Master in Creativity and Entrepreneurship

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1 Master in Creativity and Entrepreneurship

2 Master in Creativity and Entrepreneurship Why an Italian Master in Creativity and Entrepreneurship? Why studying in Pavia? 3 3 Objectives and motivations Why should you enrol? 4 4 Curriculum Online courses Residential courses Main areas of studies Three specializations Networking with Italian entrepreneurs Didactic methodology Online learning Classroom learning 8 8 Additional resources and services 9 Fees 10 Application process 11

3 Why an Italian? Italy is home to many successful business ventures which constitute the internal engine of its economic system and which are based on the concepts of creativity and entrepreneurship. This phenomenon spans across several industries, from fashion to interior design, from food to retail. The majority of Italy most successful entrepreneurial companies have been substantially influenced by two kinds of skills/competencies: how creative business opportunities are identified and built into real companies how resources are matched with creativity and opportunity Botta Palace - Historical location of the University of Pavia's Animal Biology Department. Built in XIX century, the palace reflects the Italian Renaissance style, with a bizarre touch: two minarets are located on the palace's sides. Today there is not a training programme which is able to formalize and transfer these competencies That s why Multimedia Campus Università di Pavia has decided to develop a Master Programme entirely devoted to the issues of creativity and entrepreneurship. Torino Milano Pavia Genova Why studying in Pavia? Founded in a.d. 1361, University of Pavia is one of the oldest universities in the world. Today Pavia is a vibrant and modern city in the outskirts of Milan's area (15 minutes by train), rich in business ventures and cultural heritage. Its university hosts a number of research centres and schools which are world-renowned. That's why at University of Pavia we believe that the right mix in today's education results from the combination of tradition with innovation. Reading this brochure you will learn how our Master in Creativity and Entrepreneurship is a true demonstration of this. San Felice Monastery - Originally built as a monastery, this building is today home of the University of Pavia's Department of Philosophy. The church is being studied by the Research Centre on the Cultural Heritage Preservation. 3

4 Objectives and motivations The aims at providing students with the analytical tools and business ideas needed to launch a successful venture and to sustain its growth in the long-run. We are looking for outstanding, creative and highly motivated students willing to undertake an entrepreneurial career by pursuing innovative opportunities. There is not a specific or ideal type of candidate for this Master. We welcome application from individuals with as many diverse backgrounds as possible. The comes from the experience of University of Pavia - one of Italy s historical universities and is designed for international students who are willing to learn more about Italian entrepreneurship and ready to transfer Italian ideas and business models to their home countries. Whatever your academic or professional experience, if you are ready to make a jump in your life and career, then we encourage you to find out more about our Master in Creativity and Entrepreneurship. Why should you enrol? Highly specialised programme, with a strong focus on real cases and concrete business opportunities Real opportunity of transferring successful ideas from Italy to foreign countries Networking with top Italian entrepreneurs, with ongoing support provided after the programme Flexibility, thanks to the blended (online + classroom) methodology: students need to leave their countries only for the three months Didactic quality guaranteed by University of Pavia, founded in Italy in 1361 a.d. as one of the first and most prestigious in Europe International atmosphere in a truly multicultural environment: the Master is specifically designed for non-italian students Scientific Pole - This area hosts University of Pavia's scientific departments. The glass building with a circular shape is the premises of Multimedia Campus, the University of Pavia's branch focusing on multimedia post-graduate education. 4

5 Curriculum The Master s curriculum is composed of 3 building blocks, providing a unique mix of theory and reallife analysis. Teaching methodology combines online and classroom learning, giving students high flexibility and personalization. Business foundations and functions + In depth simulations business + and cases Networking with Italian entrepreneurs and transfer of business opportunities Online interactive learning anytime and anywhere 6 months Classroom learning at University of Pavia 3 months Ongoing support in student's country of residence Scientific Pole - The architecture of this area is highly innovative, as it reflects the technological contents of research and studies that are carried out in these buildings. 5

6 Curriculum Online courses Students are requested to complete the online courses within 6 months. Courses will be distributed through Multimedia Campus s state-of-the-art Learning Management System, which enables the continuous tracking of activities performed by students. In addition to contents from University of Pavia, many specialised courses will be provided by specialised institutions: Columbia University (New York, USA) will provide courses on marketing and management Harvard University (Boston, USA) will provide multimedia courses on creativity and innovation Zoologic (New York, USA) will provide finance and accounting courses BBC (London, UK) will provide business lessons as a senior management learning tool Courses will be in English. A good knowledge of English is required to attend the Master. No knowledge of Italian is required. Residential courses Residential courses are mandatory for all students and will take place at University of Pavia. Lessons will be held fulltime (6 hours per day) for 4 days per week. Fridays will be free from lessons in order to give students time to complete coursework and teamwork, and to participate in extra-curricular activities. Classes will be held by: University of Pavia s full professors Visitors and testimonials representing the most innovative and creative entrepreneurial ideas coming from the Italian economic system Lectures and class discussions will be in English. A good knowledge of English is required to attend the Master. No knowledge of Italian is required. 6

