EXPERIENCE AT KEDGE BUSINESS SCHOOL Courses taught From 1996 Strategic Marketing, PGE (and Dakar from 2008)

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1 Valérie BARBAT Professor of Marketing Kedge Business School 680, cours de la Libération Talence Cedex, France PROFESSIONAL +33 (0) EDUCATION 2004 PhD University Montesquieu of Bordeaux IV France 1993 Master 2 of Management Science University Montesquieu of Bordeaux IV France 1991 Master 2 of Business Administration University Montesquieu of Bordeaux IV France 1990 Master 1 of Political Science Institut d'etudes Politiques France EXPERIENCE AT KEDGE BUSINESS SCHOOL Courses taught From 1996 Strategic Marketing, PGE (and Dakar from 2008) From 2009 From From 2010 Strategic Marketing and Purchasing, MAI Corporate Strategy & Management, MACI/MIB Marketing decision, PGE & Executive PGE Industrial Marketing, Master 1 (Bordeaux and Dakar) Industrial Marketing, Bachelor International Marketing, EBP Research Activities From From Member of Markets and Consumption research cluster Editorial Board Member of Logistique & Management review Member of PME et Innovation research team From From Member of Marketing research team (University of Bordeaux) Member of 'Entrepreneuriat International' research group (Académie de l Entrepreneuriat et de l Innovation) Advising Students, Directing Projects and Admission Juries

2 Valérie BARBAT 2 - Directing one PRO-ACT Project From 1994 Admission Juries, PGE and Bachelor - Admission Juries, MACI/MIB - Admission Juries, MAI Other Academic Activities (Program Committees, Links with the Business Community and Institutions of Higher Learning) Coaching of the Kedge Team at the John Molson International MBA Case Competition / Concordia University (Montreal) / Head of Marketing Department (Kedge Business School) OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held From 1997 University of Bordeaux Master 2 Marketing (temporary professor) ENCG Morocco (temporary professor) CNAM of Bordeaux ICSV (temporary professor) University of Bordeaux Master 2 CUCIP (temporary professor) Courses taught From 1997 Strategic Marketing Marketing BtoB Thesis supervisions Completed Current S CO-S MB S CO-S M Post-doctorale Thesis (Doctorat) Thesis (Maîtrise) Projects (Maîtrise) S=Supervisor; CO-S=Co-Supervisor; M=Member of the thesis Committee

3 Valérie BARBAT 3 Thesis/Projects Supervised From To Description Belleut, A-L (Master's Thesis), International development and collaboration : The case of Iran, Supervisor Droit, A. (Master's Thesis), Les achats: moteur de l'innovation, Supervisor Lafon, C. (Master's Thesis), How does culture influence the purchasing behavior of cosmetic products of African consumers?, Supervisor Leuchart, J. (Master's Thesis), La gestion des fournisseurs monopolistiques en contexte insulaire, Supervisor Rebeiz LP. (Master's Thesis), The role of a customer service on the E-reputation and trust of a SME, Supervisor Bairras, C. (Master's Thesis), The internationalization would it create a common culture through the world?, Supervisor Guimaud, L. (Master's Thesis), The influence of sensorial marketing on impulsive purchase, Supervisor Sindi Alsabban S. (Master's Thesis), Cosmetics consumer s brand loyalty in Saudi Arabia, Supervisor Videira, V. (Master's Thesis), The future for French Foundations, Supervisor Deville, M. (Master's Thesis), The impact of the earthquake of March on the Japanese Luxury sector: research on the luxury sales and on the consumer s behaviour, Supervisor Hooijmans, M. (Master's Thesis), How to conduct international market research? A practical view, Supervisor Lingling L. (Master's Thesis), How to successfully enter international market for SME? Strategy for I2S to enter Chinese market, Supervisor Teuma, A. (Master's Thesis), Social Innovation: The Economy for tomorrow How social innovation impacts the entrepreneurial process, Supervisor Villavicencio Gomez V. (Master's Thesis), Does Online Social Media Research constitute a leverage advantage for market research?, Supervisor

4 Valérie BARBAT 4 External/internal research grants From - To Source Project Type** Amount Modalités et processus Nov Conseil d internationalisation des G Nov 2001 Régional PMI sous-traitantes d'aquitaine françaises BUSINESS EXPERIENCE Period Name of Company, Location, Position held. Describe activities SOCODIT (Consulting firm) France (Cahors), Project manager. Market study activity UCD (Consulting firm) France (Bordeaux), Project manager. Retail outlets development (for Champion/Carrefour Market, Lidl, La Halle aux Vêtements, Ibis hotel, Baobab ) PUBLICATIONS Books Trinquecoste, J-F., Barbat, V. et Passebois, J. (2009), "Stratégies Marketing pour Chefs de Produits : Conquête et fidélisation", Dareios, 240 p, ISBN : Chapters in Books "Crise", in Livat F. ; Mora P., L'AlphaBem du Vin, Edition BEM,, 56-59, ISBN : "Le marketing international de la sous-traitance industrielle", in Hlady-Rispal M., Marketings contextuels, Edition DUNOD, 2008, 33-52, ISBN : Articles published in refereed journals Barbat, V., Haldy Rispal, M. and Randerson, K. (), Disentangling the Roles of International Entrepreneurial Orientation and Networking in the Internationalisation Process of SESBs, International Journal of Entrepreneurship and Small Business, 23(3), Petzold, S. and Barbat, V. (), Le potentiel informationnel du brevet : un levier d'orientation marché pour l'entreprise de haute technologie, Revue Internationale d'intelligence Economique, 5, Toften, K., Hammervoll, T., Mora, P. and Barbat, V. (), Successful niche firms in times of financial crisis An empirical study of the French wine industry, Journal of Marketing Trends, vol.2, Barbat V. (), Vers une meilleure compréhension des relations client-fournisseur d'interdépendance, Logistique & Management, vol. 29, n 1, Barbat V. (), An Exploratory Study of Buyer-Supplier Relationships in a Context of Constrained Purchasing, Supply Chain Forum: an International Journal, vol. 12, n 2,

