Unleash Your Sales and Marketing Talent

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Unleash Your Sales and Marketing Talent"

Transcription

1 Unleash Your Sales and Marketing Talent Save Time and Reduce the Cost of Sale with a Data-Driven Approach to Service Renewals WHITE PAPER Services Made Simple Copyright 2014 by MaintenanceNet, Inc. All Rights Reserved. 1 Unleash Your Sales and Marketing Talent

2 UNLEASH YOUR SALES AND MARKETING TALENT: Save Time and Reduce the Cost of Sale with a Data-Driven Approach to Service Renewals You ve invested a considerable amount of time and effort in building a talented and successful sales team that you can depend on to generate new business opportunities and build strong customer relationships. Do you really want your most valuable sales professionals spending their time tracking low-dollar service renewals, or sorting through cumbersome transaction data to identify service contract expiration dates? While low-dollar service contracts can bring millions of dollars in revenue streams to your business year in and year out, the truth is that they are difficult to monitor and manage, which is why, more often than not, the renewal opportunities surrounding them are left on the table. And although busy sales organizations tend to overlook these low-dollar deals, ironically, their customers are highly motivated to purchase them. That s because they want to protect their most important capital assets whether they are laptops, desktops, medical equipment or low-end commoditized devices with the peace of mind that service contracts offer. Want to get more out of your CRM and marketing automation systems? Integrate them with a proven service revenue generation solution to generate high-quality sales leads and improve conversions on marketing-driven sales opportunities. CLOSE THE GAP IN LOW-DOLLAR SERVICE CONTRACT SALES Often, all that s needed to close a low-dollar service sale is an notification to the customer that the contract is about to expire. With just a few clicks, the customer can transact the contract renewal online, funneling new revenue to your business at a low cost of sale. It may sound easy enough, but getting your company to the point that it can efficiently identify contract expiration dates and send automated notifications in a timely manner is another story. For example, in the IT sector, manufacturers and their channel partners contend that with thousands upon thousands of service contract renewals each month, across broad product lines and company divisions, the time involved in not only tracking contract expirations, but in developing service quotes and reaching out to customers at the right time with the right service offer can be a challenge. And we all know that your sales team has better things to do than call on a low-value service renewal. Their time is money and it needs to be well spent. Fortunately, a new, data-driven approach to closing low-dollar contracts is taking shape in the market today. Advancements in automated service contract management are making it easy for sales organizations to ensure that all service contract opportunities no matter how small are being pursued quickly, efficiently and at a low sales cost. This type of automated solution generates manufacturer-authorized quotes in just a few minutes, and expedites time to close in a competitive sales environment. These automated quotes can be delivered monthly to customers via , 90 days in advance of service expiration. 2 Unleash Your Sales and Marketing Talent

3 THE DATA GOLDMINE THAT DRIVES SERVICE SALES Success in service sales is in large part the byproduct of accurate data. In fact, each service contract renewal campaign that an organization runs should begin with a solid data core. Information should be pulled into that data core from your ERP and point of sale systems, along with order processing platforms and other applications across your organization as well as your channel partners organizations. It should be tightly integrated with your CRM and marketing automation platforms, allowing you to take what was once static sales data and transform it into high-quality sales leads, resulting in dramatically higher conversion rates on your marketing-driven opportunities. When building your service sales data core, the information encompasses everything from contact information, to purchase and transaction history, to more granular details such as contract expiration dates, product serial numbers and even the last date and mode of communication a customer had with your company. All of this data offers a wealth of information on how you can better serve your customers needs into the future. Your data core can be thought of as your service revenue goldmine. Once aggregated, integrated, cleansed, analyzed and organized, it can then be leveraged using extreme automation to push contract renewals out to your installed base and quickly bring back millions of dollars in new sales. All the while, you reduce the cost of sale for your business because less time is wasted trying to identify the best client contact for the sale, or the most optimum way to reach that contact, not to mention all relevant service expirations and products associated with the contact. Now, your sales professionals no longer need to spend their time and expertise on the smaller deals that take no real talent to sell. Streamlined data processes will take care of all the heavy lifting for them, eliminating sales steps and helping your organization become more effective at targeting customers and pinpointing their needs. 3 Unleash Your Sales and Marketing Talent

