The Texas IT Services Industry

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1 The Texas IT Services Industry 2013

2 Contents Overview. 2 Computer Systems & Software Cloud Services & Data Centers Video & Online Games Online Services IT Services across Industries.. 28

3 Texas IT Services Headlines Apple breaks ground on $300 million expansion at Austin campus, plans to hire 3,600 See Page 7 Energy giant Chevron finishes out $140 million data center in San Antonio Software maker Trend Micro relocates headquarters from California to Texas See Page 20 Texas ranks #2 in IT services employment nationwide Credit card giant Visa Inc. plans IT center in Austin; will hire nearly 800. Texas public universities award more than 35,000 IT-related degrees from See Page 12 See Page 28 See Page 11 Site Selection magazine ranks Texas 2012 s top state for data centers See Page 18 U.S. Government plants Air Force cyber command and NSA cryptology center in San Antonio See Page 16

4 IT Services in Texas professionals are employed across a range of industries, from financial services to energy to health care. In fact, more than half of Texas IT workforce is employed by companies whose primary product or service is not in the traditional IT sector. I nformation technology (IT) services are a huge and growing part of the Texas economy, with IT employment across industries exceeding 360,000 workers statewide. From , the output of Texas IT services industry surged by nearly 26% (adjusted for inflation), from $17.1 billion to more than $21.4 billion. Faced with the continuing growth of IT services, companies from other industries are increasingly expanding into the IT services arena. PC-maker Dell and telecom giant AT&T, both headquartered in Texas, have each acquired IT consulting and software companies over the past few years in order to broaden their IT service offerings. Texas IT Services Employment by IT Service Sector IT services, which have become the foundation of the modern knowledge economy, include software development, computer systems integration, IT network consulting, data center The percentage of the Texas workforce employed in data processing & hosting is more than double that of California management, video game design, Internet services, and more. The Texas IT services industry is highly specialized in computer systems design, computer programming, and data management services. The percentage of the Texas workforce employed in data processing and hosting, for example, is 40% greater than the national average and more than double that of California. While information technology workers are most concentrated within traditional IT firms, like software vendors, IT services are also embedded throughout many other industries. As a result, skilled IT Data note: This report covers activities categorized in the North American Industry Classification System (NAICS): Computer Systems Design etc. (5415); Data Processing etc. (518); Software Publishers (5112); Internet Publishing etc. (51913); and Specialized Telecommunications etc. (517919). Source: Texas Workforce Commission 2

5 OVERVIEW Major IT Services Companies with Operations in Texas Selected firms with total corporate revenues exceeding $500 million Representative sample only Sources: D&B, company websites 3

6 OVERVIEW Top 3 Texas-Based IT Titans Texas Attracts IT Services Investment from around the World AT&T HQ: Dallas Cloud, Hosting, and Network Services $127.4 billion annual sales Dell HQ: Round Rock IT Consulting and Cloud Services $62.1 billion annual sales BMC Software HQ: Houston Business Software $2.2 billion annual sales According to consulting firm fdi Intelligence, IT and software was the No. 1 sector for foreign direct investment in Texas from , measured by number of investment projects. Approximately 60 IT companies from 42 countries established or expanded operations in Texas during that period. Selected foreign IT services companies with locations in Texas: Canada CGI: Dallas, Austin, Houston, San Antonio, Belton, etc. Texas Ranked No. 2 High-Tech State In 2012, Texas was ranked as the No. 2 state for high-tech employment by the national industry association TechAmerica Foundation in its annual Cyberstates report, a state-by-state analysis of the U.S. high-tech industry. The report found that Texas multiple high-tech sectors, including IT services, electronics manufacturing, and more, employed over 485,600 workers. TechAmerica s report noted that the largest 2012 high-tech employment gains in Texas were in computer systems design (CSD) and related services. In addition, Texas ranked No. 2 for the total number of high-tech firms. France Capgemini: Houston, TX Germany SAP: Houston, TX Siemens: Plano, TX India Infosys: Houston & Dallas, TX Wipro: Houston & Addison, TX Japan Fujitsu: Dallas & Richardson, TX NEC: Irving, TX Nintendo: Austin, TX NTT: Plano, TX Sony: Austin, TX United Kingdom Accenture: Austin, Houston, Dallas, & San Antonio, TX Invensys: Houston, TX Sage: Austin, TX 4

7 The Fast-Growing Crop of Texas IT Firms Mid-size IT services companies in Texas with the highest growth rates, ranked on the 2012 Inc list OVERVIEW Fort Worth, Founded 1999 Revenue: $89.1 million Dallas, Founded 2005 Revenue: $335.1 million Austin, Founded 2005 Revenue: $64.5 million Austin, Founded 2002 Revenue: $86.7 million Fort Worth, Founded 2005 Revenue: $48.9 million Richardson, Founded 2005 Revenue: $52.7 million Founded 2001, Allen Revenue: $48.3 million Founded 1996, Dallas Revenue: $43.1 million Founded 2003, Dallas Revenue: $41.8 million Founded 1994, Houston Revenue: $42.6 million Founded 2000, Austin Revenue: $38.6 million Founded 1998, Houston Revenue: $40.5 million Founded 2004, Houston Revenue: $33.6 million Founded 2002, Addison Revenue: $38.3 million Founded 1994, Houston Revenue: $28.8 million Founded 2002, Plano Revenue: $31.1 million Source: Inc. Magazine; revenues from

8 OVERVIEW State Government Initiatives Business Incentive Programs In 2003, the Texas Legislature created the $295 million Texas Enterprise Fund (TEF), a deal closing fund created to attract The Texas Emerging businesses and new jobs to Technology Fund has Texas. The Legislature invested $29.4 million reauthorized the TEF most in IT services startups recently in To date, the TEF has awarded approximately $67 million to IT services-related corporate expansions (see table below). In 2005, the Texas Legislature established the $200 million Texas Emerging Technology Fund (TETF) to back the commercialization of technological innovations across multiple industries, including IT. The TETF was reauthorized most recently in To date, over $33.1 million from the TETF have been awarded to IT services-related projects, with over $29.4 million going to startup commercialization and about $3.6 million awarded to university projects. For details, see page 30. To foster Texas growing video game industry, the Legislature created the Texas Moving Image Industry Incentive Program in 2007 with an appropriation of $20 million for cash payments to film and video game production projects. The maximum potential award for video game productions is 15% of their eligible, project-specific Texas spending, depending on game budget levels. There is no cap on the total size of the incentive payment. Texas Enterprise Fund IT Services-Related Awards Company City Description Jobs Award (Millions) Apple Austin Software and hardware 3,635 $21.0 CGI Group Belton IT services for government 350 $1.8 ebay Austin E-commerce 1,050 $2.8 Facebook Austin Social media 200 $1.4 Frito-Lay Plano IT services for food manufacturing 125 $1.1 National Instruments Austin Hardware & software R&D center 1,000 $4.4 Rackspace Hosting San Antonio Data hosting/cloud services 4,000 $22 TD Ameritrade Fort Worth Online financial services 490 $1.2 TEKsystems Global Services Irving Software & IT outsourcing 500 $1.1 The Advisory Board Co. Austin Software 200 $0.5 Virtual Computing Environment (VCE) Richardson Cloud computing services 130 $2.4 Visa Austin IT services for finance industry 794 $7.9 TOTAL 12,474 $67.6 6

9 OVERVIEW Texas Enterprise Fund Apple Begins $300 Million Austin Campus Expansion In March 2012, California-based Apple unveiled plans for a $304 million expansion of its corporate campus in Austin, Texas, where the company expects to add over 3,600 jobs in accounting, customer support, and sales operations. The project, supported by $21 million from the Texas Enterprise Fund (TEF) and an estimated $15 million from the City of Austin and Travis County, will almost double Apple s Austin workforce and establish the Texas capital as the company s largest employment base. Apple already employs about 3,500 hardware engineers, support staff, and customer call center workers at its Austin campus. Additionally, Apple employs about 100 workers at its Austin microchip design center, which became part of the company in 2010 after the acquisition of Austin-based Intrinsity. Apple s Austin network further extends to multiple component suppliers based in the city, including Samsung Austin Semiconductor and Cirrus Logic, which both provide chips for use in Apple s iphone and ipad mobile devices. Elsewhere in the state, Dallas-area semiconductor firms Texas Instruments and Diodes Inc. supply Apple with components for its mobile devices. Apple broke ground on its 1-million sq. ft. Austin expansion in late The initial phase is expected to be completed by 2015, with the final phase due by The 39-acre Austin complex is Apple s only company-owned campus outside of California. Tax Legislation for Data Centers In June 2011, Gov. Rick Perry signed Texas House Bill 1841, which improved the Texas business climate for hosting and data center companies. The bill states that an individual or business whose only activity in the state is Internet hosting is not engaged in business in the state, and, therefore, does not have to collect Texas sales and use taxes from customers. The bill reversed a 2010 rule change made by the Texas Comptroller of Public Accounts, which said that renting a space on a server in Texas effectively established a business presence in the state. In June 2013, Gov. Rick Perry signed Texas House Bill 1223, which provides a sales and use tax exemption on equipment purchases for data centers of at least 100,000 sq. ft. that invest $200 million over five years and create at least 20 full time permanent jobs paying 120% of a county s average weekly wage. Data centers will no longer have to pay sales tax every time they refresh equipment, which major data centers typically do every three or four years. The incentives went into effect September 1, Cisco Systems enterprise data center in Allen, Texas 7

