ACG s Growth Strategy and High Performance Business Consulting Services

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1 ACG s Growth Strategy and High Performance Business Consulting Services ACG delivers telecom market share/forecast reports, consulting services, business case analysis, product and service message testing. ACG provides you with accurate market share data, strategic and tactical advice, services and products, and timely answers to industry questions so that you can better understand market dynamics and grow your telecom operations more efficiently and profitably. The telecommunications and networking industry is moving through one of the most disruptive periods in its history, creating unprecedented challenges to business growth and performance. ACG, with a large team of advisors with direct management experience in carriers and equipment providers, provides strategic management counsel to help customers implement growth strategies and improve business performance. To help customers realize their ambitions, ACG has introduced two new consulting services: Growth Strategies and High Performance Business Consulting. Growth Strategies ACG s Growth Strategies consulting practice helps customers develop and implement high impact growth strategies, turning objectives and ambitions into practical high impact tactical plans. We work side by side with management to establish corporate objectives and ambition, understand the competitive frame, inboard the voice of the customer to define market opportunities, and identify and prioritize growth initiatives. We apply a unique and powerful methodology, leveraged growth strategies, to identify and prioritize the growth initiative uniquely valuable to each company, making sure that each company brings competitive advantages into each growth initiative.

2 ACG begins by working closely with management to establish the strategic context. We focus first on understanding the ambitions of senior management, establishing an understanding of where the company wants to be in three to five years. With a detailed understanding of the company s vision for the future, we then establish the company s short and medium term objectives in very specific terms. With specific performance metrics identified, we then review the top business challenges and threats, prioritized with respect to potential impact and the ability to control those challenges and threats. The final stage of setting the strategic context is identifying the potential opportunities as identified by management relative to overcoming threats and achieving ambitions. An extremely useful tool to use at the outset of developing a company s growth strategy is to perform an Issues Analysis. The reason for performing an issues analysis is that it helps catalyze and prioritize the most critical unanswered questions that the strategic process should focus its resources and efforts. It also makes sure that there are no gaps in the strategic process.

3 Growth strategies are more effective in their outcomes when they leverage unique skills, competencies, assets or capabilities. ACG s growth strategies process purposefully integrates a consideration of leverage into the strategic process by applying both Attractiveness and Fit criteria to potential initiatives. The process begins with a long list of potential initiatives, which are defines and characterized. The long list of potential initiatives is then scored based on their relative attractiveness and fit. At the end of the process, the potential initiatives are prioritized in order to identify the initiatives which are most likely to have the largest impact on achieving the company s goals and ambitions.

4 An important step in establishing your organization s growth strategy is fully understanding the market opportunity. A successful strategy requires understanding which customers to target, what services or products to offer them, knowing how to differentiate yourself and how you are going to win against the competition. ACG has significant experience conducting primary market research, understanding customer needs and drivers, segmenting markets, and translating the voice of the customer into winning product, market and business strategies. It also helps make sure that the strategic process is robust and broadly supported, strengthening the outcome. The final step in the strategic process is converting the strategic plan into an implementation plan. A critical part of the implementation plan is aligning all the parts of the organization to support and strengthen the strategy, ensuring its success. The elements to align include the business processes, the organization, and resources. New business processes may need to be created or modified, including New Service Provisioning, Assurance, Network Capacity, Fulfilment, Billing, Operations, etc. The company s resources also need to be aligned with the strategy and the business processes, including the network, data centers, equipment and appliance strategies, information technology and business support technologies and systems. The organizational strategy needs to be addressed as well, considering hiring practices, incentive compensation plans, and personnel training and support. The development of implementation plans need to be prepared in the context of involving each potential department that may be impacted or responsible for implementing the strategy. Implementation plans need to include each task, timeline and responsible party or organization. High Performance Business ACG s High Performance Business consulting practice is focused on improving business performance and implementing new initiatives. The key is helping organizations identify and implement specific initiatives to improve performance on key selected metrics. Core to ACG s High Performance Business practice is providing organizations the tools and information needed to integrate best-in-class solutions and

5 technologies to achieve their business ambitions. This consulting practice builds on ACG s core competencies helping service providers and enterprise customers integrating best-in-class networking, carrier and data center technologies and solutions. There are many reasons to implement a business process redesign initiative. Potential reasons include improving financial performance, addressing a high cost structure, responding to a competitive environment, the introduction of new services or products, integrating new technology, restructuring your organization, implementing a new business model, or integrating two organizations after a merger or acquisition. The redesign process follows five specific steps. At the core of effective business process redesign lies two guiding principles: Aligning business processes with the needs and metrics of process stakeholders; and basing any redesign decisions on sound economic analysis. To transition your organization to a high performance business, we will work closely with management, to understand your organization s stakeholders and evaluate performance against performance objectives. Potential performance improvement initiatives will be identified, considering technology integration, business process improvement, organizational structure, human resources, and partnering. The expected economic impacts of each initiative will be evaluated and the highest impact initiatives will be identified for implementation. The ACG team will also work closely with your senior management team to oversee implementation of each selected initiative.

6 Realizing your ambitions is challenging in this hyper-dynamic telecommunications and networking environment. The full team at ACG Research looks forward to working with you, bringing our full capabilities and experience to bear on driving your success. Click here for more information about Brad Bradshaw. Contact ACG at for more information.

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