J K Dadoo MBA (IIMA) Secretary (Environment) and Chairman (Delhi Pollution Control Committee)

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1 PRESENTATION ON RETAIL MARKETING GLOBALLY EMERGING AND EVOLVING TRENDS LESSONS FOR DEVELOPING ECONOMIES J K Dadoo MBA (IIMA) Secretary (Environment) and Chairman (Delhi Pollution Control Committee) 1

2 SPATIAL REACH Spatial reach means how far you can reach in the world today, effectively. An example of spatial reach is seen in the combination of spatial relationships, in many products, available on the retail shelf today. Your mobile phone may contain a processor from US, a circuit board from China, chips from Taiwan or India, colour display from South Korea and lens from Germany. Another example is the movement of trillions of dollars through electronic channels at phenomenal speeds from nation to nation, bank to bank and person to person. The international currency trading has become like a global casino. Each currency has a changing spatial reach, and the dollar has the longest reach, as it unofficially substitutes for local money in many countries. 2

3 NANO AGE Scientific and technological breakthroughs along with fusion of IT and biotech is leading to radical miniaturization. As a result the content for raw material is becoming smaller and smaller. Impact of nano technology is already being felt in major port cities of the world. Nano technology is giving spatial jolts to job markets, technologies, money and people around the planet. It is causing spatial turbulence. 3

4 GPS - DRIVE Synchronization of voice and data streams, in every ATM withdrawal, is done through communication networks based on GPS timing. The GPS satellites have cesium and rubidium atomic clocks on board, which provide nano second- level timing throughout the world. Scientists predict that the day will come when food packages will have embedded chips that will continuously report to the shipper the changing food quality, as the package moves from place to place. Transportation and food industry will be completely transformed as the economics of both production and distribution improves drastically. 4

5 OBSOLEDGE TRAP The rate at which knowledge is becoming obsolete is leading to a new term called obsoledge. Today decisions are being taken keeping this in mind. Those who are not sensitive to this, are paying on account of degraded decision making. The rate of change determines the law of obsoledge, and the speed at which acceleration takes place determines the rate at which still more obsoledge accumulates. 5

6 PROSUMER Prosumer is defined as an individual or group who produces and consumes his own output. Today, highly personal needs and wants which can not be supplied by market, are making normal consumers into prosumers. The 50 trillion dollar money economy can not survive for 10 minutes without the prosumer. Prosuming takes myriad form like baking brownies, building churches or writing exclusive software. Economists believe that GDP is a grossly distorted product since it excludes the prosumer. Today prosuming economy is equal to the money economy and the value of non monetized half of the world economy is becoming clear. 6

7 In US, more than 1 trillion purchases are done online today, which otherwise would have required stock brokers, travel agents and sales clerks. The 20 billion computer gaming industry is an example of prosumer innovation. Prosumers contribute to the structure and content of the demand and are responsible for changes in how, when and where the companies meet their demands. Alvin Toffler believes that prosumers are the unsung heroes of the future economy. Many of the 3 billion sites on the web are the product of prosuming. A good example of prosuming is the programme Skype which allows free telephone calls from one PC to another. 7

8 FLASH MARKETS As new products are flooding the market at blinding speed, the life cycle of the products is shortening. Customers in a hurry, revolt against time wasting complexity and demand unbundling of unwanted function. Growing customization of products is leading to customization of prices, instead of standard or negotiable prices. Therefore in any developed market today, 2 basic processes are at work marketization and demarketization. The speed at which this is happening is seen in the washing machine becoming paramount and the dhobi obsolete. 8

9 The printing and developing of film industry has been demarketized to such an extent that the prosumer can do his own printing from his digital camera, through a computer and a printer. Marketeers are predicting actual whole fabrication facilities with do-it-yourself kits being available with every prosumer. Earlier, economically valuable knowledge was limited but now it flashes non stop across millions of screens and monitors from Manhattan to Mumbai. 13 Airlines have joined together to create an Aeroxchange which is a virtual fair to display their wares and cut deals. In 2007, e-commerce had crossed a 3 trillion dollar business and revolutionary changes are taking place in property bases, capital formation and markets. 9