4 MAKE YOUR MARKETING CAMPAIGNS MATTER Taking a data-driven approach gives businesses visibility into their customers entire scope of products and services, and uses data analytics to identify the best services to offer customers throughout the product and service lifecycle. Utilizing and understanding your data in this way is the holy grail of marketing, according to a recent article in Harvard Business Review. Analytics give you the opportunity to know precisely how all the moving parts of a campaign collectively drive sales and what happens when you adjust them, the article states. With this in mind, when a clean, well-organized data core drives your service sales initiatives, you can quickly capitalize on emerging trends across your installed base and engage with your customers with well-timed messages and offers that address their specific interests. And the truth is, no matter how compelling your content is, if your message isn t sent at the right time or to the right person, your efforts will go to waste. Quality data is therefore the most essential starting point for a successful marketing campaign. When you apply rich analysis and statistical modeling to your installed base data you can also uncover previously unforeseen buyer trends and behaviors, which represent proactive sales opportunities for your business. With the ability to predict customer needs and purchasing probabilities, you are able to target the right customer with the right offer at a time when they are ready to make a specific purchase. The sales and marketing benefits to a predictive analysis approach are measurable, both in terms of higher campaign response rates and improved sales close rates. For example, a recent Silverpop Marketing Metrics Benchmark Study cites average marketing open rates of 19.9%. And as open rates improve and the ability to better target customers increases, your cost of sale decreases. Data accuracy and analytics enable you to accomplish your sales goals with fewer resources and with less overall effort. This white paper is provided to you courtesy of MaintenanceNet, a leader in service revenue generation solutions. For more information about how MaintenanceNet can empower your sales teams to reach their full service revenue potential, please call us at (866) or visit our website at CONCLUSION Face it, time is money. And when it comes to sales and marketing, you want your campaigns to be timely and on point, and you want your talented professionals to be both effective and efficient. With a data-driven, analytics-powered approach to service sales, you can unleash your sales and marketing experts to do what they do best: bring in new business and provide your high-value clients with the best service possible. 4 Unleash Your Sales and Marketing Talent

5 Want to Learn More? MaintenanceNet specifically developed its Service360 AutoQuote solution to address low-dollar contract renewal opportunities. Request a demo and see how we can help you: Uncover Revenue with Data Enrichment Empower Your Sales Team Hit Your Numbers with Quote and Sales Automation Request a Demo About MaintenanceNet MaintenanceNet is the global leader in service revenue generation. Our Service360 cloud platform accelerates recurring service revenue by integrating big data, automating the sales process, and innovating a world class customer experience. The key to MaintenanceNet s success is its ability to uncover and automate recurring revenue opportunities within a sales practice. By aggregating disparate data sources and turning incomplete or inaccurate customer data into actionable and reliable business intelligence, MaintenanceNet increases service revenue and profits for customers by reducing friction in the sales process. MaintenanceNet s Service360 platform and its AutoQuote solution, fueled by its data foundation, serve as powerful sales enablement tools that deliver billions of dollars in sales opportunities to the global market. MaintenanceNet makes service sales simple, predictable and repeatable MAINTENANCENET, INC. ALL RIGHTS RESERVED. Services Made Simple 5 Unleash Your Sales and Marketing Talent

Developing a Profitable Service Annuity Business

Developing a Profitable Service Annuity Business Developing a Profitable Service Annuity Business WHITE PAPER Services Made Simple Copyright 2014 by MaintenanceNet, Inc. All Rights Reserved. 1 Using Data to Meet Your Sales Quota The competitive landscape

More information

A Manufacturer s Guide to Increasing Service Revenue

A Manufacturer s Guide to Increasing Service Revenue A Manufacturer s Guide to Increasing Service Revenue WHITE PAPER Services Made Simple Copyright 2014 by MaintenanceNet, Inc. All Rights Reserved. 1 A Manufacturer s Guide to Increasing Service Revenue

More information

The Power of Installed-Base Intelligence: Using Quality Data and Meaningful Analysis to Drive Service Revenue WHITE PAPER