10 OVERVIEW IT Services Workforce Texas IT services workforce is the second largest in the nation, with more than 177,400 professionals directly employed at over 15,000 IT services firms. These skilled workers are well paid, earning an average annual salary over $91,300. The largest IT subsector in the state is computer systems design, which encompasses the activities of custom computer pro- Texas ranks No. 1 in the U.S. for gramming, software consulting, jobs in data systems integration, computer processing & facilities management, and hosting related services. This subsector accounts for nearly 71% of IT services employment in Texas (see table below). In addition to the total employment at firms dedicated to IT services, a separate workforce of roughly 187,000 Texans are employed in IT professions across all other industries. These workers include computer programmers, network analysts, software developers and other technicians embedded within sectors such as manufacturing, financial services, health care, etc. (See page 28 for more detail about the IT workforce across industries.) Texas Ranks No. 2 in the U.S. in Total Employment by IT Services Firms California 321,415 Texas 177,481 New York 121,325 Florida 97,860 Massachusetts 97,078 Illinois 78,553 Sources: U.S. Bureau of Labor Statistics, Texas Workforce Commission Information Technology Services Employment in Texas Third Quarter 2012 Sector (Industry Code) Employees Firms Average Annual Wage Computer Systems Design and Related Services (5415) 125,400 13,512 $88,972 Data Processing, Hosting and Related Services (518) 29, $89,336 Software Publishers (5112) 17, $117,052 Online Services: Internet Publishing, Broadcasting, and Search Portals (51913) 3, $73,112 Specialized Telecommunications & Internet Service Providers (517919) 1, $75,244 TOTALS 177,431 15,479 $91,322 Computer-Related Professions in All Other Industries* 187,158 NA $72,258 *Approximate. Based on 2011 data. Source: Texas Workforce Commission 8

11 Employment OVERVIEW Five-Year Trends: Employment at Texas IT Services Firms, 2008 to 2012 Source: Texas Workforce Commission. Data from third quarter of each year. Compared to the U.S. as a whole, the Texas workforce is significantly more concentrated in data processing, hosting, and related services than other states, according to the U.S. Bureau of Labor Statistics. Texas also ranks No. 3 nationally for employment in the computer systems design sector. Employment at Texas IT services firms grew From , by 14% over the past employment in the five years major IT services sectors in Texas increased almost 14%. Internet publishing led the way as the only segment that saw continuous employment increases each year during that period (see graph above). Despite a temporary downturn in 2009, the computer systems design segment experienced overall employment increases of over 18% between 2008 and Additionally, both the software publishing and data processing & hosting sectors declined slightly over the initial four-year period, then began rebounding in Businesses Find IT Workers in Texas Texas is home to one of the largest clusters of IT professionals in the U.S. Below: how Texas ranks among all 50 states for the number of workers in key IT occupations. Occupation Computer Network Support Specialists Computer User Support Specialists Computer Systems Analysts Information Security Analysts Software Developers Computer Programmers Database Administrators Network Architects Web Developers Texas Rank Source: U.S. Bureau of Labor Statistics 9

12 OVERVIEW Education & Research The IT services industry is naturally dependent on a highly educated workforce and first-rate research and development (R&D) activities. Helping to meet this need, Texas is home to some of the nation s top-ranked computer science schools, both public Texas IT patent output increased by over 51% from and private, including five of U.S. News & World Report s top 100. Texas public universities alone graduated more than 35,100 students with IT-related degrees over the past five years. Simultaneously, the state s leading institutions are conducting increasing amounts of IT-related research, leading to record-breaking patent output and startup activity. Texas Lands Five Information Technology Schools in Top 100 In 2010, U.S. News & World Report ranked the nation s top 100 computer science schools. Texas landed five schools on the list: #8 University of Texas at Austin #47 Texas A&M - College Station #20 #79 Rice University UT Dallas Top Ten Texas Public Institutions for Computer Science R&D by FY 2012 Expenditures Institution Total R&D (Millions) Univ. of Texas (UT) at Austin $56.3 UT Dallas $8.7 Rice University $8.5 UT at El Paso $7.6 University of Houston $6.4 Texas A&M University $5.1 Texas Tech University $4.2 UT at Arlington $3.5 UT at San Antonio. $2.3 University of North Texas $1.3 TOTAL $103.9 Source: Texas Higher Education Coordinating Board Texas Universities #99 UT Arlington In 2012 alone, Texas public universities graduated nearly 8,000 students with IT-related degrees and a total of more than 35,100 since 2008, according to the Texas Higher Education Coordinating Board. Most of these graduates obtained computer/information science or related engineering degrees (see table, opposite page). Additionally, Texas ranks No. 2 nationally for the number of schools (24) offering video game design and development degrees, according to the Entertainment Software Association. In fiscal year (FY) 2012, Texas universities invested nearly $110 million in computer sciences R&D. The ten universities with the largest computer science R&D expenditures in FY 2012 (see table at left) accounted for over 94% of the state s R&D total in that field. 10

13 OVERVIEW IT-Related Degrees Awarded in Texas, All Texas Public Universities, All Degree Levels Computer & Information Sciences 12,112 Electrical, Electronics & Telecom Engineering 9,088 Mathematics & Statistics 6,281 Management Information Systems 4,725 Computer & Software Engineering 2,020 Digital Multimedia & Game Design 889 TOTAL 35,115 Source: Texas Higher Education Coordinating Board Texas IT Patent Output Surges Texas growing strength in the IT services industry is due in large part to the growing pipeline of IT services related patents and venture capital in the state. Texas annual IT services-related patent output increased by over 51% from with a total 17,820 patents issued, according to the U.S. Patent and Trademark Office (USPTO). Texas ranked No. 5 nationally in 2012 with 2,444 IT services-related patents, according to the USPTO. In July 2012, Dallas was selected as a location for one of four new USPTO satellite locations. Dallas was chosen in part because of the state s growing output of high-tech innovations. The office is expected to open by In 2011, the National Science Foundation ranked Texas among the top tier of U.S. states for number of doctorates awarded in IT services-related fields: Texas in Top Tier for IT-Related Doctorates No. 2 for All Engineering No. 2 for Electrical Engineering No. 3 for Computer and Info Science No. 4 for Mathematics 11

