YOUR USERS WILL LOVE IT.

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1 YOUR USERS WILL LOVE IT. itcampus Know-How & Expertise itcampus develops software that is successful because it satisfies users. We have recognized that software solutions only add long-term value when they focus on the user right from the start. We use this guideline to align our methods, tools and know-how. Guido Laures, Managing Director, itcampus

2 Software Solutions User Experience Design & Usability Consulting We experience every day just how dynamic the IT market is and how strongly software shapes our daily lives. Using innovative IT solutions, we work with our customers to develop the technology of tomorrow an exciting task that I am eager to take on again and again. Thomas Winkler Director, Agile, Mobile & User Interface Development User Interface Development Mobile Business Solutions Agile Development Consulting Industry Expertise 2

3 Introduction With the right idea and technique, a simple sheet of paper becomes an origami work of art. The right idea and innovative solutions created by clever software experts and creative User Experience (UX) specialists transform a computer, smartphone or tablet into an indispensable partner in everyday business activities. That is the core business of itcampus, a high-performance, experienced team of software engineers and architects, UX researchers, designers and project managers based in Leipzig, Germany. Our passion is developing complex, customized, user-friendly software solutions. The itcampus team draws on many years of experience and technological expertise in the areas of mobile business solutions, UX design & consulting, user interface development and innovative methods, including Agile software development. As a subsidiary of Software AG, itcampus also offers a strong international network. Headquartered in Darmstadt, Germany, Software AG is a global leader in the area of Business Process Excellence with more than 5,500 employees serving businesses, government agencies and other organizations in more than 70 countries. We place great value on collaborating with our customers as partners and consider the software engineering process from the user s perspective. Our stringent requirements for comprehensive IT development come bundled with our promise: Your users will love IT! ITCAMPUS: AT A GLANCE 1999: Founded as a spinoff from the Universities of Halle and Leipzig 2010: Integration into Software AG 2012: Nearly 60 full-time employees and seven free-lancers Close collaboration with universities and research institutions Comprehensive in-house training program Development processes certified to DIN EN ISO 9001:2008 3

4 Software Solutions User Experience Design & Usability Consulting Above all, we believe quality means understanding your needs right from Day One. We work with you to draft a project vision and you benefit from a partner who constantly considers your goals. Take advantage of our commitment to customers! Christian Kietz Director, Software Solutions User Interface Development Mobile Business Solutions Agile Development Consulting Custom software development from itcampus: user-centered, comprehensive, maximum quality Industry Expertise *Kusudama: Origami made of several sheets of paper folded together 4

5 SUSTAINABLE SOFTWARE SOLUTIONS Custom software engineering for your competitive advantage Business processes should be perfectly integrated like the individual parts of a kusudama*. If standard software does not meet your specific requirements sufficiently, then custom software is often the better alternative and itcampus is the right partner to develop it for you. Our comprehensive, user-centered approach covers both technological as well as ergonomic aspects. This approach is combined with a close relationship based on trust forms the foundation for custom IT solutions that precisely meet your needs. We use innovative technology that sets your company apart from the competition and map custom business processes, for example, when establishing new business fields, in an efficient, quick and flexible way. GET TO KNOW YOUR USERS Precise research and definition of user, market and technological requirements are the foundation of successful IT solutions. First, you must identify and understand users and their tasks. Through targeted consulting, user research and workshops, we evaluate which functionalities will help you achieve your goals, which technologies are most appropriate for implementing them and how to achieve the best user-friendly results. This is how a solid, customized concept is created. BENEFIT FROM DEVELOPMENT AT THE HIGHEST LEVEL Interdisciplinary teams comprised of UX professionals, software developers and project managers work together to create your comprehensive IT solution based on: user-centered, aesthetic design; high-performance, intuitive software interfaces; and precise, robust code. Our quality management system is certified to DIN EN ISO 9001:2008, ensuring you the highest quality. Evaluations by experts and users alike confirm that user requirements are met in the product. Regular iterations are also a solid component of the Agile development process. This guarantees the project is going in the right direction and changing market requirements can be applied to the design without delay. YOUR TECHNOLOGY IS ALWAYS UP TO DATE The goal of our work is always to present our customers with an IT solution that gives them the maximum possible benefit. And we stand by you even after the successful implementation. At your request, we can program updates, provide support and maintenance, and train employees. TECHNOLOGIES FOR THE WAY YOU DO BUSINESS Applications: Desktop, Web-based and mobile applications Frameworks: Java, Eclipse RCP, Spring, Hibernate, OpenJPA, SWT, Swing, PHP, Symfony Web frameworks: GWT, HTML5, CSS, Web services, JavaScript, JSF Quality assurance: Usability tests, test specification, test automation, regression testing, Selenium, JUnit Databases: Oracle, MySQL, Microsoft SQL, DB2 5

