Social Business Arena & Web Experience CeBIT 2015

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1 Social Business Arena & Web Experience CeBIT Concept Paper - Björn Negelmann Kongress Media GmbH

2 Project Idea: Attracting leads with highly relevant information and community offering Two public conferences with high-class information and diverting agenda Joint exhibition with 3- and 2-days exhibition as well as information desk for lead requests for the whole week CeBIT 2015 / & Social Business Arena Web Experience Arena

3 Classification of platform topics is in the middle of Digital Business Solutions Social Business CeBIT Web Experience CeBIT Key topics Social Intranet & Collaboration, Enterprise 2.0 & Digital Workplace & Social Business Transformation Web Content & Experience, Customer Journey & Web Marketing Automation Stakeholder Practice Leads: Intranet, Social Collaboration, Digital Workplace LoB: Internal Comms., Knowledge, Human Capital Mgmt. Practice Leads: Web Content, User Experience / Customer Journey LoB: Digital Marketing/Owned Media

4 Systems of Record Systems of Engagement Classification of platform topics within the universe of the Digital Business CeBIT Social Business CeBIT Web Experience CeBIT Digital Employee Engagement Digital Customer Engagement Information Business Intelligence Digital Content/Media Business Process Solutions ERP, CRM Digital Commerce Data Security Internal Collaboration Context External Interaction Context

5 Social Business CeBIT 2015 Keywords of conference agenda Social Skill Working Out Loud Social & Mobile Workplace BYOD & Cloud Social Adoption & Adaptation Digital Workplace Social Network Analytics Integration with Business Process Solutions Social Business Value Internal Community Social Collaboration & Business Organizational Design Change Practices Networked Organizations Social Business Transformation Reponsive Organizations Business Collaboration Employee Engagement Future of Work Agile/Lean Project

6 Web Experience CeBIT 2015 Keywords of conference agenda Nutzerorientierung Profilierungsmethode Targeted Content Dynamic Content Content Recommendation Customer Journey Analyse Kontextualisierung Web Analytics Digital Brand Experience Social Experience Social Login & Data Responsive Content Content Marketing Mobile First Responsive Design Prinzipien Web Lead User-Centric Design Methoden Web Content & Customer Experience Marketing Automation Customer Journey Mapping Brand Service Design Persona Touch Experience Web Projekt- Agile/Lean Projektmanagement

7 Key topics of the two conference platforms in a brief overview Social Business CeBIT Trending topics for Social Collaboration, Enterprise 2.0 & Digital Workplace Discussions about the critical path for the adoption of social technology and the establishment of new organizational structures Lessons learned from practices Updates on technology solutions Change management topcis on HR & knowledge management Web Experience CeBIT Trends & Entwicklungen zu Web Content & Customer Experience Discussions about success factors for the customer journey & web experience approach Lessons learned from practices Updates on technology solutions Agile project management principles

8 Formats of the conference agenda Keynotes (3x /day): Visionary talks about trends & topic evolution Expert-Panel with 10min introduction talk (5x /Tag): Discussion panel with experts and an introduction talk to provide key ideas for the discussion Praxis-Panel (2-3x /day): Discussion panel with corporate project leads Elevator Pitch (2x /day): Three minutes solution talks/pitch Live-Testing (1x /day): Ten minutes live demo of three solution provider Fireside-Chat (3x /day): Informal chat of moderator with expert/thought leader/evangelist

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12 Partner Packages Point of Dialogue Keynote (Max 6/4) PoD with Branding: 4x 1er Premium 3x 2er Basic vs 6x Joint Counter Exhibtor Entry in CeBIT Database Live-Testing (Max 6/4) Workshop/Event Panel/Pitch-Talk Upgrade Sponsoring Platinum (Max 4/2) Panel-Talk Fireside Elevator Pitch Reception Desk Service Gold (Max 6/6) Elevator Pitch Reception Desk Service Agency/Service- Provider Panel-Talk Reception Desk Service

13 Pricing for Partner Packages CeBIT Social Business Arena Point of Dialogue Keynote (Max 6/4) 2500 EUR PoD with Branding: 4x 1er Premium 5900 EUR 3x 2er Basic vs 3900 EUR 6x Joint Counter Exhibtor Entry in CeBIT Database 2000 EUR Live-Testing (Max 6/4) 1000 EUR Workshop/Event 1500 EUR Panel/Pitch-Talk Upgrade 1000/500 EUR Sponsoring Platinum (Max 4/2) Panel-Talk Fireside Elevator Pitch Reception 5900 EUR Desk Service Gold (Max 6/6) Elevator Pitch Reception Desk Service 4500 EUR Agency/Service- Provider Panel-Talk Reception Desk Service 3000 EUR

14 Pricing for Partner Packages CeBIT Web Experience Arena Point of Dialogue Keynote (Max 6/4) 1900 EUR PoD with Branding: 4x 1er Premium 3900 EUR 3x 2er Basic vs 2500 EUR 6x Joint Counter Exhibtor Entry in CeBIT Database 1500 EUR Live-Testing (Max 6/4) 1000 EUR Workshop/Event 1500 EUR Panel/Pitch-Talk Upgrade 1000/500 EUR Sponsoring Platinum (Max 4/2) Panel-Talk Fireside Elevator Pitch Reception 4900 EUR Desk Service Gold (Max 6/6) Elevator Pitch Reception Desk Service 3000 EUR Agency/Service- Provider Panel-Talk Reception Desk Service 2000 EUR

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