The Power of Installed-Base Intelligence: Using Quality Data and Meaningful Analysis to Drive Service Revenue WHITE PAPER The Power of Installed-Base Intelligence: Using Quality Data and Meaningful Analysis to Drive Service Revenue WHITE PAPER The Power of Installed-Base Intelligence: Using Quality Data and Meaningful Analysis

More information

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6 Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you

More information

Global Sourcing. Conquer the Supply Chain with PLM and Global Sourcing Solutions. Visibility Planning Collaboration Control

Global Sourcing. Conquer the Supply Chain with PLM and Global Sourcing Solutions. Visibility Planning Collaboration Control ENOVIA Global Sourcing Conquer the Supply Chain with PLM and Global Sourcing Solutions Visibility Planning Collaboration Control Direct materials sourcing (DMS) is seen as not just an important technology

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks for small & medium businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research

More information

4How Marketing Leaders Can Take Control of Data for Better

4How Marketing Leaders Can Take Control of Data for Better Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform

More information

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA : HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research

More information

70% Closing the Sales Execution Gap. of Corporate Initiatives FAIL

70% Closing the Sales Execution Gap. of Corporate Initiatives FAIL Sell Like a Pro 70% of Corporate Initiatives FAIL Closing the Sales Execution Gap Profitable growth. It s the ultimate goal of any business. But seventy percent of key growth initiatives fail because there

More information

Marketing 101 for MSPs: Marketing Automation

Marketing 101 for MSPs: Marketing Automation WHITE PAPER OCTOBER 2014 Marketing 101 for MSPs: Marketing Automation Strategies for Boosting Leads and Sales 2 WHITE PAPER: MARKETING 101 FOR MSPS: MARKETING AUTOMATION ca.com Table of Contents Introduction:

More information

DIALSOURCE. Sales Acceleration Software

DIALSOURCE. Sales Acceleration Software DIALSOURCE Sales Acceleration Software CASE STUDY UNDERGROUND ELEPHANT Accelerating demand generation and streamlining sales for the insurance marketplace Underground Elephant is a rapidly growing technology

More information

A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS

A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS Cloud-Based Marketing Data Management A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS SIMPLY PUT: GREAT MARKETING STARTS WITH GREAT DATA. Learn how we can show

More information

Transforming Customer Data into Customer Journeys. Using Sales Cloud and Marketing Cloud to Personalize Every Interaction

Transforming Customer Data into Customer Journeys. Using Sales Cloud and Marketing Cloud to Personalize Every Interaction Transforming Customer Data into Customer Journeys Using Sales Cloud and Marketing Cloud to Personalize Every Interaction Table of Contents Enable the Single View of the Customer 4 Facilitate Customer Journeys

More information

Improving Inside Sales Production with Automation

Improving Inside Sales Production with Automation Improving Inside Sales Production with Automation Improving Inside Sales Production with Automation A recent Noble Systems survey of Inside Sales Teams revealed that while one-half of the organizations

More information

Field Service in the Cloud: Solving the 5 Biggest Challenges of Field Service Delivery

Field Service in the Cloud: Solving the 5 Biggest Challenges of Field Service Delivery Field Service in the Cloud: Solving the 5 Biggest Challenges of Field Service Delivery The ServiceMax Whitepaper Executive Summary The time has come for field service organizations to also reap the benefits

More information

Delivering Customer Value Faster With Big Data Analytics

Delivering Customer Value Faster With Big Data Analytics Delivering Customer Value Faster With Big Data Analytics Tackle the challenges of Big Data and real-time analytics with a cloud-based Decision Management Ecosystem James Taylor CEO Customer data is more

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.

More information

Maximizing Annuity Revenue in IT Services 5 Key Success Factors

Maximizing Annuity Revenue in IT Services 5 Key Success Factors WHITE PAPER Maximizing Annuity Revenue in IT Services 5 Key Success Factors In today s economy, no company can afford to leave revenue on the table. This is especially so if it is recurring or annuity

More information

LOST YOUR CRM DIRECTION?