14 Computer Systems & Software Texas Enterprise Fund National Instruments to Expand Austin Headquarters In February 2013, the State of Texas announced a $4.4 million TEF investment in Austin-based National Instruments, as part of state and local efforts to secure the company s 30,000 sq. ft. R&D expansion in Austin. The company plans to invest $80 million and create 1,000 new jobs. A s home to the headquarters of IT giant Dell, and major corporate campuses of companies like Hewlett-Packard, Apple, IBM, ebay, and Facebook, Texas is well established as one of the country s leading information technology states. In 2012, Texas ranked No. 3 in the U.S. for employment in the computer systems and Over the past 10 software sector, which includes years, Texas added hardware and software integration, custom software develop- computer systems jobs at twice the rate of California ment, web design, and other services. While California currently leads the country in total computer systems and software employment, Texas dominates in job National Instruments is a leading maker of test and measurement hardware and software systems used by scientists and engineers worldwide. The company pulled in $1.1 billion in 2012 revenues and employs approximately 2,400 in Austin. Computer Systems & Software Employment in Texas Third Quarter 2012 (NAICS 5415) Sector (Industry Code) Examples Employees Firms Average Annual Wage Computer Systems Design Services (541512) Hardware & software integration 60,670 6,260 $86,424 Custom Computer Programming Services (541511) Other Computer Related Services (541519) Custom software development, Web design Software installation, IT disaster recovery services 56,428 6,171 $92,352 5, $88,088 Computer Facilities Mgmt. Services (541513) On-site support for client facilities 2, $83,096 Software Publishing (5112) Applications, Games, SaaS 17, $117,052 Source: Texas Workforce Commission 12

15 COMPUTER SYSTEMS & SOFTWARE growth. Over the past 10 years, the Lone Star State added jobs in this sector at twice the rate of California (83% vs. 41%). Texas computer systems and software job gains have developed across a range of company types. While a long list of Fortune 500 IT firms, including Xerox, Oracle, and Microsoft, have invested heavily in Texas in recent years, thousands of small businesses have flourished in this sector as well. In fact, the average employee head count at the state s computer systems and software firms is less than 15. Steady flows of venture capital (VC) underpin the strong IT startup culture in Texas, where from , VC firms invested more than $1.8 billion in 324 software and IT services firms. Additionally, the state s Texas Emerging Technology Fund (TETF), which supports commercialization efforts of Texas startups, has invested over $33 million in computer systems and software-related projects since See page 30 for Austin-based SolarWinds Blazes IT Trail Founded in 1999 and headquartered in Austin, Texas, since 2006, business software maker SolarWinds has become one of the state s biggest IT success stories. The company provides performance management, configuration compliance, and troubleshooting applications, and its downloadable software can be installed and configured without professional implementation services. After going public in 2009, the company has notched average revenue gains of 30% per year. In 2012, Fortune ranked SolarWinds among the top 25 fastest growing technology companies in the country. Texas Enterprise Fund CGI Builds New IT Center in Belton, Expands Facility in San Antonio In October, 2011, Canada-based CGI Group, one of the world s largest IT services companies, was awarded $1.8 million from the state s Texas Enterprise Fund to open an onshore IT delivery center and create 350 new jobs in Belton, Texas. Located near Fort Hood Army Base, the facility broke ground in April 2012 and is expected to be fully staffed by Additionally, in April 2013, the company s subsidiary CGI Federal announced plans to hire 250 in San Antonio, bringing the company s total Texas employment to over 1,000. Groundbreaking at CGI facility in Belton, TX, April

16 COMPUTER SYSTEMS & SOFTWARE Workforce Concentrations Computer Systems & Software Development The map at right identifies the state s Workforce Development regions with above-average specializations in computer systems and software development. The highlighted regions are not the only areas in Texas where workers in this sector can be found, but rather represent areas with the greatest concentrations relative to the size of the local labor force. DFW Suburbs Computer Systems Design Software Publishing Dallas Computer Facilities Mgmt. Software Publishing Central Texas Custom Programming Services Regions with significant workforce concentrations in this sector are ranked as moderate, above average, or high. Concentration Moderate Above Average High Source: Texas Workforce Commission Houston Region Computer Systems Design Austin Region Custom Programming Services Computer Systems Design Software Publishing Heavyweights Dell and HP Expand IT Service Business in Texas Round Rock, Texas-based Dell, the world s No. 3 supplier of PCs, has gradually rebranded itself in recent years as a global IT service provider. The company now aims to supply end-to-end technology solutions in addition to computer manufacturing. The company reports that enterprise solutions and services comprised just over half of its gross margins in In 2011, Dell announced it would invest $1 billion in cloud data facilities and solutions centers, vowing to open more than 22 such facilities by Dell employs more than 111,000 and brought in revenues of $56.9 billion in Hewlett-Packard s (HP) Enterprise Services division, which includes the former operations of Plano, Texasbased EDS, comprises HP s IT services and management business and generates just under a quarter of HP s total annual revenues. HP maintains one of its largest U.S. campuses in Houston, which formerly housed the headquarters of rival Compaq. Additionally, the company operates corporate facilities in Austin and El Paso. HP, a Fortune 15 company, tallied 2012 revenues of $120.3 billion. In October 2012, HP CEO Meg Whitman indicated company plans for future growth in Dallas-Fort Worth, as well as Houston and Austin. 14

