Zsuzsanna Terrorism in Tourism (L.sz.: SZA11.4) Gergics Júlia The Role and Importance of Service Marketing in the Hungarian Rural Tourism and Marketing Strategy of an Enterprise Based on Rural Tourism (L.sz.: SZA12.4) 21

22 Gergye Pál Viktor Analysis of the Hotel Trade (In connection with the realised developments and the privatisation of the majo hotel chains in Hungary) (L.sz.: SZA13.4) Götz Lívia Critical Analysis of the Sales and Marketing Strategies of the Kempinski Hotel Corvinus Budapest (L.sz.: SZA14.4) Gregor István Yield Management in the Hungarian Hospitality Industry Hajdu Péter Possibilities for Tourism Development in the European Union Jármay Katalin Wellness or not wellness : that is the question (L.sz.: SZA15.4) (L.sz.: SZA16.4) (L.sz.: SZA50.4) Kalo-Vaskó Éva A critical analysis of today's restaurant etiquette applied in the Hungarian fine dining sector (L.sz.: SZA17.4) Keresztury Julianna Meeting the traditional Indian values and international standards (L.sz.: SZA18.4) Kérészy Zsuzsanna Analysis of the Strategic Alliences in the Airline Industry and the Processes that Leaded to It (L.sz.: SZA19.4) Kiss Adél Animation and Club Holiday in Europe and its present and future possibilities in Hungar (L.sz.: SZA20.4) Kiss Gergely Critical Analysis of Introducing a Ski Organisation to the Hungarian Student Market (L.sz.: SZA21.4) Koltai László A Critical Analysis of the Tisza Valley in Hungary and the Shannon River in Ireland (L.sz.: SZA22.4) Kovács András Hungarian Wine Purchase Behavior in the Light of Current Trends in the World of Wine (L.sz.: SZA51.4) Kovács Gábor Critical Analysis of the Broadmoor Hotel's Room Service Department with regards to five star expectations (L.sz.: SZA23.4) Lengyel Erika Necessary Change in Attitidude of Hotel Management toward Better Environmental Performance, Inside and Outside the Ecotourism (L.sz.: SZA24.4) 22

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