LOST YOUR CRM DIRECTION? LOST YOUR CRM DIRECTION? THIS 5-STEP ROADMAP CAN HELP The better an organisation understands its customers and their needs and their expectations, the greater opportunity it has to satisfy those needs

More information

SCALABLE SYSTEMS LIFE SCIENCE & HEALTHCARE PRACTICES

SCALABLE SYSTEMS LIFE SCIENCE & HEALTHCARE PRACTICES SCALABLE SYSTEMS LIFE SCIENCE & HEALTHCARE PRACTICES Improve Your DNA Data, Numbers & Analytics IntelliPayer Scalable Systems IntelliPayer solution is a next generation healthcare payer solution framework

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

InfoTrak Information for Better Decisions

InfoTrak Information for Better Decisions InfoTrak Information for Better Decisions Profitable Customer Relationship Management Builds on Strategy and Technology On average, businesses lose 15 percent to 20 percent of their customer base each

More information

Customer Relationship Management

Customer Relationship Management IBM Global Business Services CRM Customer Relationship Management Solutions from IBM Global Business Services Do you really know your customers? How do they like to interact with you? How do they use your

More information

WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI

WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

Scalable Enterprise Data Integration Your business agility depends on how fast you can access your complex data

Scalable Enterprise Data Integration Your business agility depends on how fast you can access your complex data Transforming Data into Intelligence Scalable Enterprise Data Integration Your business agility depends on how fast you can access your complex data Big Data Data Warehousing Data Governance and Quality

More information

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool. MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4

More information

NetSuite: The Key to Performance and Profitability for Solution Providers

NetSuite: The Key to Performance and Profitability for Solution Providers NetSuite: The Key to Performance and Profitability for Solution Providers www.netsuite.com Table of Contents Solution Providers Face Unique Challenges 2 Solution Provider Business Models 3 The Current

More information

Connected Product Maturity Model

Connected Product Maturity Model White Paper Connected Product Maturity Model Achieve Innovation with Connected Capabilities What is M2M-ize? To M2Mize means to optimize business processes using machine data often accomplished by feeding

More information

Business Intelligence Solutions for Gaming and Hospitality

Business Intelligence Solutions for Gaming and Hospitality Business Intelligence Solutions for Gaming and Hospitality Prepared by: Mario Perkins Qualex Consulting Services, Inc. Suzanne Fiero SAS Objective Summary 2 Objective Summary The rise in popularity and

More information

10 TIPS FOR ACCELERATING YOUR PIPELINE

10 TIPS FOR ACCELERATING YOUR PIPELINE 10 TIPS FOR ACCELERATING YOUR PIPELINE Accelerate the Funnel The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).

More information

Setting smar ter sales per formance management goals

Setting smar ter sales per formance management goals IBM Software Business Analytics Sales performance management Setting smar ter sales per formance management goals Use dedicated SPM solutions with analytics capabilities to improve sales performance 2

More information

Services Resource Planning

Services Resource Planning Services : How Integrated PSA, CRM and Financials Can Transform Your Services Business Line art source artwork: Services : How Integrated PSA, CRM and Financials Can Transform Your Services Business Services

More information

White paper. Integrated Marketing Management

White paper. Integrated Marketing Management White paper Integrated Marketing Management The Top 3 Advantages Driving Digital Marketing Automation Has the increase in digital channels caused your marketing operations processes to multiply and deliver

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

Silverpop Partner Program

Silverpop Partner Program Silverpop Partner Program Silverpop Partner Program - Overview Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve

More information

RESEARCH NOTE THE VALUE OF DATA QUALITY WITH SALESFORCE DATA.COM

RESEARCH NOTE THE VALUE OF DATA QUALITY WITH SALESFORCE DATA.COM RESEARCH NOTE THE VALUE OF DATA QUALITY WITH SALESFORCE DATA.COM THE BOTTOM LINE Data quality continues to be one of the greatest challenges for successful CRM efforts. In looking at customers that had

More information

CA Enterprise Mobility Management MSO

CA Enterprise Mobility Management MSO SERVICES DESCRIPTION CA Enterprise Mobility Management MSO At a Glance Today, your customers are more reliant on mobile technologies than ever. They re also more exposed by mobile technologies than ever.