10 MALLS WAVE The young, educated, confident, middle class, impatient consumer is the wave of the future. Shopping malls satiate his needs and make his hunger grow. We will study the mall culture in Delhi and the issues that are arising, out of burgeoning malls in the capital. 10

11 SIZE OF THE INDIA S RETAIL INDUSTRY Size of the India s retail industry: Rs 12 Lakh Crores. Contribution of Organized sector : Rs Crores Contribution of Un-organized Sector : Rs 11.5 Lakh Crores Discount retail stores are emerging fast like Vishal retail, the Loot, the Grab store and Coupon. 45% of the branded goods are sold at discounted rate. The discount offered varies from 25 to 80 %. Such discount stores work at high volume and low margins 11

12 List of Malls coming up in Delhi (74) Sl. No Campion Properties Ltd. (Shopping Centre at Ex Hotel Ranjit Site, Mahraj Ranjit Singh Marg) G P Developers & Contractors Pvt. Ltd., West Gate Mall 4,5 & 6 Shivaji Place District, Raja Garden. R C Sood & Co. Pvt. Ltd. Naman Buildcon Ltd. Proposed Commercial Complex, Namely Pacific Mall at Khyala New Delhi Structural Fabricators Pvt. Ltd. (Anant Raj Agencies P. Ltd.) Commercial Complex at 67 Najaf Garh Road, Kirti Nagar. West End Mall, Janak Puri, District Centre, New Delhi 7 AEZ Square Mall, Viakspuri 12

13 Sl. No Parasvnath Malls, Najafgarh Road, Near Tilak Nagar Police Station, New Delhi. City Square Mall, Plot No. 8, shivaji Place, Rajouri Garden, Delhi Shopper s Stop, Plot no 10, Shivaji Place, Rajouri Garden, Delhi Capital City Mall,B-1, Paschim Vihar, Delhi Vardhman Land Developers Pvt. Ltd. Pushpanjali Promoters Pvt.Ltd Construction of TDI Mall, Plot No. 11, Shivaji Place, District Centre, Rajouri Garden, New Delhi. Ess Cee & Associates (India) Pvt. Ltd., Construction of Paragon Mall, Cinema, Plot No. 2, District Centre, Shivaji Place, Near Raja Garden. Paliwal Developers Ltd. (DLF), Galleria Shopping Mall Plot No 1B Mayur Vihar. YMC Buildingmore Pvt. Ltd. Construction of commercial complex at plot no 12 Laxmi nagar, Distt. Centre. (V3S mall) 13

14 Sl. No Cross River Mall, 9B & 9C, Central Business Shahdra, New Delhi Parsvnath Developers Ltd. In collaboration with M/s OCL Ltd Construction of Integrated station Building and commercial Development at games village, near Akshardham Temple, Delhi. Star City Mayur Vihar, Ph-I, Delhi Noida Road, Delhi. Gahoi build well Ltd. Proposed commercial complex name East Centre Mall at Plot no. 10 Laxmi Nagar Dist. Centre Rishab Ipex Mall, I P Extension, Near Max Balaji Hospital Delhi. PSK District Centre Laxmi Nagar, District Centre. Pyramid Mall, CBD Ground, Near Karkardomma Court, Delhi 92. Aditya Mall, CBD Ground, Near Karkardomma Court, Delhi

15 Sl. No MGF Developers Ltd. Proposed Commercial Mall namely MGF City Mall at Khyberpass, New Delhi Today Homes infrastructure Ltd., Proposed Commercial Complex (North Gate Obit Plaza) at Gujaarawala Town area of Model Town II, New Delhi Parasvanath Developers Ltd. In association with M/s OCL Ltd. Construction of integrated station building and commercial development at Inderlok Metro. Parasvanath Developers Ltd. In association with M/s OCL Ltd. Commercial complex at Pratap Nagar Metro Omax Construction Ltd. At Netaji Subhash Place, New Delhi Upaj Buildcon Pvt. Ltd. Construction of parking and commercial building at Sec. 10 Rohini. Parasvanath Developers Ltd. Commercial project Azadpur Galleria Property Management Services Ltd. At DT city centre, Block A, Community Centre, Shalimar Bagh, Delhi Parasvanath Developers Ltd. In association with M/s OCL Ltd. Construction of integrated station building and commercial development at Netaji Subhash 15 Place Metro.