6 Software Solutions User Experience Design & Usability Consulting Integrating user-centered design right from the start in development projects increases customer satisfaction while decreasing development and support costs. This shows that a first-rate user experience is a key success factor for innovative IT solutions. Director, User Experience Design User Interface Development Mobile Business Solutions Agile Development Consulting User research in the in-house usability lab Industry Expertise 6

7 PASSION FOR USER EXPERIENCE User experience design & usability consulting The swan is a symbol of grace, intuition and inspiration. Creating user-friendly, aesthetic design concepts for software interfaces has been our passion for more than 10 years. Innovative software is only successful when users are able to perform their tasks efficiently, and the application is intuitive and a pleasure to use. Benefit from our passion for design! We offer: UX RESEARCH: A comprehensive understanding of user requirements assures your software is user-friendly. We interview and observe users and also conduct surveys. Then we deliver the findings in a report for you. UX DESIGN: We work with you and your users to prepare concrete requirements for the software. We analyze tasks and user needs, among other things, and develop workflows for the planned application. Building on that, we create the information and interaction design concept and implement it in a visually effective way for the individual user interfaces. In addition, we evaluate the design concepts with application users and/or experts. VISUAL DESIGN & CUSTOMIZATION: During the project, itcampus creates all design elements and provides all deliverables including icon design and design elements for different output devices aligned with your corporate design. We use clickable prototypes to ensure an intuitive UX and logical interaction. UX EVALUATION: Is your software difficult to learn? Our experts can analyze your software and also conduct usability tests. Based on these findings, we can recommend how to improve your application s usability and visual design. TRAINING & WORKSHOPS: We provide custom workshops to help you improve your company s understanding of the usercentered development process and show you how to survey users or evaluate an application s usability. Software development and UX go hand-in-hand at itcampus: from modern concepts in human-machine interaction to the cross-media adaptation of applications for various end devices and high-quality design of user interfaces. itcampus also serves as Software AG s global competency center for UX design & usability consulting as well as user interface development. USER EXPERIENCE EXPERTISE MAKES YOUR USERS HAPPY Experienced team: UX researchers and designers Usability Test Lab: For conducting reviews, user surveys and usability tests Professional process: User-centered design process is certified to DIN EN ISO ; user interface development complies with ISO standard 9241 ( Ergonomics of human-system interaction ) Complies with: Web content accessibility guidelines for IT systems (WCAG) and internationalization (geographic conventions, ethnic-cultural values), end device-specific rules (Apple Human Interaction Guidelines, for example) 7

8 Software Solutions User Experience Design & Usability Consulting If software does not live up to user expectations, it means losses for the company: Employees are dissatisfied. Customers may switch over to the competition. We counter this potential problem right from the beginning with our comprehensive approach. Tadeusz Malek Practice Manager, User Interface Development User Interface Development Mobile Business Solutions Agile Development Consulting UX is the development of an application that: is beneficial to the user (utility); contains all necessary functionalities (usability); has an appealing look & feel for the user (desirability); and has a harmonious cohesiveness that leads to a positive market launch (brand experience). Industry Expertise 8

9 FIRST IMPRESSIONS COUNT First-rate user interface development The saying first impressions count applies to software as well as people. The first time users open and try out an application, they decide whether or not they like working with this IT solution. If the user interface is well-designed and the program is quick and easy-to-use, then users will appreciate it. But if the performance is not up to par if the application takes too long to load or crashes often users can get irritated and choose not to use it. itcampus works hard from the start to prevent this problem: The User Interface Front-end Development Team implements the processes and data at the interface between design and application programming. Our experts work closely with usability professionals and user experience designers. Why? Because the user interface makes all the difference! In your everyday business activities, professionally developed user interfaces made by itcampus mean... FOR YOUR EMPLOYEES: higher job motivation, faster results, greater efficiency and effectiveness in performing tasks, lower training effort FOR YOUR CUSTOMERS: professional interaction between business and end customers, intuitive user interfaces that need little explanation, continuity in the look & feel across a variety of media, positive image thanks to design and functionality Benefit from our vast wealth of technological experience in implementing your applications in browsers, desktop and mobile devices. User Interface Development: Comprehensive development approach from initial concept to finished user interface WIN OVER YOUR USERS WITH USER INTERFACE DEVELOPMENT Custom solutions for desktop, Web-based and mobile applications Customized customer interfaces with webmethods Composite Application Framework (CAF) Young and experienced software engineers, close cooperation with the UX team Comprehensive know-how with a variety of programming environments: Java,.NET, CAF, CSS, HT- ML5, stylesheets, JavaScript, JSF, RCP, ASP and DevExpress 9