More information

SUSTAINING COMPETITIVE DIFFERENTIATION

SUSTAINING COMPETITIVE DIFFERENTIATION SUSTAINING COMPETITIVE DIFFERENTIATION Maintaining a competitive edge in customer experience requires proactive vigilance and the ability to take quick, effective, and unified action E M C P e r s pec

More information

WHITE PAPER. The Five Fundamentals of a Successful FCR Program

WHITE PAPER. The Five Fundamentals of a Successful FCR Program The Five Fundamentals of a Successful FCR Program April 2012 Executive Summary Industry analysts agree that First Contact Resolution (FCR) is the best way to measure the effectiveness of your contact center.

More information

Channel-Distribution Challenges

Channel-Distribution Challenges Drive Revenues and Maximize Marketing Efforts with Product Lifecycle Management Channel-Distribution Challenges Channel-distribution organizations face many challenges in today s marketplace. Eroding margins

More information

The Role of Customer Relationship Management (CRM) Solutions for Financial Services Wholesalers

The Role of Customer Relationship Management (CRM) Solutions for Financial Services Wholesalers Whitepaper The Role of Customer Relationship Management (CRM) Solutions for Financial Services Wholesalers Account Managers Product Managers Channel Managers Table of Contents The opportunity...3 CRM:

More information

INTRODUCING RETAIL INTELLIGENCE

INTRODUCING RETAIL INTELLIGENCE INTRODUCING RETAIL GET READY FOR THE NEXT WAVE OF ANALYTICS IN RETAIL By: Dan Theirl Rubikloud Technologies Inc. www.rubikloud.com Prepared by: Laura Leslie Neil Laing Tiffany Hsiao WHAT IS RETAIL? Retail

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

The New Data Integration Model. The Next Real B2B Integration Opportunity for System Integrators & VARs

The New Data Integration Model. The Next Real B2B Integration Opportunity for System Integrators & VARs The New Data Integration Model The Next Real B2B Integration Opportunity for System Integrators & VARs 2 In this E-book This E-book highlights a new framework called the New Integration Model created to

More information

Tech-Clarity Insight: Top 5 Misconceptions about Innovation Management Software

Tech-Clarity Insight: Top 5 Misconceptions about Innovation Management Software Tech-Clarity Insight: Top 5 Misconceptions about Innovation Management Software Busting Myths to Improve Innovation, Time to Market, and Profitability Tech-Clarity, Inc. 2013. Table of Contents Executive

More information

Creating real impact in the world of commerce. Who we are and what we do.

Creating real impact in the world of commerce. Who we are and what we do. Creating real impact in the world of commerce. Who we are and what we do. We power the transactions that drive commerce. Welcome to the connected and borderless world of commerce. Where complexity becomes

More information

Optimize Brand Asset Management with Enterprise Content Management

Optimize Brand Asset Management with Enterprise Content Management OpenText Solution Brief OpenText ECM Suite for SAP ECM for Brand Asset Management by OpenText Objectives Solution Benefits Quick Facts Optimize Brand Asset Management with Enterprise Content Management

More information

Marketing & Sales Integrate for the Ultimate ROI

Marketing & Sales Integrate for the Ultimate ROI Marketing & Sales Integrate for the Ultimate ROI How CRM & Marketing Automation are the tools to help Winning and keeping customers requires modern data tactics. Marketing must deliver value with every

More information

Analytics For Everyone - Even You

Analytics For Everyone - Even You White Paper Analytics For Everyone - Even You Abstract Analytics have matured considerably in recent years, to the point that business intelligence tools are now widely accessible outside the boardroom

More information

DNBi Risk Management. Unparalleled Data Insight to Drive Profitable Growth. Insights from Data. Relationships from Insights

DNBi Risk Management. Unparalleled Data Insight to Drive Profitable Growth. Insights from Data. Relationships from Insights DNBi Risk Management Unparalleled Data Insight to Drive Profitable Growth Insights from Data Relationships from Insights DNBi is a powerful, web-based credit risk management solution that offers Dun &

More information

Leverage Insights. Ignite Brand Engagement.