16 Sl. No Pragya Products Pvt. Ltd. Construction of commercial mall name shop in park at plot no 2 community centre blk. B, Shalimar Bagh, New Delhi. Mamram Majesty Mall, Plot No. 2, Guru Harkisan Marg Road No 43, Pitampura New Delhi North Square Mall, F-1,2,3, Netaji Subhash Place, Pitampura, Near TV Tower, New delhi Mamram Majesty Mall, Plot No. 4, CS/OCF Sec. 24, Phase-III, Rohini, New Delhi-85. North Ex Mall, Sec. 9, Near Kadambiri, CGHS Rohini, New Delhi Jackson Buildwell Pvt. Ltd, Construction of Commercial Mall name V3S Ring Road Mall at Plot No 21 Manglam Place, Sec 03, Rohini, New Delhi Jackson Buildwell, V3S Ring Road Mall at 1B-3, Sector 10, Rohini Select City Walk (Shopping Mall) at plot No. A 3 & P-1B, District Centre, Saket, Delhi by Galleria Properties Management Services Pvt. Ltd Metropolitan Mall (MGF developments Ltd) at plot no. A 2 & P1B, 16 District Centre, Saket, Delhi

17 Sl. No India Coloniser Pvt. Ltd. (Cont. of commercial complex at M-6 Plaza NHCC Jasola ) Omax Construction Ltd. (Construction of Commercial Complex) at Plot No. 14, Jasola Delhi Lifestyle Building Pvt. Ltd. (Construction of Commercial Complex at Plot No 4, Jasola Delhi DLF Commercial Developers Ltd (Construction of commercial complex at Plot No. 10 & 11 Jasola, Delhi Laxmi Buildtech Pvt. Ltd., Plot no. D-1 & P 3 A Saket Place. Aditya Infracon (P) Ltd. At plot no Jasola District New Delhi Shantiniketan Buildwell Ltd. (Proposed office cum commercial cum complex at plot D- 3, P 3, B, Saket) Fargo Estate Pvt. Ltd C-2, District Centre Saket, New Delhi Sprit Global Pvt. Ltd. Commercial complex, Plot No. 9, Jasola District Centre 17

18 Sl. No Amazing relators Ltd. (Office cum shopping mall namely splendor forum ) plot no. 3, DDA District Centre,, Jasola. DLF retail Developers Ltd. (Construction of shopping complex named as DLF south court at plot No A1 & P2B, Saket, New Delhi DLF Universal Ltd. Construction of commercial complex named DLF Court Yard at Plot No A4 & P 1A, Saket Place, New Delhi -17 Brightways Housing & Land Development, Construction of Office cum Shopping Mall at Plot 7 Dist. Centre Jasola, New Delhi. National Building Construction Company (NBCC) Construction of community centre cum commercial complex at Sec. 5, Pusp Vihar, New Delhi Ansal Plaza, Hudco place, Khel Gaon Marg, Andrew Ganj, New Delhi 49 ABW Infrastructure Ltd., , Rectangle I, D-4, Saket Dist. Centre Aditya Infracon (P) Ltd. At plot no 5, Jasola District New Delhi 18

19 Sl. No Ambience Developers Pvt. Ltd., Plot No. 2, Vasant Kunj mall, Vasant Kunj. Suncity project Pvt. Ltd., Vasant Square Mall construction project, Pocket-5, Vasant kunj, Delhi Beverly Park Maintenance Service Ltd, at Plot No-3, Vasant Kunj Mall, Vasant Kunj, Delhi Regency Park Management Services Pvt. Ltd at Plot No.4, Vasant kunj Mall, Vasant Kunj Eros Metro Mall, sec-14, Dwarka, New Delhi Manish Group, Sec. 22 Dwarka, New Delhi Vardhman Group, Sec-7, Dwarka, New Delhi TSL Mall /Shopping Mall, Sec. 04, Dwarka New Delhi 19