10 Software Solutions User Experience Design & Usability Consulting Having access to the information needed to act and react quickly, anytime and anywhere, is becoming increasingly important for businesses. With Mobile Business Solutions from itcampus, businesses can make the most of this opportunity. Stephan Buchholz Practice Manager, Mobile User Interface Development Mobile Business Solutions Agile Development Consulting Mobile Business Solutions: itcampus develops both native and cross-platform applications for your business success (example: VHV insurance claim service) Industry Expertise 10

11 MOBILIZE YOUR BUSINESS With mobile applications made by itcampus Our expertise in Mobile Business Solutions benefits you, because itcampus not only has the necessary UX know-how, we also know technology trends, platforms and distribution channels. We have been developing for ios (Apple iphone / ipod /ipad ), RIM BlackBerry, Android (Google, Open Handset Alliance) and Windows Phone for several years. In the process, we combine our extensive experience with creating companyspecific software with our knowledge in the area of mobile development and user-centered design. Enterprise topics, such as security, deployment and multi-channel communication, also play an important role. Go mobile! Our service spectrum includes: MOBILE STRATEGY CONSULTING: Benefit from our strategy consulting and our consulting on managing and administering your mobile applications and systems. MOBILE RAMP-UP COACHING: We develop your mobile projects on any platform, with any technology. MOBILE APPLICATION DEVELOPMENT: Realize your vision with mobile apps! We elevate your mobile applications to a professional level by providing consulting, concepts, feasibility testing, programming, interface development and design, testing, implementation and support. CORPORATE MOBILE BACK-END: We support you with incorpporating the app store into your IT environment. SAP MOBILIZER: We bring your SAP business processes to mobile devices. itcampus Mobile Life Cycle itcampus can support you whether you want to activate flexible business processes, prepare up-to-date presentations with just a few finger taps, or call up mobile sales reports. Let your business soar with mobile applications from itcampus! TRUST IN OUR EXPERIENCE Software development for the Mac since 2005, iphone since 2007, Android and BlackBerry since 2009, ipad since 2010 and Windows Phone since 2011 Cross-media applications for various mobile devices as well as both native and cross-platform development, for example with webmethods Mobile Designer Development of back-end systems and database connections Linking to existing databases/web services or content management systems Many years of experience in user requirements analysis, interaction design and visual design, icon design and illustration 11

12 Software Solutions User Experience Design & Usability Consulting All things considered, agile software development means our customers receive up-to-date, flexible IT solutions faster and can react at any time to changing market conditions or user requests. Franziska Manko Practice Manager, Agile User Interface Development Mobile Business Solutions Agile Development Consulting Scrum itcampus Industry Expertise 12

13 BE AGILE Integrate agile methods in your development process Life in the business world is like a game of chess. The players know the rules and define their strategy before they start. However, along the path to victory, they are constantly required to rethink their moves and adjust to their opponent s reaction. itcampus uses the same principle in project development. We rely primarily on agile software development methods, especially Scrum. The management framework aims to continually create software versions of the highest quality, oriented toward usability from the customer s or end user s perspective that is, the most valuable features are implemented first. We use an iterative process and develop small, fully functional releases within short periods of time. That way we ensure that you receive the exact application that brings the desired benefits and uses. Place your development project in good hands. CERTIFIED SCRUMMASTERS: As your primary contacts, they manage and moderate the Scrum process. CERTIFIED PRODUCT OWNERS: These experts drive the development process from a content perspective and ensure a rapid ROI by managing requirements and prioritizing segments based on usage. EXPERIENCED TEAMS WITH CLEAR ROLES AND RESPONSIBILITIES: We work in small, large and/or divided teams depending on project scope on the best possible solution for you. PROJECT IMPLEMENTATION IN SHORT FEEDBACK CYCLES (SPRINTS) FOR FASTER TIME-TO-MARKET: This enables us to create a running application that can be expanded by more functions in each additional sprint. Our team supports you along the entire way to a successful project conclusion or at selected places along the development process. In addition to Agile development, we also have a broad range of experience in traditional IT project management. We can utilize the method that best suits your needs. Scrum process: fast time-to-market, short development cycles WE ARE HAPPY TO SHARE OUR EXPERTISE Scrum Basics Training: Customer-specific workshops provide a basic understanding of Agile software development methods and show how you can benefit from implementing IT projects with Scrum. Scrum Project Ramp-up: Experienced consultants work with you to create a Scrum roadmap for implementation and provide professional assistance in introducing agile projects in your company. First Aid Kit for Scrum Projects: Is your Scrum project not running well? Using expert reviews and a Scrum audit, we evaluate potential areas for improvement and work with you to develop a concrete roadmap for introducing process optimizations. 13