Leverage Insights. Ignite Brand Engagement. Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers

More information

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more

More information

Digital Messaging Platform. Digital Messaging Platform. AgilityHarmony. Orchestrate more meaningful relationships between you and your customers

Digital Messaging Platform. Digital Messaging Platform. AgilityHarmony. Orchestrate more meaningful relationships between you and your customers Digital Messaging Platform Digital Messaging Platform AgilityHarmony Orchestrate more meaningful relationships between you and your customers By marketers for marketers Epsilon Agility Harmony brings together

More information

CONTRACT MANAGEMENT PLANNING KIT

CONTRACT MANAGEMENT PLANNING KIT CONTRACT MANAGEMENT PLANNING KIT KEEPING UP IN A CHANGING ENVIRONMENT In an ever changing regulatory environment, it is imperative to have transparency and visibility built into your contract management

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

HOW MARKETING PERFORMANCE MANAGEMENT IS CHANGING THE ROLE OF THE CMO

HOW MARKETING PERFORMANCE MANAGEMENT IS CHANGING THE ROLE OF THE CMO THE SMART MARKETER S SECRET WEAPON HOW MARKETING PERFORMANCE MANAGEMENT IS CHANGING THE ROLE OF THE CMO www.allocadia.com hello@allocadia.com 1-866-684-0935 2 TODAY S CMO FACES NEW CHALLENGES Across industries,

More information

Rethinking Risk. 5 Barriers To Effective B2B Credit Risk Management And How To Transcend Them

Rethinking Risk. 5 Barriers To Effective B2B Credit Risk Management And How To Transcend Them Commercial Information Solutions Rethinking Risk 5 Barriers To Effective B2B Credit Risk Management And How To Transcend Them A sale isn t complete when the customer says yes to an offer, but rather when

More information

THE STATE OF TECHSURANCE. The Use and Impact of Technology in the Insurance Industry

THE STATE OF TECHSURANCE. The Use and Impact of Technology in the Insurance Industry THE STATE OF TECHSURANCE 2015 The Use and Impact of Technology in the Insurance Industry EXECUTIVE SUMMARY There is no question that technology has drastically impacted the insurance business, particularly

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

Overcoming Obstacles to Retail Supply Chain Efficiency and Vendor Compliance

Overcoming Obstacles to Retail Supply Chain Efficiency and Vendor Compliance Overcoming Obstacles to Retail Supply Chain Efficiency and Vendor Compliance 0 GreenLionDigital.com How process automation, data integration and visibility, advanced analytics, and collaboration improve

More information

10 Killer Salesforce Reports

10 Killer Salesforce Reports 10 Killer Salesforce Reports for Measuring Marketing Performance A Best Practices White Paper for Response Management from Full Circle Insights Full Circle Insights FullCircleInsights.com 650.641.2766

More information

5 Ways Marketing Automation Provides Job Security for Marketers

5 Ways Marketing Automation Provides Job Security for Marketers Marketers About This White Paper Expectations for business-to-business ( B2B ) organizations to measure return on marketing investments and to justify marketing decisions have never been greater. New marketing

More information

Issue in Focus: Business Intelligence Extending PLM Value. PLM Maturity Enables New Value from Analytics

Issue in Focus: Business Intelligence Extending PLM Value. PLM Maturity Enables New Value from Analytics Issue in Focus: Business Intelligence Extending PLM Value PLM Maturity Enables New Value from Analytics Tech-Clarity, Inc. 2009 Table of Contents Table of Contents... 2 Introducing the Issue... 3 Mining

More information

Five Ways to Grow Your Agency with Inbound Marketing

Five Ways to Grow Your Agency with Inbound Marketing Five Ways to Grow Your Agency with Inbound Marketing 1 2 3 4 5 The inbound marketing opportunity for agencies The way B2B prospects research and buy products has changed dramatically over recent years.

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

Four Technology Pillars for High-Performance Campaign Execution

Four Technology Pillars for High-Performance Campaign Execution Four Technology Pillars for High-Performance Campaign Execution Table of Contents 1. Executive Summary 2. Marketing is Dead. Long Live Marketing 3. The Expanded Role of Marketing Operations 4. Every Marketer

More information

Operations Excellence in Professional Services Firms

Operations Excellence in Professional Services Firms Operations Excellence in Professional Services Firms Published by KENNEDY KENNEDY Consulting Research Consulting Research & Advisory & Advisory Sponsored by Table of Contents Introduction... 3 Market Challenges

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

WHITE PAPER BUILDING A BUSINESS CASE FOR PAPERLESS TREASURY SOLUTIONS

WHITE PAPER BUILDING A BUSINESS CASE FOR PAPERLESS TREASURY SOLUTIONS WHITE PAPER BUILDING A BUSINESS CASE FOR PAPERLESS TREASURY SOLUTIONS 2014 WAUSAU FINANCIAL SYSTEMS, INC. All Rights Reserved. All other copyrights cited herein are the property of their respective owners.