20 Sl. No TSL Mall, Shopping Mall, Sec-06, Dwarka, New Delhi Pankaj Group, Sec-12, Dwarka, New Delhi H1 Group, Sec-11, Dwarka, New Delhi Parsvnath Developers Ltd in association with M/s OCL Ltd. Commercial complex at Seelampur Metro. Parsvnath Developers Ltd Commercial complex at Welcome Metro. Parsvnath Developers Ltd in association with M/s OCL Ltd. Commercial complex at Shahsra Metro. 20

21 IMPLEMENTATIONS OF ACTS, RULES AND NOTIFICATIONS BY DPCC. Acts and Rules 1. Water (Prevention & Control of Pollution) Act, Water (Prevention And Control of Pollution) Cess Act, Air (Prevention & Control of Pollution) Act, Environment (Protection) Act, Hazardous Waste (Management and Handling) Rules, Plastic Manufacture, Sale & Usage Rules, The Delhi Degradable Plastic Bag (Manufacture, Sale & Usages) and Garbage (Control) Act, Municipal Solid Waste (Management & Handling) Rules, Noise Pollution (Regulation & Control) Rules, 2000.

22 Notifications 10. EIA Notification, Fly ash Notification S.O.763(E),

23 WHAT IS ENVIRONMENTAL CLEARANCE? A new EIA notification dated is in force whereby all projects are categorized into two categories i.e. A and B. Category A projects are to be appraised by Expert Appraisal Committee & such projects are decided by Central Government. Category B projects are to be appraised by the State Expert Appraisal Committee (SEAC) and decided by State Level Environment Impact Assessment Authority. In the absence of duly constituted SEIAA or SEAC in Delhi so far, category B projects are being treated as category A projects, and therefore all projects of category A & B are being appraised and decided by MoEF, Govt. of India. 23

24 List of Malls which have applied for Consent to Establish in DPCC (43) Sl. No RC Sood & Co. Pvt. Ltd. Proposed shopping Mall at 10, Shivaji Palace, District Centre, Raja Garden, Delhi Naman Buildcon Ltd. Proposed Commercial Complex Namely Pacific Mall at Khyala New Dlehi Structural Fabricators Pvt. Ltd. (Anant Raj Agencies P Ltd.) Commercial Complex at 67 Najafgarh Road, Kirti Nagar. Campion Properties Ltd. (Shopping Centre at ex Hostel Ranjit Site, Maharaja Ranjit Singh Marg) Paliwal Developers Ltd (DLF), Gallaria Shopping Mall Plot No 1 B Mayur Vihar. YMC Buildmore Pvt. Ltd. Construction of Commercial Complex at plot no. 12 Laxmi Nagar, Distt. Centre (V3S Mall) Upaj Buildcon Pvt.Ltd. Construction of Parking and commercial building at Sec 10 Rohini. Parasvanath Developers Ltd. Commercial Project Azadpur 24

25 Sl. No Gallaria Property Management Services Pvt. Ltd. At DT City Centre, Block A, Community Centre, Shalimar Bagh, Delhi DLF Commercial Developers Ltd. Commercial Project Azadpur Laxmi Buildtech Pvt. Ltd., Plot no. D-1 & P 3 A Saket Place. Aditya Infracon (P) Ltd. At plot no Jasola District New Delhi Shantiniketan Buildwell Ltd. (Proposed office cum commercial cum complex at plot D- 3, P 3, B, Saket) Fargo Estate Pvt. Ltd C-2, District Centre Saket, New Delhi Sprit Global Pvt. Ltd. Commercial complex, Plot No. 9, Jasola District Centre Amazing Realtors Ltd (Office Complex & Shopping Mall namely Splendor Forum ) Plot No-3, DDA District Centre, Jasola DLF retail Developers Ltd. (Construction of shopping complex named 25as DLF south court at plot No A! & P2B, Saket, New Delhi

