Summary Institutional Support The Fair Exhibitors Visitors Marketing Communication

Transcription

1 Post Show Report

2 Summary Institutional Support The Fair Exhibitors Visitors Marketing Communication

3 In 2011, Reed Exhibitions Alcantara Machado carried out the largest edition of the 13 th International Machine-Tools and Integrated Manufacturing Systems Fair and the 11 th International Quality Control Fair, from May 23 to 28. Over 71,800 visitors, from which 1345 came from 59 countries among business people, engineers, production and maintenance technicians, college students and others came to get to know the most technology advanced, innovative machinery, equipment and tools in the world, manufactured by exhibitors representing 1341 brands from Brazil and abroad. According to estimates from businesspeople, an increase between 20% and 30% was noticed in the negotiations with clients compared to the previous edition. These numbers show the nice moment the country has been experiencing after recovering from the world financial crisis between 2008 and In 2011, the machine-tool industry achieved gross revenues of R$ 1.5 billion. The machine-tool industry is an important indicator that the Brazilian industry is heated and making significant investments in the acquisition of new equipment to expand the production capacity and to become more competitive technologically. The success of FEIMAFE/QUALIDADE 2011 conveyed the huge level of optimism that dominated both fairs. Please refer to information for your participation in Liliane Bortoluci Event Director

4 CSMF (Machine-Tool and Integrated Manufacturing Systems Industry Chamber free translation) CSHPA (Hydraulic, Pneumatic and Industrial Automation Equipment Industry Chamber free translation) CSQI (Machinery, Equipment and Instruments for Quality Control, Tests and Measurement Industry Chamber free translation)

5 ,300 Brazilian and foreign exhibitors 1,341 Brazilian and foreign exhibitors 70 new exhibitors 112 new exhibitors 80 thousand sqm of area 80 thousand sqm of area

6 R$ 100 million of funding for small, medium size and large size industries of the entire country. 13 letters of credit, totaling R$ 13.7 million

7 96.2% Of exhibitors are pleased or very pleased with their participation 99% of exhibitors plan to participate in % are pleased with the prospection and generation of new contacts at the fair 72.6% are supposed to close deals within up to 6 months as a result of their participating in the show

8 Testimonials We have participated in Feimafe/Qualidade for 15 years and this edition the organization was spotless, the audience was more qualified, more selective, targeted at businesses. So it was true that our expectations were overcame in the first few days. Wilson Borgneth, commercial director at GRUPO BENER The shows are well organized, the visitors are of technical level, and they are interested in getting to know new products and technologies to introduce to their companies. Marcelo Nicoletti, general manager at TUNGALOY It is the first time the company participates in FEIMAFE/QUALIDADE, which is an important window for the company to showcase its products, services and solutions for current and future customers. We give priority to these contacts rather than only focusing on sales at the shows. Fernando Oliveira, marketing and technical training manager at SANDVIK COROMANT Feimafe/Qualidade was a pleasant surprise this year, mainly for confirming the market has been reacting as expected. We have had visitors from all over the world South America in general, Europe, Korea, Japan, North-Americans and this encourages the company exports, as it is the easiest, most effective way of showing to the world where we are at in terms of technology. Mauricio Lopes, Machine-tools Marketing manager at ROMI.

9 1,345 international visitors from 59 countries Over 71,800 visiting buyers

10 2,157 Brazilian cities represented 27 Brazilian states 79% directly influence the purchase process 31% have leadership positions at their companies 49% purchase products, machinery and equipment 50% have networking with colleagues and market professionals

11 38% Gather information on new products, machinery and equipment 35% have over R$ 500 thousand to invest in machinery and equipment related to the fair 47% belong to the Steel and Automotive industries 42% Have leadership positions at their companies

12 VISITORS FROM THE MAIN COMPANIES IN THE COUNTRY Abb Accor Ache Aços Vilares Aes Tiete Agco Ajinomoto Akzo Nobel Albrás Alcatel Alcoa Ambev Andrade Gutierrez Anhanguera Arcelormittal Arcor do Brasil Atlas Copco Audi Avibras Avon Basf Bayer Bematech Bertin BIC Bombril Bosch Braskem Café Santa Clara CEF Carbocloro Carrefour Caterpillar Cisa Trading Clariant Cosan Cpfl Energia Cptm Csn Cteep Cummins Danone Dedini Delphi Dixie Toga Duke Energy Dupont do Brasil Duratex Eaton Elekeiroz Eletrobrás Embraer Eurofarma Eucatex Eurofarma Ford Fosfértil Furnas General Motors Gerdau Gol Linhas Aéreas Goodyear Hospital Sirio Libanes HP International Paper Iochpe Maxion Itautec J. Macedo Kimberly Clark Klabin Lorenzetti Lupatech M. Dias Branco Magneti Marelli Mahle Metal Leve Marfrig Mercedes Benz Metalfrio Mitsubishi Mwm International Natura Net Nextel Odebrecht Painco Petrobras Pirelli Plascar Quattor Petroquímica Randon Reckitt Benckiser Rhodia Sadia Saint-gobain Sanofi Aventis Santher São Paulo Alpargatas Scania Seara Siemens Sotreq Suzano Tam Telefônica Thyssenkrupp Totvs Toyota Tupy Ultrafértil Unilever Usiminas Valeo Visteon Voith Paper Volkswagen Votorantim Cimentos Whirlpool

13 Disclosure campaign of the event generating high visibility for the exhibitors and attracting the most important professional profiles for the industry 9,776,042 impacted by the campaign: Disclosure material for exhibitors Printed material Disclosure in specialized media firms Disclosure in mass media firms Online disclosure International disclosure and in all regions of the country Disclosure for VIP Audience

14 Tool adopted for the first time at the event Over 115 thousand accesses 31 thousand links to the exhibitors websites 11 contacts shared for exhibitors 15 thousand scheduling

15 Free catalogue Online job openings Themed booths Premium Club

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17 Project that has gathered major buyers from the Automotive, Infrastructure and Oil & Gas industries in the country 40 major buyers Over 100 meetings

18 3,122,443 Impacted 186 articles on the fair 21 on magazines; 6 on newspapers; 158 on websites and portals; 1 on TV. 201 communication professionals 110 journalists; 22 support professionals; 56 press advisors; 13 photographers

19 We are waiting for you in 2013! Fernando Dascola Show Manager Phone number: