»«Shared Service Centers. in the Capital Region Berlin-Brandenburg

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1 »«Shared Service Centers in the Capital Region Berlin-Brandenburg

2 Shared Service Centers in Berlin-Brandenburg An Attractive Business Environment for the Modern Service Sector Cost-efficient and Flexible Shared Service Centers help streamline internal services such as Finance and Accounting, Human Resources, Marketing and IT. Companies active in the service industry in Berlin-Brandenburg enjoy exceptional business conditions, including access to a large, flexible, well-educated and highly motivated workforce. Labor costs for qualified employees are up to one-quarter less than in major western German cities. Wages and salaries are stable and predictable in the medium-term an advantage over eastern European cities such as Prague and Budapest. The region s low rate of employee fluctuation the average attrition rate at the region s call centers is only 8.6 % leads to higher efficiency and major cost savings. Berlin-Brandenburg also boasts a high level of productivity, long and flexible working hours and a low number of legal holidays. Many companies make use of innovative work scheduling options. No special permission is required for work in the service sector on a 24-hour basis as well as on Sundays and holidays. Innovative solutions can also be found in the establishment of collective agreements between trade unions and employers. Employers in Germany are free to arrange employment contracts as long as these take into consideration federal labor laws. They must include, for example, at least 24 vacation days, six weeks of paid sick leave and a trial period of no longer than 6 months. Highly Qualified and Internationally Oriented Berlin-Brandenburg is a region full of talent and potential. Approximately 180,000 students are currently enrolled at Berlin and Brandenburg s 40 universities, colleges and academies. Over 26,000 students graduate successfully each year. Almost onequarter of the region s 6 million inhabitants have a university and /or college degree. Half of the inhabitants have completed two to three years of professional education. Germany s unique dual educational system combines operational instruction with professional schooling. Wages and salaries of these professionals are regularly below those of university graduates. Over 34,000 students complete their apprenticeship each year. Berlin-Brandenburg offers internationally active companies a significant pool of multilingual employees. The region is home to more than 530,000 people from 180 nations. Parexel, the American clinical research company, has Financial Shared Service Centers in the USA (Lowell/ Massachusetts), Great Britain (Uxbridge) and Berlin. The German office provides services to subsidiaries in 15 European countries. The wide-ranging linguistic skills found in the capital region s highly educated workforce, along with the region s low rate of employee fluctuation and its affordable office space, give it a marked advantage over other locations. According to Sören Dressler, Professor of International Controlling at the FHTW University of Applied Sciences and Director of the Offshoring Institute in Berlin, Germany s capital region is ideal because of its international flair, affordable cost structures and outstanding university landscape. These factors combine to increase the attractiveness of the entire region as a major shared services location. International Flair and a Great Place to Live Berlin-Brandenburg is an ideal place to live and work. This makes the German capital region especially attractive to skilled employees and managers from all over the world. The region combines the international flair of Germany s largest major city with the picturesque countryside and cultural treasures of the State of Brandenburg. At the same time, the cost of living and renting is easily affordable in comparison to other German and international cities. The library at Brandenburg Technical University in the university town of Cottbus A great place to live: Unter den Linden Boulevard and the Brandenburg Gate Oberbaum City in Berlin: Home of BASF Services Europe GmbH

3 Shared Service Centers in Berlin-Brandenburg The Best Infrastructure at the Heart of Europe Flexible and Affordable Berlin-Brandenburg boasts a wide variety of flexible, multifunctional and modern office and commercial space in all locations at affordable prices. After Paris and London, Berlin has the third largest office space market in Europe. At the moment, 9.5 percent of the capital s over 18 million m 2 office space is available at short notice. Multifunctional layouts also allow for large, open-space office configurations. Rental rates start as low as 4 euro per m 2 and are clearly below those in other German and major international cities. Office space at other central locations in the capital region is especially attractive and affordable, for example in the university town of Cottbus, in the easily accessible city of Brandenburg an der Havel, and in Frankfurt (Oder), a major gateway to the growth markets of central and eastern Europe. The city of Potsdam is yet another highlight among the many real estate possibilities; this beautiful and booming city lies directly next to the capital city and boasts a unique historical flair. Digital, High-speed and Reliable The telecommunications network in Berlin-Brandenburg is completely digitalized and represents one of Europe s largest and most modern networks. Companies can choose from approximately 60 providers, including Deutsche Telekom, Arcor, Colt Telekom, Hansenet and Versatel. International Center of Expertise Major industry events in Berlin such as the Shared Services Week, organized by IQPC Germany, are forums that facilitate a strategic exchange of ideas and experiences and promote networks between experts and leading industry managers. The Offshoring Institute in Berlin conducts innovative research on business location factors for the service industry. Major inspiration also comes from the many leading consulting firms with offices in the capital. Financial Support Berlin-Brandenburg offers investors more significant financial support than in many other European regions. Companies may receive investment or labor cost subsidies from the so-called GA Funds Program. At the same time, companies are also offered extensive financing solutions. The region s innovative business development service packages aimed at supporting investors in matters of personnel recruitment and training, real estate acquisition and financing are unique in Germany. Holger Lippmann, Managing Director of the Liegenschaftsfonds Berlin, confirms that real estate in Berlin remains relatively low in comparison to other major European cities. Berlin also has by far the most affordable rents in comparison to other major German cities. Capgemini, a world leader in services for management and IT consulting, technology and outsourcing, offers support in the development of Shared Service Centers. The Capgemini Service Center responsible for the fields of Finance & Accounting, Procurement and Legal Services in central Europe is located in Berlin. Business Location Center At the Business Location Center, Berlin Partner GmbH and the Brandenburg Economic Development Board (ZAB) provide investors and entrepreneurs with a convenient online source of comprehensive data on the Berlin-Brandenburg business region. Attractive riverside offices: Oracle s Internet Sales Division in Potsdam The Nauener Gate in Potsdam: Quality living in the state capital of Brandenburg Modern architecture at the water s edge: Allianz s offices at the Treptowers in Berlin