5 Valérie BARBAT 5 Barbat V. et Mora P. (2010), Marketing et récession : une exploration de la perception et des réponses des PME de la filière viticole, Revue Française du Marketing, n 228, 3/5, Barbat V. (2007), Modalités et processus d'internationalisation des PMI sous-traitantes françaises, Décisions Marketing, n 47, Barbat, V. et Hlady Rispal, M. (2007), Une lecture entrepreneuriale de l'internationalisation des PMI sous-traitante, Revue Internationale PME, vol 20, n 3-4, Articles published in other journals or magazines Barbat, V. (2005), Le réseau d'affaires à la fois facilitateur et inhibiteur de l'exportation, Classe Export Magazine, février. Barbat, V. (2001), Co-branding : A quelles conditions faut-il accepter de capitaliser sur la marque d'un partenaire?", Connaissance et Action, n 13. Barbat, V. et Durrieu, F. (1999), Parcs industriels fournisseurs : variété et utilité, Connaissance et Action, n 10. Barbat, V. et Estay, C. (1997), Les relations interentreprises : quels risques pour le client?, Connaissance et Action, n 2-3. Barbat, V. (1996), Fédérer ses fournisseurs, Revue International de l'achat, vol. 16, n 1. Communications published in conference proceedings Wilson, K. and Barbat, V. (), The Supply Chain Manager as Political-Entrepreneur? Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities, 30 th IMP Conference, Bordeaux (France), September 2-6. Randerson, K., Barbat, V. and Hlady, M. (), Understanding Entrepreneurship in Exporting Subcontracting Established Small Businesses", INBAM Conference, Barcelona (Spain), June 24th to 27th. Bousquet, F., Verstraete, T. et Barbat, V. (), Une remise en cause du présupposé stratégique de l ancrage territorial de l entreprise, 5 èmes Journées Georges Doriot (HEC Paris, EM Normandie et ESG-UQAM, CNRST - Rabat (Maroc), 15 et 16 mai. Wilson, K, Barbat, V. and Croom, S. (), The Janus Phenomenon: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities, 29 th IMP Conference, Atlanta (USA), August 30 - September 2. Toften, K., Hammervoll, T., Mora, P. and Barbat, V. (), Successful niche firms in times of financial crisis An empirical study of the French wine industry, 12 th International Trends Marketing Conference, Paris (France), January

6 Valérie BARBAT 6 Barbat, V., Hlady-Rispal, M. and Randerson, K. (), The International Entrepreneurial Orientation of Exporting SESBs: a multi-level analysis, RENT XXVI Research in Entrepreneurship and Small Business, Entrepreneurship and creation of Wealth for Economies, Organizations, and People, Lyon (France), November, Mora, P. and Barbat, V. (), New trends of the marketing policies in front of recession: a longitudinal and international survey on the wine industry, International Trends Marketing Conference, Venice (Italy), January Barbat, V. and Hlady-Rispal, M. (), Towards a better understanding of Internationalization of SMI: the Role of Entrepreneurial Orientation, Administrative Sciences Association of Canada ASAC, Montréal (Canada), July 2-5. Barbat, V. et Mora, P. (2010), Marketing et récession : une exploration de la perception et des réponses des PME de la filière viticole, 10 ème CIFEPME, Congrès International Francophone en Entrepreneuriat et PME, Université Montesquieu Bordeaux 4 (France), octobre. Barbat, V. (2010), Une étude exploratoire de la relation client-fournisseur en contexte d achats contraints, The 8th International Conference on Logistics and SCM Research, BEM, Bordeaux (France), September 29, 30 and October 1st. Barbat, V. and Hlady-Rispal, M. (2007), An entrepreneurial perspective of the internationalisation of the sub-contracting SME, ICSB (International Council for Small Business) World Conference on Entrepreneurship, Turku (Finland), June Barbat, V. et Hlady-Rispal, M. (2006), Une lecture entrepreneuriale de l'internationalisation des PMI sous-traitantes", 8 ème Congrès International Francophone en Entrepreneuriat et PME, Fribourg (Swiss), October Barbat, V. (1997), The internationalization of Subcontractors, 13 rd IMP Conference, Lyon (France), September 4-6. Barbat, V. (1994), The internationalization of French subcontractors: theory development with an empirical base, RENT XI Conference, Manheim (Germany), November OTHER PERSONAL INFORMATION Languages spoken, written and read: French and English

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