17 Silicon Valley Finds a Second Home in Texas More than 30 of Silicon Valley s largest technology companies headquartered in the Bay Area of California operate major corporate locations in Texas. The Dallas-Fort Worth and Austin metro areas host the state s largest concentrations of these companies. Silicon Prairie Silicon Valley tech companies in Dallas-Fort Worth COMPUTER SYSTEMS & SOFTWARE Silicon Hills Silicon Valley tech companies in Austin 15

18 COMPUTER SYSTEMS & SOFTWARE U.S. MILITARY INSTALLATIONS UNIVERSITY OF TEXAS AT SAN ANTONIO (UTSA) The Center for Infrastructure Assurance and Security (CIAS) was established in 2001 as part of the UTSA s cyber security program launch. In 2002, the NSA designated UTSA as a Center of Academic Excellence in Information Assurance Education, making it the first Texas university to receive this honor. The CIAS works to improve the overall security of state and community technology infrastructures. The Institute for Cyber Security (ICS) was created at UTSA in 2007 with the assistance of a $3.5 million TETF grant. The center is run by Executive Director and Chief Scientist Ravi Sandhu, a nationally recognized leader in cyber security. ICS conducts basic and applied research in cyber security and pursues development of commercializable technologies and services. San Antonio has emerged in recent years as a national center of excellence in cyber security, with roots reaching back several decades to security operations at local Air Force bases. In 2009, the U.S. Air Force activated the 24th Air Force unit, also known as the Air Force Cyber Command, at Lackland Air Force Base in San Antonio. The city is also home to the National Security Agency s (NSA) Texas Cryptology Center, a NSA data center, as well over 80 defense contractor firms, many of which are focused on information security. The City of San Antonio estimates the 2010 local economic impact of IT and cyber business was $10 billion. In April 2013, the 24th Air Force held a ribbon-cutting ceremony marking the official opening of new facilities at Port San Antonio. UNIVERSITY OF TEXAS AT AUSTIN The Center for Identity (CFI) at the University of Texas at Austin was established in 2010 to serve as a center for excellence in identity management, privacy, and security. The CFI conducts research, identifies best practices and technology solutions, and provides outreach and education services. The CFI collaborates with government, corporate, and other academic entities. TEXAS A&M UNIVERSITY In 2012, The Center for Information Technology and Cyber Security (CITCS) was established at Texas A&M University -San Antonio, sponsored by the NSA and U.S. Department of Homeland Security. Its mission is to prepare students for the fast-paced demands of the cyber security field. 16 Visa Inc. establishes cyber security center in Austin, see page 28

19 Major Companies COMPUTER SYSTEMS & SOFTWARE Top Computer Systems & Software Companies with Operations in Texas By Global Revenue in 2012 Company Name (Subsidiary) Primary Location(s) Sector Total Sales (Millions) Top 5: NTT Plano Computer systems design services $127,696 Hewlett-Packard (HP Enterprise Services) IBM Austin, Houston, Plano Austin, Dallas, Houston Computer systems design services & end-to-end software solutions Computer systems design services & end-to-end software solutions $120,357 $104,507 Siemens Plano Product lifecycle mgt. solutions $100,649 Microsoft Dell Inc. Austin, Irving, San Antonio Round Rock, Plano Computer systems design services & utilities software Computer facilities management services & software solutions $73,723 $56,940 Oracle Austin, Dallas, Houston Database & file mgmt. software $37,121 NEC Irving Computer systems design services $36,906 Accenture Austin, Houston, San Antonio, Dallas Computer systems consulting $29,777 Raytheon Garland, McKinney Aerospace and defense IT systems $24,414 Xerox (Affiliated Computer Services) Dallas Computer systems design services $22,390 SAP AG Houston, Irving Enterprise resource planning software $21,438 Computer Sciences Corp. Austin, Dallas, Houston, San Antonio Custom computer programming services & enterprise, security, etc. software $15,877 ebay Austin ecommerce services $14,072 Capgemini S.A. Dallas, Houston Computer systems design services $13,563 L-3 Communications (Comcept) Rockwall Custom computer programming services $13,146 SAIC Inc. San Antonio, Austin Network mgmt., custom programming, etc. $11,173 Allegis Group (TEKsystems Global Services) Irving Other computer related services $8,280 Infosys Technologies Ltd. Houston, Plano Custom computer programming services $7,398 Cognizant Irving Custom computer programming services $7,346 Representative sample only. Sources: D&B, company websites 17