More information

Subscription Business 2.0

Subscription Business 2.0 WHITE PAPER Subscription Business 2.0 Is your business ready for it? GET IN TOUCH (844) 4OB-SOFT sales@onebillsoftware.com 2015 OneBill www.onebillsoftware.com 1 What is a Subscription 2.0 Billing Platform?

More information

agility made possible

agility made possible SOLUTION BRIEF CA IT Asset Manager how can I manage my asset lifecycle, maximize the value of my IT investments, and get a portfolio view of all my assets? agility made possible helps reduce costs, automate

More information

Increase success using business intelligence solutions

Increase success using business intelligence solutions white paper Business Intelligence Increase success using business intelligence solutions Business intelligence (BI) is playing an increasingly important role in helping large insurance carriers and insurers

More information

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure. Rich Berkman Qvidian

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure. Rich Berkman Qvidian Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure 2 What you can t see may be killing your sales. It s time to uncover what your current measurements won t show you. If you

More information

A REPORT BY HARVARD BUSINESS REVIEW ANALYTIC SERVICES The New Age of B-to-B Selling. Sponsored by

A REPORT BY HARVARD BUSINESS REVIEW ANALYTIC SERVICES The New Age of B-to-B Selling. Sponsored by A REPORT BY HARVARD BUSINESS REVIEW ANALYTIC SERVICES The New Age of B-to-B Selling Sponsored by The New Age of B-to-B Selling BUSINESS-TO-BUSINESS sales organizations have always been under pressure

More information

7 Best Practices for Effective Revenue Management

7 Best Practices for Effective Revenue Management 7 Best Practices for Effective Revenue Management Your Incentives May Be Costing You In today s world where we have access to technology that can accomplish just about any task for us, it is almost inconceivable

More information

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression

More information

agility made possible

agility made possible SOLUTION BRIEF Converged Infrastructure Management from CA Technologies how can I deliver innovative customer services across increasingly complex, converged infrastructure with less management effort

More information

Greater visibility and better business decisions with Business Intelligence

Greater visibility and better business decisions with Business Intelligence Greater visibility and better business decisions with Business Intelligence 3 Table of contents Introduction 3 Introduction 5 Your challenge: too much data 6 Five key aspects when considering Business

More information

ebook 5 BEST PRACTICES FOR ANALYZING PRICING DATA UNLOCK YOUR DATA UNLEASH YOUR SALES

ebook 5 BEST PRACTICES FOR ANALYZING PRICING DATA UNLOCK YOUR DATA UNLEASH YOUR SALES ebook 5 BEST PRACTICES FOR ANALYZING PRICING DATA UNLOCK YOUR DATA UNLEASH YOUR SALES Contents Executive Overview... 2 A Path Forward... 2 1. Mastering your pricing system of record:... 3 2. Develop a

More information

MARKETING AUTOMATION:

MARKETING AUTOMATION: MARKETING AUTOMATION: A Proven Way to Become Indispensable TABLE OF CONTENTS MARKETING GETS A MAKEOVER... 4 AUTOMATION IN ACTION... 4 ADVANCING MARKETING AUTOMATION TO THE HIGHER UPS... 5 MONEY TALKS...