26 Sl. No DLF Universal Ltd. Construction of commercial complex named DLF Court Yard at Plot No A4 & P 1A, Saket Place, New Delhi -17 M/s Sun City Project Pvt.Ltd. Vasant Square Mall Construction Project Pocket 5, Vasant Kunj, Delhi Beverly Park Maintenance Service Ltd at Plot No. 3 Vasant Kunj Mall, Vasant Kunj, Delhi Regency Park Management Services Pvt. Ltd at Plot No. 4, Vasant Kunj Delhi. Parasvanath Developers Ltd. Commercial Project at Welcome Metro Station. Select City Walk (Shopping Mall) at plot No. A 3 & P-1B, District Centre, Saket, Delhi by Galleria Properties Management Services Pvt. Ltd. GPS Developers & Contractor Pvt. Ltd., West Gate Mall, 4, 5 & 6 Shivaji Place, District Centre, Raja Garden. Metropolitan Mall (MGF developments Ltd) at plot no. A 2 & P1B, District Centre, Saket, Delhi MGF Developers Ltd. Proposed Commercial Mall namely MGF City Mall 26 at Khyberpass, New Delhi

27 Sl. No Ambience Developers Pvt. Ltd., Plot No. 2, Vasant Kunj mall, Vasant Kunj. Omaxe Construction Ltd. At Netaji Subhash Place, New Delhi India Coloniser Pvt. Ltd. (Cont. of commercial complex at M-6 Plaza NHCC Jasola ) Today Homes and infrastructure Ltd., Proposed Commercial Complex ( North Gate Obit Plaza) at Gujaarawala Town area of Model Town II, New Delhi Omax Construction Ltd. (Construction of Commercial Complex) at Plot No. 14, Jasola Delhi Lifestyle Building Pvt. Ltd. (Construction of Commercial Complex at Plot No 4, Jasola Delhi Aditya Infra Developers (P) Ltd., at Plot No 5, Jasola District New Delhi. Jackson Buildwell, V3S Ring Road Mall at 1B-3, Sector 10, Rohini Jackson Buildwell Pvt. Ltd, Construction of Commercial Mall name V3S Ring Road Mall at Plot No 21 Manglam Place, Sec 03, Rohini, New Delhi 27

28 Sl. No National Building Construction Company (NBCC) Construction of community centre cum commercial complex at Sec. 5, Pusp Vihar, New Delhi Brightways Housing & Land Development, Construction of Office cumshopping Mall at Plot 7 Dist. Centre Jasola, New Delhi. Ess Cee & Associate ( India) Pvt. Ltd., Construction of Paragon Mall, Cinema Plot No., District Centre, Shivaji Place, Near Raja Garden. Vardhman Land Developers Pvt. Ltd. Pushpanjali promotors pvt.ltd., Construction of TDI mall, District Centre, Shivaji Place, Near Raja Garden. Cross River Mall, 9 B & 9 C, Central Business Shahdra, New Delhi 95 North Square Mall, F-1, 2, 3 Netaji Subhash Palce, Pitampura, Near TV Tower, New Delhi Mamram Majesty Mall, Plot No 2, Guru Harkishan Marg, Rd. No 43, Pitampura, New Delhi. Mamram majic Mall, Plot No 4, CS/OCF Sec. 24, Phase-3, Rohini, New 28 Delhi

29 List of Malls which have applied for Consent to Establish in DPCC but have not got Environmental Clearance (23) Sl. No RC Sood & Co. Pvt. Ltd. Proposed shopping Mall at 10, Shivaji Palace, District Centre, Raja Garden, Delhi Naman Buildcon Ltd. Proposed Commercial Complex Namely Pacific Mall at Khyala New Dlehi Structural Fabricators Pvt. Ltd. (Anant Raj Agencies P Ltd.) Commercial Complex at 67 Najafgarh Road, Kirti Nagar. Campion Properties Ltd. (Shopping Centre at ex Hostel Ranjit Site, Maharaja Ranjit Singh Marg) Parasvanath Developers Ltd. Commercial Project Azadpur Aditya Infracon (P) Ltd. At plot no Jasola District New Delhi Fargo Estate Pvt. Ltd C-2, District Centre Saket, New Delhi 8 Sprit Global Pvt. Ltd. Commercial complex, Plot No. 9, Jasola District Centre 29