20 Cloud Services & Data Centers Texas Enterprise Fund Rackspace Aims beyond the Clouds Founded in San Antonio, Texas, in 1998 Rackspace Hosting has become one of the world s largest hosting and cloud computing companies, with approximately 4,800 employees, 200,000 business customers, and nine worldwide data centers. In 2012, Fortune ranked Rackspace among the top 20 fastest growing technology companies in the country. T he cloud and data services sector, which accounts for 16% of Texas IT services employment, includes companies offering data processing, hosting, media streaming, and other related services. With about 700 such firms employing more than 29,100 workers, Texas is the No. 1 state in the country for cloud and data services jobs. Compared to the U.S. as a whole, the Texas labor force is also uniquely specialized in cloud and data services. According to the U.S. Bureau of Labor Statistics, the share of the Texas workforce employed in this sector is 40% greater than the U.S. average. Some of the world s largest hosting and data center companies have operations in Texas, including AT&T and CyrusOne, Texas is the No. 1 state for headquartered in Dallas and Carrollton respectively (see extended list on new data centers -Site Selection Magazine, 2012 page 21). Additionally, since 2006, dozens of companies across various industries have selected Texas as the location for enterprise data centers, including Cisco Systems in Allen, Citigroup in Georgetown, and Microsoft, Lowe s, and The Capital Group in San Antonio. In 2012, Site Selection Magazine named Texas the top state for data centers, based on the count of new facilities. In 2007, the State of Texas announced a $22 million TEF investment in Rackspace, as part of state and local efforts to secure the company s headquarters expansion in the San Antonio suburb of Windcrest. The project is expected to generate 4,000 new jobs by Since then, Rackspace has announced further expansions, including a data center in Richardson, Texas, in 2011, and an 87,000 sq. ft. lease in Austin in 2012 to expand an innovation center Rackspace ad campaign Texas is a leading location for data centers for a number of reasons, including affordable and reliable electricity, conducive geography, and tailored tax incentives (see page 7). HP, which chose to locate multiple data centers in Austin and Houston in 2006, noted at the time that these cities offered availability and affordability of space, power and network bandwidth, as well as a lower probability of impact from natural disasters. These factors ensure against service outages, allowing data centers in Texas to operate efficiently and reliably. 18

21 CLOUD SERVICES & DATA CENTERS Workforce Concentrations Data Processing and Hosting Services The map at right identifies the state s Workforce Development regions with above-average specializations in data processing and hosting. The highlighted regions are not the only areas in Texas where workers in this sector can be found, but rather represent areas with the greatest concentrations relative to the size of the local labor force. Dallas/Fort Worth Data Management Regions with significant workforce concentrations in this sector are ranked as moderate, above average, or high. Concentration Moderate Above Average High Alamo Region Hosting Austin Region Data Management Source: Texas Workforce Commission Big Stories in Texas Data Centers IBM BP Builds 110,000 sq. ft. supercomputing hub in Houston Purchases Dallas company to advance new Cloud Services unit In December 2012, British oil and gas giant BP began construction on a Houston facility that will house the largest supercomputing complex for commercial research in the world. The $45 million project will serve BP s seismic imaging technology needs. In June 2013, IBM agreed to purchase Dallasbased cloud-computing storage company SoftLayer Technologies for an estimated $2 billion. SoftLayer will form the basis of a new Cloud Services division at IBM as Big Blue aims to expand its data-center offerings and compete with other dominant providers like Amazon. 19

22 CLOUD SERVICES & DATA CENTERS 3 Chevron Begins $140 million build out at San Antonio data center 4 Digital Realty Invests over $100 million in nine Texas data centers California-based oil and gas giant Chevron initiated plans in late 2012 to build out its enterprise data center in San Antonio. The energy company purchased the 150,000 sq. ft., ready-tofit facility in 2011 from developer Stream Data Centers, and Chevron will Digital Realty, a California-based provider of turn-key data centers, invested heavily in Texas facilities in Projects included a $68 million build-out of five data centers at its Digital Dallas campus in Richardson, TX, and the construction of a new $25 million center in Houston. The company invested an additional $15 million to upgrade facilities in Austin and Carrollton, TX. invest approximately $140 million to outfit and finish the facility. The company s ongoing investment in enterprise software and well monitoring technology is part of an energy industry strategy dubbed the digital oil field. 5 T5 Data Centers Completes $62 million data center project in Plano Atlanta-based T5 Data Centers opened its first Texas facility in August The 150,000 sq. ft. center, located in Plano, TX, cost more than $62 million to finish out. 6 CyrusOne Opens one of the state s largest ever data centers in Carrollton In September 2012, CyrusOne, a wholly-owned subsidiary of Cincinnati Bell, opened a new, 670,000 sq. ft. data center in the Dallas suburb of Carrollton. The $45 million facility is the largest of its kind in the state. The company also established its new headquarters in Carrollton in Stream Data Centers Plans $35 million data center in The Woodlands Stream Data Centers began construction in June 2012 on a $35 million, ground-up data center in The Woodlands, TX, north of Houston. The facility is Stream s fifth new data center in Texas in the past four years. 20