More information

THE QEDbaton B2B MARKETING TECHNOLOGY SPEND REPORT

THE QEDbaton B2B MARKETING TECHNOLOGY SPEND REPORT - 1 - THE QEDbaton B2B MARKETING TECHNOLOGY SPEND REPORT 2014 To stay ahead in the marketing arena, you need to know what technologies your competitors are investing in. TABLE OF CONTENTS The Marketing

More information

Enhancing productivity. Enabling success. Sage CRM

Enhancing productivity. Enabling success. Sage CRM Enhancing productivity. Enabling success. Sage CRM Customer Relationship Management Customer Relationship Management (CRM) is far more than just a software application. It is a business solution that gives

More information

White Paper. Sales and Marketing Alignment: Creating a B2B Revenue Engine

White Paper. Sales and Marketing Alignment: Creating a B2B Revenue Engine Sales and Marketing Alignment: Creating a B2B Revenue Engine Sales and Marketing Alignment: Creating a B2B Revenue Engine Fueling the B2B Revenue Engine Sales and marketing alignment is not new, and it

More information

FORGE A PERSONAL CONNECTION

FORGE A PERSONAL CONNECTION ONLINE REPORT SPONSORED BY: SNAPSHOT: FORGE A PERSONAL CONNECTION EMPLOY CRM IN HIGHER EDUCATION TO STREAMLINE AND SOLIDIFY STUDENT RECRUITING AND RETENTION. INSIDE P2 DEPLOY AN INTEGRATED CRM SYSTEM P3

More information

Make technology your business advantage

Make technology your business advantage Make technology your business advantage $ Make technology your business advantage Microsoft helps small and midsize businesses (SMBs) make the use of technology a business advantage. Modernizing your systems

More information

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed TM Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed Deploy a digital experience that delights customers and drives meaningful business results Make online

More information

Creating real impact in the world of commerce.

Creating real impact in the world of commerce. Creating real impact in the world of commerce. Who we are and what we do. To learn more visit us online at pb.com 1 We power the transactions that drive commerce. Welcome to the connected and borderless

More information

Targeting. 5 Tenets. of Modern Marketing

Targeting. 5 Tenets. of Modern Marketing 5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies

More information

Data Quality in Retail

Data Quality in Retail SURVEY RESULTS Data Quality in Retail How Data Quality Issues Impact Business Processes and Decisions Across Retail Organizations TRILLIUM SOFTWARE Introduction As consumers share data across multiple

More information

Managed Services Technology Stack

Managed Services Technology Stack Managed Services Technology Stack By George Humphrey, Senior Director, Research, Managed Services, TSIA TECHNOLOGY INSIGHT 1 MANAGED SERVICES TSIA-TI-14-031 December 15, 2014 The Managed Services Technology

More information

Supply Chains: From Inside-Out to Outside-In

Supply Chains: From Inside-Out to Outside-In Supply Chains: From Inside-Out to Outside-In Table of Contents Big Data and the Supply Chains of the Process Industries The Inter-Enterprise System of Record Inside-Out vs. Outside-In Supply Chain How

More information

ORACLE SALES ANALYTICS

ORACLE SALES ANALYTICS ORACLE SALES ANALYTICS KEY FEATURES & BENEFITS FOR BUSINESS USERS Analyze pipeline opportunities to determine actions required to meet sales targets Determine which products and customer segments generate

More information

Why Your CRM Process is Destroying Your Team s Prospecting and How to Fix It

Why Your CRM Process is Destroying Your Team s Prospecting and How to Fix It Proof of Prospecting Why Your CRM Process is Destroying Your Team s Prospecting and How to Fix It When implementing any kind of sales improvement program, most sales organizations understandably focus

More information

Executive overview. Table of Contents. Equipment service management: Opportunity and challenge.

Executive overview. Table of Contents. Equipment service management: Opportunity and challenge. White Paper Equipment service management Maximizing profit and customer value over the equipment lifecycle Executive overview. Current market dynamics have put profitability and margins in equipment service

More information

Why Modern B2B Marketers Need Predictive Marketing

Why Modern B2B Marketers Need Predictive Marketing Why Modern B2B Marketers Need Predictive Marketing Sponsored by www.raabassociatesinc.com info@raabassociatesinc.com www.mintigo.com info@mintigo.com Introduction Marketers have used predictive modeling

More information

Meet & Exceed Rising Customer Expectations

Meet & Exceed Rising Customer Expectations Infor Customer Relationship Management Meet & Exceed Rising Customer Expectations Manufacturing businesses today need a customer-centric business strategy to survive and thrive. They must increase customer

More information

GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES

GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES EXECUTIVE SUMMARY We ve all been there -- your sales team is down one

More information