7 Curriculum Main areas of studies Business foundations Finance Accounting Statistics Strategy Management Marketing Entrepreneurship Business Planning Entrepreneurship: Launching New Ventures Three specializations During the residential period students will have the opportunity to choose among 3 specializations which reflect either the "made in italy" entrepreneurship or highly creative services: Food and tourism Fashion and design Retail and innovative services Specific case situations, business simulations, visitors experiences and real business opportunities will be presented for each specialization. Networking with Italian entrepreneurs Students will be encouraged to transfer to their home countries real business opportunities presented by visitors and testimonials during residential courses. An ongoing support will be provided to students by Italian entrepreneurs after they return home and start their own ventures. Evaluating Enterpreneurial Opportunities Entrepreneurship and Venture Capital Entrepreneurial Finance Managing Growing Enterprises Marketing strategy for high-growth companies XVIII Century Dome - Designed by Italian architect Piermarini, the dome is a landmark for the University of Pavia's buildings located in the city centre. 7

8 Didactic methodology Online learning Online learning is based on multimedia interactive courses which are easily accessible through the internet: Slides, images and animations support the audio-video lessons taught by academic professors Exercises, tests and simulations mark crucial points of the learning path Didactic materials to print out Glossary, bibliography and links are useful to gain additional insights Real-time updates are posted on the Master s website Discussion areas (forum, messaging, ) help students to share their ideas and opinions "Statues" court - This is the central court of the University of Pavia. The statues represent professors which highly contributed to the University's reputation: Luigi Porta, Antonio Bordoni, Bartolomeo Panizza and Camillo Golgi. Classroom learning Classroom learning takes place at University of Pavia and is led by its world-renowned faculty: Case situations from the point of view of the entrepreneur rather than the passive investor Business simulations with high interactivity between the students and the instructor Many cases and simulations are led by visitors (Italian successful entrepreneurs), who give the perspective of the entrepreneur who must understand and lead an entire enterprise Real business opportunities drawn from Italy are offered to students, who are encouraged to transfer them to their home countries. In this case, ongoing support is provided to them after they return home 8

9 Additional resources and services During the residential part of the programme (three months) many cultural activities will be organized, such as: Business trips to successful Italian ventures, led by tutors Weekend trips to most famous Italian cities, led by professional guides Italian language course 6 hours per week, led by Italian professors specialised in teaching Italian as a second language In addition, housing opportunities in Pavia's colleges will be provided to students in order to facilitate their integration within the university campus. Aula Magna - A charming example of neoclassical architecture, this is the location of the most important ceremonies which take part at University of Pavia, such as commencement celebration and international guests welcoming. Via Cardano - This is one of the most charming streets of Pavia's historic centre. It is named after Girolamo Cardano who taught mathematics, astronomy and philosophy at Pavia's University from 1543 to 1560 a.d. 9

10 Fees Fees Fees for attending the Multimedia Campus Università di Pavia s Master in Creativity and Entrepreneurship are Fees include: Tuition for e-learning courses (6 months) Tuition for residential courses (3 months) Charges must be paid through bank swift to: Multimedia Campus Università di Pavia Bank: Banca Regionale Europea Local branch number: Town: Pavia BBAN Code: A Visconti Castle - This Pavia landmark was built in XIV century by Galeazzo II Visconti, the founder of Pavia's University. 10

11 Application process To apply for the Master in Creativity and Entrepreneurship, please follow these steps: read carefully through the Application Form fill all forms and attach requested documents (you will find a complete checklist in the Application Form package) submit all application sections in one package. Incomplete applications will not be processed send the package to: Multimedia Campus Università di Pavia Admissions Office via Ferrata Pavia - ITALY Multimedia Campus holds the right of making changes to the Programme, without modifying this brochure. Ponte Coperto - Originally built by ancient Romans, it was redesigned during the Middle Ages. Until the XX century this was the only bridge in Pavia. 11

12 Multimedia Campus via Ferrata Pavia - ITALY Tel Fax ù

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