23 Major Companies CLOUD SERVICES & DATA CENTERS Top Cloud Services & Data Center Companies with Operations in Texas By Global Revenue in 2012 Company Name (Subsidiary) Primary Location(s) Sector Total Sales (Millions) Top 5: AT&T Dallas, Austin Hosting and cloud services $127,434 Hewlett-Packard Austin, Plano Hosting & data centers $120,357 Verizon Communications (Terremark Worldwide) Irving Data centers $115,846 NTT Group (Verio Inc.) Dallas, Austin Web hosting $113,534 IBM Austin, Dallas, Houston Hosting & data processing $104,507 Microsoft San Antonio Enterprise data center $73,723 Amazon.com Dallas/Fort Worth Enterprise data center $61,093 Dell Round Rock Hosting & data centers $56,940 Fujitsu Ltd. Richardson Data centers $46,490 Cisco Systems Allen, Richardson Data centers $46,061 Xerox (Affiliated Computer Services) Dallas Hosting $22,390 CenturyLink (SAVVIS) Dallas, Houston Data center & Internet services $18,397 ADP El Paso, Dallas, etc. Data processing $10,665 Level 3 Communications SunGard Dallas, Houston Houston, Austin, Richardson Data centers, hosting & Internet services $6,376 Data centers $4,499 Equinix Dallas Data centers & Internet services $1,896 XO Holdings Austin, Dallas, Houston Hosting and Internet services $1,529 Cincinnati Bell (CyrusOne) Houston, Dallas, Austin Hosting & data centers $1,474 tw telecom Austin, El Paso, Houston, San Antonio Data centers & Internet services $1,470 Rackspace Hosting San Antonio, Dallas Hosting & data centers $1,309 Representative sample only Sources: D&B, company websites 21

24 Video & Online Games video game industry in Texas, with 74% of the state s video game production jobs. Dallas is home to an additional 21% of those jobs, followed by Houston with 4%. See page 6 for details on Texas video game industry incentives. T exas is home to 176 video game software companies that employ approximately 4,800 professionals, according to the Texas Film Commission (TFC). Video game production is a niche category of the software publishing sector, which altogether accounts for 10% of the state s IT services employment. Austin is the leading location for the Video and online gaming has become a major part of the state s software publishing segment and entertainment industry. In fact, the latest data from the Entertainment Software Association (ESA), a national industry group, indicates that Texas ranks No. 2 nationally for computer and video game Texas ranks No. 2 in the U.S. for computer and video game jobs employment, with over 13,600 individuals directly and indirectly employed by the industry. Nationwide, the ESA estimates that consumers spent $24.7 billion on video games, hardware, and accessories in The Rise of Independent Texas Gaming Companies While the global video game industry has contracted in the last few years, prompting mainstream gaming companies into layoffs, independent firms have continued to flourish. Lower barriers to entry, such as better and cheaper production tools, now require fewer employees to develop games, while new mobile delivery platforms bypass expensive equipment and major retailers. The online/mobile gaming sector now accounts for about 9% of overall gaming revenues. Although Texas has seen cutbacks at some traditional gaming companies in recent years, the rise of smaller, independent gaming firms has helped steady the state s industry employment. Below, a few examples of Texas upand-coming gaming companies: Founded 2011, Austin Mobile gaming firm targeting smart phones, tablets, and smart TVs Founded 2013, Austin Mobile gaming company founded by Zynga Austin vet Andrew Busey Founded 2003, Houston Mobile development company producing iphone and Android games Founded 2010, Houston Mobile gaming firm founded by two graduates from the University of Houston Wolff Center for Entrepreneurship Founded 2012, Richardson Mobile game firm founded by gaming legend Tony Goodman 22

25 VIDEO & ONLINE GAMES University of Texas Launches New Video Gaming Academy In May 2013, the University of Texas (UT) at Austin announced plans to partner with video game industry leaders Warren Spector and Paul Sams to create the Denius-Sams Gaming Academy, the nation s first video game certificate program led and taught by gaming industry executives. Scheduled to open with an initial class of 20 in fall 2014, the academy will be a 12-month postbaccalaureate certification program that complements the university s undergraduate Game Development Program. UT alumnus Spector, a 30-year veteran of the video game industry known for his work on the Ultima, Deus Ex, and Disney Epic Mickey game series, and Sams, the CEO of California-based Blizzard Entertainment, the company behind the World of Warcraft online game, will serve as part-time instructors alongside UT Austin faculty members. Gearbox Develops Blockbuster Borderlands Game in Plano Gearbox Software, based in Plano, TX, was founded in 1999 to develop expansions and platform conversions for clients existing game franchises, including popular titles like Half-Life, Counter-Strike, and Halo. By 2009, Gearbox had released two original games, including a firstperson role-playing game (RPG) called Borderlands. The game, set on the fictional planet of Pandora, would prove to be the company s most successful franchise, selling more than 4.5 million copies of the original and spawning a 2012 sequel, Borderlands 2. In 2013, Gearbox acquired the rights to the long-running Homeworld franchise from defunct competitor THQ for $1.35 million. EA Employs the Force in Austin In 2011, Star Wars: The Old Republic, an online game produced by Electronic Arts (EA) BioWare subsidiary in Austin, became the fastest growing massively multiplayer online (MMO) game in history. MMOs have become one of the world s most popular online game formats, accounting for a sizable portion of the gaming market s revenues. In May 2013, EA and The Walt Disney Co. announced a multi-year licensing agreement allowing EA to produce the next installments of Star Wars games for mobile devices, PCs, and console. BioWare is one of three EA studios involved in the deal. 23