4 The Capital Region Berlin-Brandenburg One foot in the East one foot in the West Brandenburg: Facts & Figures Area Inhabitants GDP km 2, equivalent to the area of Belgium 2.6 million, more than Latvia 49.5 billion euro, higher than the GDP of Estonia, Latvia and Lithuania put together Berlin: Facts & Figures Area 892 km 2, larger than the area of Frankfurt/Main, Munich and Stuttgart put together Inhabitants 3.4 million, more than Prague, Warsaw and Brno together GDP 80.6 billion euro, equivalent to the GDP of Hungary Reykjavík 3: 35 8: 15 New York 3: 30 Lisbon Dublin 2: 00 3: 00 Madrid Glasgow 2: 15 Oslo 1:35 Stockholm 1: 50 Helsinki 1: 50 1: 50 Tallinn 1:00 1: 35 Copenhagen Riga 2: 35 Vilnius Moscow 2: 05 London 1: 20 Berlin-Brandenburg 2: 00 Amsterdam Minsk 1: 25 1:15 Brussels Warsaw 1: 20 Luxemburg 2: 00 Paris 1: 00 Prague Kiev 3: 20 Bratislava Vienna 1: 10 1: 25 Berne Zurich 1: 25 3: 00 Budapest 4: 00 Ljubljana Chisinau 2: 50 Milan Zagreb Bucharest Belgrade 3: 45 3: 05 2: 35 Sarajevo Barcelona 2: 10 Sofia 2:05 Rome 3: 50 Skopje 2: 20 3: 05 Tirana Ankara 2: 45 Valletta 2: 50 Athens 4: 00 Tel Aviv Nicosia Flight times in hours and minutes Strategic & Easily Accessible Location All of Europe s major growth markets are quickly and easily accessible from Germany s capital region. Berlin-Brandenburg is a major European commercial and traffic junction and boasts a comprehensive and efficient network of highways, railways and international airports. The public transportation system in Berlin is outstanding and unique in Germany in fact, there is a public transport stop every 200 meters. All regional destinations can be reached quickly and reliably via commuter train, U-Bahn subway, S-Bahn metro rail, bus and tram at night and on the weekends as well. Berlin Brandenburg International BBI The most important infrastructure project in the upcoming years is the completion of the BBI Berlin-Brandenburg International Airport. In 2011, Berlin will become the European capital city with the shortest distance to its major airport. The region directly surrounding the BBI is also destined to emerge as a dynamic development area. The BBI and its additional international flights will lead to the increased accessibility of the capital region.

5 Berlin exceeded even our highest expectations with respect to the recruitment of qualified employees and foreign language experts. Hans-Jürgen Seeger, Managing Director, BASF Services Europe GmbH BASF European Shared Service Center The BASF European Shared Service Center in Berlin s Oberbaum City was founded in It provides services in the fields of Human Resources and Finance and Accounting for the more than 100 companies in the BASF Group in 25 European countries. It is expected that approximately 500 new jobs will be created here by We decided in favor of a Berlin location because we re able to work cost-efficiently here. Yet another advantage is Berlin s easy accessibility both nationally and internationally. Dr. Thomas Neugebauer, Director of the Postal Service Center, Allianz Germany AG Allianz Postal Service Center for Germany The new Allianz Postal and Scanner Center in Berlin is one of the largest of its kind in Germany. The offices of the new service center with over 400 employees are located in Berlin s Treptowers. This is where all Allianz client mail is sent and opened, scanned, classified and passed on digitally to the appropriate processing location in Germany. Starting in August 2007, a daily volume of up to 700,000 pages will be processed here in all service areas. Our decision to set up offices in Potsdam was the result of the city s overall attractiveness and its proximity to the capital of Berlin. The outstanding support we ve received from regional institutions and administrative bodies has made us even more confident in taking this step. Corinna Steinauer, Human Resources Manager, IKEA Germany IKEA Germany: Human Resources Service Center In 2005, IKEA Germany centralized its personnel administration in Potsdam. The Human Resources Service Center provides services in the fields of payroll accounting, system support and recruitment. Approximately 16,000 employees at IKEA s 42 retail stores and several other company locations in Germany are serviced by the Potsdam office.

