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1 Anerkennungsliste im Rahmen von AUSTAUSCHPROGRAMMEN an der WIRTSCHAFTSUNIVERSITÄT WIEN Masterstudium Marketing Bei dieser Liste handelt es sich um eine Sammlung von Erfahrungswerten der letzten Jahre. Jede dieser Lehrveranstaltungen wurde auf ihre inhaltliche Gleichwertigkeit überprüft. Bitte beachten Sie, dass für die Anerkennung eines Kurses auf ein Masterstudium der WU erforderlich ist, dass auch der Kurs im Ausland Masterniveau aufweist. Stand: Mai

2 Nach ORTEN / STÄDTEN alphabetisch geordnet: An der WU anerkannt als: Gutachten: University of Maryland, USA Brand Management + Customer Equity Management Management, PI, 3 Brand Management Integrated Marketing Communications BUMK717 + Special Topics in Marketing, Public Relations and Communication for Executives BUMK758C Project Management in Dynamic Environments Marketing Project Retail Management Wahlfach: Retail and Sales Management, PI, 3 Service Marketing + Customer Equity Management Wahlfach: Service Marketing and Customer Relationship Management, PI, 3 Social Media and Web 2.0 BUDT706 Wahlfach: Service Marketing and Customer Relationship University of Florida, USA Hi-Tech Entrepreneurship ENT New Product Development and Management MAR6833 Management, PI, 3 Hi-Tech Entrepreneurship ENT Web-based Marketing Management, PI, 3 International Marketing + Global Strategic Management Wahlfach: International Marketing Management, PI, 3 Project Management MAN6581 Marketing Project Luiss Guido Carlo (Rome), Italien Distribution and sales Wahlfach: Retail and Sales Management, PI, 3 International Marketing Wahlfach: International Marketing Management, PI, 3 2

3 Promotion, fund raising and event management Marketing Project Bocconi University, Italien Cultures, Media and Consumption International Marketing Management, PI, 3 SSt, (idf 2012) 7,5 ECTS Digital Marketing and E-Commerce Advanced (idf 2012) Event and Mega Event Management and Creative (idf 2012) Industries Pricing Management Retail and Sales Management, PI, 3 (idf 2012) BI Norwegian Business School, Oslo, Norwegen Developing and Implementing International Marketing Wahlfach: International Marketing Management, Strategies GRA6341 PI, 2 Multivariate Statistics with Econometrics GRA6039 Advanced Marketing Research Methods, PI, 2 SSt, 5 ECTS Project Management GRA2416 Marketing Project Reputation and Corporate Communication ELE3705 SS 13 (ACHTUNG, gilt nur bei Absolvierung im WS 13/14) (idf 2012) Sales and Sales Force Management GRA6441 Wahlfach: Retail and Sales Management, PI, 2 Service Marketing EXC3620 Wahlfach: Service Marketing and Customer Relationship Management, PI, 3 User-driven Innovations GRA6440 Management, PI, 3 User-driven Innovations GRA6440 Wahlfach: Course abroad, PI, 2 WS 15 SS 13 (ACHTUNG, gilt nur bei Absolvierung im WS 13/14) (idf 2012) 3

4 University of California at Irvine, USA Advertising and Communications Management Design Management and Innovation Management, PI, 3 Experiential Learning Marketing Project Queen s University School of Business, Canada Business and Management in the Asia-Pacific Region Wahlfach: Retail and Sales Management, PI, 3 WS 13/14 (idf 2012) Consulting (Healthcare) Creating and Executing Market-Based Strategy Global Strategy MGBL 804 International Operations Management Marketing Project WS 13/14 (idf 2012) Marketing Strategy and Management WS 13/14 (idf 2012) Management, PI, 3 Project Management Marketing Project Sales Management Wahlfach: Retail and Sales Management, PI, 2 Service Management Wahlfach: Service Marketing and Customer Relationship University of British Columbia, Vancouver, Canada Growing and Exiting a Venture BAEN 502 Internet Marketing + E-Business Strategies WS 13/14 (idf 2012) 4

5 Project Governance and Oversight Marketing Project Strategic Management of Customer + E-Business Strategies Management, PI, 3 WS 13/14 (idf 2012) EM Lyon, Frankreich Branding Integrated marketing communication MK370 International Advertising MK70 Communication and Consumer Behavior, PI, 2 Communication and Consumer Behavior, PI, 2 International Retail Manager MK92 Wahlfach: Retail and Sales Management, PI, 3 Route to market, ECR&Category management Wahlfach: Retail and Sales Management, PI, 2 Web Marketing MK115A The University of New South Wales, Australien Corporate Strategy in East Asia MGMT5608 Wahlfach: International Marketing Management, (idf 2012) PI, 3 E-Marketing MARK5814 (idf 2012) Management, PI, 3 E-Marketing MARK5814 (idf 2012) Global Business and Multinational Enterprise MGMT Wahlfach: International Marketing Management, (idf 2012) 5601 PI, 3 New Product and Service Development MARK5813 (idf 2012) 5