26 VIDEO & ONLINE GAMES Major Companies Top Video & Online Game Companies with Operations in Texas By Global Revenue in 2012 Company Name Primary Locations Texas Subsidiaries Microsoft Austin Microsoft Studios, Twisted Pixel Games Total Sales (Million) $73,723 Sony Austin Sony Online Entertainment $72,159 Top 5: Nintendo Austin Retro Studios $7,871 Activision Blizzard Austin, Dallas $4,856 Electronic Arts (EA) Austin Bioware, EA Sports, Pogo Adventures $3,797 Zynga Austin $1,281 NCSoft Austin $431 Trion Worlds Austin $100 ZeniMax Media Austin, Richardson Battlecry Studios, Arkane Studios, id Software Crytek Austin Crytek USA NA NA Representative samples only Sources: Dun & Bradstreet, company websites Texas Video Game Dominance on Display at SXSW Gaming Since 1993, Austin, Texas, has hosted the annual South by Southwest (SXSW) Interactive Festival, a seminal industry event showcasing emerging multimedia technologies and the growing prominence of the Texas gaming, software, and social media industries. SXSW Gaming represents the fast-growing video game component of SXSW Interactive. Sponsored by Nintendo, the event provides a free space for gaming startups to display or launch their products to the gaming public as well as network with industry professionals. 24

27 Online Services as hubs of rapidly expanding online and mobile startups. In 2013, the National Venture Capital Association ranked Austin one of the top 10 cities in the U.S. for tech startups. Employment at Texas online service companies grew by more than 36% from 2008 to T exas strength in the online services sector, which includes Internet publishing, broadcasting, retail, and more, is a natural extension of the state s long-time dominance in software development and other IT sectors. An existing, experienced workforce has combined with a culture of entrepreneurship to fuel Austin, Dallas, and other Texas cities Additionally, some of the sector s biggest corporate names have invested in Texas offices during the past five years, including ebay, Facebook, and Texas ranks No. 2 in the U.S. for Internet services employment -TechAmerica Foundation, 2012 Google. In early 2011, the online marketplace provider ebay announced plans to hire more than 1,000 new workers to support PayPal and other company units at its north Austin facility. One year earlier, Facebook announced its new downtown Austin office, which now employs nearly 200 in an array of corporate functions. Amazon.com Plans Three E-Commerce Fulfillment Centers in Texas In January 2013, Seattle-based online retail giant Amazon.com announced plans to open three new distribution centers in Texas, which are expected to create over 1,000 jobs. The new facilities will include a 1.2 million sq. ft. site in Schertz, east of San Antonio, and two sites in the Dallas-Fort Worth area a 1 million-sq. ft. center in Coppell and a 1.1 million sq. ft. facility in Haslet. Inside an Amazon.com fulfillment center Amazon began collecting sales taxes from its Texas customers in July 2012, after reaching an agreement with Texas Comptroller. As part of the deal, Amazon committed to creating 2,500 jobs and making at least $200 million in capital investments in the state by Dec Amazon.com employs over 88,400 worldwide and 25

28 ONLINE SERVICES Google Expands in Austin and DFW In Spring 2012, California-based behemoth Google Inc. quietly opened a 11,000 sq. ft. office in Frisco, Texas. The company has maintained an office in Austin since Additionally, in April 2013, Google announced that Austin would be the second metro area ever to launch Google Fiber, the company s ultra-high speed fiber network service. Google will begin connecting Austin customers in 2014 Google s Austin office Austin-based RetailMeNot Goes Public in Successful IPO In March 2013, Austin-based WhaleShark Media rebranded itself as RetailMeNot, adopting the name of the company s flagship digital coupon website. Founded in 2009, RetailMeNot has become the world s leading digital coupon marketplace, hosting a crowd-sourced database that advertises retail deals and provides a portal to merchant websites. RetailMeNot went public in July 2013, raising $191 million in its initial public offering (IPO). The stock market launch was one of the largest for an online service company since Facebook s IPO in early Major Online Services Companies Headquartered in Texas E-Commerce / Austin Financial Information / Austin Vacation Rentals / Austin E-Commerce / Austin Travel Services / Southlake E-Commerce / Austin Travel Services / Dallas Dating Services / Dallas Online Directories / Dallas Employment Search / Austin 26

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