6 Shared Service Centers in Berlin-Brandenburg Strategic Business Advantages, Facts, Services We make your business tick. Approximately 2 million people in the Berlin-Brandenburg capital region make a living helping others make a living. With a growing array of call and service centers, customer care providers, advertising agencies and financial service companies, the business of supporting businesses has an exciting future in Berlin and Brandenburg. Factor in the highly educated workforce, low rental costs and an outstanding infrastructure and the question is: Shouldn t your business be here too? More value for your investment. Your contact to the region: Berlin-Brandenburg: A Leading Cultural Region and a Great Place to Live 1 Sanssouci Palace in Potsdam A World Heritage Site 2 The Berlin International Film Festival at Potsdamer Platz 3 Sailing regatta on the Havel River 4 Current Ad Campaign for the Berlin Brandenburg Business Region: Theme Service Industries Committed to Berlin-Brandenburg Outstanding pool of available, highly qualified and flexible full and part time workers Workforce with a high level of expertise in foreign languages; international native speakers High educational standards Wages below the German average 180,000 students at universities and colleges Offices of all major employment agencies and temp agencies Multifunctional, readily available and affordable office and commercial space Largest digital communication network in Germany All major telecom carriers and tech providers Central strategic location in Europe Easily accessible via automobile, train and plane; excellent public transport system High quality and affordable cost of living Reports on the Berlin-Brandenburg Business Region Eastern Germany as a Location for Direct Investment: KPMG, a leading consulting firm, analyses the business conditions for companies in eastern German cities in comparison to selected eastern European cities. Brandenburg An Alternative to Moving Abroad: This report compares the business conditions for companies in Brandenburg with Germany, western and eastern Europe. Call Center Report on the Berlin-Brandenburg Capital Region: With 231 call centers and a workforce of over 20,000, the Berlin-Brandenburg region is one of the most attractive locations for call centers in Europe. This study contains structural data on the call center industry in the region. Foreign Language Expertise in Berlin: All Berliners between the ages of 18 and 50 speak at least one foreign language. This Gallup report studies the potential of the multilingual workforce in the German capital. Ask us for a complimentary copy of these research reports! Investment Made Easy Berlin Partner GmbH and the Brandenburg Economic Development Board (ZAB) offer comprehensive support in the establishment and/or relocation of your shared service center in Berlin- Brandenburg efficient, confidential, free of charge and with no red tape! 4 BPa_AZ_Stoppuhr_63x51.indd 1 THE GERMAN CAPITAL REGION MORE VALUE FOR YOUR INVESTMENT :52:37 Uhr Publisher: Berlin Partner GmbH in cooperation with ZAB Brandenburg Economic Development Board on behalf of the Berlin Senate Department for Economics, Technology and Women s Issues and the Brandenburg Ministry of Economics. Design: Fuenfwerken Design AG Berlin, Translation: The Hagedorn Group, Photos: Cover, Portrait Seeger, Portrait Neugebauer: Matthias Fischer; BTU Cottbus: Photo archive der BTU Cottbus; Unter den Linden: Gläser/State of Berlin; Oberbaum City: Peter Thieme/ HVB Immobilien AG; Oracle: Martin Schmidt-Roßleben/State Capital of Potsdam; Nauener Gate: Hoffmann/Ministry of Economics of the State of Brandenburg; Treptowers: FTB Werbefotografie/Berlin Partner GmbH; Portrait Steinauer: Inter Ikea Systems B.V. ; Sanssouci: Ihlow/TMB Photo archive; Berlinale: Berlin International Film Festival; Regatta on Havel: Boettcher/ TMB Photo archive. April 2007 Marion Messmer, Business Development Head of Business Unit Service Industries Tel / Fax -239 Dr. Josefine Dutschmann, Business Development Senior Manager Service Industries Tel / Fax -239 Berlin Partner GmbH Ludwig Erhard Haus Fasanenstraße Berlin Dr. Peter Eulenhöfer Head of Department Tel / Fax ZukunftsAgentur Brandenburg GmbH Steinstraße Potsdam

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