6 Non-Profit and Social Marketing MARK5819 Management, PI, 3 Wahlfach: Service Marketing and Customer Relationship Management, PI, 3 (idf 2012) Université de Lausanne, Schweiz Argumentation Skills for Financial Communication / Argumentation in finance Presenting or Negotiating in a Foreign Language Englisch, PI, 2 Corporate Social Responsibility Wahlfach: International Marketing Management, PI, 3 Keep on talking C1 Presenting or Negotiating in a Foreign Language Englisch, PI, 2 Linguistics: Conflict talk Presenting or Negotiating in a Foreign Language Englisch, PI, 2 Listening and speaking for Bachelor and Master Presenting or Negotiating in a Foreign Language Students (C1) Englisch, PI, 2 Market Creation & Entrepreneurial Marketing + Strategic Marketing & Technology Commercialization Management, PI, 3 Market Creation & Entrepreneurial Marketing + Innovation management between early Detection and Management, PI, 3 systematic Creation Market Creation & Entrepreneurial Marketing" + "Strategic Marketing & Technology Commercialization Management, PI, 3 Seminaire de Marketing appliqué Strategisches Management (Competitive Strategy) Central University of Finance and Economics, China Sino-Global Business Law Trial Competition Presenting or Negotiating in a Foreign Language Englisch, PI, 2 6

7 Bilkent University, Türkei Business Strategy MBA 591 Tel Aviv University, Israel Case Studies in Strategy + Leadership Strategy ESSEC Business School, Frankreich Pratique du management strategique (Consulting Practices in Strategy and Management) MGTS31404 Fudan University, China Strategic Human Resource Management (Human Resource Management) MBAM Game Theory and Business Strategy MBAM Hanken School of Economics, Finnland Strategisches Management Copenhagen Business School, Dänemark Foundations of strategy KANN-IMM_IM47 Strategic Management KANN-FSM_FS58 7

8 Tulane University A.B. Freeman School, USA Competition & Strategy MGMT 7120 University of Manchester Manchester Business School, Großbritannien IS Strategy and Enterprise Systems BMAN60111 University of South Carolina Darla Moore School of Business, USA Global Sourcing: Strategy & Applications Aalto University, Finnland Strategy Work Maastricht University, Niederlande Economic Analysis of Social Behaviour Entrepreneurial or SME Management EBC4093 Human Behaviour and Economic Policy EBC4202 International Competitive Analysis and Strategy 8

9 The University of North Carolina at Chapel Hill - College of Arts and Sciences, USA Corporate Strategy Gadjah Mada University, Indonesien Management Control Systems MAN 5624 Strategic Management MAN5422 York University - Schulich School of Business, Kanada Brand Management Business Marketing Wahlfach: Service Marketing and Customer Relationship Management, PI, 3 Creative Economcy Customer Experience Design WS 14/15 Digital Marketing Field Project on Tourism Wahlfach: Service Marketing and Customer Relationship International Marketing Wahlfach: International Marketing Management, PI, 3 Social Media Marketing and Management Strategic Management Consulting Projects Wahlfach: Service Marketing and Customer Relationship Strategic Marketing in Asia Wahlfach: International Marketing Management, 9

10 Strategic Market Planning PI, 3 Lancaster University, Großbritannien E- Business Wahlfach: Retail and Sales Management, PI, 3 Interpretations of Information, Technology and Organisations Systemic Interventions and Consulting Communication and Consumer Behavior, PI, 2 WS 15/16 Fundação Getulio Vargas (FGV) School of Administration - São Paulo (EAESP) Creative Economy Creative Economy + Digital Marketing Digital Marketing Field Project on Tourism Field Project on Tourism + Strategic Management Consulting Projects International Business An Emerging Market Perspective International Business An Emerging Market Perspective + Brazilian History & Culture Strategic Management Consulting Projects Management, PI, 3 Communication and Consumer Behavior, PI, 2 Wahlfach: International Marketing Management, PI, 2 Wahlfach: International Marketing Management, PI, 3 Communication and Consumer Behavior, PI, 2 10

11 Chulalongkorn University Competitive Topics in Marketing Management Advanced Topics in Marketing Management, PI, 2 WS 15/16 International Marketing Management International Marketing Management, PI, 2 SSt, 5 WS 15/16 ECTS Project Management Marketing Project WS 15/16 11

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