We create highly lucrative internet assets for entrepreneurs and small businesses that convert web traffic into passive income.

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2 Hey there. This is Mark Marcelletti, CEO of 7 Figure Automation. On behalf my team and I, we would like to thank you for putting your trust in us and downloading this document Who We Are 7 Figure Automation is a forward thinking Digital Marketing agency focused on Paid Traffic and Funnel development for Infusionsoft users. Why We Do It The purpose of our products and services is to help people just like you automate customer acquisition, boost cashflow, and make it easier for you to run your organization. How We Do It We create highly lucrative internet assets for entrepreneurs and small businesses that convert web traffic into passive income. Our products and services are successful in creating a powerful shift in our customers vision - a vision focused on world-class marketing, sales mastery, and constant strategic innovation. We have set out to create not just products and services, but a culture of innovation that helps people create the lifestyle of their dreams through the fostering of creativity, conversations, and shared best practices. Visit to access more resources on how you can use our products, services, and systems to grow your business.

3 Table Of Contents 1. Offer an Irresistible Lead Magnet 2. Segment Leads with Tagging 3. Offer a Tripwire Product or Service 4. Offer An Immediate Upsell 5. Setup Dynamic Marketing Campaigns 6. Offer a Profit Maximizer 7. Use Lead Scoring to Create A Buying Frenzy

4 1. Offer An Irresistible Lead Magnet A Lead Magnet is an appealing bribe that gives a specific chunk of value to a prospect in exchange for their contact information usually an address. It s the one thing that converts your website traffic into subscribers which will enable you to follow up and nurture them into becoming paying customers. The types of lead magnets your can use are: Report/Guide Toolkit/Resource List Free Trial Assessment/Test Cheatsheet/Blueprint Video Training Quiz/Survey Discount/Coupon

5 2. Segment Leads With Tagging Segmenting leads with tags is critical because it will quickly give you a snapshot of the important trends in your lead acquisition. When you know what IS and what IS NOT working you can quickly calibrate your approach for future campaigns. For example: what if you notice that leads generated through Google Adwords are 50% more expensive than Facebook, but spend 200% more? Here s how we segment our leads: New/Existing Lead - new leads get a special introduction Traffic source - the website where they clicked our ad Topic of interest - the topic of the promise we are making Buying mode - how far they currently are in our funnel

6 3. Offer A Tripwire Product or Service A Tripwire Offer is an irresistible, super-low-ticket offer that exists for one reason and one reason only to convert prospects into buyers. A great way to create a Tripwire offer is to splinter off a piece of your core product/service and sell it individually to your market. The typical tripwire pricing range is $1 - $19, depending on your market. A Tripwire Offer is essential for accelerated customer acquisition because it lowers the barrier for your prospects to becoming customers - which means more opportunties for backend profits. If a prospect turns into a customer and gives you ANY amount of money (even just $1) they are 10X more likely to purchase from you again!

7 4. Offer An Immediate Upsell An Immediate Upsell is the QUICKEST and EASIEST way to increase your Average Profit Per Customer. Your Immediate Upsell should come right after a prospect buys your Tripwire Offer. You will automatically redirect your new customer to another long form sales letter or video sales letter that makes an offer that is congruent with with your Tripwire Offer. So the single fastest way to turn your ordinary business into a CASH MACHINE is to redesign your sales and marketing strategies to focus on stimulating buying frenzies among the top 20% of your customers

8 5. Setup Dynamic Marketing Campaigns You should be following up with your subscribers immediately and regularly with automated marketing campaigns that are designed to ascend them to becoming buyers and multi-buyers. Marketing is responsible for generating 3,900% ROI for small businesses. The 5 types of Marketing Campaigns we use are: Indoctrination - intro to your business and brand bonding Engagement - Lead Magnet specific s aimed to sell Tripwire Segmentation - Broadcasts aimed to get leads into new offers Ascension - Tripwire specific s aimed to sell Core Offer Re-Engagement - Sent to inactive leads to get engagement

9 6. Offer A Profit Maximizer A Profit Maximizer is the most lucrative way to increase Average Customer Value and increase engagement among the top 2% your customers. Profit Maximizers help customers reach their goals faster and easier. Typical pricing ranges are $500 - $2000+, depending on your market. The types of Profit Maximizers you can use are: Cross-sells Subscription services Expedited delivery Tools/equipment Bundles/Kits 1-on-1 consulting Installation services VIP treatment

10 7. Use Lead Scoring To Create A Buying Frenzy Lead Scoring is a feature unique to Infusionsoft that allows you to keep track of specific actions that drive engagement and sales. This is probably the most important feature they have. This type of lead segmentation allows you to focus on the 20% of your customers that are producing 80% of your results. These are the ways that we score leads: 10 points = 5 flames New leads = 2 points opens = 1 point Link clicks = 1 point Points expire after 4 weeks

11 Copyright: 7 Figure Automation LLC Published: July 31, 2015 All rights reserved. No part of this publication may be reproduced, stored in retrieval system, copied in any form or by any means, electronic, mechanical, photocopying, recording or otherwise transmitted without written permission from the publisher. You must not circulate this document in any format.