30 Sl. No Parasvanath Developers Ltd. Commercial Project at Welcome Metro Station. MGF Developers Ltd. Proposed Commercial Mall namely MGF City Mall at Khyberpass, New Delhi India Coloniser Pvt. Ltd. (Cont. of commercial complex at M-6 Plaza NHCC Jasola ) Today Homes and infrastructure Ltd., Proposed Commercial Complex ( North Gate Obit Plaza) at Gujaarawala Town area of Model Town II, New Delhi Omax Construction Ltd. (Construction of Commercial Complex) at Plot No. 14, Jasola Delhi Aditya Infra Developers (P) Ltd., at Plot No 5, Jasola District New Delhi. Jackson Buildwell, V3S Ring Road Mall at 1B-3, Sector 10, Rohini Jackson Buildwell Pvt. Ltd, Construction of Commercial Mall name V3S Ring Road Mall at Plot No 21 Manglam Place, Sec 03, Rohini, New Delhi Brightways Housing & Land Development, Construction of Office cumshopping Mall at Plot 7 Dist. Centre Jasola, New Delhi. 30

31 Sl. No Ess Cee & Associate ( India) Pvt. Ltd., Construction of Paragon Mall, Cinema Plot No., District Centre, Shivaji Place, Near Raja Garden. Vardhman Land Developers Pvt. Ltd. Pushpanjali promotors pvt.ltd., Construction of TDI mall, District Centre, Shivaji Place, Near Raja Garden. Cross River Mall, 9 B & 9 C, Central Business Shahdra, New Delhi 95 North Square Mall, F-1, 2, 3 Netaji Subhash Palce, Pitampura, Near TV Tower, New Delhi Mamram Majesty Mall, Plot No 2, Guru Harkishan Marg, Rd. No 43, Pitampura, New Delhi. Mamram majic Mall, Plot No 4, CS/OCF Sec. 24, Phase-3, Rohini, New Delhi 31

32 List of Shopping Malls Which have received Environmental Clearance from MoEF - (20) Sl. No Select City Walk (Shopping Mall) at plot No. A 3 & P-1B, District Centre, Saket, Delhi by Galleria Properties Management Services Pvt. Ltd. Metropolitan Mall (MGF developments Ltd) at plot no. A 2 & P1B, District Centre, Saket, Delhi DLF retail Developers Ltd. (Construction of shopping complex named as DLF south court at plot No A1 & P2B, Saket, New Delhi DLF Universal Ltd. Construction of commercial complex named DLF Court Yard at Plot No A4 & P 1A, Saket Place, New Delhi -17 Ambience Developers Pvt. Ltd., Plot No. 2, Vasant Kunj mall, Vasant Kunj. YMC Buildmore Pvt. Ltd. Construction of Commercial Complex at plot no. 12 Laxmi Nagar, Distt. Centre (V3S Mall) Upaj Buildcon Pvt.Ltd. Construction of Parking and commercial building at Sec 10 Rohini. Regency Park Management Services Pvt.Ltd. At Plot No 4, Vasant Kunj 32 Mall, Vasant Kunj, Delhi.

33 Sl. No YMC Buildmore Pvt. Ltd. Construction of Commercial Complex at plot no. 12 Laxmi Nagar, Distt. Centre (V3S Mall) Upaj Buildcon Pvt.Ltd. Construction of Parking and commercial building at Sec 10 Rohini. Gallaria Property Management Services Pvt. Ltd. At DT City Centre, Block A, Community Centre, Shalimar Bagh, Delhi Paliwal Developers Ltd. (DLF), Gallaria Shopping Mall Plot No 1 B, Mayur Vihar. Omaxe Construction Ltd. At Netaji Subhash Place, New Delhi DLF Commercial Developers Ltd. (Construction of proposed commercial & Retail Centre at plot no 10 & 11 Jasola New Delhi. Shanti niketan buildwell ltd. (Proposed office cum commercial complex at Plot no 3, P-3, B, Saket. Amazing relators Ltd. (Office cum shopping mall namely splendor forum ) plot no. 3, DDA District Centre,, Jasola. 33

34 Sl. No GPS Developers & Contractors Pvt. Ltd., West Gate mall 4, 5&6 shivaji place district centre, Raja Garden. Lifestyle Building Pvt. Ltd, (Construction of commercial complex at Plot No. 4, Jasola, Delhi). National Building Construction Company (NBCC) Construction of community centre cum commercial complex at Sec. 5, Pusp Vihar, New Delhi Laxmi Buildtech Pvt. Ltd, Plot No. D 1, P3-A Saket Place. 34

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