14 OUR KNOW-HOW: YOUR GAIN We offer you comprehensive industry expertise ENERGY Energy companies need innovative IT solutions to meet challenges such as supply security, affordable energy and climate protection. As an expert partner, itcampus has been developing custom software for this industry for more than 10 years. Examples include: applications for handling standard load profile customers implementation of custom balancing group management systems concept/implementation of trade/market information system interface programming for energy trading portal software for BAFIN/margin calculations. AUTOMOTIVE Thousands of years passed from the invention of the wheel to the first automobile. These days, mobility is revolutionized within a few years. itcampus has comprehensive know-how in telematics and software for the automotive industry. Examples include: mobile sales reporting for automotive sales user interface design for mobile devices in fleet management user interface design for fleet control software. PUBLIC ADMINISTRATION itcampus helps businesses make their management structures more transparent. Examples include: weather information systems for air traffic data management for regular public transportation users regional education databases award-winning Web portal for a chamber of commerce. MEDIA Identifying modern technology is just as much a part of the services that itcampus provides for media companies as the efficient handling of content and diverse forms of advertising. Also, media portfolios are as diverse as the demands businesses have for their software. Examples include: software for integrating communication-supported business processes software development & corporate design online marketplace for out-of-home media preparation of program information for diverse distribution channels in public broadcasting. 14

15 Implementation of mobile applications for various platforms (shown: ios & Android) for customers in the energy and media industries Sample mockup (user interface) desktop application for ReadyPlanner, a project management tool CUSTOMERS WHO VALUE OUR EXPERTISE 50 Hertz Transmission GmbH, Audi of America, Bison Schweiz AG, German Federal Ministry of Economics and Technology, Geoinformation Office of the German Federal Armed Forces, German Association for Small and Medium-Sized Businesses, Bildungszentrum Energie GmbH, CARENOBLE Company for Health Economics mbh & Co. KG, DACHS GmbH Information and Communications Technology, Daimler FleetBoard GmbH, Dong Energy Germany AG, European Commodity Clearing, Erdgas Consult GmbH, EGL Deutschland GmbH, EPRO Dr. Prössel & Partner, European Energy Exchange, Forschungsgruppe Medien GmbH, Heraeus Medical GmbH, Leipzig Chamber Of Commerce and Industry, Sachsen-Anhalt Chamber of Engineers, Institute for Applied Training Sciences, kfe - Franconian Energy Cooperative, Leipzig State Directorate, Leipziger Messe GmbH, Leipzig Tourism and Marketing GmbH, Central German Broadcasting, MDV - Central German Transportation Alliance, Quality First Software GmbH, Software AG, Software Cluster, Ströer Interactive GmbH, TomTom WORK, VERBIO Vereinigte BioEnergie AG, VHV Insurance, Verbundnetz Gas AG 15

16 What can we do for you? We look forward to working with you as partners. Benefit from our expertise and experience! itcampus Software- und Systemhaus GmbH // a Software AG Company // Nonnenstraße Leipzig Germany Phone: +49 (0) Fax: +49 (0) About Software AG Software AG helps organizations achieve their business objectives faster. The company s big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is among the top 10 fastest-growing technology companies in the world and is ranked as a leader in 15 market categories, fueled by core product families Adabas and Natural, ARIS, Terracotta and webmethods. Learn more at Software AG Get There Faster 2012 Software AG All rights reserved. Software AG and all Software AG products are either trademarks or registered trademarks of Software AG. Other product and company names mentioned herein may be the trademarks of their respective owners.. SAG_IT_Campus_Image_BRO_Dec12

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